北京商报讯（记者 陶凤 实习记者 王天逸）8月21日，海尔集团董事局主席、首席执行官周云杰在其个 人微博宣布：8月26日将举办"海尔兄弟"新老朋友见面会，现场听取观众对续集《海尔兄弟探险新旅 程》的创意建议，并首次披露制作进展。 ...

责任编辑：李思阳 8月21日消息，海尔集团董事局主席、首席执行官周云杰发微博表示，最近，大家讨论海尔兄弟续集的 热度不减，在评论区也提出了很多的建议和意见，非常感谢大家的关注。 周云杰还表示，"8月26日，我们会专门安排一场新老朋友的见面会，倾听大家对海尔兄弟续集的畅想， 分享创制的最新进展。你对海尔兄弟续集有什么建议，想了解哪方面的信息，欢迎在评论区告诉我。" ...

Core Viewpoint - The air conditioning market in July showed double-digit growth in domestic sales, while exports remained weak, aligning with market expectations. The domestic sales volume for the 2025 cooling year is projected to increase by 11% year-on-year to 110 million units, marking a historical high [1]. Group 1: Domestic Sales Performance - In July, the production of household air conditioners was 16.12 million units, a slight decrease of 0.01% year-on-year, while sales reached 16.44 million units, an increase of 1.58% year-on-year. Domestic sales accounted for 10.58 million units, up 14.34% year-on-year [1]. - The retail sector showed strong performance, with online and offline retail volumes increasing by 32% and 37% year-on-year, respectively. This indicates that retail growth is outpacing shipment growth [2]. - The air conditioning market's performance from March to July has shown a compound annual growth rate (CAGR) of approximately 4% compared to the same period in 2019, indicating a stable trend [2]. Group 2: Export Sales and Challenges - Export sales of air conditioners in July decreased by 15% year-on-year, with ongoing impacts from tariffs. The announcement of a 90-day suspension of the 24% tariff by the US and China on August 12 is a key development to monitor [4]. - Major brands like Midea and Gree experienced export declines of 22% and 15% respectively, while Haier and Hisense saw declines of 30% and 12% [4]. Group 3: Company Performance Insights - In July, Midea, Gree, and Haier reported year-on-year domestic sales growth of 2%, flat, and 58% respectively, with Hisense and Changhong showing growth of 63% and a decline of 2% [3]. - The overall performance of leading brands has been stable, with Haier and Hisense showing particularly strong results [3]. Group 4: Investment Recommendations - The report recommends investing in Midea Group, Haier Smart Home, Gree Electric Appliances, and Hisense Home Appliances as key players in the air conditioning market [5].

Core Insights - The "China Online Consumption Brand Index" (CBI) and "Global Brand China Online Top 500" (CBI500) indicate a continued growth in online consumer brand index, rising from 63.38 in Q1 2025 to 65.17 in Q2 2025, reflecting a trend towards purchasing quality brand products among Chinese consumers [1][2]. Group 1: Consumer Behavior Trends - During major shopping festivals like 618 and Double 11, consumers show a preference for quality brands over low-priced private labels, indicating that promotional events are crucial for brand management and quality consumption [1][4]. - The CBI index demonstrates significant seasonal fluctuations, with higher values recorded in the second and fourth quarters, which include these shopping festivals [2][3]. Group 2: Brand Rankings and Market Dynamics - The CBI500 list saw notable changes, with Apple, Midea, Xiaomi, Haier, and Huawei occupying the top five positions. Seasonal demand for summer products like air conditioners and fans contributed to shifts in rankings [5][11]. - The ranking methodology emphasizes real consumer behavior, focusing on sales, search volume, and customer reviews, rather than traditional metrics like revenue and profit [5][6]. Group 3: Emerging Brands and Market Opportunities - The introduction of the "Fast-Moving Consumer Goods New Brands List" highlights the growth potential of emerging brands, with 48 out of 50 listed brands being new entrants from mainland China [7][8]. - The study indicates that attracting high-value consumers and fostering repeat purchases are critical for new brands to transition from short-lived popularity to sustained success [8].

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [7][12]. Core Insights - The home air conditioning market showed continued domestic sales growth in July, while external sales were weak, aligning with market expectations. The overall air conditioning sector remains stable, with the white goods sector underperforming the market from May to July. Leading companies in the white goods sector exhibit significant valuation and dividend yield advantages, making them worthy of investment consideration. Recommended companies include Midea Group, Haier Smart Home, Gree Electric, and Hisense Home Appliances [4][12]. Summary by Sections Air Conditioning Market Performance - In July 2025, the domestic air conditioning sales volume reached 10.58 million units, a year-on-year increase of 14.34%, while exports were 5.85 million units, down 15.47% year-on-year. The total production for the month was 16.12 million units, nearly unchanged from the previous year [8][13][15]. - The cumulative production from January to July 2025 was 136.43 million units, reflecting a year-on-year increase of 6.05%, with domestic sales at 77.13 million units, up 9.68% [14]. Domestic and External Sales Trends - Domestic sales continued to show double-digit growth in July, with a stable growth rate compared to previous months. The retail sector also saw significant increases, with online and offline retail volumes rising by 32% and 37% respectively [9][10]. - External sales faced challenges due to ongoing tariff impacts, with a notable decline in exports. The report highlights that the external sales environment remains uncertain, particularly with the potential for tariff changes [11][12]. Company-Specific Performance - In July, Haier's domestic sales increased by 58%, while Gree and Midea saw declines of 4.05% and 7.37% respectively. Hisense and TCL reported increases of 19.58% and stable performance [10][21][25]. - The report emphasizes the strong performance of leading companies like Haier and Hisense, while noting the weaker performance of others like Gree and Midea [10][12].

Core Viewpoint - Haier Smart Home has shown a stable performance in the home appliance sector, with a focus on innovation in wireless charging technology and a diverse product range [2][6]. Company Overview - Haier Group, founded in 1984, has expanded from producing refrigerators to a wide array of products including home appliances, IT digital products, logistics, finance, real estate, and biopharmaceuticals, becoming a global leader in providing solutions for a better life [2]. - Haier Smart Home, established on March 31, 1994, specializes in the research, production, and sales of smart home appliances, including refrigerators, washing machines, air conditioners, and kitchen appliances [6]. - The company's revenue composition includes: refrigerators 29.11%, washing machines 22.04%, air conditioners 17.15%, kitchen appliances 14.38%, equipment and channel services 11.33%, water appliances 5.51%, and other businesses 0.49% [6]. Financial Performance - For the period from January to March 2025, Haier Smart Home achieved a revenue of 79.118 billion yuan, representing a year-on-year growth of 14.70%, and a net profit attributable to shareholders of 5.487 billion yuan, with a year-on-year increase of 14.95% [6]. - The company has distributed a total of 46.155 billion yuan in dividends since its A-share listing, with 21.766 billion yuan distributed in the last three years [7]. Market Activity - On August 20, Haier Smart Home's stock increased by 0.40%, with a trading volume of 1.36 billion yuan and a market capitalization of 237.388 billion yuan [1]. - The stock has experienced a net outflow of 62.4094 million yuan from major investors, indicating a reduction in holdings over the past two days [3][4]. Technical Analysis - The average trading cost of the stock is 25.41 yuan, with the current price approaching a resistance level of 25.34 yuan, suggesting potential for a price correction if this level is not surpassed [5].

Core Insights - The "Global Brand China Online 500 Strong (CBI500)" list for Q2 2025 was released, showing significant growth in air conditioning sales driven by high summer temperatures and national subsidy policies [1] - Midea ranked second globally, while Haier moved up to fourth place. Gree's ranking increased by 103 positions to eighteenth, with other brands like Aux, Hualing, and TCL also entering the top 100 [1] - The sales growth in air conditioning during Q2 was attributed to multiple factors, including sustained high temperatures, the implementation of the "old-for-new" subsidy policy, and promotional activities during the 618 shopping festival [1] - Nearly 200 appliance company presidents participated in live streaming on Tmall flagship stores, with Gree's sales increasing by 300% due to live streaming led by Dong Mingzhu [1]

Group 1 - The State Intellectual Property Office of China granted a patent titled "Line Pressure Device and Air Conditioner with It" to Qingdao Haier Air Conditioning Co., Ltd., Qingdao Haier Air Conditioning Electronics Co., Ltd., and Haier Smart Home Co., Ltd. The patent authorization announcement number is CN114923259B, with an application date of April 2022 [1] - Qingdao Haier Air Conditioning Co., Ltd. was established in 1996, located in Qingdao, with a registered capital of 93,638.162532 million RMB. The company has invested in 19 enterprises, participated in 3,689 bidding projects, and holds 259 trademark records and 5,000 patent records [1] - Qingdao Haier Air Conditioning Electronics Co., Ltd. was established in 1999, also located in Qingdao, with a registered capital of 96,709.088914 million RMB. The company has invested in 15 enterprises, participated in 4,419 bidding projects, and holds 127 trademark records and 5,000 patent records [1] Group 2 - Haier Smart Home Co., Ltd. was established in 1994, located in Qingdao, with a registered capital of 943,811.4893 million RMB. The company has invested in 58 enterprises, participated in 1,724 bidding projects, and holds 285 trademark records and 5,000 patent records [2]

Group 1 - The "China Online Consumption Brand Index" (CBI) and "Global Brand China Online Top 500" (CBI500) show a growth in online consumer brand index from 63.38 in Q1 2025 to 65.17 in Q2 2025, indicating a trend towards purchasing quality brand products among Chinese consumers [1][2] - The CBI series, developed by Peking University and supported by Alibaba, is the first brand value assessment system based on actual consumer purchasing behavior, filling a gap in traditional macro indicators [2][6] - The CBI index reveals significant seasonal fluctuations in online consumption, with higher values in Q2 and Q4 due to major shopping events like 618 and Double 11, where consumers prefer quality brands over low-priced alternatives [3][5] Group 2 - The top five brands in the CBI500 for this quarter are Apple, Midea, Xiaomi, Haier, and Huawei, with Midea rising to second place due to increased sales and search volume in summer categories [7] - The CBI500 ranking reflects real consumer behavior, with seasonal changes in brand rankings driven by actual sales and search data during shopping festivals [7][8] - A new "Fast-Moving Consumer Goods (FMCG) New Brands List" has been introduced, highlighting the growth potential of emerging brands, with 48 out of 50 listed brands being new Chinese brands [8][9] Group 3 - The research indicates that attracting high-value consumer groups and encouraging repeat purchases are key factors for new brands transitioning from temporary popularity to sustained success [9] - Brands are advised to shift from a "traffic-driven" approach to "user lifecycle management" to effectively engage high-value users through product innovation and service experience [9]

Core Insights - The silver economy in China is projected to reach 30 trillion yuan by 2035, with increasing demand for age-friendly and health-oriented home appliances, expanding the industry consumption space [1] - Major home appliance brands such as Konka, Hisense, TCL, and Skyworth are accelerating their entry into the age-friendly appliance sector, creating a diversified competitive landscape [1] - The market currently faces a contradiction: traditional products are severely homogenized, while there is a significant supply gap in the age-friendly segment, presenting opportunities for companies [1] Group 1 - Haier has achieved full coverage of age-friendly living scenarios and is actively promoting scene renovations, collaborating with bathroom companies to launch products like assistive toilets and temperature-controlled showers [2] - Hisense has introduced a "silver mode" television equipped with medical-grade eye protection technology and has partnered with top hospitals to develop a health management platform [2] - Changhong has developed the "Lejia" smart elderly care system, enabling interconnectivity among home appliances, medical devices, and security systems [2] Group 2 - Despite some age-friendly products entering the market, the overall industry is still in its infancy, with many companies only implementing basic modifications like large buttons and handrails, leading to severe product homogenization [3] - There is a significant disparity in consumer preferences across different regions, with economically underdeveloped areas focusing on safety features, while first-tier cities seek advanced configurations like smart health monitoring [3] - The industry calls for "true intelligence" and "true age-friendliness," emphasizing the need for a comprehensive solution that addresses the entire demand-technology-scenario chain [3]