Core Viewpoint - Haier Smart Home collaborates with Tmall Super National Supplement Day to create a promotional event named "Champion Home, Most 'Home' Stadium," enhancing the connection between football fans and home appliances through engaging experiences and substantial benefits [1][5]. Group 1: Marketing Strategy - The campaign features large-scale advertisements in key urban transit hubs, showcasing partnerships with Liverpool and Paris Saint-Germain, effectively merging football passion with Haier's innovative home appliance designs [1][2]. - A luxury bus, designed as a mobile "fan home," tours popular attractions in Changsha, displaying Haier's champion products alongside football memorabilia, creating an immersive experience for fans [2]. Group 2: Product Promotion - The live-streaming event, hosted by renowned commentator Liu Jianhong, highlights Haier's product lineup, drawing parallels between the appliances and football team roles, emphasizing their technological advantages [3][4]. - Specific products like the Haier Mairang refrigerator and air conditioner are showcased for their advanced features, achieving top sales rankings on Tmall during the promotional period [3][4]. Group 3: Customer Engagement - The event offers various user benefits, including signed memorabilia and a grand prize of a trip to Europe for a football match, incentivizing purchases over 5000 yuan [4]. - Haier aims to provide a multi-faceted experience that integrates urban marketing, product engagement, and exclusive rewards, reinforcing its position as a leading partner for over 300 million Chinese households [5].

Core Insights - Haier won a total of 15 awards, including 3 gold awards, at the 2026 German Design Awards, making it the domestic home appliance brand with the most awards in this edition [1][2] - The German Design Awards are one of the oldest and most influential design awards globally, recognizing outstanding projects that drive industry innovation and fulfill social responsibilities [1] Product Design Achievements - Haier's award-winning products span various fields, including traditional home appliances, smart home solutions, elderly care, and new energy systems, showcasing its user-centered design philosophy [1] - The Leader Lazy Double-Tub Desktop Washing Machine won a gold award for its dual-tub structure that prevents cross-contamination, addressing health needs for young users [1] - The Casarte High-End Embedded Refrigerator received accolades for its modular design that redefines kitchen space, while Haier's multi-dimensional air conditioning system features an industry-first "soft wind window" design [1] Human-Centric and Technological Innovations - The Haier High-End Care Assistance Series, designed for elderly users, won a gold award for its user-friendly interface that allows for easy adjustments and promotes independent living for seniors [2] - The Haier Three-Electric Integration Machine, which won a gold award, features a modular, wire-free design that simplifies installation and enhances the aesthetic integration of energy devices within home environments [2] Global R&D and Innovation Ecosystem - Haier's global "10+N" open R&D system enables the company to accurately identify diverse user needs worldwide and transform them into universally valuable innovative products [2] - The online HOPE innovation ecosystem platform connects hundreds of thousands of technical experts and millions of R&D resources, fostering a vibrant and forward-looking technological development environment [2] Strategic Vision - Haier is transitioning from addressing specific pain points with products to creating comprehensive solutions for complete scenarios, thereby promoting a smart lifestyle to global users [3] - The success at the German Design Awards indicates that Chinese brands are now capable of defining and leading the future of smart living on the global design stage [3]

Group 1 - The core viewpoint of the articles highlights the performance of the Consumption Leader ETF (516130), which saw a 2.0% increase in price and a transaction volume of 13.71 million yuan, with a total fund size of 150 million yuan [1] - Key stocks within the ETF include China Duty Free, which hit the daily limit, and New Spring Co., which fell to the daily limit, while ShouLai Hotel and YanJin PuZi saw significant gains of 9.88% and 7.6% respectively [1] - The upcoming 2025 Double 11 shopping festival will incorporate instant retail as a core focus, enhancing "minute-level delivery" services, which is expected to benefit companies like Yili and Haier from increased demand for smart home appliances and fast-moving consumer goods [1] Group 2 - The Ministry of Finance and other departments have issued a notice to optimize duty-free shopping policies, which may provide policy benefits to companies like China Duty Free [1] - The consumption sector is under pressure, but four main trends are identified: (1) Brand expansion into emerging markets, (2) Emotional value sectors like trendy toys and pet products, (3) Growth in AI-driven consumer sectors, and (4) The rise of instant retail and cost-effective dining options [1] - The Consumption Leader ETF passively tracks the Consumption Leader Index, with top ten weighted stocks including Kweichow Moutai, Gree Electric, Yili, and others [2]

Core Insights - Haier has won a total of 15 awards at the 2026 German Design Awards, including 3 gold awards, making it the most awarded brand in the Chinese home appliance industry and the leader in gold awards within the sector [1][2] Group 1: Awards and Recognition - The German Design Awards are recognized as a prestigious international design award, focusing on innovation, practicality, and aesthetic value [1] - Haier's achievements highlight its ability to address real user needs and enhance user experience through innovative design [1][3] Group 2: Innovative Products - Haier's three gold award-winning products demonstrate differentiated innovation in various fields: - The Leader brand's dual-tub desktop washing machine addresses the washing and drying needs of young consumers with small living spaces [2] - The high-end care series simplifies complex interactions for elderly users, allowing for easy control of bed adjustments and lighting [2] - The integrated energy system offers modular, wire-free design for quick installation and efficient home power distribution [2] Group 3: Broader Innovation Impact - Haier's total of 15 awards reflects the breadth of its innovation, with products like the Casarte high-end refrigerator enhancing kitchen aesthetics and functionality [2] - The introduction of the "soft wind window" in air conditioning systems improves comfort and efficiency, addressing common consumer pain points [2] - Haier's global innovation system supports product development across its seven brands, leveraging advanced technologies like AIGC and IoT for enhanced industrial design [3]

Core Insights - The "2025 ESG Action Report" was recently released, highlighting the "Top 100 ESG Listed Companies in China," with Haier Smart Home ranking first in its industry [1][2] - The evaluation considered 6,508 Chinese listed companies, ultimately selecting 1,145 for assessment based on market capitalization, industry influence, and ESG activity [1] - Haier Smart Home's leadership in ESG reflects its commitment to environmental, social, and governance practices [1] Environmental Initiatives - Haier Smart Home has established a global carbon management system, integrating various stages from R&D to recycling in a comprehensive green management model [1] - The company has developed popular energy-efficient products such as the Lazy Washing Machine and Smart Wind Air Conditioner, enhancing user experience with green technology [1] - Haier has created 12 lighthouse factories, forming the largest and most diverse cluster in the industry for green manufacturing [1] Social Responsibility - Haier Smart Home has contributed to social causes by donating to 400 Hope Schools and has been recognized as one of Forbes' Global Best Employers for nine consecutive years [2] - The company received an AA rating in the latest MSCI ESG ratings, marking it as the highest-rated in its domestic industry [2] - Haier's integration of ESG into its corporate DNA serves as a model for other companies, promoting both high-quality development and the achievement of economic and social value [2]

Core Insights - Haier Vietnam launched its new three-tub washing machine in Ho Chi Minh City, marking its entry as the first Chinese three-tub washing machine brand in the Southeast Asian market [1] - The launch event attracted over 2,000 consumers and 30 industry KOLs and media representatives, showcasing Haier's leading position in the segmented washing care sector [1][2] - The innovative design of the three-tub washing machine addresses local consumer needs for health and convenience, featuring a "12kg large tub + dual 1kg small tubs" configuration to prevent cross-contamination [2] Product Features - The three-tub washing machine operates with three independent water sources, allowing for simultaneous washing of different types of clothing, such as innerwear, outerwear, and baby clothes [2] - It includes a one-button quick cleaning function, enhancing the efficiency of the washing process [2] - The product's design and functionality have already garnered positive feedback from users, with a notable increase in offline purchases following online interest [2] Market Strategy - The launch is part of Haier's strategic expansion into the high-end market in Vietnam, supported by a dual-brand strategy with AQUA [2] - From January to September, AQUA washing machines experienced a growth rate of 16.9%, maintaining the top market share in the industry [2] - The three-tub washing machine will also be introduced in other Southeast Asian markets, including Malaysia, Thailand, and Indonesia, aiming to elevate the laundry experience for families in the region [3]

Investment Rating - The report maintains a positive outlook on the home appliance industry, highlighting the potential for growth in the white goods sector due to low valuations, high dividends, and stable growth attributes [6]. Core Insights - The home appliance sector is experiencing a divergence between domestic and export sales, with exports generally outperforming domestic sales in the first three quarters of 2025. The domestic market is under pressure due to a sluggish real estate sector and the waning effects of policy support [5][12]. - The report identifies three main investment themes: the white goods sector, export-driven companies, and core component manufacturers, recommending specific companies within these categories for investment [6]. Summary by Sections Industry Performance - In September 2025, the air conditioning sector saw a total production of 10.57 million units, a year-on-year decrease of 13.5%, while total sales were 10.88 million units, down 10.2%. Domestic sales were 5.95 million units, down 2.5%, and exports were 4.94 million units, down 18.1% [4][33]. - The refrigerator sector reported a production of 8.72 million units, a slight year-on-year decrease of 0.5%, with total sales of 8.34 million units, a marginal increase of 0.12%. Domestic sales were 3.87 million units, down 7.35%, while exports rose to 4.47 million units, up 7.63% [4][39]. - The washing machine sector experienced a production of 9.05 million units, a year-on-year increase of 10.4%, with total sales of 8.85 million units, up 7.52%. Domestic sales were 4.06 million units, down 6.88%, while exports increased to 4.79 million units, up 23.76% [4][41]. Market Dynamics - The home appliance index underperformed compared to the CSI 300 index, with a decline of 0.5% against a 0.8% increase in the latter [5][7]. - The report notes that the overall supply chain market sentiment is higher than that of the complete machine market, with more than half of the industries maintaining year-on-year growth in the first three quarters of 2025 [12]. Key Company Developments - Midea's air conditioning factory in Thailand has been recognized as a "Supply Chain Resilience Lighthouse Factory" by the World Economic Forum, marking a significant achievement in the home appliance sector [5][13]. - The report recommends specific companies for investment based on their performance and market position, including Hisense, Midea, and Haier in the white goods sector, as well as companies like Ousheng Electric and Dechang Co. for their export capabilities [6].

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the resilience of the white goods sector and the potential for growth driven by policy changes and market dynamics [3][5]. Core Insights - The home appliance sector has shown stronger export performance compared to domestic sales, with various segments experiencing differing trends in sales and production [4][12]. - The report identifies three main investment themes: white goods, export-driven companies, and core components, recommending specific companies within these categories for investment [5][6]. Summary by Sections Industry Performance - In September 2025, the air conditioning sector saw a total production of 10.57 million units, a year-on-year decrease of 13.5%, while total sales were 10.88 million units, down 10.2%. Domestic sales were 5.95 million units, down 2.5%, and exports were 4.94 million units, down 18.1% [4][34]. - The refrigerator sector reported a production of 8.72 million units, a slight decrease of 0.5%, with total sales of 8.34 million units, a marginal increase of 0.12%. Domestic sales fell by 7.35% to 3.87 million units, while exports rose by 7.63% to 4.47 million units [4][41]. - The washing machine sector experienced a production increase of 10.4% to 9.05 million units, with total sales rising by 7.52% to 8.85 million units. Domestic sales decreased by 6.88% to 4.06 million units, while exports surged by 23.76% to 4.79 million units [4][43]. Investment Themes - The white goods sector is expected to benefit from a reversal in real estate policies, with characteristics such as low valuation, high dividends, and stable growth making it attractive for investment. The report suggests that the "trade-in" policy could act as a catalyst for growth [5][6]. - For export-driven companies, the report recommends firms like Ousheng Electric and Dechang Co., which are expected to see revenue growth from large customer orders and expanding automotive parts businesses [5][6]. - In the core components segment, companies like Huaxiang Co. and Shun'an Environment are highlighted for their competitive advantages and growth potential in the context of rising demand for key components in the white goods sector [5][6]. Market Dynamics - The report notes that the overall home appliance index underperformed compared to the CSI 300 index, with a decline of 0.5% in the home appliance sector index while the CSI 300 rose by 0.8% [5][7]. - The report emphasizes the importance of emerging markets in driving export growth, particularly in regions like Africa and South America, despite challenges such as tariffs and high inventory levels [5][12].

Core Viewpoint - Haier Smart Home has been consistently recommended as a "gold stock" by various brokerages due to its strong performance and strategic initiatives in both domestic and international markets [1][2]. Domestic Performance - Haier Smart Home has undergone a comprehensive digital transformation across its R&D, manufacturing, marketing, and logistics, leading to improved operational efficiency [1]. - The company has established an efficient product incubation platform, resulting in a 15.6% increase in SKU efficiency in the first three quarters [1]. Inventory Management - The implementation of a more agile and efficient operational system has enhanced overall operational efficiency, with 74% of products reaching customers directly from county-level specialty stores in the first three quarters [2]. International Growth - Haier Smart Home's overseas market revenue grew by 10.5% year-on-year in the first three quarters, with significant growth in various regions: over 25% in South Asia, over 15% in Southeast Asia, and over 60% in the Middle East and Africa [2]. - The company has maintained stable operations in North America and steadily increased its market share in Europe [2]. Strategic Resilience - Haier Smart Home's robust performance and clear strategic direction demonstrate its operational resilience in navigating the complexities of the global market, contributing to its favorable outlook among brokerages [2].

Group 1: Event Overview - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing global cutting-edge technologies and products, highlighting China's market attractiveness and commitment to sharing development opportunities with the world [1] Group 2: Procter & Gamble - Procter & Gamble (P&G) participated for the seventh consecutive year, presenting nearly 100 high-end products across nine categories, including innovative items like OLAY's Super Red Bottle and Head & Shoulders' first selenium-based anti-dandruff shampoo [2] - P&G's CEO for Greater China emphasized the importance of connecting with consumers through technological innovation and local insights, aiming to create valuable and warm living experiences [2] - P&G made significant progress in sustainability, introducing solutions like heat pump technology and eco-friendly packaging, which could reduce plastic usage by several tons annually [2] Group 3: YK Life - YK Life, a health brand under Haier Group, showcased over 60% of its products as first-time exhibits, focusing on AI-driven healthcare solutions [3] - The brand introduced innovative products in various scenarios, including a high-speed centrifuge for life sciences and AI-powered hospital solutions, enhancing medical service efficiency [3] - YK Life is promoting cross-industry collaboration in healthcare, integrating resources from life sciences, clinical medicine, and biotechnology to create intelligent management solutions [3] Group 4: Samsung - Samsung displayed cutting-edge products in AI, display technology, semiconductors, and smart home appliances, including the Micro RGB TV and the lightweight W26 foldable phone [4] - The company introduced the AI Home ecosystem, aiming to create more convenient, efficient, and safe daily living environments [4] Group 5: HSBC - HSBC highlighted its global business advantages at the expo, reaffirming its long-term commitment to the Chinese market and its intention to contribute to China's prosperous development [5] - The event generated significant social media engagement, with a high interaction efficiency score, indicating strong user participation and content quality [5] - The expo reflects China's ongoing commitment to high-level openness and quality development, providing new opportunities for the global economy [5]