Investment Rating - The report maintains an "Outperform" rating for the social services industry [1] Core Insights - The overall revenue of the sector is steadily increasing, but the recovery in performance is slower, with significant differentiation among sub-sectors. Attention is recommended for cyclical recovery sectors such as human resources and exhibitions, as well as resilient sectors like tourism and scenic spots [1][2] - In 2024, the social services sector achieved a total revenue of 191.54 billion, a year-on-year increase of 36.57%, while the net profit attributable to shareholders was 7.48 billion, a year-on-year decrease of 18.21%. The overall profitability has declined [10][14] - In Q1 2025, the sector generated a revenue of 44.84 billion, a year-on-year increase of 38.75%, with a net profit of 1.81 billion, a year-on-year increase of 33.06% [20][22] Summary by Sections Sector Summary - The revenue growth rate outperformed the profit growth rate, with the professional services and education sectors performing better. In 2024, the professional services sector saw a year-on-year increase of 79.57%, while the education sector's profit level improved significantly [10][14] - In Q1 2025, the professional services sector led with a revenue growth of 89.62%, followed by tourism and scenic spots at 7.39% [22] Tourism - The domestic travel market shows strong resilience, with a total of 5.615 billion domestic tourists in 2024, a year-on-year increase of 14.80% [34] - The cross-border travel market is experiencing high demand, with inbound tourists reaching 132 million in 2024, a year-on-year increase of 60.8% [40] Hotels - Business travel demand is still recovering, with the RevPAR expected to be under pressure throughout 2024 [13] Catering - The catering market is expected to see slower revenue growth in 2024, with Q1 2025 showing some improvement [16] Duty-Free - Duty-free sales in offshore areas are showing marginal improvement, with city channels expected to contribute to growth [18] Human Resources - The human resources sector is experiencing stable data operations, but employment market pressures remain [22] Exhibitions - The domestic exhibition market is steadily growing, with the number of exhibitions remaining stable in 2024 [24]

新华财经上海5月21日电（谈瑞）随着华住集团在5月20日晚间发布2025年第一季度财报，中国酒店业三 大头部集团——锦江酒店、华住集团、首旅如家的经营分化格局愈加明朗。 在消费需求结构性调整、行业刚需竞争加剧的背景下，三家企业分别交出截然不同的答卷：华住集团凭 借轻资产战略逆势增长，锦江酒店规模扩张难掩盈利困境，首旅如家则通过成本控制实现利润突围。 华住强势增长，锦江净利骤降超八成 "2025年第一季度，酒店行业的供给增长仍未见边际放缓，但商务需求呈改善趋势。"中信证券消费行业 首席分析师姜娅在研报中表示，一季度，酒店行业RevPAR同比下降3.6%，较上一季度降低5.2%的水平 进一步收窄，其中平均价格下降2.3个百分点，平均入住率下降0.7个百分点。截至3月底，酒店数量同比 增长9.3%，客房数量同比增长8.8%，整体供给同比增速较2024年年底略有提升。 这一趋势在三大头部集团的财报数据上得到了充分印证。在RevPAR这一核心经营指标上，三大集团均 面临下滑压力，但程度差异较为显著。 根据行业协会统计数据，截至2024年底，中国国内酒店集团中，规模排名居前的依次是锦江酒店（客房 数129.1万间、门店数 ...

Investment Rating - The report assigns an "Outperform" rating to multiple companies within the discretionary consumption sector, indicating a positive outlook for their performance relative to the market [1][3][5]. Core Insights - The pet and U.S. hotel sectors have shown the best performance this week, with valuations in most sectors still below the average of the past five years [1][4][13]. - The report highlights that the average increase for leading companies in the pet sector was 9.1%, driven by favorable trade negotiations and the commencement of the 618 pre-sale [4][15][17]. - Valuation analysis indicates that most sub-sectors are trading below their historical averages, suggesting potential investment opportunities [5][9][19]. Sector Performance Review - Weekly performance rankings: Pet > U.S. Hotel > Credit Card > Cosmetics > Gambling > Sportswear > Luxury Goods > Snacks [7][14]. - Monthly performance rankings: Pet > U.S. Hotel > Gambling > Cosmetics > Sportswear > Credit Card > Luxury Goods > Snacks [14]. - Year-to-date (YTD) performance rankings: Pet > Luxury Goods > Cosmetics > Snacks > Credit Card > U.S. Hotel > Sportswear > Gambling [14]. Valuation Analysis - As of May 16, 2025, the expected P/E ratios for various sectors are as follows: - Sportswear: 15.6x (77% of 5-year average) - Luxury Goods: 18.4x (52% of 5-year average) - Gambling: 14.2x (23% of 5-year average) - Cosmetics: 36.8x (91% of 5-year average) - Pet: 50x (51% of 5-year average) - Snacks: 24.3x (37% of 5-year average) - U.S. Hotel: 29.4x (18% of 5-year average) - Credit Card: 32x (61% of 5-year average) [5][9][18][19].

Core Insights - The Chinese hotel industry is undergoing a significant efficiency revolution driven by AI technology, transforming service models and competitive logic [1][8] - AI is expected to replace a portion of hotel labor, potentially saving up to 30% in labor costs while shifting roles from repetitive tasks to high-value services [1][6] AI Implementation in Hotels - AI technologies such as smart front desk robots and AI digital managers are being integrated into hotel operations, enhancing efficiency and customer service [3][4] - Companies like Huazhu and Shoulv Rujia are leveraging AI for self-service check-ins and backend management, improving operational decision-making [3][4] Cost Reduction and Efficiency Gains - AI applications are reported to reduce labor costs by 30% and improve operational efficiency by 50% in processes like order inquiries and room assignments [6][4] - The use of AI digital managers has allowed hotel groups to automate 60% of repetitive tasks, freeing up human resources for more strategic roles [4][6] Market Trends and Challenges - The hotel industry is facing declining average daily rates (ADR) and occupancy rates (OCC), prompting a focus on cost reduction through AI [7][6] - Despite the benefits, challenges remain in AI adoption, including technology maturity and employee skill gaps [8][9] Future Outlook - The trend towards increased digital training and skill enhancement in the hotel workforce is expected to continue, with a shift towards a more technology-driven operational model [10][9] - The integration of AI is anticipated to evolve the hotel industry from a labor-intensive model to a human-machine collaborative approach [8][10]

Core Insights - The Chinese hotel industry is undergoing a significant efficiency revolution driven by AI technology, transforming service models and competitive logic [1] - AI is expected to replace a portion of hotel labor, potentially saving up to 30% in labor costs while shifting roles from repetitive tasks to high-value services [1][4] Group 1: AI Implementation in Hotels - Companies like Huazhu and Shoulv Rujia are increasingly adopting AI technologies, such as smart front desk robots and AI digital managers, to enhance operational efficiency [2][3] - AI applications in hotels are improving various processes, with data showing a 50% increase in efficiency for tasks like order inquiries and room assignments [3] - The "AI digital manager" is already operational in 3,200 stores under Shoulv Hotel Group, achieving a 90% usage rate and conducting 420,000 automatic price adjustments this year [3] Group 2: Cost Reduction and Efficiency - AI is helping hotels reduce labor costs by 30% through self-service solutions and energy management systems [4] - The average room price (ADR), occupancy rate (OCC), and revenue per available room (RevPAR) have shown a downward trend, prompting hotels to focus on cost reduction [5] - AI-driven revenue management systems are dynamically optimizing pricing, which has positively impacted RevPAR for some hotels [5] Group 3: Transition to Human-Machine Collaboration - The hotel industry is shifting from a labor-intensive model to a human-machine collaborative approach, with over 60% of surveyed entities acknowledging this trend [6] - Challenges remain in AI adoption, including insufficient technology maturity and a lack of employee skills in utilizing AI [6] - Future training will focus on enhancing digital capabilities and integrating AI with operational processes to avoid traditional practices [7]

Core Insights - The Chinese hotel industry is undergoing a significant efficiency revolution driven by AI technology, transforming service models and competitive logic [1][10] - Major hotel companies are increasingly adopting AI to shift from labor-intensive operations to human-machine collaboration, with AI expected to replace a portion of human labor and reduce labor costs by 30% [1][7] AI Implementation in Hotels - AI is penetrating various roles within the hotel industry, with companies like Huazhu implementing smart front desk robots for self-check-in and humanoid robots for luggage handling and room cleaning [3] - AI is also enhancing backend management, as seen with ShouLai RuJia's "AI Digital Manager," which analyzes operational data to assist hotel managers with real-time insights and future traffic warnings [3] - Wanda Hotels is utilizing AI for guest experience management and has created over 200,000 service tags to improve personalized service for over 120,000 members [3] Cost Reduction and Efficiency - AI applications are helping hotels reduce labor costs by 30% through self-service solutions, while energy management systems also contribute to a 30% reduction in energy consumption [7] - The "AI Digital Manager" is expected to handle 60% of repetitive tasks, allowing human managers to focus on more strategic aspects of hotel management [4][7] - Training periods for new employees have been significantly shortened, with some companies reporting a reduction from 7 days to 2 days for onboarding [7] Market Challenges and Trends - The hotel industry is facing pressure on key performance indicators such as average daily rate (ADR) and occupancy rate (OCC), leading to a focus on cost reduction as a priority [8] - Major hotel groups have reported declines in ADR and OCC, with Jinjiang Hotels showing a drop in ADR from 529.74 yuan in 2023 to 490.51 yuan in 2024 [8] - AI revenue management systems are dynamically optimizing pricing, which has positively impacted revenue per available room (RevPAR) [8] Future Outlook - The hotel industry is moving towards a human-machine collaborative model, with over 60% of surveyed entities acknowledging this shift [10] - There are challenges in AI adoption, including the maturity of technology and the need for employee training in AI skills [10] - Future training will focus on enhancing digital capabilities and integrating AI with management processes to avoid traditional operational habits [11]

Core Viewpoint - The China Securities Tourism Index has shown mixed performance, with a recent increase but a decline over the past month and year-to-date [2]. Group 1: Index Performance - The China Securities Tourism Index rose by 0.9% to 2783.81 points, with a trading volume of 6.719 billion yuan [1]. - Over the past month, the index has decreased by 4.42%, while it has increased by 1.01% over the last three months. Year-to-date, it has declined by 5.28% [2]. Group 2: Index Composition - The index includes up to 50 listed companies involved in various sectors of the tourism industry, such as accommodation, sightseeing, shopping, entertainment, and transportation [2]. - The top ten weighted companies in the index are: China Duty Free Group (14.99%), Songcheng Performance (7.39%), Shanghai Airport (6.38%), Jinjiang Hotels (5.53%), Shougang Hotel (5.15%), China Eastern Airlines (5.13%), Southern Airlines (5.05%), Air China (4.48%), Spring Airlines (4.38%), and Hainan Airport (3.87%) [2]. - The industry composition of the index shows that consumer services account for 48.04%, transportation for 31.30%, retail for 14.99%, and real estate for 5.67% [2]. Group 3: Index Adjustment - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December [3]. - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3]. Group 4: Related Funds - Public funds tracking the China Securities Tourism Index include the Fortune China Securities Tourism Theme ETF and the Huaxia China Securities Tourism Theme ETF [4].

Group 1 - The core viewpoint of the news is that the Wutong Fund's Wutong CSI Tourism Theme ETF has increased its stake in Jinjiang Hotels and has reported a year-to-date return of -5.43%, ranking 3073 out of 3437 in its category [1][2]. Group 2 - The Wutong CSI Tourism Theme ETF has experienced a return of -5.43% this year, with a recent one-week increase of 0.05% and a one-month decrease of -4.43% [2]. - The fund's performance is below the average of its peers, which have shown a year-to-date return of 1.05% [2]. - The fund manager, Cao Ludi, has been with Wutong Fund Management since July 2016 and has held various positions, currently managing multiple funds including the Wutong CSI Tourism Theme ETF since July 2021 [3][4]. Group 3 - Wutong Fund Management Company was established in April 1999 and has four shareholders, with Guotai Junan Securities, Shenwan Hongyuan Securities, and the Bank of Montreal each holding 27.77%, and Shandong Financial Asset Management holding 16.68% [4].

Investment Rating - The industry rating is "Recommended" [4] Core Insights - The consumer services and retail sectors are under pressure, with notable performance in emotional consumption and tourism consumption [1][2] - In 2024, CITIC consumer services revenue and net profit attributable to shareholders are expected to grow by 2% and decline by 24% respectively, while the retail sector is projected to see an 8% drop in revenue but a 6% increase in net profit [1][2] - The report highlights the divergence in performance among sub-sectors, with tourism services (+56%), human resources (+15%), and scenic areas (+3%) showing relative strength [1][2] Summary by Relevant Sections Consumer Services - In 2024, revenue for CITIC consumer services is projected to grow by 2%, while net profit is expected to decline by 24%. The tourism services sector shows a significant revenue increase of 56% [1] - For Q1 2025, the consumer services sector continues to face pressure, with revenues down by 0.1% and net profits down by 8% [2] Retail Sector - The retail sector is expected to see an 8% decline in revenue for 2024, but net profit is projected to increase by 6% [1] - Notable performances include supermarkets and convenience stores, which saw a 156% increase in net profit due to non-operating factors [1] OTA (Online Travel Agency) - The online booking rate for travel continues to rise, with OTA transaction volume expected to grow by 17.8% in 2024 [3] - Major players like Ctrip and Tongcheng are experiencing significant revenue growth, with Ctrip's international business revenue reaching 10% of total revenue [3][6] Scenic Areas - The scenic area sector is expected to see a 3% increase in revenue and a 30% increase in net profit for 2024, driven by strong performances from key players [7] - In Q1 2025, revenue is projected to grow by 2%, but net profit is expected to decline by 18% [7] Hotel Sector - The hotel sector is facing pressure with a decline in RevPAR (Revenue per Available Room), but major hotel groups are maintaining aggressive expansion plans [8][9] - For Q1 2025, major hotel groups are experiencing varying impacts on net profit, with some showing significant declines [9] Human Resources - The outsourcing business remains strong, with companies like Core International and Beijing Human Resources seeing revenue growth of 22% and 14% respectively [10] - Government subsidies are contributing to significant net profit increases for these companies [12] E-commerce and Services - The report highlights the growth of self-owned brands, with companies like Ruoyu Chen achieving a 29.26% increase in total revenue for 2024 [13] - The demand for agency operations is declining, but self-owned brands are driving high growth [13] Dining Sector - The dining sector is under pressure due to intense price competition, but some brands are showing resilience [14] - In Q1 2025, the dining sector shows signs of marginal improvement as price competition eases [14] Jewelry Sector - The jewelry sector is experiencing performance divergence, with strong brands outperforming the market amid rising gold prices [15] - In Q1 2025, brands like Chaohongji and Mankalon are showing significant revenue and profit growth [15] Investment Recommendations - The report suggests focusing on high-demand consumer products and travel services, as well as companies benefiting from overseas expansion [17]

Core Viewpoint - The hotel industry is undergoing a new retail revolution as major hotel groups like Huazhu and Shoulv Rujia expand into new retail, selling "hotel-style" products, which is becoming a new growth driver for the industry [1][3] Group 1: New Retail Trends - Almost all hotel groups surveyed by Deep Blue Think Tank have ventured into new retail, selling hotel-branded bedding and toiletries, making new retail a standard in the hotel industry [3] - With changing consumer habits, hotel groups are targeting new retail to enhance revenue, with Huazhu Group selling products like pillows and toiletries [3] - The retail business is becoming a second growth curve for companies like Atour Group, which reported a GMV of 2.592 billion yuan in 2024, a 127.7% increase from 2023 [4] Group 2: Market Challenges - Over 80% of hotel groups mentioned "providing incremental value to consumers" and "increasing revenue" as reasons for entering new retail [6] - The hotel market is returning to rational growth after explosive growth in 2023, with many hotel groups experiencing declines in key operational metrics [6] - The competitive landscape is becoming crowded, prompting hotels to diversify into retail to boost revenue [7] Group 3: Future Directions - The future of the hotel industry will involve integrating various business models, moving beyond traditional services to create multi-functional spaces [10][11] - Hotels need to focus on differentiation and unique experiences to avoid low-level competition, as product homogeneity is a significant challenge [9] - The integration of cross-border e-commerce with new retail is being explored by hotel groups like Shoulv Rujia to enhance consumer engagement [9]