Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for many products [1] Group 1: Industry Overview - The liquor industry is facing significant challenges, with inventory issues becoming prominent and leading major companies to halt shipments to stabilize pricing [1] - The number of liquor companies experiencing revenue declines has increased from 2 in 2023 to 6 in 2024, indicating a growing divide between leading and smaller enterprises [2] Group 2: Revenue Performance - In 2024, 19 listed liquor companies achieved a total revenue of 441.94 billion yuan, reflecting a growth of 7.67% compared to 2023, but with a notable slowdown in revenue growth [2] - The median revenue growth rate for these companies dropped to 3.69% in 2024 from 18.04% in the previous year [2] - The top three companies with the highest revenue growth rates are Jinhuijiu (18.59%), Gujinggongjiu (16.41%), and Guizhou Moutai (15.66%) [2] Group 3: Company-Specific Insights - Guizhou Moutai generated revenue of 174.14 billion yuan in 2024, accounting for 39.4% of the total revenue of listed liquor companies, an increase of nearly 3 percentage points [2] - Yanghe's revenue fell by 12.83% to 28.88 billion yuan, causing it to drop out of the 30 billion yuan club [4] - Jiugui Jiu's revenue declined nearly 50% in 2024 after a 30% drop in 2023, highlighting severe channel issues [4] Group 4: Revenue Rankings - The revenue rankings for 2024 show Guizhou Moutai leading with 174.14 billion yuan, followed by Wuliangye with 89.18 billion yuan, and Shanxi Fenjiu with 36.01 billion yuan [5] - Companies like Jiugui Jiu and Jinzongzi Jiu are experiencing significant revenue declines, with Jiugui Jiu's revenue dropping to 1.42 billion yuan, a decrease of 49.70% [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - The company achieved a total operating revenue of 36.011 billion yuan in 2024, representing a year-on-year increase of 12.79%. The net profit attributable to the parent company was 12.243 billion yuan, up 17.29% year-on-year, while the net profit excluding non-recurring items was 12.246 billion yuan, also reflecting a 17.24% increase year-on-year [2][7] - In Q4 2024, the company reported an operating revenue of 4.653 billion yuan, down 10.24% year-on-year, with a net profit of 893 million yuan, down 11.32% year-on-year [2][7] - For Q1 2025, the operating revenue was 16.523 billion yuan, showing a year-on-year increase of 7.72%, and the net profit was 6.648 billion yuan, up 6.15% year-on-year [2][7] Summary by Sections Financial Performance - The total operating revenue for 2024 was 36.011 billion yuan, with a year-on-year growth of 12.79%. The net profit attributable to the parent company was 12.243 billion yuan, reflecting a 17.29% increase year-on-year. The net profit excluding non-recurring items was 12.246 billion yuan, up 17.24% year-on-year [2][7] - In Q4 2024, the operating revenue was 4.653 billion yuan, down 10.24% year-on-year, with a net profit of 893 million yuan, down 11.32% year-on-year. For Q1 2025, the operating revenue was 16.523 billion yuan, up 7.72% year-on-year, and the net profit was 6.648 billion yuan, up 6.15% year-on-year [2][7] Market Dynamics - The company is steadily advancing its national expansion, establishing a solid market foundation in the surrounding Shanxi region. The long-term development logic of the company is expected to continue as industry demand gradually recovers [12][12] - The company’s product lines, including the flagship "Glass Fen" and "Qinghua 20," are positioned to benefit from changing consumer preferences, with the latter establishing an advantage in the sub-premium segment [12][12] Profitability - The company's net profit margin improved by 1.31 percentage points to 34% in 2024, with a gross margin increase of 0.9 percentage points to 76.2%. The operating expense ratio rose by 0.66 percentage points to 14.75% [12][12] - The cash flow from sales of goods and services reached 36.609 billion yuan in 2024, up 21.5% year-on-year, indicating strong cash generation capabilities [12][12]

Performance Summary - In 2024, the company's operating revenue and net profit attributable to shareholders were 36.011 billion and 12.243 billion yuan, respectively, representing year-on-year growth of 12.79% and 17.29% [1] - In Q1 2025, the company's operating revenue and net profit attributable to shareholders were 16.523 billion and 6.648 billion yuan, respectively, with year-on-year growth of 7.72% and 6.15% [2] Revenue Breakdown - In 2024, the company's liquor revenue reached 35.875 billion yuan, up 13% year-on-year, with a gross margin increase of 0.93 percentage points to 76.30% [1] - The proportion of mid-to-high-end liquor revenue increased by 0.86 percentage points to 73.96%, with revenues of 26.532 billion and 9.342 billion yuan for mid-to-high-end and other liquors, respectively [1] - In Q1 2025, liquor revenue was 16.480 billion yuan, with revenue from Fenjiu and other liquors at 16.212 billion and 0.268 billion yuan, respectively [2] Market Dynamics - In 2024, revenue from provincial and out-of-province markets was 13.500 billion and 22.374 billion yuan, respectively, with year-on-year growth of 11.72% and 13.81% [1] - The number of distributors increased by 613 to 4,553, while the average scale per distributor decreased by 2.88% to 7.3657 million yuan [1] - In Q1 2025, provincial and out-of-province revenues were 6.083 billion and 10.396 billion yuan, with year-on-year growth of 8.7% and 7.18% [2] Profitability Analysis - In 2024, the gross margin and net profit margin were 76.20% and 34.00%, respectively, with increases of 0.9 and 1.3 percentage points [1] - In Q1 2025, the gross margin and net profit margin were 78.80% and 40.23%, with changes of +1.34 and -0.60 percentage points [2] - Operating cash flow increased by 68.47% year-on-year to 12.172 billion yuan in 2024, while in Q1 2025, it decreased by 0.21% to 7.027 billion yuan [1][2] Earnings Forecast - The company expects revenue growth of 8%, 9%, and 9% for 2025-2027, reaching 39 billion, 42.5 billion, and 46.3 billion yuan, respectively [3] - Net profit attributable to shareholders is projected to grow by 6%, 9%, and 10% for the same period, reaching 13 billion, 14.1 billion, and 15.5 billion yuan, respectively [3] - The revised earnings forecast reflects a weaker consumption environment for liquor [3]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [4] Core Views - The company is expected to achieve revenue of 360.11 billion yuan and net profit of 122.43 billion yuan in 2024, representing a year-on-year growth of 12.79% and 17.29% respectively [1] - For 2025, the company is projected to generate revenue of 165.23 billion yuan and net profit of 66.48 billion yuan, with year-on-year growth of 7.72% and 6.15% respectively [1] - The company has seen a significant increase in high-priced liquor sales, with liquor revenue reaching 358.75 billion yuan in 2024, up 13% year-on-year [1] - The gross profit margin improved by 0.93 percentage points to 76.30% in 2024, with sales volume and price per ton increasing by 7.20% and 5.43% respectively [1] Financial Performance Summary - The company’s revenue is forecasted to grow at rates of 8%, 9%, and 9% from 2025 to 2027, reaching 390 billion yuan, 425 billion yuan, and 463 billion yuan respectively [2] - The net profit is expected to grow by 6%, 9%, and 10% during the same period, reaching 130 billion yuan, 141 billion yuan, and 155 billion yuan respectively [2] - The company’s EBITDA is projected to increase from 16,891.10 million yuan in 2024 to 21,046.21 million yuan by 2027 [3] - The earnings per share (EPS) is expected to rise from 10.04 yuan in 2024 to 12.71 yuan in 2027 [3] Market and Sales Insights - The company’s sales in the domestic market for 2025 are expected to be 60.83 billion yuan, while sales outside the province are projected at 103.96 billion yuan, with year-on-year growth of 8.7% and 7.18% respectively [1] - The number of distributors increased by 743 to a total of 4,461, although the average scale per distributor decreased by 7.88% [1] - The gross profit margin for Q1 2025 is forecasted to be 78.80%, with a net profit margin of 40.23% [1]

Core Viewpoint - The Chinese liquor industry is entering a phase of intense competition, with companies experiencing a slowdown in growth and adjusting their strategies for more sustainable development [2][21]. Financial Performance - In 2024, 21 listed liquor companies generated revenue of 443.97 billion yuan, a year-on-year increase of 7.63%, and a net profit of 168.08 billion yuan, up 7.01% [2]. - Only five companies achieved double-digit growth in both revenue and net profit in 2024, down from 15 the previous year [3][4]. - Guizhou Moutai led the industry with a revenue increase of 15.71% to 170.90 billion yuan and a net profit growth of 15.38% to 86.23 billion yuan [4][5]. Market Trends - The industry is experiencing a shift towards "volume competition," where stronger brands are consolidating their market positions while weaker brands struggle [2][21]. - Companies are increasing their marketing expenditures to maintain market share, with 12 out of 21 companies raising their sales expenses in 2024 [10][11]. Sales and Profitability - The highest increase in sales expenses was seen in Wuliangye, which spent 10.69 billion yuan, a 37.15% increase [11]. - Several companies, including Yanghe and Jiugui, reported declines in both revenue and net profit, indicating a challenging market environment [7][18]. Inventory and Contract Liabilities - Inventory levels are rising across most companies, with Water Well's inventory increasing by 31.13% to 3.22 billion yuan, highlighting the ongoing challenge of inventory management [15]. - Contract liabilities showed a mixed trend, with some companies like Gujing Gongjiu seeing a significant increase of 150.86% [14]. Future Outlook - For 2025, companies are setting more flexible growth targets, with many aiming for single-digit growth rates [18][20]. - The market is expected to continue evolving, with a focus on high-quality development and sustainable growth strategies [20][21].

Core Viewpoint - Shanxi Fenjiu reported a total revenue of 36.011 billion yuan for 2024, representing a year-on-year growth of 12.79%, and a net profit attributable to shareholders of 12.243 billion yuan, up 17.29% year-on-year [2] Group 1: Financial Performance - In Q4 2024, total revenue was 4.653 billion yuan, a decrease of 10.24% year-on-year, with a net profit of 893 million yuan, down 11.32% year-on-year [2] - For Q1 2025, total revenue reached 16.523 billion yuan, an increase of 7.72% year-on-year, and net profit was 6.648 billion yuan, up 6.15% year-on-year, aligning with market expectations [2][3] - The company plans to distribute a cash dividend of 36 yuan per 10 shares for 2024, totaling 7.393 billion yuan, with a payout ratio of 60.39% [2] Group 2: Product and Market Performance - In 2024, revenue from high-end and other liquor categories was 26.532 billion yuan and 9.342 billion yuan, respectively, with year-on-year increases of 14.35% and 9.40%, indicating strong performance from mid-tier products [3] - Revenue from domestic and external markets in 2024 was 13.5 billion yuan and 22.37 billion yuan, reflecting year-on-year growth of 11.72% and 13.81%, respectively, with ongoing national expansion [3] - Q4 2024 saw a proactive adjustment in revenue, leading to a 7.7% increase in Q1 2025 revenue, with overall sales performance relatively strong compared to industry peers [3] Group 3: Profitability and Cost Management - Gross margin for 2024 and Q1 2025 was 76.20% and 78.80%, respectively, showing year-on-year increases of 0.89 and 1.34 percentage points [4] - Tax and additional charges as a percentage of revenue were 16.48% for 2024 and 13.69% for Q1 2025, with year-on-year changes of -1.79 and +0.35 percentage points [4] - The net profit margin for 2024 and Q1 2025 was 34.0% and 40.2%, respectively, with year-on-year changes of +1.31 and -0.60 percentage points [4]

Group 1 - The core index of the China Securities Index for food, beverage, and tobacco has shown a monthly increase of 3.51% and a quarterly increase of 6.05%, while it has decreased by 1.64% year-to-date [1] - The index is categorized into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries, providing a comprehensive analysis tool for investors [1] - The top ten weighted stocks in the index include Yili Group (10.62%), Kweichow Moutai (10.59%), and Wuliangye (9.22%), among others [1] Group 2 - The index's holdings show that the liquor sector accounts for 47.83%, followed by condiments and cooking oil at 12.10%, and dairy products at 12.04% [2] - The index samples are adjusted biannually, with changes implemented on the next trading day after the second Friday of June and December [2] - Adjustments to the index samples occur in response to special events affecting the companies, such as mergers or changes in industry classification [2]

白酒：1190亿元分红创新高 所谓冰，是整个白酒板块上市企业2024年净利润增速普遍下滑；而所谓火，则是2024年年度行业分红总金额高达1190亿元，逆势创下历史新高。 在行业竞争不断加剧的背景下，白酒这张高分红的"牌"能否达到想要的效果？从2024年第四季度与2025年一季度基金的持仓态度来看，机构投资者的信心已 然回暖。 随着2024年年报披露完毕，白酒企业2024年派发"红包"金额也随之出炉，由于多家头部酒企增加了分红频次，最终让白酒企业2024年全年分红总金额定格在 1190亿元，分红总金额同比增长近10%，而整个行业股息支付率也达到71.34%，仅次于2022年的74.28%，排在历史第二。 | 年度 | 归母净利润(亿元) | 现金分红总额(亿元) | 股息支付率 | 分红公司数量 | | --- | --- | --- | --- | --- | | 2024 | 1,668.48 | 1.190.26 | 71.34% | 17 | | 2023 | 1.550.59 | 1.094.86 | 70.61% | 16 | | 2022 | 1.304.73 | 969.19 | 74.28% ...

Core Insights - The report indicates that the increase in investment hotspots has weakened the performance of consumer stocks in China [1] - The consumer sector is experiencing slow growth, with a lack of fundamental catalysts in the short term, although long-term asset revaluation logic remains intact [8] Industry Overview - In April 2025, five out of eight tracked industries maintained positive growth, while two experienced negative growth and one remained flat. The industries with single-digit growth included dairy (+3.4%), dining (+3.1%), soft drinks (+2.7%), condiments (+2.3%), and frozen foods (+1.5%). The declining sectors were mass-market and below liquor (-10.7%) and mid-to-high-end liquor (-1.5%), with the beer industry remaining flat [3][10] - The revenue for the high-end liquor sector in April was 26.4 billion yuan, down 1.5% year-on-year, while the cumulative revenue for the first four months was 167 billion yuan, up 0.3% year-on-year [12] - The mass-market liquor sector saw a revenue of 15 billion yuan in April, down 10.7% year-on-year, with a cumulative revenue of 75.2 billion yuan for the first four months, down 13.9% year-on-year [13] - The beer industry reported a revenue of 14 billion yuan in April, remaining flat year-on-year, with a cumulative revenue of 60.6 billion yuan, showing a slight decline of 0.2% [14] Price Trends - In April, the wholesale prices of high-end liquor such as Feitian Moutai continued to decline, with prices for whole boxes and individual bottles down by 70 yuan compared to the previous month [4][22] - The prices of most high-end liquor remained stable, while mid-range and lower-end liquor prices saw more declines than increases [12][13] Cost Analysis - The cost indices for various products in April showed increases for beer (+2.69%), frozen foods (+1.67%), dairy (+1.09%), while condiments (-0.12%), instant noodles (-0.18%), and soft drinks (-1.58%) experienced declines [5] - The prices of packaging materials varied, with aluminum can prices rising by 8.37% year-on-year, while glass, plastic, and pulp prices fell by 23.17%, 20.90%, and 4.59% respectively [5] Investment Recommendations - The report suggests waiting for the right opportunity to increase positions in consumer stocks, particularly in the dairy sector, soft drinks, and liquor, with specific companies highlighted for potential investment [8]

Core Viewpoint - The article discusses the contrasting employment trends in the beer and liquor industries during the current adjustment period, highlighting that while beer companies have reduced their workforce significantly, liquor companies, particularly leading brands, have increased their employee numbers despite facing revenue declines [2][11]. Employment Trends in Beer Industry - Over the past year, the beer industry has seen a reduction of over 6,000 employees across 10 listed companies, with major players like Budweiser APAC and China Resources Beer each reducing their workforce by over 1,000 [5][8]. - The overall employment in the beer sector has decreased to below 300,000, primarily due to declining sales and revenue in the industry [2][5]. - The reduction in workforce is attributed to decreased demand for production and sales roles, particularly for temporary workers during peak seasons [8][9]. Employment Trends in Liquor Industry - In contrast, the liquor industry has experienced an increase of over 3,900 employees, with only 7 out of 22 listed liquor companies reporting reductions [9][12]. - Leading liquor companies such as Kweichow Moutai and Yanghe Brewery have added over 1,000 employees each, indicating a robust demand for production roles [9][12]. - The increase in employment is partly driven by the need to meet production demands and the social responsibility of state-owned enterprises to maintain employment levels [12][13]. Salary Adjustments - While the overall employment levels in liquor companies have increased, there has been a notable reduction in executive compensation, with many high-ranking officials seeing salary cuts of hundreds of thousands [16][17]. - In contrast, the average salary for non-executive employees has remained stable or even increased in some companies, such as Water Well and Kweichow Moutai, which reported a rise in average non-executive salaries [20][21]. Future Outlook - The article suggests that the current adjustment period for the liquor industry is not yet over, and further developments in cost-cutting measures and employee compensation will need to be monitored [21].