Core Viewpoint - The article discusses the economic outlook for 2026, emphasizing the importance of expanding domestic demand and optimizing supply as outlined in the Central Economic Work Conference. It highlights the strategic initiatives companies like TCL are undertaking to align with these goals [1][3]. Company Initiatives - TCL aims to respond to the Central Economic Work Conference's directives by focusing on "technological innovation and industrial upgrading" to promote high-quality development and contribute to the construction of new productive forces [5]. - The company is committed to optimizing its supply structure through technological innovation, with a focus on original technologies and innovative products. TCL's self-developed Thunderbird AR smart glasses have maintained the industry's leading market share for three and a half years [5][6]. - TCL has initiated the construction of an G8.6 generation printed OLED production line, marking a significant advancement for Chinese enterprises in next-generation display technology, which is foundational for reshaping the global semiconductor display industry [5][6]. Future Goals - Looking ahead to 2026, TCL aims to achieve global leadership in its core industries and national or industry leadership in other sectors, focusing on high-quality development and creating a more dynamic business model [7]. - The company plans to enhance its technological capabilities through AI applications, expecting to generate over 1 billion yuan in comprehensive benefits by 2025. This includes improving R&D efficiency, accelerating key technological breakthroughs, and optimizing decision-making through data intelligence [6][7]. - TCL's operational philosophy emphasizes "strategic leadership, innovation-driven, advanced manufacturing, and global operations," aiming to contribute to national economic goals and the vision of technological self-reliance and a strong manufacturing nation [6][7].

Group 1 - The CES 2026, known as the "Spring Festival of Technology," will take place in Las Vegas, showcasing a pivotal moment for global competition among display and consumer electronics giants from China, Japan, and South Korea [2] - TCL, as the largest Chinese exhibitor, will have a booth area of 2,453 square meters, competing directly with international leaders like Samsung, LG, and Sony in the fields of display technology and AI applications [2] - 2026 is widely regarded as the "year of AI hardware implementation," with AI transitioning from cloud to edge applications, prompting TCL to shift its exhibition strategy from merely showcasing hardware specifications to focusing on an "AI + display" ecosystem [2] Group 2 - In addition to its display technology, TCL will emphasize "AI in practice" as a key theme at the exhibition, highlighting its comprehensive layout in the "AI life" sector [3] - TCL plans to unveil products such as the Thunderbird AI/AR glasses, the TCL AiMe companion robot, and a range of AI-integrated home appliances, showcasing its commitment to the growing market of embodied intelligence and AI-native terminals [3]

Group 1 - The CES 2026 will take place from January 6 to January 9, focusing on AI as it transitions into practical applications, marking the year as the beginning of AI technology integration and industrialization [2][9] - A total of 4,112 companies will participate in CES 2026, with major players like AMD, Lenovo, Hisense, and TCL showcasing innovations across various sectors, including chips, hardware, and vertical applications [2][3] - The event will highlight the integration of AI in various industries, including automotive and supply chains, demonstrating deep connections and applications across the entire industry chain [2][6] Group 2 - NVIDIA's CEO Jensen Huang will not deliver a keynote this year but will participate in discussions about AI's impact on consumer electronics and infrastructure [3][7] - AMD is expected to unveil its next-generation mobile processor, the Ryzen AI 400 series, featuring 12 Zen 5 cores and enhanced NPU capabilities [6][4] - Siemens' CEO will present advancements in industrial AI, showcasing how AI, digital twins, and automation are transforming manufacturing and infrastructure [6][9] Group 3 - The home appliance sector will see significant AI integration, with major companies like Hisense and TCL leading the charge in redefining the future of home electronics [10][11] - Hisense will introduce the world's first display technology upgraded to a "four-core architecture," along with a humanoid robot capable of multi-language interaction [10][11] - The cleaning appliance market, particularly robotic vacuums, is dominated by Chinese brands, while iRobot faces bankruptcy, highlighting a shift in market leadership [13][19] Group 4 - The CES 2026 will feature a strong presence of embodied intelligence products, with over 50% of exhibitors being Chinese companies, showcasing advancements in humanoid robots and smart assistants [20][22] - New AI-native devices, including AI glasses and AI headphones, will be introduced, indicating a shift towards AI as the next generation of consumer electronics [24][26] - The event will also host discussions on the future of technology, including topics like AI's role in industrial transformation and the commercialization of embodied intelligence [30][28]

Group 1: CES 2026 Overview - CES 2026 will take place from January 6 to January 9, 2026, in Las Vegas, showcasing the latest innovations in technology and serving as a window to predict future trends in the tech industry [2] - A total of 4,112 companies will participate, with China and the US being the main players, despite Apple's absence [2] - The central theme of CES 2026 will revolve around AI, transitioning into the stage of practical applications and integration across various industries, including consumer electronics and automotive sectors [2] Group 2: Key Company Highlights - Nvidia, AMD, and Intel are expected to showcase significant advancements in AI technology, with AMD's stock having risen over 75% in the past year [5] - AMD will unveil its next-generation mobile processor, the Ryzen AI 400 series, featuring 12 Zen 5 cores and enhanced NPU capabilities [5] - Intel will introduce the third-generation Core Ultra series processors, boasting a 50% performance improvement over the previous generation [5] Group 3: AI Integration in Consumer Electronics - AI is increasingly embedded in consumer electronics, with major home appliance companies demonstrating deep applications of AI to enhance product efficiency [9] - Hisense will launch the world's first upgraded display technology featuring a "four-core architecture" and AI image processing capabilities [9] - TCL will present a wide range of display products, including the world's first printed OLED screen for automotive displays [10] Group 4: Robotics and Smart Home Innovations - The robotics sector is seeing a surge in companies showcasing products capable of complex tasks, with a significant presence from Chinese firms at CES 2026 [19] - New products include flying vacuum cleaners and stair-climbing robots, indicating advancements in smart home technology [14][16] - Companies like Ecovacs and Roborock are expected to unveil new models in the cleaning appliance category, with Ecovacs CEO scheduled to give a keynote speech [12] Group 5: AI-Driven New Devices - CES 2026 will feature a variety of AI-native devices, including AI glasses and headphones, with numerous companies participating in this emerging market [23] - XREAL will showcase its latest AI glasses, while other firms will present innovative AR products [25] - Lightwear AI, a new wearable device, will be introduced, aiming to redefine human-computer interaction in the AI era [26] Group 6: Industry Discussions and Networking - TiMedia will host multiple roundtable discussions on topics such as AI's impact on industries and the commercialization of embodied intelligence [31] - A high-end networking event, "China Innovation Night," will take place, bringing together leaders from global tech brands and AI ecosystems [31] - The event will also feature the release of the "2026 CES Innovation List," recognizing outstanding achievements in technology and design [31]

Core Insights - The global TV OEM market is expected to experience a slight decline of 0.7% in 2025, entering an adjustment period due to various factors affecting demand and supply [1] Group 1: Market Dynamics - The uncertainty surrounding tariff policies is identified as the primary factor contributing to the decline, with initial tax hike expectations leading to a rush in exports, followed by a slowdown in shipments due to policy delays [1] - The domestic TV market is showing weak consumer demand in the "post-subsidy era," while overseas markets are struggling to maintain growth after a high base in 2024 [1] - The combination of "policy fluctuations" and "lackluster demand" has resulted in a forecasted "slight negative growth" for the global TV OEM market, emphasizing the importance of cost control and supply chain agility [1] Group 2: Competitive Landscape - The top five players in the global TV OEM market are experiencing changes, with TCL's MOKA maintaining the top position, while AOC and Changhong hold the second and third spots, respectively [2][4] - BOE VT and Skyworth have successfully entered the top five, while former leaders like KTC, TPV, and CaiXun have fallen out of the top tier due to increased competition [4] - Three of the top five companies are closely linked to major Chinese TV brands, indicating a strong correlation between the OEM market and domestic brands [5] Group 3: Future Outlook - The top five companies exhibit a "three up, two down" trend, with MOKA, BOE VT, and Skyworth expected to maintain growth, while AOC and Changhong are projected to experience slight declines [6] - The competition among the second to fourth ranked companies is tight, with only a 10,000 unit difference between them, suggesting potential shifts in rankings in 2026 [6] - Looking ahead to 2026, the global TV OEM market is anticipated to face challenges such as rising material costs and weakened domestic subsidies, with a projected slight decline of 0.9% in shipments [7]

Group 1 - The core message emphasizes TCL's resilience and strategic focus in navigating a challenging global economic environment while aiming for high-quality development [1][2] - TCL has achieved significant growth in revenue and profit despite complex trade conditions, enhancing its global brand influence [2] - The company has made substantial advancements in its display technology and manufacturing capabilities, including the establishment of a new OLED factory [2] Group 2 - Looking ahead to 2026, TCL acknowledges the ongoing uncertainties in the global economy and geopolitical landscape, while committing to maintaining strategic focus and enhancing core competencies [2] - The company aims to leverage AI technology to improve manufacturing capabilities and product quality, reinforcing its goal of becoming a global leader [2] - TCL celebrates its 45th anniversary, reflecting on its journey from a small tape factory to a global advanced manufacturing group, and is determined to seize opportunities for high-quality development in the evolving economic landscape [3]

Group 1 - The core viewpoint emphasizes that TCL is navigating a challenging external environment while focusing on strategic leadership, innovation, advanced manufacturing, and global operations [2] - TCL has achieved significant growth in its smart terminal segment, with both revenue and profit increasing, while enhancing its global brand influence [2] - TCL Huaxing has exceeded its operational goals and is constructing a G8.6 generation printed OLED factory, marking a critical leap for China's display industry [2] - TCL's subsidiary, Midea Technology, remains the global leader in TV OEM and has successfully expanded into new display sectors [2] - Despite challenges in the photovoltaic industry, TCL Zhonghuan is committed to organizational transformation and core capability enhancement to navigate through difficulties [2] Group 2 - Looking ahead to 2026, the global economy remains uncertain, with geopolitical shifts and AI technology reshaping industry landscapes, presenting both opportunities and challenges for China's economy [3] - The company aims to maintain strategic focus and strengthen core capabilities to drive high-quality development, while enhancing technological innovation through AI to achieve product and quality leadership [4] - TCL is celebrating its 45th anniversary, reflecting on its evolution from a small tape factory in Huizhou to a global advanced manufacturing group, and is poised to seize opportunities in China's high-quality economic development [4]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry, specifically focusing on the Mini LED segment [2]. Core Insights - The Mini LED technology is positioned as a core driver of transformation in the black electrical appliance sector, with significant advancements in display technology and market penetration expected [16][17]. - The report highlights a shift in consumer preferences towards larger screen sizes and superior picture quality, which Mini LED technology addresses effectively [21][34]. - The competitive landscape is evolving, with domestic brands leveraging cost advantages and government subsidies to enhance market share both locally and internationally [6][49]. Summary by Sections 1. Mini LED as the Core Driver of Black Electrical Transformation - Mini LED technology represents the third generation of display technology, competing with OLED and other emerging technologies [18]. - The performance of Mini LED displays, particularly in brightness and longevity, positions it favorably against OLED, which excels in flexibility and contrast [21][22]. - The global sales of Mini LED TVs are projected to surpass those of OLED TVs for the first time in 2024, with a significant increase in market penetration expected [22][24]. 2. Building High Barriers in the Mini LED Supply Chain - The report discusses the optimization of the Mini LED backlight industry and the advantages of high-generation panel layouts, which strengthen the competitive position of domestic manufacturers [2.1][2.2]. - The cost of 65-inch Mini LED backlight modules is expected to decrease significantly from $150 in 2023 to a range of $80-100 by 2025, enhancing profitability for domestic suppliers [2.3]. - The report emphasizes the importance of the supply chain's evolution, with key players like 聚飞光电 and 京东方 showing strong revenue growth and margin improvements [2.4][54]. 3. Domestic Brands Expanding Internationally with Mini LED - Chinese brands are strategically entering high-value markets in the U.S. and Europe, capitalizing on the mismatch in supply and demand for high-end televisions [3.1][3.2]. - The report notes that the average size of televisions in China is expected to exceed the global average by 11.3 inches by 2025, indicating a strong trend towards larger displays [5]. - The competitive dynamics are shifting, with Chinese brands like TCL and Hisense aggressively expanding their presence in emerging markets while traditional Korean brands adopt a more conservative approach [5][6]. 4. Market Dynamics and Consumer Preferences - The report identifies a significant shift in consumer purchasing criteria, with an increasing focus on picture quality and size rather than just price [41]. - The penetration of Mini LED technology is driven by a cycle of price reduction and increased demand, which is expected to continue as production costs decrease [46][49]. - The sales data from 京东 indicates a substantial increase in the market share of Mini LED TVs, reflecting the successful implementation of competitive pricing strategies by brands like 小米 [46][49].

——TCL创始人、董事长 李东生 2026年新年献词 新岁启封，山河共赴。过去一年，大国博弈持续加剧，全球经济复苏艰难，产业链加速重构，科技革命与产业变革深度交织。中国经济在挑战中推进高 质量发展，我们身处其中，深刻感知着宏观环境的冷暖变迁。 面对外部环境的严峻考验，TCL始终锚定"战略引领、创新驱动、先进制造、全球经营"的经营理念，各产业顶压前行、稳中有进。更令人振奋的是，TCL 正式成为奥林匹克全球合作伙伴。这份成绩，凝聚着每一位TCL人的努力与信念。 TCL智能终端在复杂的贸易环境中逆势增长，营收、利润双双跃升，品牌全球影响力持续增强；TCL华星不仅超额完成经营目标，更开建G8.6代印刷 OLED工厂，推动中国显示产业实现从追赶到局部引领的关键跨越；茂佳科技稳居全球TV代工之首，并成功开拓显示新赛道；中环领先巩固半导体材料 领域国内领先地位；通力股份、环保科技、天津普林、翰林汇等产业持续提升核心竞争力。即便光伏产业面临周期锤炼，TCL中环秉持"在发展中解决问 题，在克服困难中找到机会"的信念，推进组织变革、重塑核心能力，奋力穿越低谷。 展望2026，全球经济仍存变数，地缘政治格局重构，AI技术重塑产业格 ...

Group 1 - The global LED chip sales market is projected to reach $2.841 billion by 2025, with兆元光电 ranked ninth in the industry, primarily generating revenue from lighting, backlighting, and Mini LED display applications [1] - TCL CSOT has successfully acquired 80% of 兆元光电's shares and related debts, marking its entry into the LED chip sector and completing its supply chain layout from upstream chips to downstream Mini LED applications [1][4] - The trend of vertical integration in the LED chip industry is being driven by brands and panel manufacturers, significantly reducing the coordination costs between product applications and chip supply [3] Group 2 - TCL CSOT's acquisition of 兆元光电 for 490 million RMB ($70 million) highlights the ongoing integration trend among brands and panel manufacturers in the upstream LED chip sector [4] - Other companies such as Samsung, AUO, Hisense, BOE, and HKC have also engaged in similar mergers or investments to deepen vertical integration in the industry [1][4][5] - TCL CSOT's Mini LED display production line in Suzhou is expected to commence production in 2025, with a current monthly capacity of 6,000 square meters, aiming to enhance product competitiveness in a competitive market [4]