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酒鬼酒(000799) - 酒鬼酒调研活动信息
2022-11-23 06:58
Group 1: Sales Performance - During the Spring Festival, the sales performance of the company's products, including Jiu Gui and Nei Can series, improved significantly compared to last year, with positive feedback from distributors [3] - The overall sales target set by the controlling shareholder, COFCO Group, is not detailed, but there are internal requirements for the Nei Can series to increase its sales proportion this year [3] Group 2: Sales Strategy - The company aims to enhance brand awareness and consumer taste cultivation through initiatives like "Jiu Gui Jiu Fu Yu Hui" and "Nei Can Ming Ren Tang" [3] - The sales network is expected to cover all prefecture-level cities outside Hunan Province, with different sales channel focuses: Nei Can series will emphasize group purchases, while Jiu Gui series will focus on supermarkets and tobacco shops [3] Group 3: Customer Engagement - The Jiu Gui series is crucial for the company's development, and significant efforts are made in customer cultivation through offline tasting events in collaboration with distributors [3] - The company has established sales teams in each province and city, utilizing a circle promotion model to engage specific customers and leverage their resources for broader promotion [6]