9月16日，以"共赏文明之光，共享和美未来"为主题的2025大阪世博会中国馆"五粮液主题日"成功举 办。作为"大阪世博会中国馆高级合作伙伴"，五粮液依托这一全球性交流窗口，打造主题日展陈、定制 礼物、互动活动、五粮液海外授权体验餐厅授牌仪式及多城联动品鉴促销等系列活动，搭建起中国品牌 与世界对话的桥梁，让"大国浓香"的魅力持续在国际舞台绽放。 中国馆"五粮液主题日"活动现场，沙画、视频、图片与微缩景观交相辉映，以沉浸式视觉语言勾勒中国 品牌的独特魅力。12.98米长的LED环形屏幕成为展陈核心亮点：沙画光影流转间，生动再现了五粮液 从1915年巴拿马万国博览会崭露头角，到相继亮相2010年上海世博会、2015年米兰世博会、2020年迪拜 世博会的精彩历程，更清晰定格了2025年五粮液成为大阪世博会中国馆高级合作伙伴的重要时刻。一幕 幕画面串联起百年来品牌与世博会从早期链接到深度同行的深厚情缘，娓娓道来品牌以世博为窗、持续 与世界对话的品牌故事。现场陈列的五粮液·百年世博纪念酒、五粮液·大阪世博会纪念礼盒、五粮液·迪 拜世博会纪念酒等，正是这段跨越世纪"世博情缘"的生动见证。 移步核心展示区域，经典五粮液系列集 ...

Core Viewpoint - The white liquor sector is experiencing a shift in pricing logic, indicating that it may no longer be considered a cyclical growth stock, with future stock price gains expected to come from stable performance increments and appropriate dividends [1] Market Performance - On September 18, the Shanghai Composite Index opened at 3893.95 points, rising by 0.45% - The white liquor sector closed at 2344.99 points, down by 0.35%, with 17 stocks in the sector declining [1] Individual Stock Performance - Kweichow Moutai closed at 1485.40 CNY per share, down by 0.51% - Wuliangye closed at 125.15 CNY per share, down by 0.64% - Shanxi Fenjiu closed at 203.29 CNY per share, down by 0.57% - Luzhou Laojiao closed at 135.39 CNY per share, down by 1.18% - Yanghe Brewery closed at 70.89 CNY per share, down by 0.98% [1] Analyst Insights - Guotai Junan Securities suggests that the pricing logic in the white liquor industry will undergo a trend change, moving away from being a cyclical growth stock [1]

智通财经APP获悉，中信证券发布研报称，白酒行业正在筑底，考虑到当前库存、价格、政策影响、消 费场景恢复、上市公司公布报表等众多因素，中信证券判断本轮行业基本面底有望出现在2025三季度， 预计今年三季度是行业动销、价格、市场信心压力最大的阶段，预计今年下半年是白酒上市公司报表业 绩压力最大的阶段，再考虑到后续逐步复苏趋势明确，看好白酒行业底部配置机会。啤酒下半年基数较 低，中信证券预计三季度报表表现维持稳定态势。 风险因素： 中信证券主要观点如下： 估值回落至长期低位，股东回报提升增厚投资安全边际。 2025年至今（2025/1/1~9/12），酒类板块整体股价+1.1%，跑输沪深300指数13.8ppts；本周 （2025/9/8~9/12），酒鬼酒（+5.57%）、古井贡酒（+3.78%）、山西汾酒（+3.11%）为涨幅前三的酒 企。目前，白酒板块整体市盈率（TTM）已回落至19.9x，分别处在1年/3年/5年/10年/上市以来的 60%/26%/16%/10%/17%分位；啤酒板块整体市盈率（TTM）为22.8x，分别处在1年/3年/5年/10年/上市 以来的3%/4%/2%/1%/1%分位。 白酒： ...

Industry Overview - The liquor industry is undergoing a deep adjustment period, with the white liquor sector facing high channel inventory and price inversion, while leading companies like Moutai and Wuliangye continue to grow [6][11] - The beer industry is performing well, with major players like China Resources, Tsingtao, and Yanjing showing revenue and profit growth, driven by high-end products [5][6] - The overall liquor market structure remains largely unchanged, with leading companies gaining more advantages while different liquor categories face unique challenges and opportunities [6][10] Key Insights on Liquor Segments - The second and third-tier sauce liquor brands are struggling with inventory buildup and price inversion, necessitating a shift from scale competition to value competition, focusing on brand positioning and quality upgrades [3][4] - The beer industry is experiencing a transformation with a focus on high-end products, craft beers, and innovative distribution channels, which are becoming key profit growth points [5][6] - The low-alcohol liquor market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25%, as younger consumers drive the trend towards "light drinking" and social consumption [13][14] Brand Dynamics - Wuliangye reported a revenue of 52.771 billion yuan in the first half of 2025, reflecting a year-on-year growth of 4.19%, showcasing the resilience of industry leaders [16] - Luzhou Laojiao achieved a revenue of 16.454 billion yuan and a net profit of 7.663 billion yuan, focusing on market penetration and product innovation to adapt to changing consumer demands [20] - Moutai is launching new products to enhance market reach, emphasizing consumer needs and personalized offerings during the adjustment period [7][8] Consumer Trends - The industry is witnessing a shift towards lower alcohol content and personalized products, with companies like Wuliangye and Luzhou Laojiao introducing low-alcohol options to cater to younger consumers [13][29] - The focus on emotional value and social attributes in consumption is becoming increasingly important, as brands adapt to the preferences of younger demographics [9][21] - The online sales of aged liquor are growing, with the market expected to exceed 130 billion yuan by 2024, driven by younger consumers and the demand for unique experiences [14][19] Strategic Initiatives - Companies are increasingly adopting cross-industry strategies to attract younger consumers, with brands like Moutai and Luzhou Laojiao exploring collaborations with non-alcoholic sectors [11][12] - The emphasis on cultural experiences and community engagement is becoming a key strategy for brands to build loyalty and enhance consumer connections [25][26] - The introduction of innovative products and marketing strategies is essential for brands to navigate the competitive landscape and meet evolving consumer expectations [22][30]

来源：文轩财经 对此，文轩指数推出2025上半年白酒企业活力排名，活力是企业发展的必备条件，是创新和适应市场变化的内在能力，我们从多项数据维度评判 白酒企业的活力指数，试图探究白酒行业的一些发展趋势。 01 行业"开心"玩家越来越少了 虽然，当前白酒行业处于"量减、收平、利降"的调整期，头部企业营收增速放缓，不少酒企更是出现下跌，这更需要企业在行业逆境之中拔开云 雾！ 2025上半年，22家上市白酒企业中，6家保持了营收和净利润的双增长，包括贵州茅台、五粮液、山西汾酒、古井贡酒、老白干酒和金徽酒。营收 超百亿的企业共6家，包括贵州茅台、五粮液、山西汾酒、泸州老窖、洋河股份、古井贡酒。 以汾酒为例，其青花汾酒30·复兴版升级款采用了"微氧呼吸结构"技术，在年轻化上，注重口感创新，通过开发轻酒饮、鼓励消费者进行创意调 饮，这也开辟了新的销售场景和用户；五粮液深耕微生物、风味物质等基础研究，并积极推动智能化生产，不断巩固其品质优势。 在研发投入上2025年，主要上市酒企的平均研发费用整体看有增无减，2025年上半年，五粮液研发费用2.1亿元， 同比增长31.2%；现代生物技术 复刻老窖泥工程技术的转化应用取得突破， ...

Investment Rating - The report maintains a "Buy" recommendation for the liquor industry, particularly focusing on the international expansion of Chinese Baijiu [1]. Core Insights - The report emphasizes that while Chinese Baijiu has been exported for over 40 years, it has not truly "gone global," with only 6.9 billion yuan in exports in 2024. The report highlights the challenges and opportunities in international markets, particularly in the context of rising global influence and the presence of a significant overseas Chinese population [4][7][8]. - The report identifies the need for Baijiu companies to address consumer decision-making processes and to enhance their marketing strategies to penetrate international markets effectively [7][8]. Summary by Sections 1. Baijiu Going Global: A Potential New Trend? - The report discusses the historical context of Baijiu exports, noting that initial attempts were limited due to cultural and taste differences. Recent years have seen increased internationalization efforts from leading companies like Moutai and Wuliangye [8][9]. - The report outlines the current state of Baijiu exports, indicating a stable export volume of around 15,000 tons, with a focus on premium products driving growth [12][18]. 2. Challenges and Opportunities - The report identifies various challenges faced by Baijiu in international markets, including differing alcohol standards, cultural barriers, and limited consumer awareness. However, it also points out new opportunities arising from China's growing global influence and the potential market among overseas Chinese [7][8][9]. 3. Pathways to Success - The report suggests that Baijiu companies should focus on understanding consumer preferences and building brand narratives to enhance market penetration. It emphasizes the importance of targeted marketing strategies in regions like East Asia, Southeast Asia, and emerging markets [7][8][9]. 4. Investment Recommendations - The report recommends focusing on leading companies like Moutai and Wuliangye, which have shown strong international strategies and brand recognition. It also highlights the potential of other companies like Fenjiu and Laojiao, which are diversifying their product offerings and improving channel management [7][8][9].

Group 1 - The Federal Reserve has lowered the federal funds rate target range by 25 basis points to 4.00%-4.25%, marking its first rate cut since December 2024 [4] - The Fed predicts an additional 50 basis points cut by the end of the year and 25 basis points cuts in each of the following two years [4] - Inflation risks are on the rise while employment risks are declining, with Powell stating that most inflation expectations will align with the 2% target after next year [4] Group 2 - U.S. stock indices closed mixed, with the Dow Jones up 0.57%, while the Nasdaq and S&P 500 fell by 0.33% and 0.1% respectively [5] - Chinese concept stocks mostly rose, with the Nasdaq China Golden Dragon Index increasing by 2.85%, and Baidu rising over 11% [5] Group 3 - International gold futures fell by 0.82% to $3694.60 per ounce, while silver futures dropped by 2.15% to $41.99 per ounce [6] - U.S. oil prices decreased slightly, with WTI crude oil down 0.85% to $63.97 per barrel [7] Group 4 - The National Development and Reform Commission is increasing support for projects in elderly care, childcare, and cultural tourism to meet the demand for high-quality living [9] - The Ministry of Commerce plans to conduct pilot projects in about 50 cities to expand new consumption formats and models [10] Group 5 - NIO announced the completion of a $1.16 billion financing round, which will be used for core technology development and infrastructure expansion [27] - Ningde Times plans to achieve mass supply of sodium-ion batteries next year, highlighting advantages in low-temperature performance and safety [17] Group 6 - Huawei has reduced prices for three flagship smartphone series, with discounts up to 2000 yuan, aiming to attract more consumers [19] - Vanke has undergone a significant organizational restructuring to explore new business pathways [25]

Core Viewpoint - Recent reports of fraudulent recruitment for opening Wuliangye experience stores have emerged, similar to previous false claims regarding Moutai, prompting the company to clarify that these are untrue and have been reported to authorities [1][3]. Group 1: Fraudulent Recruitment Claims - Social media has seen a surge of messages claiming that Wuliangye is opening nationwide store operating rights, with a starting investment of 300,000 yuan to open a store in county-level cities [2][3]. - This follows a pattern where similar false claims were made about Moutai, suggesting a coordinated effort to exploit the brands' reputations for fraudulent purposes [2]. Group 2: Company Response and Background - Wuliangye has officially stated that it has not released any information regarding the opening of store operating rights and has reported these fraudulent activities to relevant authorities [3]. - The company celebrated the 30th anniversary of its franchise system, with over 1,700 stores across more than 300 cities and annual sales exceeding 15 billion yuan [3].

Core Viewpoint - The liquor sector is currently experiencing a dual bottom phase characterized by "fundamental bottoming and low valuation," with a gradual easing of previous policy pressures and a potential weak recovery in demand driven by consumption expansion policies [1] Group 1: Market Performance - On September 17, the Shanghai Composite Index closed at 3876.34 points, up 0.37% [1] - The liquor sector index closed at 2353.15 points, down 1.32%, with 18 liquor stocks declining, led by Jinhui Liquor which fell by 3.23% [1] Group 2: Individual Stock Performance - Kweichow Moutai closed at 1493.00 CNY per share, down 0.47% [1] - Wuliangye closed at 125.96 CNY per share, up 0.13% [1] - Shanxi Fenjiu closed at 204.45 CNY per share, down 1.89% [1] - Luzhou Laojiao closed at 137.00 CNY per share, down 1.05% [1] - Yanghe Brewery closed at 71.59 CNY per share, down 0.29% [1] Group 3: Analyst Insights - Pacific Securities noted that the liquor sector is in a phase of "fundamental bottoming and low valuation," suggesting a potential for recovery as policy pressures ease and consumption expansion policies take effect [1]

Core Viewpoint - Recent rumors regarding Wuliangye's announcement of "nationwide opening of Wuliangye store operating rights" have been widely circulated, which the company has officially denied as false information [1] Group 1 - Marketing accounts claimed that Wuliangye plans to establish 750 to 850 exclusive stores nationwide, requiring a starting capital of 30,000 yuan to open a county-level store [1] - Wuliangye has clarified that these rumors are part of a fraudulent recruitment scheme and has reported the matter to relevant authorities [1] - The company stated that its exclusive store system has undergone five generations of upgrades and has not released any information regarding the "opening of store operating rights" [1]