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电商短期“阵痛”?盐津铺子:复制“大魔王”模式,打造更多爆款
Bei Ke Cai Jing· 2025-08-22 13:52
Core Insights - Salted Fish's revenue for the first half of 2025 reached approximately 2.941 billion yuan, representing a year-on-year growth of 19.58%, while net profit attributable to shareholders was about 373 million yuan, up 16.70% year-on-year [1] - The revenue from leisure konjac products surged to around 791 million yuan, marking a significant increase of 155.10% [1] - The domestic planting scale of fresh konjac is expected to decline starting in 2024 due to reduced planting willingness among farmers, leading to a rise in raw material prices close to historical highs [1] Market Competition and Profitability - The konjac market is currently experiencing rapid expansion, with expectations of continued high growth over the next 3 to 5 years, despite high raw material prices [2] - The company benefits from cost advantages due to its upstream layout by the controlling shareholder [2] Channel Performance - Revenue growth across various channels is in line with company expectations, with significant growth in the quantitative circulation channel driven by focused market efforts [2] - The snack wholesale channel is achieving steady growth through increased store numbers and product expansion, while the e-commerce channel is undergoing structural adjustments that may impact short-term performance [2] - Future strategies for the e-commerce channel include focusing on brand building and replicating successful product models to enhance operational efficiency [2] Future Outlook - The company anticipates that revenue growth from high-potential channels, overseas markets, and specific circulation channels will exceed the average growth rate [3] - Adjustments in the e-commerce channel are expected to continue in the second half of the year, while traditional channel growth is slowing down, becoming a new industry norm [3]
华安证券:给予盐津铺子买入评级
Zheng Quan Zhi Xing· 2025-08-22 13:41
Core Viewpoint - The report on Yanjinpuzi (002847) by Huazhong Securities indicates a "Buy" rating, highlighting strong revenue growth and profit optimization in Q2 2025 [1][5]. Financial Performance - For Q2 2025, total revenue reached 1.403 billion yuan, a year-on-year increase of 13.54%, while net profit attributable to shareholders was 195 million yuan, up 21.75%. The net profit excluding non-recurring items was 178 million yuan, reflecting a 31.78% increase [1]. - In the first half of 2025, total revenue was 2.941 billion yuan, a 19.58% increase year-on-year, with net profit attributable to shareholders at 373 million yuan, up 16.70%, and net profit excluding non-recurring items at 334 million yuan, a 22.50% increase [1]. Revenue Breakdown - The company experienced significant growth in specific product categories, with konjac and egg products increasing by 155% and 30% year-on-year, respectively, contributing to the overall revenue growth [3]. - Online and offline sales showed contrasting trends, with online sales declining by 0.97% while offline sales surged by 25.9%. Notably, overseas sales increased by 67,873% due to the expansion of the konjac category and focused efforts in the Thai market [3]. Profitability Analysis - The gross profit margin for Q2 2025 was 31.0%, showing a year-on-year decrease of 2.0 percentage points but an increase of 2.5 percentage points from the previous quarter. The decline was attributed to rising konjac prices and adjustments in channel/product structure [4]. - The company successfully optimized its expense ratios, with sales, management, financial, and R&D expense ratios decreasing by 3.7%, 1.1%, and 0.6% year-on-year, respectively, leading to a net profit margin of 13.9%, an increase of 0.9 percentage points year-on-year [4]. Investment Outlook - The outlook for the second half of 2025 is positive, with expectations for accelerated sales of konjac products and continued expansion in distribution channels. The company anticipates high-quality growth in e-commerce channels [5]. - Revised revenue forecasts for 2025-2027 predict total revenues of 6.36 billion, 7.62 billion, and 8.95 billion yuan, respectively, with net profits of 820 million, 1 billion, and 1.22 billion yuan, reflecting year-on-year growth rates of 20.0%, 19.7%, and 17.5% [5].
盐津铺子(002847):2025Q2点评:品类渠道两开花,费率优化兑现
Huaan Securities· 2025-08-22 13:35
Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's Q2 2025 performance met market expectations, with a gross margin of 31.0%, showing a year-on-year decrease of 2.0 percentage points and a quarter-on-quarter increase of 2.5 percentage points [6][7] - The company achieved a net profit margin of 13.9% in Q2 2025, reflecting a year-on-year increase of 0.9 percentage points [7] - The report anticipates accelerated sales in the second half of 2025 due to the release of konjac production capacity and expansion in distribution channels [8] Financial Performance Summary - Q2 2025 total revenue reached 1.403 billion yuan, an increase of 13.54% year-on-year, while net profit was 195 million yuan, up 21.75% [8] - For H1 2025, total revenue was 2.941 billion yuan, a 19.58% increase year-on-year, with net profit at 373 million yuan, up 16.70% [8] - The company expects total revenue for 2025-2027 to be 6.363 billion, 7.618 billion, and 8.950 billion yuan respectively, with year-on-year growth rates of 20.0%, 19.7%, and 17.5% [8][9] Product and Channel Performance - In H1 2025, the company saw a significant increase in sales of konjac and egg products, with year-on-year growth of 155% and 30% respectively [8] - Online sales decreased by 0.97% year-on-year, while offline sales increased by 25.9%, with overseas sales showing a remarkable growth of 67,873% [8] - The report highlights the company's strategic adjustments in channel management, particularly the optimization of low-profit channels like Douyin [8]
盐津铺子(002847):2025半年报点评:魔芋延续高景气,Q2毛销差同比增速转正
Guohai Securities· 2025-08-22 11:17
Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown strong revenue growth driven by its konjac product line, with a significant increase in sales and profitability in the first half of 2025 [6][8] - The company is focusing on optimizing its product mix and channel strategy, which has led to improved gross margins and profitability [8][11] Financial Performance Summary - In H1 2025, the company achieved revenue of 2.941 billion yuan, a year-on-year increase of 19.58%, and a net profit attributable to shareholders of 373 million yuan, up 16.70% year-on-year [6][8] - For Q2 2025, revenue was 1.403 billion yuan, reflecting a year-on-year growth of 13.54%, with a net profit of 195 million yuan, an increase of 21.75% year-on-year [6][8] Product and Channel Analysis - The konjac product line has become a key growth driver, with revenue from konjac products increasing by 155% to 790 million yuan in H1 2025 [8] - The company’s revenue from direct supermarkets, distribution, and other new channels reached 600 million yuan, 2.3 billion yuan, and 570 million yuan respectively, with significant growth in new channels [8] Profitability and Cost Management - The gross margin for H1 2025 was 29.7%, with a slight decline from the previous year, but Q2 showed improvement due to better product mix and reduced low-efficiency SKUs [8][11] - The company has successfully reduced its sales and management expense ratios, contributing to improved profitability [8][11] Future Outlook - The company is expected to continue benefiting from the high demand for konjac products, with projected revenues for 2025-2027 of 6.315 billion, 7.744 billion, and 9.210 billion yuan respectively, reflecting growth rates of 19%, 23%, and 19% [10][11] - Net profit forecasts for the same period are 812 million, 1.012 billion, and 1.222 billion yuan, with corresponding growth rates of 27%, 25%, and 21% [10][11]
盐津铺子(002847):大单品表现强劲,净利率显著提升
China Post Securities· 2025-08-22 11:10
Investment Rating - The report maintains a "Buy" rating for the company, expecting the stock to outperform the benchmark index by more than 20% over the next six months [9][15]. Core Insights - The company achieved significant growth in revenue and net profit in the first half of 2025, with revenue reaching 2.941 billion yuan, a year-on-year increase of 19.58%, and net profit of 373 million yuan, up 16.7% [5]. - The company is experiencing strong performance in its major product lines, particularly in overseas markets, which saw a staggering growth of 67873.14% year-on-year [6]. - The shift in sales channels from bulk to packaged products is expected to drive future growth, with a focus on brand strategy and collaboration with leading retail brands [6]. Financial Performance - In the first half of 2025, the company's gross margin was 29.66%, and net profit margin was 12.67%, reflecting a slight decline due to changes in channel structure [7]. - The company has effectively controlled expenses, leading to improved net profit margins in Q2 2025, which reached 13.86% [8]. - Revenue forecasts for 2025 to 2027 have been slightly adjusted to 6.215 billion yuan, 7.254 billion yuan, and 8.373 billion yuan respectively, with expected growth rates of 17.18%, 16.71%, and 15.43% [9][11]. Product Performance - The company reported strong sales in its snack categories, particularly in spicy snacks, which generated 1.320 billion yuan in revenue, a year-on-year increase of 47.05% [6]. - New product launches, such as the "Big Devil" spicy konjac product, have shown promising sales, contributing to the overall growth in the snack segment [6][8]. Market Outlook - The company is expected to continue benefiting from high-margin new products and improved cost management, which will support profit margins in the coming years [9]. - The focus on brand development and consumer behavior research in e-commerce channels is anticipated to stabilize sales after recent adjustments [6].
盐津铺子:2025年上半年,公司进一步聚焦战略核心产品
Zheng Quan Ri Bao Wang· 2025-08-22 10:44
Core Viewpoint - The company, Yanjinpuzi, is focusing on its strategic core product, "Big Devil" sesame-flavored beef tripe, which is experiencing rapid growth and record monthly sales as of the first half of 2025 [1] Financial Performance - The company's revenue from leisure konjac products reached 791 million, representing a year-on-year growth of 155.10% [1] - The market concentration for these products has further increased [1] Sales Channels - The "Big Devil" sesame-flavored beef tripe shows strong sales performance across various channels, including quantitative circulation, snack channels, high-potential membership (new supermarkets), and e-commerce [1] - Overseas and bulk channels also contributed to incremental growth [1] Cost Management - Despite high volatility in konjac raw material prices, the company benefits from cost advantages due to the upstream layout of its controlling shareholder [1] Market Potential - The konjac snack market has significant growth potential and can be compared to traditional spicy snacks [1] Strategic Focus - From 2025 to 2027, the company will continue to deepen its core product strategy for "Big Devil" sesame-flavored beef tripe [1] - The company plans to enhance sales revenue through multi-channel and overseas market collaboration, employing diverse marketing strategies tailored to different channels and regions [1] Product Development - The company will continue to engage in brand collaborations, focusing on sesame flavor as a key direction for ongoing innovation in taste and texture [1]
盐津铺子:截至2025年6月30日公司股东人数为10891户
Zheng Quan Ri Bao Wang· 2025-08-22 10:41
Core Viewpoint - The company disclosed that as of June 30, 2025, the number of shareholders reached 10,891 [1] Group 1 - The company responded to investor inquiries on August 22 regarding shareholder numbers [1]
盐津铺子:魔芋品类符合消费者当下及未来对健康零食需求
Zheng Quan Ri Bao Wang· 2025-08-22 10:40
Core Viewpoint - The company, Yanjinpuzi, highlights the rapid growth potential of the konjac product category, which aligns with current and future consumer demand for healthy snacks, expecting significant growth over the next 3 to 5 years [1] Company Insights - Yanjinpuzi announced that the konjac category is characterized as a "super single product," indicating its strong market position and appeal to health-conscious consumers [1] - The company emphasizes that leading manufacturers' continuous innovation can effectively stimulate demand and further expand market share [1]
盐津铺子:公司下半年将进入销售旺季,计划加大市场费用投入
Zheng Quan Ri Bao Wang· 2025-08-22 10:40
Core Viewpoint - The company plans to increase market expenditure in the second half of the year to enhance brand visibility and sales performance during the peak sales season [1] Group 1 - The company announced on August 22 that it will enter a sales peak season in the second half of the year [1] - The company intends to focus its marketing efforts on promotional resources such as display stands and end-cap promotions [1] - The expenditure will align with sales momentum to ensure effective support for sales growth and market share enhancement [1]
研报掘金丨华鑫证券:盐津铺子盈利能力稳步提升,维持“买入”评级
Ge Long Hui A P P· 2025-08-22 09:30
华鑫证券研报指出,盐津铺子2025H1归母净利润3.73亿元(同增17%),2025Q2归母净利润1.95亿元 (同增22%),扣非净利润1.78亿元(同增32%)。渠道结构调整拉低毛利,成本有望稳步下调。目前 销售处于磨底阶段,后续侧重发力核心品项,充分发挥线上渠道品牌传播效果。海外业务上,2025H1 海外市场营收0.96亿元(同增67873%),海外市场延续放量。看好公司借助供应链优势保障产品竞争 力,魔芋等高势能品类延续口味推新,定量品类铺货率快速提升,东南亚供应链落地带动海外体量扩 张,后续电商渠道调整后,经营质量有望进一步优化。维持"买入"投资评级。 ...