代码：002867 证券简称：周大生 编号：2025-015 投资者关系活动记录表 投资者关系活动类别 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 √其他(电话会议) 参与单位名称 及人员姓名 共计 11 位投资者（排名不分先后）： 中银基金：张响东、夏宜冰、冯梽、黄珺、王方舟、华旭桥、杨亦 然、杨庆运、丁雅纯 东吴证券：吴劲草、郗越 时 间 2025 年 5 月 7 日 地 点 线上 上市公司接待人员 姓名 证券事务代表：荣欢 投资者关系活动 主要内容介绍 一、 问答环节： 投资者主要就 2024 年年报及 2025 年一季报主要财务指标、品牌矩 阵、产品结构、终端销售情况等问题进行了交流，可参阅前次活动记录 表之问答和已披露公告。 接待过程中，公司严格按照《信息披露管理制度》等规定，保证信 息披露的真实、准确、完整、及时、公平，没有出现未公开重大信息泄 露等情况。 附件清单（如有） 无 日期 2025 年 5 月 7 日 周大生珠宝股份有限公司 ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative performance increase of over 15% against the benchmark index in the next 6 to 12 months [7]. Core Views - The surge in gold prices has suppressed demand, leading to a decline in the willingness of franchisees to stock products, which further amplifies the company's performance volatility. Short-term demand will face pressure due to high gold prices, but the company's proactive product structure transformation may alleviate industry pressures [5][6]. - The company has adjusted its revenue forecasts for 2025-2027 to 140.1 billion, 151.3 billion, and 159.1 billion yuan respectively, reflecting a growth of 0.9%, 8.0%, and 5.1%. The net profit attributable to the parent company is projected to be 10.7 billion, 12.0 billion, and 12.8 billion yuan, with growth rates of 6.1%, 12.3%, and 6.4% [5][6]. - The company's performance in 2024 and Q1 2025 was below expectations, with a revenue decline of 14.73% year-on-year in 2024 and a 47.28% decline in Q1 2025. The net profit for 2024 decreased by 23.25% year-on-year, and Q1 2025 saw a 26.12% decline [5][6]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 138.9 billion yuan, down 14.73% year-on-year, and a net profit of 10.1 billion yuan, down 23.25% year-on-year. For Q1 2025, revenue was 26.73 billion yuan, down 47.28%, and net profit was 2.52 billion yuan, down 26.12% [5][6]. - The revenue from franchise channels saw a significant decline, with Q1 2025 franchise revenue at 15.84 billion yuan, down 58.63% year-on-year. Offline self-operated channels and online channels also faced declines [5][6]. Market Dynamics - The high gold prices have led to a freeze in terminal demand, negatively impacting franchisees' willingness to open new stores. The company experienced a net reduction of 98 and 177 stores in 2024 and Q1 2025 respectively [5][6]. - The company is undergoing a structural transformation in its product offerings to mitigate the impact of high gold prices and improve its market position in the long term [5][6]. Valuation Metrics - The earnings per share (EPS) for 2025 is projected at 0.98 yuan, with corresponding price-to-earnings (P/E) ratios of 13.6, 12.1, and 11.4 for 2025, 2026, and 2027 respectively [5][6].

芬芳馥郁手链 溯古寻今，周大生经典芬芳馥郁手链灵感同样源于清代咸丰年间青花八宝纹花盆上的卷草纹样。卷草纹 代表生命力，荷花自古便象征着荣华富贵，当卷草纹与清雅荷花互相映衬，二者交融间，华贵气韵自然 流转，仿若一幅徐徐展开的东方画卷，将千年风雅娓娓道来。在工艺传承与创新上，芬芳馥郁手链沿袭 古法制作精髓，从纹样勾勒到造型塑造，每一处细节与工序都经过精心雕琢，使得颗粒均匀饱满，色泽 温润含蓄，再层层施以青花珐琅，将传统珐琅技艺与现代审美完美交融，打造出独一无二的古法珐琅珍 品。 青花飞舞手链 母爱如诗，岁月如画。母亲节来临，在这专属母亲的节日里，周大生经典以青花文物为灵感源泉，匠心 打造青花系列黄金臻品。当温润的足金邂逅幽蓝釉色，传统纹样跃然金面，不仅承载着千年文明的厚重 底蕴，更凝聚着子女对母亲绵长无尽的感恩之情。这些精美的黄金饰品更是化作传递深情的桥梁，成为 传递子女对母亲深深敬爱之情的珍贵载体。 青锁流年挂坠 周大生经典青锁流年挂坠撷取清咸丰青花八宝纹花盆的千年雅韵，将传统艺术之美融入现代珠宝设计之 中。灵动的卷草纹样镌刻于平安锁之上，蜿蜒流转的线条，似生生不息的生命脉络，亦如世代平安的祈 愿，于方寸之间诉 ...

Core Viewpoint - The rapid increase in gold prices has frozen end-user demand, leading to weakened purchasing intentions among franchisees, which further amplifies the company's performance volatility [1] Financial Performance - In 2024, the company achieved revenue of 13.89 billion, a year-on-year decline of 14.73%, and a net profit attributable to the parent company of 1.01 billion, down 23.25% year-on-year [2] - In Q1 2025, the company reported revenue of 2.673 billion, a year-on-year decline of 47.28%, and a net profit of 252 million, down 26.12% year-on-year [2] - The overall performance aligns with market trends, with Q1 2025 gold jewelry consumption tonnage decreasing by 26.85% [2] Channel Performance - Franchise channel revenue in Q1 2025 was 1.584 billion, a significant year-on-year decline of 58.63% [3] - Revenue from offline self-operated channels in Q1 2025 was 527 million, down 16.29% year-on-year, while online channel revenue was 534 million, down 6.71% year-on-year [2] - Sales of gold products through franchise and offline self-operated channels in Q1 2025 were 1.28 billion and 485 million, respectively, reflecting year-on-year declines of 63.31% and 19.12% [3] Store Performance - Due to poor terminal performance, the company experienced a net reduction of 98 and 177 stores in 2024 and Q1 2025, respectively [4] - Short-term performance growth is subject to fluctuations, but the long-term investment value remains unchanged [4] - The company is expected to mitigate industry pressures through proactive product structure transformation strategies, maintaining strong investment value at current valuation levels [4]

Core Insights - The report emphasizes the emergence of "emotional consumption" as a significant trend in the retail industry, particularly benefiting brands that resonate with consumers' emotional needs [2][3][28] - The retail sector is experiencing a slow recovery, with varying performance across different segments, highlighting the resilience of brands linked to emotional value [3][10][39] Industry Review - In Q1 2025, social consumption showed a slow recovery, with retail businesses facing overall pressure. However, segments related to "emotional value" consumption, particularly leading brands, performed significantly better than the industry average [3][10][39] - The jewelry sector is under pressure due to high gold prices, while cross-border e-commerce remains stable but with profit pressures. The medical beauty and cosmetics sectors are facing intense competition, and offline retail is still exploring transformative models [3][6][39] Segment Analysis Jewelry - The jewelry industry is experiencing a shift in brand competition, with traditional brands facing challenges from differentiated product brands that are rapidly emerging and achieving high growth [6][39] - In Q1 2025, the jewelry sector's revenue was 431.6 billion yuan, down 25.9% year-on-year, with net profit also declining [39][64] Cosmetics - The cosmetics sector is benefiting from the rise of emotional consumption, with a focus on high-demand segments such as high-end beauty and differentiated personal care brands [5][39][64] - Brands like Mao Ge Ping and Proya are highlighted for their strong performance in this evolving market [5][39] Medical Beauty - The medical beauty sector is expected to recover as domestic demand increases, with a focus on differentiated product lines [5][39] - Companies like Ai Meike and Kedi-B are recommended for their unique offerings [5][39] Offline Retail - Offline retail is leveraging emotional consumption to regain market share, with companies like Yonghui Supermarket and Aiyingshi being recommended for their proactive transformation efforts [5][39] - The report notes that the shift towards a direct-to-consumer (DTC) model is crucial for offline retailers to enhance customer experience and emotional satisfaction [69] Investment Recommendations - For the jewelry sector, brands with differentiated product capabilities and deep consumer insights are recommended, including Lao Pu Gold and Chao Hong Ji [5][66] - In the cosmetics space, the report suggests focusing on high-demand segments and brands that can continuously innovate [5][66] - The medical beauty sector is advised to consider companies with unique product lines, such as Ai Meike and Kedi-B [5][66] - The report highlights the importance of emotional value in driving consumer preferences, suggesting that brands that can effectively tap into this trend will outperform their peers [5][66]

Core Viewpoint - The domestic gold jewelry prices continue to rise, with several brands reporting an increase of 7 yuan per gram, reaching 1033 yuan per gram for certain products [1]. Group 1: Price Increases - Multiple gold jewelry brands in China have announced an increase in the price of 24K gold jewelry, with prices now at 1033 yuan per gram for brands like Zhou Dasheng, TSL, and others [1][5]. - Cai Bai Jewelry's 24K gold products are priced at 1005 yuan per gram, indicating a competitive pricing strategy within the market [5]. Group 2: Brand Pricing - Zhou Dasheng's 24K gold jewelry is priced at 1033 yuan per gram, aligning with several other brands [5]. - TSL's gold products also reflect the same price point of 1033 yuan per gram, showcasing consistency across major brands [5]. - Jin Zun's 24K gold jewelry is similarly priced at 1033 yuan per gram, indicating a trend among leading jewelry brands [5].

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's performance in 2024 was impacted by fluctuations in gold prices, with a revenue of 13.89 billion yuan, a year-on-year decrease of 14.73%, and a net profit of 1.01 billion yuan, down 23.25% [1] - The company plans to maintain a high dividend payout ratio in 2024, with a total cash dividend of 1.03 billion yuan, resulting in a dividend rate of 102.09% [2] - The decline in revenue is primarily attributed to the franchise business and gold products, with a net reduction of 98 stores in 2024 [3] Financial Performance Summary - In 2024, the company achieved revenues of 138.91 billion yuan, with a net profit of 10.10 billion yuan, and a gross profit margin of 20.8% [1][6] - For Q1 2025, the company reported revenues of 2.67 billion yuan, a decrease of 47.28%, with a net profit of 0.25 billion yuan, down 26.12% [1][3] - The company expects revenues of 142 billion yuan in 2025, with a projected net profit of 1.12 billion yuan, reflecting a year-on-year growth of 11% [4][6] Product and Channel Performance - Revenue from self-operated stores increased by 7.8%, while franchise revenue decreased by 23.3% in 2024 [3] - The revenue breakdown for 2024 shows that gold jewelry sales decreased by 17%, while other jewelry categories saw mixed results [3] - The company had a total of 5,008 stores at the end of 2024, with a net closure of 98 stores during the year [3] Future Projections - The company forecasts revenue growth of 3% in 2025, with net profit expected to rise by 11% [4] - The projected P/E ratios for 2025, 2026, and 2027 are 13, 11, and 9 times, respectively [4]

Group 1 - The core point of the news is the significant increase in gold prices, with spot gold reaching a high of $3,387.09 per ounce, marking a daily increase of 1.08% [1] - COMEX gold futures also saw a rise, reported at $3,378.00 per ounce, with a daily increase of 1.68% [1] - The price of gold jewelry has increased by over 20 to 200 yuan compared to the holiday period [1] Group 2 - Physical gold prices have risen from the low prices during the May Day holiday, with major retailers like Chow Tai Fook and Chow Sang Sang pricing gold at 1,026 yuan per gram, reflecting a rise of 2.81% [5] - The price of gold at various retailers has shown significant increases overnight, with some products rising by over 20 to 200 yuan [5] - The gold price in the domestic market reached a high of 1,061 yuan per gram on April 22, 2023 [7] Group 3 - The gold price has seen a cumulative increase of over 26% this year, with the World Gold Council reporting that global gold prices broke historical highs 20 times in the first quarter [9] - Despite the rising gold prices, global gold jewelry consumption has decreased by 21% year-on-year, reaching the lowest level since 2020 [9] - There has been a significant increase in gold investment demand, with a total of 551.9 tons in the first quarter, representing a year-on-year increase of 170% [9]

Group 1 - The domestic gold jewelry market has seen a significant price increase, with many brands reporting a rise of 28 yuan per gram, bringing the price to 1026 yuan per gram for some products [1] - Several brands are still pricing their gold jewelry below the 1000 yuan mark, with Zhou Liufu's 999 gold priced at 998 yuan per gram [1] - The price adjustments reflect a broader trend in the gold market, indicating a potential recovery in consumer demand for gold jewelry [1]

Group 1 - The core viewpoint of the articles indicates that gold prices are experiencing fluctuations, with recent promotional activities leading to a surge in gold purchases during the "May Day" holiday, as prices for some brands have dropped below 800 yuan per gram [1][2][3] - The international gold price saw a decline, reaching a low of 3220 USD per ounce on May 1, but rebounded to 3305.31 USD per ounce by May 5, reflecting a 2% increase [2][4] - Major jewelry brands are offering discounts, with prices for gold jewelry from brands like Chow Tai Fook and Lao Feng Xiang remaining stable around 998 yuan per gram, while Lao Miao Gold is priced at 991 yuan per gram [2][3] Group 2 - Analysts predict that gold prices will continue to experience volatility in the short term, influenced by factors such as trade tensions, a strong dollar, and expectations of Federal Reserve interest rate hikes [4][7] - The World Gold Council reported that global demand for gold bars and coins increased by 3% year-on-year to 325 tons in the first quarter, marking the second-highest quarterly demand on record [4][5] - Despite a decline in global gold jewelry consumption by 21%, the demand for gold bars and coins in China increased by 29.81% year-on-year, indicating a shift towards gold as a safe-haven asset [5][6] Group 3 - The average stock price of gold-related companies in the A-share market has risen by 28.67% this year, with the highest increase recorded at 68.29% for Chifeng Gold [6] - Analysts from Ping An Securities expect that as gold prices continue to rise, short-term volatility will increase, while the long-term outlook remains positive due to the weakening of the dollar's credit [7]