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李宁再涨超4% 四季度流水降幅环比收窄 库销比亦有所改善
Zhi Tong Cai Jing· 2026-01-19 02:20
Core Viewpoint - Li Ning's stock has seen an increase of over 4%, currently trading at 21.18 HKD with a transaction volume of 338 million HKD, despite a reported decline in retail sales for Q4 2025 [1] Group 1: Sales Performance - Li Ning announced a low single-digit decline in retail sales for its sales points (excluding Li Ning YOUNG) across the platform for Q4 2025 [1] - Guosen Securities reported that the decline in Li Ning's bulk sales for Q4 was a low single-digit decrease, which is an improvement compared to Q3, primarily due to a reduction in the decline of offline channels [1] - The inventory turnover ratio improved to 4-5 months, indicating better inventory management [1] Group 2: Revenue and Profitability Outlook - Morgan Stanley forecasts a moderate revenue growth for Li Ning in 2025, with net profit margins expected to stabilize at a high single-digit level, suggesting an upward adjustment in market consensus for last year's net profit [1] - According to浦银国际, strong market sentiment could lead to significant upward momentum in Li Ning's stock price if there is a clear trend of brand recovery and improvement in sales [1]
李宁(02331.HK):Q4流水降幅收窄 预计25年利润率超预期
Ge Long Hui· 2026-01-17 06:27
Group 1 - The core viewpoint of the articles indicates that Li Ning's overall retail revenue for Q4 2025 has experienced a slight decline, with offline and e-commerce channels showing mixed performance [1][2] - As of the end of Q4 2025, the number of Li Ning's main brand stores decreased to 6,091, reflecting a net reduction of 41 stores from the previous quarter and 26 stores from the end of the previous year [1] - The company has seen a deepening of discounts due to unfavorable winter sales and increased promotions for autumn and winter apparel, while inventory levels have improved, achieving a healthier sell-through ratio [1] Group 2 - In terms of product categories, the running segment has shown a mid-single-digit growth year-on-year, while categories such as basketball and sports lifestyle continue to experience negative growth [2] - Li Ning has opened its first outdoor store and "Dragon Store," targeting the light outdoor market and aiming to attract new customer segments, with a focus on urban commuting and leisure activities [2] - The company has adjusted its profit forecasts for 2025-2027, increasing the expected net profit figures due to anticipated government subsidies and cost-cutting measures, maintaining a "buy" rating [3]
李宁(02331.HK):2025Q4流水符合预期 营运稳健
Ge Long Hui· 2026-01-17 06:27
Core Viewpoint - Li Ning's Q4 2025 operational performance shows a decline in revenue, with offline sales under pressure and e-commerce sales remaining flat, indicating challenges in the current consumer environment [1] Group 1: Revenue Performance - In Q4 2025, Li Ning's overall revenue decreased by a low single-digit percentage year-on-year, with offline channel revenue declining in the same range and e-commerce revenue remaining flat [1] - The wholesale business saw a year-on-year revenue decline in the mid-single digits, with 4,853 wholesale stores at the end of Q4 2025, a net increase of 33 stores since the beginning of the year [1] - Direct sales revenue also declined in the low single digits year-on-year, with 1,238 direct stores at the end of Q4 2025, reflecting a net closure of 59 stores since the start of the year [1] Group 2: E-commerce and Inventory - E-commerce revenue remained flat in Q4 2025, with expectations of better growth from platforms like Douyin, while the overall e-commerce sales environment showed short-term fluctuations [1] - The inventory turnover ratio is expected to be between 4 and 5 by the end of Q4 2025, indicating a healthy level after a previous higher ratio due to pre-holiday stocking [2] Group 3: Future Outlook - For 2025, the company forecasts a net profit attributable to shareholders of 2.742 billion yuan, with a projected revenue slight increase and a 9% year-on-year decline in net profit [2] - In 2026, Li Ning plans to enhance brand exposure through events like the Milan Fashion Week and increase sponsorship for Olympic-related activities, expecting a revenue growth of 6.5% and a net profit increase of 5.8% to 2.901 billion yuan [3] - The company aims to improve operational efficiency and explore new store formats, with a long-term profit forecast of 2.742 billion yuan for 2025, 2.901 billion yuan for 2026, and 3.200 billion yuan for 2027 [3]
李宁(2331.HK):“荣耀金标”及科技营销蓄力奥运年
Ge Long Hui· 2026-01-17 06:27
Core Viewpoint - Li Ning's retail sales for Q4 2025 showed a slight year-on-year decline, but the rate of decline has narrowed compared to previous quarters. The company is managing inventory and risks effectively in a challenging retail environment, with confidence in revenue and profit margin guidance for 2025 [1][2]. Sales Performance - Overall retail sales (excluding Li Ning YOUNG) experienced a low single-digit year-on-year decline, with expectations for better performance in October due to the National Day and Mid-Autumn Festival, but a weakening outlook for November and December due to consumer environment and warm winter [1]. - Offline sales in Q4 2025 saw a mid single-digit year-on-year decline, with direct sales channels declining in low single digits and wholesale channels declining in mid single digits [2]. Channel Analysis - Direct sales outperformed wholesale, largely due to outlet promotions contributing nearly half of the direct sales business, allowing for better optimization of autumn and winter apparel [2]. - Online sales remained flat year-on-year, with expectations of double-digit growth on Douyin, single-digit growth on JD, while Tmall and official website faced downward pressure [2]. Store Expansion and Channel Structure - As of Q4 2025, Li Ning had 6,091 stores (excluding Li Ning YOUNG), with a net closure of 41 stores in the quarter and 26 for the year. The company continues to expand its children's clothing stores, with 1,518 stores and a net increase of 38 in the quarter [2]. - The company is actively opening new store formats, including dragon stores and outdoor stores, with plans to open over ten pop-up stores in the next 1-2 months [2]. Discount and Inventory Management - Overall discounts in Q4 2025 deepened in low single digits year-on-year and quarter-on-quarter, with offline discounts slightly deeper than 65% due to warm winter temperatures prompting increased clearance of winter apparel [2]. - Despite deeper discounts, the company has managed to maintain a healthy inventory turnover ratio, with the inventory turnover period returning to a healthy range of 4-5 months [2]. Profit Forecast and Valuation - The company expects improved profitability due to refined management, although marketing expenditures may increase in 2026 due to the Olympic year, potentially suppressing short-term profits. Adjusted net profit forecasts for 2025, 2026, and 2027 are 2.7 billion, 2.77 billion, and 3.17 billion yuan respectively [3]. - The target price is maintained at 22.76 HKD, with a PE ratio of 19.0x for 2026, reflecting confidence in the company's strategic investments for long-term growth [3].
李宁(02331.HK)-第四季度流水下滑低单位数 龙店与户外店首店齐开
Ge Long Hui· 2026-01-17 06:27
Core Viewpoint - The company reported a low single-digit decline in retail sales for the fourth quarter ending December 31, 2025, with offline channels experiencing a mid single-digit decline and e-commerce remaining flat [1][2][3] Retail Performance - As of December 31, 2025, the total number of sales points in China was 6,091, a net decrease of 41 from the previous quarter, with retail business decreasing by 59 and wholesale business increasing by 33 [1] - The decline in sales was primarily due to offline channels, although the rate of decline has narrowed compared to the previous quarter [2][3] Sales and Discounts - The fourth quarter saw a low single-digit decline in sales, which improved compared to the mid single-digit decline in the third quarter, with e-commerce performing better than offline channels [3] - Discounts deepened in the fourth quarter, with the absolute level slightly above 60%, particularly in December due to increased promotional efforts for autumn and winter apparel [4] Inventory Management - The inventory turnover ratio improved to a healthier level of 4-5 months, down from 5-6 months in the previous quarter, indicating effective inventory management [4] - Direct sales channels showed better inventory turnover compared to wholesale channels [4] New Product Launches - The company launched a series of new products in the fourth quarter, including innovative running shoes designed for rainy weather and new basketball models [4] - The introduction of new store formats, such as outdoor specialty stores and "dragon stores," is expected to contribute to long-term sales growth [4][5] Financial Forecast - The company has adjusted its profit forecasts upward, expecting net profits of 26.2 billion, 28.0 billion, and 32.9 billion yuan for 2025-2027, reflecting a year-on-year change of -13.1%, +7.0%, and +17.3% respectively [5][6] - The target price has been raised to 22.1-23.3 HKD, corresponding to a PE ratio of 19-20 times for 2026, maintaining an "outperform" rating [5][6]
李宁(2331.HK):持续探索新店型 期待体育大年到来
Ge Long Hui· 2026-01-17 06:27
Core Viewpoint - Li Ning reported a low single-digit decline in overall platform revenue for Q4 2025, excluding Li Ning YOUNG, with offline channels experiencing a mid single-digit decline and e-commerce channels remaining flat. The company maintains a "buy" rating with a target price of HKD 24 based on a 20x PE for 2026 [1][2]. Group 1: Revenue Performance - Overall platform revenue (excluding Li Ning YOUNG) recorded a low single-digit decline year-on-year in Q4 2025, with offline channels (including retail and wholesale) showing a mid single-digit decline [1]. - Retail channels experienced a low single-digit decline, while wholesale channels saw a mid single-digit decline, although retail performance was better than initial expectations due to increased clearance and promotional efforts in the second half of the year [1]. - E-commerce channels remained flat, with notable growth in specific platforms such as Douyin (double-digit growth), JD.com (single-digit growth), and Vipshop (key channel for inventory clearance) [1]. Group 2: Product and Inventory Management - In terms of product categories, running shoes recorded a mid single-digit growth, while sports lifestyle and basketball categories experienced negative growth; outdoor products performed well [1]. - The inventory-to-sales ratio for Q4 was maintained at a healthy level of 4-5, but discounts deepened slightly year-on-year and quarter-on-quarter, currently slightly above the mid-60% range, primarily due to the need for increased discounts to clear inventory in a warm winter [1]. - The company plans to improve revenue performance through product adjustments and optimizations [1]. Group 3: Store Expansion and New Store Formats - As of December 31, the number of Li Ning stores (excluding Li Ning YOUNG) was 6,091, a net decrease of 41 stores from Q3, with a net decrease of 26 stores year-to-date; direct retail stores saw a net decrease of 59 stores, while wholesale stores increased by 33 [1]. - The number of children's clothing stores increased by 38 from Q3, totaling 1,518 stores, with a year-to-date net increase of 50 stores, aligning with the company's planning [1]. - The newly launched "Dragon Store" format has been well-received by consumers, targeting a demographic that values quality and social status, and the company plans to continue expanding this store format and enriching its product line [1].
李宁(02331):持续探索新店型,期待体育大年到来
国投证券(香港)· 2026-01-16 12:08
Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of 24 HKD, based on a 20x PE for 2026 [1][3][7]. Core Insights - Li Ning's overall platform revenue (excluding Li Ning YOUNG) experienced a low single-digit decline in Q4 2025, with offline channels seeing a mid-single-digit decline while e-commerce growth remained flat [2][3]. - The retail performance outperformed wholesale due to increased clearance and promotional efforts in the second half of the year, with notable growth in specific e-commerce channels like Douyin and JD [2]. - The introduction of new store formats, particularly the "Dragon Store," has been well-received, targeting consumers who value quality and brand prestige, indicating potential for future growth [3]. Financial Summary - Revenue projections for 2025-2027 are adjusted to 28.941 billion RMB, 30.559 billion RMB, and 31.889 billion RMB, respectively, with expected EPS of 1.04, 1.08, and 1.17 RMB [5][11]. - The company anticipates a recovery in profitability with a projected net profit of 2.675 billion RMB in 2025, increasing to 2.787 billion RMB in 2026 and 3.006 billion RMB in 2027 [5][11]. - The gross margin is expected to remain stable around 49.4% for the coming years, reflecting effective cost management [5][12].
张勇重新出山:海底捞能复刻李宁的传奇吗?
Sou Hu Cai Jing· 2026-01-16 11:53
Core Viewpoint - The recent appointment of Zhang Yong as CEO of Haidilao marks the third CEO change in four years, driven by significant challenges in the core hotpot business and the need for strategic realignment [1][2]. Group 1: Financial Performance - In the first half of 2025, Haidilao reported a revenue of 20.703 billion yuan, a year-on-year decline of 3.7%, and a net profit of 1.755 billion yuan, down 13.7% [1]. - The core operating profit for the same period was 2.408 billion yuan, reflecting a 14.0% decrease year-on-year [1]. - Despite the challenges, the total number of Haidilao stores has increased to nearly 1,400, although the average table turnover rate fell to 3.8 times per day, below the internal benchmark of 4 times [1]. Group 2: Business Strategy and Challenges - Haidilao's previous growth model, characterized by exceptional service and rapid expansion, has reached a bottleneck, necessitating a strategic shift [2]. - The multi-brand strategy, including the Red Pomegranate brand with 126 stores, contributed only 5.97 million yuan in revenue, accounting for just 2.9% of total revenue, indicating limited short-term impact on offsetting declines in the core business [2]. - The company faces three major challenges: revitalizing the aging main brand to attract lost customers, managing the complexities of a multi-brand strategy without diluting resources, and addressing the increased management complexity of a diverse restaurant empire [3].
里昂:升李宁目标价至18港元 维持“持有” 评级
Xin Lang Cai Jing· 2026-01-16 10:05
Core Viewpoint - The report from Credit Lyonnais indicates that Li Ning (02331) showed moderate retail sales performance in Q4 2025, aligning with expectations, while the net profit margin for FY 2025 is at a high single-digit level, exceeding market expectations primarily due to cost reductions from store closures and government subsidies [1][2]. Group 1 - Li Ning's Q4 2025 retail sales performance was moderate and met expectations [1][2]. - The net profit margin for FY 2025 is at a high single-digit level, which is better than market expectations [1][2]. - The improvement in net profit margin is mainly attributed to cost reductions from store closures and government subsidies [1][2]. Group 2 - Credit Lyonnais anticipates that further evidence is needed for the next round of valuation reassessment to demonstrate that the company's new initiatives can drive a rebound in retail sales [1][2]. - The target price for Li Ning has been raised from HKD 16 to HKD 18, while maintaining a "Hold" rating [1][2].
李宁零售流水微降,多家机构为何上调预期?
Xin Lang Cai Jing· 2026-01-16 09:52
Core Viewpoint - Li Ning has reported a slight decline in retail sales for Q4 2025, indicating operational pressure, yet market sentiment remains positive with several brokerages raising their forecasts for the company [1][2]. Group 1: Company Performance - As of December 31, 2025, Li Ning's retail sales (excluding Li Ning YOUNG) experienced a low single-digit decline year-on-year [1]. - Offline channels, including retail and wholesale, saw a mid-single-digit decline, while e-commerce sales remained flat [1]. - For the first half of 2025, Li Ning's revenue reached 14.817 billion yuan, a year-on-year increase of 3.3%, but net profit fell by approximately 11% to 1.737 billion yuan [3]. Group 2: Market Sentiment and Forecasts - Following the operational update, Li Ning's stock price rose over 5%, reflecting positive market sentiment [1]. - Morgan Stanley forecasts moderate revenue growth for Li Ning in 2025, with net profit margins expected to stabilize at a high single-digit level [1]. - Analysts from浦银国际 suggest that if Li Ning's brand strength improves and sales trends show clear signs of recovery, the stock price could see significant upward momentum [2]. Group 3: Industry Context - The Chinese sports footwear and apparel market is characterized by intense competition, with major brands like Nike and Adidas facing challenges despite their focus on the region [2]. - Domestic brands such as Anta and 361° are maintaining growth, but increased discounting is eroding profit margins across the industry [2]. - Anta's gross margin declined by 0.7 percentage points to 63.4% in the first half of 2025, highlighting the competitive pressures in the market [2]. Group 4: Strategic Initiatives - Li Ning has partnered with the Chinese Olympic Committee, launching new products and stores aimed at capturing the mid-to-high-end market segment [4][6]. - The company is also focusing on outdoor retail spaces to penetrate niche markets, indicating a strategy to attract new customer segments [6]. - With the upcoming 2026 Milan Winter Olympics, Li Ning anticipates increased brand exposure and potential sales growth during this period [8].