加入轩辕同学 ， 成就新汽车人! 01 总有人不相信这个世界变化如此快！ —— 何小鹏 小鹏汽车董事长兼CEO 11月6日，何小鹏在发布一条证明自己的IRON机器人不是真人的视频中如此表示。 撰 文 | 莫 莉 编 辑 | 张 南 设 计 | 甄 尤美 一头是人形机器人在灯光下走猫步，创始人当场剪"皮肤"证明不是真人；一头是法院里，法务 当庭说出"老板不懂结构"这样的话。 2025年11月，中国汽车界的声音似乎越来越有意思。 《汽车商业评论》照例选取十条声音，这些声音事关安全标准、个人荣誉、供应链布局、组织 管理、全球化等，一些问题还在暴露，一些共识正在形成。 此前一天，2025小鹏科技日活动上，小鹏全新一代IRON人形机器人亮相。当晚现场走秀环节， 机器人以接近真人模特的姿态走猫步，不少观众直呼"太像人了"。 很快，"里面是不是藏了真人""连耳朵都有，肯定假的"……各种质疑声冲上热搜。 为此，小鹏不得不拍摄一镜到底的视频，在机器人IRON通电运行状态下，拉开后背拉链，展示 内部并重走猫步，以证实绝无真人参与，并当场剪开其腿部覆盖件，公开展示内部的机械结 构。 视频中，何小鹏说："希望这是最后一次证明IRON ...

Core Viewpoint - The article discusses the challenges and controversies surrounding hardware upgrades for smart vehicles, particularly focusing on the recent crowdfunding initiative by Zeekr for its models 001 and 009, highlighting the dissatisfaction among car owners regarding additional costs and the perceived inadequacy of the upgrades [5][8][11]. Group 1: Zeekr's Crowdfunding Initiative - Zeekr has launched a crowdfunding project for hardware upgrades on the 2024 models 001 and 009, requiring significant changes to the existing systems [5]. - The cost for 001 owners is set at 13,500 yuan with a target of 3,000 participants, while 009 owners need to pay 18,500 yuan with a target of 1,500 participants [5]. - Despite the perceived reasonable pricing, many car owners express dissatisfaction, feeling that they are being asked to compensate for the manufacturer's shortcomings [5][8]. Group 2: Industry-Wide Upgrade Challenges - The automotive industry faces widespread issues regarding hardware upgrades, with many owners feeling frustrated by the disparity between new models and their existing vehicles [8][11]. - Complaints about system performance and upgrade promises not being fulfilled are common, with a significant number of complaints reported in October alone [10]. - The complexity and high costs associated with hardware upgrades often lead to a lack of transparency, causing further dissatisfaction among consumers [11][22]. Group 3: Economic Considerations for Owners - Many car owners are weighing the costs of upgrades against the potential benefits, with some believing that purchasing a new vehicle may be more cost-effective than upgrading existing hardware [20][23]. - The presence of third-party accessories at lower prices also diminishes enthusiasm for original factory upgrades, as they may not fully meet compatibility and warranty standards [22]. - The ongoing tension between manufacturers and consumers regarding upgrade costs and expectations is likely to persist as the industry evolves [23].

Robot Design and Functionality - XPeng's Iron is a next-generation humanoid robot designed to work in human environments, with human proportions, aiming for emotional compatibility and familiarity [3][5] - Iron's design includes soft skin, and XPeng envisions offering customizable robots with different shapes, sizes, and sexes, similar to buying a car [6] - The robot's design, including its curvy figure, is a deliberate test to gauge human reactions to different body types before real-world deployment [7] - Iron's internal structure mimics human anatomy, featuring bones, muscles, and knitted skin with embedded sensors, and its movements are fully autonomous [8][9] Market and Industry Implications - XPeng is venturing into humanoid robotics, aiming to create robots that feel warmer, more intimate, and emotionally acceptable to humans [3][5] - The company believes that if people trust humanoids, they will adopt them faster, leading to scaled production and reduced costs [12] - The development of Iron explores the uncanny valley, leveraging the human tendency to react strongly to things that appear almost human [10] - XPeng's approach prioritizes emotional compatibility over pure engineering efficiency, suggesting a focus on user acceptance and market adoption [12]

试驾遇意外：脚被门夹还赔门？ 11 月 15 号晚上，海口的李先生兴冲冲去小鹏汽车南海大道 4S 店看车试驾。导购领着他到店外电动感应门附 近看试驾车，刚走到门口，导购突然说"试驾车被开走了"。 李先生转身要回店里，没成想感应门突然合上，直接夹住了他的脚，巨大冲击力还让门脱轨、玻璃碎了一地。 李先生当时没跟店家争执，忍着脚痛加了导购微信，约定下次再试驾就离开了。他万万没想到，这只是麻烦的 开始。 离开还不到 10 分钟，李先生就接到了门店的电话，之后更是接连打了五六通。电话里，导购的说法让他 彻底懵了 —— 不仅要求他赔偿玻璃门损失，还理直气壮地甩锅： "是你没走出去又拐进来，你的脚夹到 门才坏的" 。 面对李先生「明明是门夹我脚」的反驳，导购更离谱的言论来了："你不来我们店，这门也不会坏"，甚至 指责李先生 "连句抱歉都没有，态度有 问题"。 这段颠倒黑白的通话录音被李先生发到网上后，立马引发网友热议，"你的脚夹坏门" 成了全网调侃的热词。 在该网友发布的视频评论区，很多网友纷纷评论 4S 店处置不当。"'你不来店里，这个门就不会坏'，我这辈子 也想不出来这句话"、"今年海口小鹏 4S 店上大分！还解锁新词 ...

温馨提示 ： 点击下方图片，查看6月原创报告，11月最新研报已上传星球内（共260页） 说明： 欢迎约稿、刊例合作、行业交流 ， 行业交流记得先加入 "机器人头条"知识星球 ，后添加（ 微信号：lietou100w ）微 信； 若有侵权、改稿请联系编辑运营（微信：li_sir_2020）； 正文： 11月正式结束，具身智能赛道一级市场和二级市场依旧热火朝天，尤其是一级市场。 一级市场： 国内一级市场仍旧热火朝天，资本热情不减，11月主题仍旧是融资，大额融资仍旧不断；同时，国内头部创企也 在年终之际，新一轮大额融资也接近敲定。 国内：从人形本体创企到上游核心零部件融资不断，典型代表，[ 妙动科技]新一轮融资已敲定， 据说为2-3亿美 元之间（未官宣）；[ 原力灵机 ]完成数亿元 A+轮融资，今年累计融资额近12亿元；[ 星动纪元] 近10亿元A+轮 融资； [ 灵心巧手 ]数亿元A+轮融资，今年第四笔过亿融资等等。 国外： [PI ]完成6亿美元新一轮融资，投后估值约56亿美元； [ Apptronik ]完成数亿美元 新一轮 融资，融资规 模在5.6亿至6.6亿美元之间，投后估值约为54.7亿美元；[ Neu ...

Core Viewpoint - Huang Xin, former head of intelligent driving products and experience at NIO, expressed strong dissatisfaction with the concept of L3 autonomous driving, questioning the accountability and responsibility associated with it [3][4]. Group 1: Critique of L3 Autonomous Driving - Huang Xin does not agree with the concept of L3 autonomous driving, raising concerns about who is responsible for accidents that occur during its operation [3]. - He questioned whether the responsibility for accidents includes both civil and criminal liability, emphasizing the need for clarity in these matters [3]. - Huang criticized the marketing tactics that promote L3 without addressing the legal implications, describing such behavior as morally reprehensible [4]. Group 2: Background on Huang Xin - Huang Xin is a seasoned expert in China's intelligent driving sector, having held significant positions at both XPeng and NIO [6]. - He joined XPeng in 2018 as the director of autonomous driving products, overseeing key projects like navigation-assisted driving and memory parking [6]. - In March 2022, he became the head of intelligent driving products and experience at NIO, reporting directly to CEO Li Bin and leading the strategic development of NIO's intelligent driving features [6]. - Huang Xin has been reported to have left NIO since October [6].

Core Insights - Xiaopeng Motors is experiencing a series of positive developments, including the introduction of a humanoid robot and record-high third-quarter financial results, aiming for profitability in the fourth quarter [1][3][4] - The company is transitioning from a pure automotive focus to a broader technology-driven approach, emphasizing AI and autonomous driving [3][30] Financial Performance - In Q3 2025, Xiaopeng Motors reported total revenue of 20.38 billion yuan, marking a year-on-year increase of 100% [4] - The company has set a delivery guidance of 125,000 to 132,000 units for Q4, indicating confidence in maintaining a monthly delivery level of 42,000 units [7] - The gross margin for Q3 reached a historic high of 20.1%, surpassing Tesla's 18%, although the automotive business gross margin remains at 13.1% [23][24] Product Strategy - Xiaopeng introduced its first super-extended range model, the X9, which achieved record pre-sale orders, particularly in northern regions [10][11] - The company plans to launch three extended range versions of existing electric models in Q1 2026, aiming to boost sales and profitability [12][14] - The extended range models are designed with a large battery and fuel tank to maximize user convenience and address regional sales challenges [17][20] Technological Advancements - Xiaopeng's R&D expenses have significantly increased, reaching 2.43 billion yuan in Q3, a 48.7% rise from the previous year, focusing on electronic architecture and AI technology [28] - The company is leveraging its technology sales, generating 2.33 billion yuan in revenue with a profit margin of 74.6%, primarily from collaborations with Volkswagen [25][27] - Xiaopeng's second-generation VLA model is expected to revolutionize its software capabilities, applicable across various intelligent hardware, including autonomous vehicles and humanoid robots [34][36] Future Outlook - The company is optimistic about achieving profitability in Q4, with a high probability of success, and anticipates improvements in automotive gross margins thereafter [30] - Xiaopeng's long-term vision includes significant growth in the humanoid robot market, projecting sales to exceed 1 million units by 2030 [36][40] - The competitive landscape in the automotive market is expected to intensify in 2026, prompting Xiaopeng to focus on technological advancements to secure its future [40]

Core Insights - The new energy vehicle (NEV) market is experiencing significant shifts, with XPeng surpassing NIO and Li Auto to become the largest NEV company by market capitalization as of Q3 2025, valued at 160.2 billion yuan [2] - Li Auto, which previously achieved profitability through its "range extender + family" strategy, is losing its competitive edge as other companies enter the range extender market [2] - NIO, once the highest valued NEV company, is now focusing on core automotive products due to financial burdens from its expansive business model [2] - XPeng's recovery from internal management issues and high supply chain costs has led to a resurgence in sales and a renewed focus on advanced technologies like autonomous driving and robotics [3][4] Company Performance - XPeng's Q3 report shows a gross margin exceeding 20% for the first time, with a year-on-year revenue growth of 100% [3] - The company has launched popular models such as the XPeng P7+ and Mona M03, contributing to its improved performance [2] - XPeng's strategic partnerships, particularly with Volkswagen for autonomous driving technology, are expected to enhance its market position [4] Technological Ambitions - XPeng is focusing on autonomous driving, Robotaxi services, and humanoid robots, with plans to launch three Robotaxi models by 2026 [4] - The company aims to start mass production of advanced humanoid robots by the end of 2026, targeting various service applications [4] - XPeng's self-developed Turing chip has received procurement certification from Volkswagen, marking a significant milestone in its technology development [4] Competitive Landscape - The NEV sector is entering a new phase of competition centered around AI technologies, with Li Auto and NIO also announcing their AI commercialization strategies [4] - Li Auto plans to launch its first AI glasses in December, while NIO's self-developed Dimensity chip will open for external collaboration in Q4 [4] - XPeng's technological focus positions it favorably in the ongoing AI competition, although it faces challenges in commercializing its Robotaxi and humanoid robot initiatives [5] Strategic Direction - XPeng's management emphasizes a strategy of "steady progress" to ensure long-term success, indicating that strong vehicle sales will support its technological explorations [6]

Core Viewpoint - The company positions itself not just as a Chinese automotive manufacturer but as a technology enterprise focused on cutting-edge intelligent driving technology, emphasizing the future potential of the transportation sector driven by AI and smart technologies [2] Group 1: Company Perspective - The Vice President of the company, Chen Han, highlighted the vision of integrating AI cars, flying cars, and embodied intelligence through a unified AI brain, transforming them into intelligent symbionts in users' lives rather than isolated tools [2] - The company believes that the current trend of "anti-involution" signifies the industry's gradual maturation and a necessary step towards high-quality development [2] Group 2: Industry Outlook - The rapid advancement of technology presents a broad development prospect for the future of the transportation sector [2]

Core Viewpoint - The company positions itself not just as a Chinese automotive manufacturer but as a technology enterprise focused on cutting-edge intelligent driving technology, emphasizing the integration of AI in future mobility solutions [1] Group 1: Company Perspective - The Vice President of the company, Chen Han, highlighted the vision of AI vehicles and flying cars working in unison through a unified AI brain, transforming them from isolated tools into intelligent symbionts in users' lives [1] - The company believes that the rapid advancement of technology presents vast opportunities in the future mobility sector [1] Group 2: Industry Trends - The current trend of "anti-involution" is seen as a critical step towards the industry's maturation and a move towards high-quality development [1]