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小鹏X9超级增程用户画像分享:90后占比近六成,年轻家庭第一台MPV
Jing Ji Wang· 2026-01-20 06:45
Core Insights - Xiaopeng Motors' X9 Super Range has established a new benchmark for high-end MPV travel and experience, featuring six core product strengths that provide a worry-free travel experience across various scenarios [2] Market Performance - The X9 has achieved a remarkable year-on-year delivery growth of 289.1%, with 5,424 units delivered in December 2025, making it a standout performer in a sluggish MPV market [2] - The X9 has become the top choice for personal users in the high-end MPV segment, leading its competitors by approximately 35 percentage points in personal user deliveries [2] User Demographics - The X9 has a high first-time buyer ratio of 21%, nearly double the industry average, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, indicating a significant appeal to younger families [5] - Female users account for 22% of X9 buyers, reflecting its attractiveness among family-oriented consumers [5] Product Features - The X9 boasts the longest range in its class at 1,602 km, with a 63.3 kWh battery and a pure electric range of 452 km, effectively eliminating range anxiety for users [12] - It features a unique three-row electric folding design, allowing for versatile space configurations to meet various travel needs [10] - The vehicle is equipped with advanced driving assistance capabilities, achieving full-scene coverage from highways to urban areas, enhancing user convenience [10] Technological Innovations - The X9 incorporates a pioneering "big battery + big fuel tank" combination, allowing for rapid charging and compatibility with 92-octane gasoline, making it suitable for regions with limited fuel availability [12] - The vehicle's ice and snow stability system is designed to address real-world challenges faced by northern families, providing effective solutions for adverse weather conditions [12] Brand Positioning - The X9 has gained recognition as a preferred choice among high-end users, with a significant portion of buyers coming from luxury brands, particularly BBA (Benz, BMW, Audi) owners [6] - Its modern design and advanced technology have made it a popular choice for tech-savvy and fashion-conscious consumers, further solidifying its position in the market [6]
何小鹏:用汽车标准研发的 ET1 版本第一台机器人已落地
Huan Qiu Wang Zi Xun· 2026-01-20 06:01
Core Viewpoint - Xiaopeng Motors is making significant strides in the development of robotics, with the successful launch of the first ET1 version robot, marking a key step towards mass production of high-level humanoid robots by 2026 [1] Group 1: Robotics Development - The chairman of Xiaopeng Motors, He Xiaopeng, announced the successful development of the first ET1 version robot, which was created using automotive standards [1] - The company is planning to transition from technology exploration to practical application, with a focus on mass production of humanoid robots and flying cars by 2026 [1] Group 2: Future Plans - Xiaopeng Motors aims to launch the second-generation VLA in the first quarter, which will initiate the operation of Robotaxi services [1] - The company is set to achieve significant milestones in the fields of robotics and AI, indicating a shift towards more advanced technological applications in the automotive industry [1]
年轻化趋势显著 小鹏X9超级增程用户90后占比近六成
Yang Shi Wang· 2026-01-20 05:34
Core Insights - Xiaopeng Motors' X9 model has achieved significant growth in the home MPV market, with a delivery volume of 5,424 units by December 2025, reflecting a year-on-year growth rate of 289.1% [1] - The X9's personal user delivery ratio is nearly 80%, surpassing competitors by approximately 35 percentage points, indicating a strong market position in the high-end MPV segment [1] User Demographics - The first-time buyer ratio for the X9 is 21%, nearly double the industry average, with 57.2% of users being born in the 1990s and 13.7% in the 2000s, showcasing a clear trend towards younger consumers [3] - Female ownership stands at 22%, highlighting the model's appeal among family users [3] Purchase Drivers - Key factors influencing purchase decisions include "avant-garde design," "leading intelligent experience," and "flexible and practical space," with about 37% of users opting for personalized modifications post-purchase [3] - Approximately 80% of users upgrading from other brands come from luxury brands, indicating strong recognition and appeal among high-end consumers [3] Technological Features - The X9 is equipped with a high-performance computing platform offering 2,250 TOPS, enabling comprehensive driving assistance across various scenarios [3] - The vehicle's intelligent cockpit will soon receive an OTA upgrade to the Dimensity AIOS 6.0 system, enhancing user experience [3] Design and Efficiency - The X9 features a Starship 2.0 design language and an optimized aspect ratio of 1.11, which reduces drag and enhances energy efficiency while maintaining an elegant and dynamic appearance [5] Range and Adaptability - The X9 is powered by a 63.3 kWh fast-charging lithium iron phosphate range extender battery, achieving a CLTC comprehensive range of 1,602 km and a pure electric range of 452 km [6] - It supports ultra-fast charging at 5C+800V, allowing for a 313 km charge in just 10 minutes, and is compatible with 92-octane gasoline [6] User Behavior and Market Trends - Over 92% of users utilize the vehicle for intercity travel, with 81.6% driving more than 500 km daily, demonstrating the model's long-range capability [8] - The X9 has seen significant sales growth in northern markets, with some key cities experiencing year-on-year increases exceeding 300% [8] Future Outlook - The release of the X9 user profile aids in understanding the high-end MPV market trends, as Xiaopeng Motors continues to explore new trends in the high-end pure electric MPV market [8]
小鹏X9超级增程90后用户过半,重塑MPV市场格局
Zhong Guo Jing Ying Bao· 2026-01-20 04:48
Core Insights - The core viewpoint of the article highlights the emergence of the Xiaopeng X9 as a significant player in the MPV market, particularly appealing to younger consumers, with over 50% of its users being from the '90s generation [1][2]. Group 1: Product Features and Market Position - Xiaopeng X9 is positioned as a "super range extender" MPV, featuring six core strengths including a starship design, active rear-wheel steering, advanced driving assistance, three-row electric folding seats, a comprehensive range of 1602 kilometers, and a snow stability system [2]. - The vehicle aims to provide a "worry-free" travel experience across family scenarios, long-distance travel, and complex environments, marking a shift in the traditional MPV user base [2][4]. Group 2: User Demographics and Market Trends - The user profile of Xiaopeng X9 shows a significant shift, with nearly 80% of deliveries to individual users, which is approximately 35 percentage points higher than competitors in the same class [3]. - The vehicle has achieved a remarkable monthly delivery of 5424 units in December 2025, reflecting a year-on-year growth of 289.1% [2]. - The age distribution of Xiaopeng X9 users is notably younger, with '90s users making up 57.2% and '00s users at 13.7%, compared to an average of only 2% for '00s users in the overall MPV market [3]. Group 3: Strategic Implications and Industry Context - The market performance of Xiaopeng X9 reflects a pragmatic shift in the strategies of new energy vehicle companies, where the distinction between "pure electric" and "range extender" is becoming less pronounced [4]. - The success of the Xiaopeng X9 is seen as a test of the company's strategic flexibility and product adaptability in a rapidly evolving market [1][4].
MPV不再是中年人的专属:小鹏X9把“90后”拉进增程赛道
Zhong Guo Jing Ying Bao· 2026-01-20 03:42
Core Insights - Xiaopeng Motors is positioning its Xiaopeng X9 Super Extended Range MPV as the first choice for young families, with over 50% of users being born in the 1990s, breaking traditional MPV user boundaries [1] - The automotive industry is witnessing a shift in technology strategies, with Xiaopeng Motors moving towards extended range vehicles while competitors like Li Auto are focusing on pure electric models, indicating a recalibration of optimal solutions based on user needs and charging conditions [1] - The Xiaopeng X9 is the company's first super extended range product aimed at the global market, representing a critical step in expanding its technological portfolio and user demographics [1] Product Features - The core strengths of the Xiaopeng X9 Super Extended Range include its starship design, active rear-wheel steering, advanced driver assistance capabilities, three-row electric folding seats, a comprehensive range of 1,602 kilometers, and a snow stability system [2] - The vehicle aims to provide a "worry-free" travel experience by addressing family scenarios, long-distance travel, and stability in complex environments [2] User Demographics - The Xiaopeng X9 has a personal user delivery ratio of nearly 80%, which is approximately 35 percentage points higher than its competitors, leading to its top sales position in Hong Kong's MPV market and the highest sales in Indonesia for pure electric MPVs in December 2025 [3] - The user base is notably younger, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, compared to an average of only 2% for the entire MPV market [3] - Female ownership is at 22%, indicating an increasing appeal in family decision-making scenarios [3] Software and Technology - Xiaopeng Motors is enhancing its software and intelligent experience, with the launch of the Dimensity AIOS 6.0 system on January 20, which will first be available on the Xiaopeng X9 and other models [3] Market Trends - The market performance of the Xiaopeng X9 reflects a pragmatic shift in technology choices among new energy vehicle companies, where the distinction between "pure electric" and "extended range" is becoming less clear, focusing instead on user demographics, usage scenarios, and system capabilities [4]
小鹏X9:90后占比近六成,年轻家庭第一台MPV
数说新能源· 2026-01-20 03:05
Core Viewpoint - Xiaopeng X9 Super Range Extender is positioned as the first MPV for young families, appealing to a diverse demographic including younger generations and women [1][3]. Group 1: Product Features and Market Positioning - Xiaopeng X9 Super Range Extender features six core product strengths: starship design, active rear-wheel steering, assisted driving, three rows of electric folding seats, 1602 km ultra-long range, and ice and snow stability system, setting a new benchmark for high-end MPV travel experiences [3]. - The vehicle has successfully penetrated traditional MPV user demographics, attracting users across different ages, regions, and interests, including 90s and 00s families, female users, and tech enthusiasts [3][5]. Group 2: Sales Performance and Market Impact - In December 2025, Xiaopeng X9 delivered 5,424 units, achieving a year-on-year growth rate of 289.1%, making it a standout performer in the MPV market [3]. - Nearly 80% of Xiaopeng X9 deliveries were to individual users, surpassing competitors by approximately 35 percentage points, and it became the top-selling high-end MPV for individual users [3][5]. Group 3: Demographics of Users - Among Xiaopeng X9 buyers, 57.2% are from the 90s generation and 13.7% from the 00s generation, indicating a significant youth trend as the average age of MPV users is 10 years older [7]. - Female ownership stands at 22%, highlighting the vehicle's appeal among family users, with a focus on stylish design and technology [9]. Group 4: User Preferences and Customization - 36.8% of users opted for personalized modifications like window tinting after purchase, reflecting a blend of family-oriented and individualistic vehicle usage [9].
日经BP精选——中国车载AI持续进化:人才循环与自主生态
日经中文网· 2026-01-20 02:48
Core Viewpoint - The article discusses the advancements in AI technology within the automotive industry, particularly focusing on China's XPeng Motors and its AI assistant "Xiao P," which enhances user interaction and driving safety through intelligent features [5][6]. Group 1: AI Technology in Automotive - XPeng Motors has developed an AI assistant named "Xiao P," which is designed to be more human-like and understanding, offering features such as demand reasoning, thoughtful reminders, and an encyclopedia function [5]. - The intelligent reasoning capability allows the AI to infer user needs based on voice commands, such as adjusting the air conditioning when a user mentions feeling cold [5]. - The thoughtful reminder feature can provide precise services based on simple instructions, enhancing user experience and convenience [5]. Group 2: Market Differentiation and IT Ecosystem - Chinese automotive manufacturers have been early adopters of AI technology, focusing on creating differentiated human-machine interaction interfaces (HMI) to stand out against foreign competitors [5]. - The development of AI in vehicles is part of a broader strategy to enhance market attention through innovation while advancing electrification [5]. - The unique characteristic of these Chinese automotive AI systems is their continuous upgrade based on a self-sustained IT ecosystem, which includes cloud technology and widely used applications like WeChat [6].
小鹏全球销售网点突破1000家 2025年新进入近30个海外市场
Zheng Quan Shi Bao Wang· 2026-01-20 02:42
Core Insights - Xiaopeng has established over 1,000 sales outlets globally as of December 31, 2025, with significant expansion in both domestic and international markets [1] Domestic Expansion - In China, Xiaopeng has built 721 sales outlets, 327 delivery outlets, and 372 service outlets, covering over 250 cities and adding 41 new cities to its network [1] International Expansion - The company has expanded its presence to 60 countries, entering nearly 30 new markets within the year, with a focus on accelerating store layout and upgrading service systems in key regions like Europe [1] Charging Network Development - Xiaopeng has established over 3,150 self-operated charging stations, covering more than 430 cities, achieving comprehensive charging access in the Greater Bay Area [1] - The overseas charging network has been integrated into 31 countries [1]
何小鹏:汽车标准ET1版本首台机器人落地
Xin Lang Cai Jing· 2026-01-20 02:11
Group 1 - The chairman of XPeng Motors, He Xiaopeng, announced the successful landing of the first robot developed using automotive standards, marking a significant step towards mass production of high-level humanoid robots this year [1][3] - During the global product launch on January 8, He Xiaopeng stated that by 2026, XPeng will achieve the implementation and mass production of physical AI, including the operation of Robotaxi (autonomous taxis), humanoid robots, and flying cars [2][4]
2026 中国新能源汽车与动力电池手册_从自动驾驶到人工智能-2026 China EV & EV Battery Handbook_ From Autonomous Driving to AI
2026-01-20 01:50
Summary of Key Points from the Conference Call Industry Overview: Greater China Auto, EV, and EV Battery Industry Forecasts - **China's Auto Industry**: Expected to face challenges in 2026 with a forecasted decline in auto wholesales by **1.6% YoY** compared to a **10% YoY** increase in 2025. This decline is attributed to front-loaded demand in 2025 [1] - **Domestic EV Sales**: Anticipated to grow only **7% YoY** in 2026 due to a **5% increase in purchase tax** and reduced trade-in subsidies [1] - **Export Sales**: Projected to increase by **12% YoY**, reaching **7.9 million units** in 2026, with EV exports expected to surge by **40% YoY** [1] - **Competition Dynamics**: Shift from price competition to configuration-based competition, necessitating more investment in autonomous driving (AD) and smart cabin technologies [1] Key Automotive/EV Themes for 2026 Theme 1: Export Growth - **Export Growth**: Companies like Chery and BYD are expected to benefit significantly from exports, especially with the EU's minimum EV price replacing tariffs [2] Theme 2: Autonomous Driving Development - **ADAS to AD Transition**: L3 permits issued to Changan and BAIC, with highway/city NOA penetration expected to exceed **40%** in 2026 and **85%** by 2030. L4/L5 penetration is projected to reach **8%** by 2030 [3] Theme 3: Cost Concerns - **Battery and Memory Costs**: Rising costs and supply stability of memory are key concerns for auto OEMs [3] Key Battery Themes for 2026 Theme 1: Energy Storage Systems (ESS) - **ESS Demand**: Global battery ESS installations expected to grow by **33% YoY** in 2026, with shipments increasing by **41% YoY** [4] Theme 2: Global Expansion - **Overseas Capacity Expansion**: Chinese battery manufacturers are accelerating their overseas capacity expansion, particularly in Europe and Southeast Asia, in response to rising tariffs and trade tensions [4] Theme 3: VAT Rebate Changes - **Export VAT Rebate Cut**: Anticipated to lead to a rush in battery production and shipment in Q1 2026, potentially increasing raw material prices and exerting cost pressure on battery makers and auto OEMs [5] Theme 4: Technological Innovation - **Sodium-Ion Battery**: Launch of Gen-2 sodium-ion battery expected, with ASSB (all-solid-state battery) small-batch production anticipated to start in 2027 and scale up significantly post-2029 [5] Investment Recommendations - **Top Picks**: - **XPeng**: Launch of Mona SUV and HR in 2H26, with a focus on AI-related businesses [6] - **CATL**: Growth driven by CEV, ESS, and overseas capacity despite short-term cost pressures [6] - **Tuopu**: Major supplier for humanoid robots with overseas expansion [6] - **Minth**: Resilient earnings growth supported by high overseas market exposure [6] - **Hesai**: Increased LiDAR adoption in China alongside L3 ADAS development [6] Additional Insights - **Market Dynamics**: The shift in competition and the focus on technological advancements highlight the evolving landscape of the automotive and EV sectors in China, emphasizing the need for companies to adapt to changing consumer preferences and regulatory environments [1][3][4][5]