证券研究报告|传媒 [Table_Title] 2025 年游戏市场收入与用户规模达新高 点，移动端市场仍占主导地位 [Table_ReportType] ——传媒行业快评报告[Table_ReportDate] [行业Table_Summary] 事件： 2025 年 12 月 19 日，2025 年度中国游戏产业年会举办，会上对外发 布《2025 年中国游戏产业报告》。 投资要点： 国内游戏市场 2025 年市场收入与用户规模达新高点。2025 年，国 内游戏市场实际销售收入 3507.89 亿元，同比增长 7.68%，用户规模 6.83 亿，同比增长 1.35%，两者保持连续增长态势，同为历史新高 点。主要原因在于：一是移动游戏品质提升，新品市场表现出色；二 是多款头部长青游戏创新玩法、优化运营；三是小程序游戏增长强 劲；四是产品多端互通，玩家数量得以扩张。 从细分市场来看： （1）移动端市场仍占主导地位，长青产品及新产品共同发力带动规 模实现新突破。2025 年，国内移动游戏市场实销收入 2570.76 亿元， 同比增长 7.92%，规模又有新突破，占总体市场规模 72.39%。主要 由于《王者荣耀》 ...

【《互联网平台价格行为规则》印发】近日，国家发展改革委、市场 监管总局、国家网信办印发《互联网平台价格行为规则》。规则自 2026 年 4 月 10 日起施行，有效期为 5 年。《规则》明确，平台内经营者在 不同平台销售商品或者提供服务的，依法自主定价，平台经营者不得 采取提高收费标准、增加收费项目、扣除保证金、削减补贴或者优惠、 限制流量、搜索降序、算法降权、屏蔽店铺、下架商品或者服务等措 施，对平台内经营者的价格行为进行不合理限制或者附加不合理条 件。平台经营者不得以低于成本的价格销售商品或者提供服务，扰乱 市场竞争秩序。 市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 12 月 22 日 星期一 [Table_Summary] 概览 核心观点 【市场回顾】 上周五 A 股三大指数集体收涨，截止收盘，沪指收涨 0.36%，深成指 收涨 0.66%，创业板指收涨 0.49%。沪深两市成交额 17257.19 亿元。 申万行业方面，商贸零售、综合、轻工制造领涨，银行、电子、煤炭 领跌；概念板块方面，海南自贸区、乳业、免税店概念涨幅居前，科 创次 ...

市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 12 月 19 日 星期五 [Table_Summary] 概览 核心观点 【市场回顾】 周四 A 股三大指数涨跌不一，截止收盘，沪指收涨 0.16%，深成指收 跌 1.29%，创业板指收跌 2.17%。沪深两市成交额 16552.74 亿元。申 万行业方面，银行、煤炭、石油石化领涨，电力设备、通信、电子领 跌；概念板块方面，DRG/DIP、家庭医生、太赫兹概念涨幅居前，海 南自贸区、同花顺果指数、赛马概念跌幅居前。港股方面，恒生指数 收涨 0.12%，恒生科技指数收跌 0.73%；海外方面，美国三大指数集 体收涨，道指收涨 0.14%，标普 500 收涨 0.79%，纳指收涨 1.38%。 【重要新闻】 【中国对外开放迎来具有里程碑意义的标志性举措】海南自由贸易港 全岛封关运作 12 月 18 日正式启动，"零关税"商品范围扩大到 6600 多个税目。对消费者而言，首先，到海南出差、旅游、生活如常，不 需要任何额外证件。其次，对于文旅消费"买买买"，将有更好的体验。 有媒体实探三亚海旅免税城发现 ...

[Table_Title] 再平衡下的优选 [Table_ReportType] ——2026 年银行行业投资策略报告[Table_ReportDate] [投资要点： Table_Summary] ⚫ 2025 年前三季度归母净利润增速改善：2025 年前三季度 42 家上 市银行营业收入同比增速为 0.91%，归母净利润增速为 1.48%， 营收增速环比回落，归母净利润增速环比改善。营收端，债市波 动对其他非息收入形成一定拖累，其他非息收入同比增速放缓， 使得上市银行整体营收增速略有波动，不过受益于利息净收入降 幅收窄以及中收的明显改善，整体仍实现正增长。成本端，业务 及管理费用同比增速 0.34%，信用减值损失同比增长-1.9%，所得 税同比增速为 3.9%。业务及管理费增速低于同期营收增速，拨备 继续反哺利润，不过拨备计提力度的下降对利润的释放有所下 降。2025 年前三季度，上市银行总资产同比增速为 9.3%，规模扩 张仍保持高位。净息差方面，我们估算上市银行前三季度净息差 约为 1.33%，同比下降约 12BP，净息差降幅呈现收窄态势。截至 2025.3Q 末，上市银行不良率为 1.21%，环比下 ...

Core Insights - The A-share market saw a collective rise in the three major indices on Wednesday, with the Shanghai Composite Index increasing by 1.19%, the Shenzhen Component Index by 2.4%, and the ChiNext Index by 3.39%. The total trading volume in the Shanghai and Shenzhen markets reached 1,811.002 billion yuan [2][7] - In terms of industry performance, telecommunications, non-ferrous metals, and electronics led the gains, while agriculture, defense, and coal sectors lagged behind. Concept sectors such as CPO, copper cable high-speed connections, and liquid cooling servers showed significant increases, whereas Hainan Free Trade Zone, horse racing, and ride-hailing concepts experienced declines [2][7] - The Hang Seng Index in Hong Kong rose by 0.92%, and the Hang Seng Technology Index increased by 1.03%. In contrast, the three major U.S. indices closed lower, with the Dow Jones down by 0.47%, S&P 500 down by 1.16%, and Nasdaq down by 1.81% [2][7] Important News - According to the Securities Times, the "14th Five-Year Plan" aims for a moderately loose monetary policy to promote economic growth and price recovery. This requires maintaining reasonable growth in financial totals to meet the financing needs of the real economy. Market institutions generally expect a reduction in the reserve requirement ratio and interest rates by approximately 0.5 and 0.1 percentage points, respectively, in the coming year. Structural tools will focus on expanding domestic demand, technological innovation, and supporting small and micro enterprises [3][7] - The Ministry of Finance reported that national fiscal revenue for the first 11 months of the year reached 20.05 trillion yuan, a year-on-year increase of 0.8%, consistent with the growth rate of the previous 10 months. Tax revenue amounted to 16.48 trillion yuan, growing by 1.8%, while securities transaction stamp duty revenue surged by 70.7% to 185.5 billion yuan [3][8]

Core Insights - The A-share market experienced a collective decline on Tuesday, with the Shanghai Composite Index falling by 1.11%, the Shenzhen Component Index by 1.51%, and the ChiNext Index by 2.1%. The total trading volume in the Shanghai and Shenzhen markets was 1,723.99 billion yuan [2][7] - In the industry sectors, retail, beauty care, and social services led the gains, while telecommunications, comprehensive services, and non-ferrous metals faced the largest declines. Concept sectors such as duty-free shops, ride-hailing, and pre-made dishes saw significant increases, while superconductors, newly listed tech stocks, and silicon energy concepts experienced notable declines [2][7] Market Performance - Domestic market performance showed the Shanghai Composite Index closing at 3,824.81, down 1.11%, and the Shenzhen Component Index at 12,914.67, down 1.51%. The total trading volume was 1,723.99 billion yuan [4] - Internationally, the Dow Jones closed at 48,114.26, down 0.62%, while the S&P 500 closed at 6,800.26, down 0.24%. The Nasdaq, however, rose by 0.23% to 23,111.46 [4] Economic News - The Central Economic Work Conference emphasized that expanding domestic demand is the top priority for 2025, focusing on boosting consumption from both supply and demand sides. Measures will be taken to stabilize the real estate market by controlling new supply and activating existing stock [3][8] Retail Data Analysis - In November 2025, the total retail sales of consumer goods reached 438.98 billion yuan, with a year-on-year growth of 1.3%, marking a significant decline in growth rates compared to previous months [9][12] - The Consumer Price Index (CPI) for November was 0.7%, an increase of 0.5 percentage points from October [9] - Retail sales in urban areas grew by 1.0% year-on-year, while rural areas saw a higher growth rate of 2.8% [9][10] Investment Recommendations - The report suggests focusing on sectors such as food and beverage, social services, and retail. Specific recommendations include: - For the liquor industry, it is believed to be in a bottoming phase with low valuations and high dividends providing support [13] - In the consumer goods sector, attention is drawn to dairy products, beverages, and condiments due to favorable conditions for profit release [13] - The social services sector is highlighted for its growth potential, particularly in tourism, duty-free, and education [13] - In retail, gold and jewelry are recommended due to their appeal as safe-haven assets amid changing global trade environments [13]

Investment Rating - The industry is rated as "stronger than the market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [44]. Core Insights - In November 2025, the total retail sales of consumer goods in China reached 43,898 billion yuan, with a year-on-year growth of 1.3%, reflecting a significant decline in growth rates both year-on-year and month-on-month [10][11]. - The Consumer Price Index (CPI) for November increased by 0.7% year-on-year, up from 0.2% in October, indicating rising inflationary pressures [10]. - Retail sales growth for goods and dining both saw a month-on-month decline, with goods retailing growing by 1.0% year-on-year and dining income increasing by 3.2% year-on-year [11][12]. - Online retail sales from January to November 2025 totaled 144,582 billion yuan, marking a year-on-year increase of 9.1%, which accounted for 31.7% of total retail sales [34]. Summary by Sections Overall Performance - The total retail sales of consumer goods in November 2025 were 43,898 billion yuan, with a year-on-year growth of 1.3%, a decrease of 1.7 percentage points from the previous year and a month-on-month decline of 1.6 percentage points [10][11]. Segment Analysis - In November, among 16 categories of goods, 7 categories (including daily necessities, tobacco and alcohol, home appliances, furniture, petroleum products, automobiles, and building materials) experienced negative growth. Only the Chinese and Western medicine category saw an increase in growth rate [17][18]. - The cultural and office supplies category and communication equipment category showed strong growth, both exceeding 11% [17]. Online Retail - Cumulative online retail sales from January to November reached 144,582 billion yuan, with a year-on-year growth of 9.1%, which is an increase of 1.7 percentage points compared to the same period in 2024 [34][36]. - The physical goods online retail sales amounted to 118,193 billion yuan, with a year-on-year growth of 5.7% [34]. Investment Recommendations - The report suggests focusing on sectors such as food and beverage, social services, and retail, particularly highlighting opportunities in the liquor industry, consumer goods, and tourism sectors due to expected policy support for domestic consumption [38][39][42].

市 场 研 究 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 12 月 16 日 星期二 [Table_Summary] 概览 核心观点 【市场回顾】 周一 A 股三大指数集体收跌，截止收盘，沪指收跌 0.55%，深成指收 跌 1.1%，创业板指收跌 1.77%。沪深两市成交额 17733.27 亿元。申 万行业方面，非银金融、商贸零售、农林牧渔领涨，电子、通信、传 媒领跌；概念板块方面，乳业、啤酒概念、特钢概念涨幅居前，AI 手 机、光纤概念、共封装光学（CPO）概念跌幅居前。港股方面，恒生 指数收跌 1.34%，恒生科技指数收跌 2.48%；海外方面，美国三大指 数集体收跌，道指收跌 0.09%，标普 500 收跌 0.16%，纳指收跌 0.59%。 【重要新闻】 【《求是》杂志发表习近平总书记重要文章《扩大内需是战略之举》】 文章指出，扩大内需既关系经济稳定，也关系经济安全，不是权宜之 计，而是战略之举。实施扩大内需战略，是保持我国经济长期持续健 康发展的需要，也是满足人民日益增长的美好生活的需要。要加快补 上内需特别是消费短板，使内需成为拉动经济增长 ...

Investment Rating - The industry investment rating is "stronger than the market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [9]. Core Insights - The report emphasizes that the National Medical Insurance Administration (NMIA) will promote high-quality development in the pharmaceutical and biotechnology industry through various measures, including optimizing payment settlement mechanisms and supporting the development of commercial health insurance [2][3]. Summary by Sections Investment Highlights - The NMIA has included 949 new drugs in the medical insurance catalog, bringing the total to 3,253 drugs. Future plans include the release of a new version of the disease-based payment grouping scheme and the implementation of quarterly or monthly special case reviews to support the clinical use of new drugs and technologies [3]. - The NMIA has established a commercial health insurance innovative drug catalog, which includes 19 drugs with significant clinical value and innovation. This aims to encourage the integration of commercial health insurance with basic medical insurance and promote investment in innovative drug development [3][4]. - The NMIA will support differentiated innovation in the pharmaceutical industry and enhance the multi-channel payment capabilities for innovative drugs. This includes conducting new rounds of national drug procurement and expanding direct settlement for selected drugs and consumables [4]. - The NMIA plans to accelerate the construction of a national health insurance digital platform and explore a comprehensive value evaluation system for health insurance, which will enhance the participation of various stakeholders in the healthcare ecosystem [4].

Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected index increase of over 10% relative to the market in the next six months [27]. Core Insights - The report highlights that the total social financing (社融) stock grew by 8.5% year-on-year in November, with a stable month-on-month growth rate. The new social financing in November amounted to 2.49 trillion yuan, which is an increase of 159.7 billion yuan year-on-year. This growth was primarily supported by an increase in corporate bonds, while government bonds and new loans saw a year-on-year decrease [4][12]. - Credit demand remains weak, with loans increasing by 390 billion yuan in November, which is a decrease of 190 billion yuan year-on-year. The total balance of RMB loans reached 271 trillion yuan, growing by 6.4% year-on-year but declining by 0.1% month-on-month [5][17]. - The M1 money supply grew by 4.9% year-on-year, with a month-on-month decline, while M2 increased by 8.0% year-on-year, also showing a slight month-on-month decrease [19][23]. Summary by Sections Social Financing - In November, the social financing stock reached 440.07 trillion yuan, with a year-on-year growth rate of 8.5%. The total new social financing from January to November was 33.39 trillion yuan, an increase of 3.99 trillion yuan year-on-year. Government bonds were a significant contributor to this growth, with net financing reaching 13.15 trillion yuan, up by 3.61 trillion yuan year-on-year [4][12]. Credit Demand - The report indicates that the demand for credit is still weak, particularly in the household sector, which saw a reduction of 206.3 billion yuan in November. In contrast, the corporate sector experienced an increase in loans, particularly in short-term financing [5][18]. Monetary Supply - The report notes that the M1 money supply's year-on-year growth rate was 4.9%, with a month-on-month decline of 1.3%. The total new RMB deposits in November were 1.41 trillion yuan, which is a decrease of 760 billion yuan year-on-year [19][23]. Investment Strategy - The report suggests that the financial data in November reflects a divergence in total and structural aspects, with ongoing policy effects. It anticipates that the overall revenue and net profit growth rates for listed banks will stabilize in 2025 and 2026, with strong risk compensation capabilities. The current dividend yield in the banking sector remains attractive, encouraging long-term capital allocation towards this sector [6][24].