Market Overview - The mobile banking app industry in China is transitioning to a mature stage, with user behavior becoming more efficient as the user base stabilizes. The focus is shifting from prolonged browsing to high-frequency, short-duration, and purpose-driven usage, necessitating refined operations [1][7][9]. Technology Trends - AI and ecosystem integration are driving a transformation in service delivery. AI and large models are becoming core infrastructures, enhancing business operations and interactions, while native adaptations and smart risk control improve user experience and security [2][11]. Policy Environment - Regulatory frameworks are tightening, emphasizing compliance and innovation. The "Five Major Articles" guide innovation directions, while new rules on data security and existing user base management establish compliance as a prerequisite for development [3][14]. Competitive Landscape - The competitive landscape is increasingly defined by ecological and regional capabilities. State-owned banks leverage embedded ecosystems for a competitive edge, while joint-stock banks survive through professional differentiation. Regional banks grow through local market penetration, and private banks are becoming relatively marginalized [4][16]. User Engagement and Demographics - The core user demographic for mobile banking apps consists predominantly of males (56.7%), with 63.3% under 40 years old and 66.5% being married. The user base is heavily concentrated in new first-tier and lower-tier cities, with a significant portion of users belonging to the middle-income group [6][45][48]. User Behavior Insights - From March 2023 to December 2025, the frequency of app usage is expected to slightly decline, while the effective usage duration will stabilize after a decrease. This indicates a shift from passive browsing to more efficient, functional usage, highlighting the need for banks to enhance service value and user experience [9][11]. Monthly Active Users (MAU) Rankings - The top mobile banking apps by average MAU in 2025 include Agricultural Bank of China (249 million), Industrial and Commercial Bank of China (194 million), and China Construction Bank (108 million). The rankings reflect a strong presence of state-owned banks in the top tier [5][18][21]. Case Studies of Leading Banks - Agricultural Bank of China aims to enhance user experience through its mobile banking version 11.0, focusing on intelligent service matching and comprehensive security [30]. - Industrial and Commercial Bank of China emphasizes smart financial services with its app version 1.0, offering features like wealth management and consumer loans [33]. - Postal Savings Bank of China targets a more companion-like service approach with its app version 11.0, enhancing user engagement [35]. - China Merchants Bank leads among joint-stock banks with a focus on wealth management and digital loan processing in its app version 14.0 [37]. - Ping An Bank's app version 8.0 emphasizes AI-driven service enhancements and personalized insights [39]. - Beijing Bank's app version 10.0 aims to provide a comprehensive financial ecosystem for users [41]. Future Outlook - The mobile banking app market is expected to continue evolving, with a focus on integrating advanced technologies and enhancing user engagement through tailored services, particularly for the core demographic of young and middle-aged users [11][14][48].

债券研究 证 券 研 究 报 告 【债券日报】 系统重要性银行名单出炉，影响怎么看？ 2026 年 2 月 23 日，人民银行、国家金融监督管理总局发布 2025 年我国系统 重要性银行名单。该名单是监管部门对系统重要性银行进行差异化监管的依 据，旨在降低其发生重大风险的可能性。本报告将介绍我国系统重要性银行名 单概况，重点分析 2025 年名单的调整情况，并评估相关变动带来的影响。 概述：系统重要性银行名单 1、定义：代表在金融体系的重要性，要求有更高的损失吸收能力。为防范系 统性风险，人行、金监总局定期更新评估、更新系统重要性银行名单。从定义 来看，系统重要性是指金融机构对于金融体系和实体经济的重要性。系统重要 性银行需要满足附加资本要求，重要性程度越高，附加资本要求越高。 2、评估逻辑：以定量评估为主，涵盖四项一级指标。从评估方法来看，定量 评估与定性判断相结合。从评估指标来看，系统重要性涵盖 4 项一级指标、13 项二级指标。从计算方式来看，指标得分是市场份额与指标权重的乘积。 3、调整概况：历年来名单"只增不减"、组别微调。2021-2026 年，系统重要 性银行数量由 19 家增加至 21 家，涵 ...

Investment Rating - The industry investment rating is "Buy" [5]. Core Viewpoints - The report forecasts a social financing growth rate of 8.1% for February 2026, with a total social financing increment of 2.1 trillion CNY, which is a year-on-year decrease of 0.1 trillion CNY [4][7]. - It is expected that the total outstanding social financing will reach 451.1 trillion CNY by the end of February, reflecting a year-on-year growth rate of 8.1% and a month-on-month decline of 0.07 percentage points [4][7]. - The report highlights that credit growth is anticipated to be lower year-on-year due to the impact of the Spring Festival, with corporate credit demand expected to remain flat and retail loans likely to decrease year-on-year [4][7]. Summary by Sections Social Financing Estimates - The estimated social financing stock for February 2026 is 451.1 trillion CNY, up from 449.1 trillion CNY in January 2026 and 417.3 trillion CNY in February 2025, showing a month-on-month increase of 2.0% and a year-on-year increase of 33.8% [7]. - The report predicts a decrease in new RMB loans for February 2026, estimating an increment of 0.5 trillion CNY, which is a year-on-year decrease of 0.1 trillion CNY [4][7]. Credit and Bond Financing - The report anticipates a decrease in government and credit bond net financing for February, with government bonds expected to net finance 1.4 trillion CNY, down 0.3 trillion CNY year-on-year [4][7]. - The report also notes that the demand for bank bills is expected to remain strong, with a decrease of 1,000 billion CNY in discounted bank acceptance bills, reflecting a year-on-year decrease of 2,000 billion CNY [4][7]. Monetary Growth - The report emphasizes the importance of M2 growth, which is expected to remain high at around 9.0% in February, supported by strong government bond financing and improved corporate cash flow [4][7]. - M1 growth is projected to rise to approximately 5.1%, influenced by a low base effect and the reduced impact of deposit migration [4][7].

证 券 研 究 报 告 杠杆资金净流入规模大幅回暖 ——流动性&交易拥挤度&投资者温度计周报 2026年3月2日 证券分析师：姚佩 执业编号：S0360522120004 邮箱：yaopei@hcyjs.com 联系人：朱冬墨 邮箱：zhudongmo@hcyjs.com 本报告由华创证券有限责任公司编制 卖的出价或询价。本报告所载信息均为个人观点，并不构成对所涉及证券的个人投资建议。 请仔细阅读PPT后部分的分析师声明及免责声明。 @2021 华创 版权所有 核心结论 证 券 研 究 报 告 • 资金流动性： 证监会审核华创证券投资咨询业务资格批文号：证监许可（2009）1210 号 2 1）资金供给端：偏股型公募新发规模收缩至历史低位、杠杆资金净流出规模大幅回暖至历史高位、股票型ETF净流 出规模小幅收缩、回购金额维持在历史低位； 2）资金需求端：股权融资/产业资本净减持/南向资金净流入规模均出现收缩。 • 交易拥挤度：以过去四周成交额占比/市值占比（较全A）作为衡量主题行业交易热度的表征指标来看，本周热度 分位（下同）上行行业主要为：轻工+22pct至41%、煤炭+15pct至34%、建材+14pct至 ...

证券研究报告 【平安证券】26年3月利率债月报：两会后债市怎么走？ 证券分析师 刘 璐 投资咨询资格编号：S1060519060001 郑子辰 投资咨询资格编号：S1060521090001 王佳萌 投资咨询资格编号：S1060525070002 请务必阅读正文后免责条款 2026年3月2日 摘要 海外风险情绪回落，国内债市突破关键点位。2月，海外关于AI颠覆效应的担忧升温，美股持续调整，美债的对冲和避险属性凸 显，美债利率曲线牛平。国内跨春节央行投放积极，资金面虽有一定波动但整体平稳，在央行加码呵护流动性、银行负债端充 裕、配置盘助推和交易盘接棒的背景下，春节前债市延续强势行情，节后有所回调。全月来看，国债收益率曲线上表现最好的 是5Y-7Y这类配置盘青睐品种，以及超长债这类有利差优势的品种。机构行为方面，配置盘略有回落：大型银行国债配置力度环 比减弱，保险配债规模和久期基本在季节性水平，理财受春节错月影响配债规模回落；交易盘方面，中小行降久期、基金拉久 期，基金2月加仓7-10Y政金债和超长国债。 2026年两会前瞻与债市日历效应。1）与2025年相比，全国31省份中有19个省份下调了GDP增长目标，11 ...

[Table_Page] 跟踪分析|银行 证券研究报告 [Table_Title] 跨境流动性跟踪 20260301 汇率政策组合拳如何影响流动性？ [Table_Summary] [Table_Gr ade] 行业评级 买入 前次评级 买入 报告日期 2026-03-02 [Table_PicQuote] 相对市场表现 -10% -3% 4% 10% 17% 24% 03/25 05/25 07/25 10/25 12/25 02/26 银行 沪深300 | [分析师： Table_Author]倪军 | | --- | | SAC 执证号：S0260518020004 | | 021-38003646 | | nijun@gf.com.cn | | 分析师： 林虎 | | SAC 执证号：S0260525040004 | | SFC CE No. BWK411 | | 021-38003643 | | gflinhu@gf.com.cn | | 请注意，倪军并非香港证券及期货事务监察委员会的注册 | | 持牌人，不可在香港从事受监管活动。 | [Table_ 相关研究： DocReport] | 银行行业 ...

[Table_PicQuote] 相对市场表现 [Table_Page] 跟踪分析|银行 证券研究报告 [Table_Title] 银行行业 月末票据利率反弹，大行净买入同比增量回落 ——银行资负跟踪 20260302 [Table_Summary] 核心观点： | [Table_Gr ade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-03-02 | [分析师： Table_Author]倪军 SAC 执证号：S0260518020004 021-38003646 nijun@gf.com.cn 分析师： 林虎 SAC 执证号：S0260525040004 SFC CE No. BWK411 021-38003643 gflinhu@gf.com.cn -10% -3% 4% 10% 17% 24% 03/25 05/25 07/25 10/25 12/25 02/26 银行 沪深300 请注意，倪军并非香港证券及期货事务监察委员会的注册 持牌人，不可在香港从事受监管活动。 [Table_ 相关研究： DocReport] | 银行行业:银行 ...

证券板块 证券类 APP 发展态势良好，行业活跃度显著提升，用户参与意愿与市场吸引力持续走高。据易观千帆最新发布的数 据，2026 年 1 月，证券服务应用领域的月度活跃用户规模达到 1.84 亿，环比增长 5.11%，同比增长 13.86%。多家券 商增速亮眼，华泰证券旗下的"涨乐财富通"与国泰海通的"国泰海通君弘"稳居行业前列，1 月份月活分别为 1281.5 万、1100.99 万，环比分别增长 5.73%、5.85%。此外，平安证券的"平安证券"App 当月活跃用户数为 937.28 万，较 上月提升 5.56%；招商证券的"招商证券"、中信证券的"中信证券信 e 投"、国泰海通的"国泰海通通财"以及中信 建投证券的"蜻蜓点金"、广发证券的"广发易淘金"等应用，月活用户均突破 700 万大关，环比增长率均在 4%以上。 投资建议：建议关注三条主线：（1）强烈推荐估值及业绩错配程度较大的优质券商，重点关注国泰海通；建议关注 AH 溢价率较高、有收并购主题的券商；建议关注短期受益于科技股上市的券商。（2）四川双马：科技赛道占优，创投业 务有望受益，布局基因治疗赛道新标的，深化生物医药产业链。公司管理基金的 ...

Investment Rating - The report maintains a "Buy" rating for the banking industry, indicating an expected investment return exceeding the market benchmark index by over 15% in the next 6-12 months [1]. Core Insights - The report discusses the implementation of a self-regulatory mechanism for interbank deposit pricing, which aims to manage liquidity and stabilize the banking sector's cost of liabilities. The focus has shifted from merely controlling the scale of interbank liabilities to regulating pricing behavior [4][5][6]. - The introduction of self-regulation for non-bank interbank demand deposit rates is expected to enhance the efficiency of monetary policy transmission and alleviate pressure on bank interest margins [6][9]. - The report highlights the historical evolution of interbank liability management, emphasizing the transition from risk prevention to cost control, and outlines the regulatory framework established over the past decade [4][5][6]. Summary by Sections Regulatory History Review - The regulatory framework for interbank liabilities has evolved through three main phases: establishing a risk prevention framework, deepening regulation to reduce leverage and prevent fund turnover, and focusing on cost control through pricing management [4][5][6]. Cost Management of Interbank Liabilities - The report notes that the cost of interbank liabilities remains relatively high, with significant room for further reduction. The average cost of interbank liabilities for state-owned banks was reported at 2.01%, compared to 1.52% for deposits, indicating a 48 basis point spread [13][20]. - The report emphasizes the need for enhanced management of interbank deposit pricing, particularly for time deposits, which currently do not fall under self-regulatory constraints [20][21]. Future Pathways for Self-Regulation - The report suggests that future regulatory measures may include setting upper limits on the scale of interbank demand deposits priced above self-regulatory levels and implementing self-regulation for time deposit rates [22][25]. - Preliminary estimates indicate that the self-regulation of interbank time deposits could lead to a reduction in interest expenses for banks, improving net interest margins by approximately 2 basis points [25][29]. Impact on Wealth Management Products - The report assesses the impact of interbank deposit self-regulation on wealth management products, indicating that the influence on net asset values is relatively limited due to the diverse nature of interbank deposit configurations [34][37]. - It highlights that wealth management products will continue to maintain a strong allocation to deposit-like assets, with expected fluctuations in allocation ratios [34][37].

行业研究 证 券 研 究 报 告 华创金融红利资产月报（2026 年 2 月） 4Q25 商业银行业绩增速回正，险资权益配置 推荐（维持） 维持历史高位 银行 2026 年 03 月 01 日 华创证券研究所 证券分析师：林宛慧 邮箱：linwanhui@hcyjs.com 执业编号：S0360524110001 证券分析师：陈海椰 邮箱：chenhaiye@hcyjs.com 执业编号：S0360525070004 证券分析师：徐康 电话：021-20572556 邮箱：xukang@hcyjs.com 执业编号：S0360518060005 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 42 | 0.01 | | 总市值(亿元) | 141,801.93 | 10.91 | | 流通市值(亿元) | 95,189.42 | 9.07 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 0.4% | -7.5% | 4.3% | | 相对表现 | 0.3% | -14.9% ...