消费刺激政策 - filings, earnings calls, financial reports, news

消费刺激政策

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申万宏源宏观· 2025-07-01 05:10

Core Viewpoint - The article emphasizes the importance of "expanding domestic demand and promoting consumption" as a key macroeconomic policy in China, especially under the dual challenges of stabilizing growth and external pressures. It advocates for a combination of short-term stimulus measures and long-term structural reforms to enhance consumer capacity and confidence [1][2]. Summary by Sections Historical Consumption Tools - China's past consumption promotion policies can be categorized into direct fiscal subsidies and indirect support measures. Direct subsidies include rural subsidies, trade-in subsidies, and consumption vouchers, while indirect measures involve tax reductions and fee exemptions [3]. - Significant past initiatives include the "home appliance and vehicle going to the countryside" policies from 2007 to 2012, and the promotion of electric vehicle consumption through tax exemptions since 2018 [3][4]. Effectiveness of Consumption Promotion - The first round of home appliance and vehicle policies yielded substantial results, with a total subsidy of 76.5 billion yuan leading to sales of 659.76 billion yuan, achieving a fiscal multiplier of 8.6. Sales of home appliances and vehicles saw significant year-on-year increases during this period [6][7]. - The current "trade-in" policy has shown remarkable effects, with sales of home appliances increasing by 39% year-on-year in December 2024, driven by enhanced fiscal support and expanded subsidy coverage [9]. Service Consumption Recovery - Service consumption still has considerable room for recovery compared to goods consumption, with a notable gap from pre-2019 levels. The article suggests that expanding consumption policies to include services could accelerate this recovery [10]. - Improving residents' leisure time through optimized holiday policies and encouraging paid leave can further stimulate service consumption [10]. Long-term Mechanisms for Consumption - To sustain consumption recovery, it is essential to focus on reducing burdens and increasing income for residents. Current measures include lowering mortgage rates and providing rental subsidies for new residents and young people [11]. - Structural reforms in income distribution and social security systems are crucial for long-term consumption growth. For instance, increasing pension levels and implementing child-rearing subsidies could significantly enhance consumer spending capacity [11][12]. Targeted Support for Key Demographics - The article highlights the need for targeted support for vulnerable groups, particularly the elderly and children, to stimulate consumption in essential categories such as food and healthcare [12]. - A comprehensive analysis of consumption policies indicates that effective consumption stimulation requires a combination of short-term effectiveness and long-term structural mechanisms, focusing on collaborative promotion of goods and services [13].