以下文章来源于36氪汽车 ，作者李安琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 小鹏预计在2025年四季度实现盈利。 但同行的竞速更强大。 文 ｜ 李安琪 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 在 连续数月销量破3万辆后，小鹏汽车重新找回了节奏。 3月18日晚，小鹏发布了2024年四季度和全年财报。全年卖出19万辆车，营收408.7亿元。 尤其第四季度，小鹏的销量达9.15万辆，营收161.1亿元；销量比三季度4.65万辆增长96.6%。 销量与营收双高，让小鹏的财务指标呈现出稳健态势。去年四季度，其汽车毛利率10%比三季度的8.6%有所增长。 手上现金流也变得更多，截至去年末，小鹏现金及等价物等达419.6亿元，较三季度增超60亿元。亏损也不再持续扩大，小鹏四季度净亏损13.3亿元，较之 三季度18.1亿元亏损有所缩窄。全年亏损57.9亿元。 当然，不能忽视的是，小鹏的技术输出带来的业务营收。从全年来看，小鹏服务型收入达50.4亿元，较2023年的26.7亿元上升89.0%。小鹏汽车表示，这主 要是与大众进行的平台与 ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The future of the restaurant market in China is expected to show a "dual-driven" development trend, characterized by a focus on "cost-performance" and category innovation, leading to differentiated consumption patterns [3] - In 2024, the national restaurant revenue is projected to reach nearly 5.6 trillion yuan, with a year-on-year growth of 5.3%, and the number of restaurant outlets is expected to approach 8 million, with a chain rate increasing to 22% [3][9] - The report highlights five major development trends in the restaurant market: significant track segmentation, a strong "smoky" consumption atmosphere, continuous category integration, innovative scene-based marketing, and a burgeoning trend of going overseas [3][60] Summary by Sections 1. Overview of the Restaurant Industry - The restaurant industry is entering a phase of competition within a 5 trillion yuan market, maintaining strong vitality [6] - In 2024, the national restaurant revenue is expected to exceed 5.5 trillion yuan, showcasing resilience and contributing significantly to the consumer market [9][10] 2. Track Insights - The innovation and iteration of store models are accelerating, with upstream service providers supporting brand expansion and upgrades [30] - The restaurant brands are exploring diverse store models to meet various consumer needs, including satellite stores and theme-based designs [36][41] 3. Development Highlights - The market is returning to "freshly cooked" offerings, with brands emphasizing the "smoky" atmosphere in their innovations [66] - The report identifies five key highlights: track segmentation, a strong "smoky" consumption atmosphere, deepening category integration, innovative scene-based marketing, and an ongoing trend of international expansion [60][61] 4. Segmented Tracks - The fast food segment is expected to lead in growth, with a market size exceeding 1 trillion yuan and a year-on-year growth rate of 7.5% in 2024 [3][76] - The report notes that Sichuan cuisine, Cantonese cuisine, Jiangsu-Zhejiang cuisine, and Hunan cuisine are the top four in terms of store numbers, with Hunan cuisine showing the highest growth rate [80] 5. Trends and Conclusions - The main theme of "cost-performance" continues to deepen, while category innovation is expected to show "dual breakthroughs" [3][5] - The report emphasizes the importance of adapting to consumer preferences and market dynamics to seize new opportunities in the evolving restaurant landscape [3][60]

前段时间，巴奴火锅创始人杜中兵因为直播言论，被卷进舆论漩涡。 "火锅不是服务底层人民""月薪5000不要吃巴奴"这几句单拎出来很冒犯的话，让巴奴成为众矢之的。 好在杜中兵很快找到了问题的根源：高价不是原罪，傲慢才是。 以下文章来源于金错刀 ，作者云摇 金错刀 . 科技商业观察家。爆品战略提出者。 作者： 云摇 来源：金错刀（ID： ijincuodao ） "爹味"魔咒，再次给大佬上了一课。 但这次事件的核心，一方面是爹味输出的反面教材，另一面是火锅行业的价格战和品质战，已经进入 白热化阶段。 "穷鬼系列"爆火，小火锅模式反超老大、自助形式翻红，本质都是年轻人对性价比的追捧。与此同 时，人均150元左右的品质火锅，正在沦为"消费降级"的活靶子。 这次舆论中，不少年轻人很客观地表示，比起贵不贵，更在乎值不值。 像巴奴18块钱一份的乌兰察布土豆，有乌兰察布的网友吐槽，并不知道有这种土豆。 无数迹象表明，火锅巨头们需要点高价之外的刺激。 01 被穷鬼食堂卷懵， 巨头被迫自降身价 过去，火锅品牌崛起的秘诀基本是：五分靠价格，五分靠逼格。 以呷哺呷哺为代表的价格派，直接打爆性价比。 11年前呷哺的菜单，锅底全部3块钱， ...

Core Viewpoint - Xiaomi's television business has experienced significant ups and downs, with its rise to the top being attributed to a combination of market conditions, strategic decisions, and competitive dynamics, while its recent decline is linked to changing market environments and internal strategy shifts [2][25][34]. Group 1: Xiaomi's Television Journey - In 2012, Xiaomi aimed to enter the internet television market by leveraging supply chain efficiencies to offer competitive pricing, initially targeting a 60-inch TV at a significantly lower price point [6][8]. - The initial collaboration with Foxconn did not materialize, leading Xiaomi to develop its first television with a unique dual-chip design to support both online streaming and traditional broadcasting [10][11]. - From 2013 to 2016, Xiaomi struggled against LeEco, which had a stronger content strategy and manufacturing support from Foxconn, resulting in lower sales figures for Xiaomi [13][15][16]. Group 2: Rise to Dominance - In 2017, following LeEco's financial troubles, Xiaomi capitalized on the market gap, achieving a 99% year-on-year growth in television sales, ultimately becoming the market leader by mid-2019 [19][20]. - Xiaomi's success was driven by a shift in product strategy, focusing on delivering high-quality features at competitive prices, particularly with the introduction of the 55-inch television model [21][22]. - Strategic partnerships with suppliers like TCL and effective marketing strategies helped Xiaomi solidify its position in the market [23][24]. Group 3: Decline and Challenges - After peaking in 2019, Xiaomi's television market share began to decline due to market saturation and increased competition from established brands like TCL and Hisense [25][26]. - The introduction of new regulations and a shift in focus from internet-based revenue models to hardware sales negatively impacted Xiaomi's profitability in the television segment [26][31]. - The company's strategic pivot towards high-end products and reduced marketing expenditures in the face of rising competition further diminished its market competitiveness [27][34]. Group 4: Future Outlook - As of late 2024, Xiaomi's overall smart home appliance revenue has grown significantly, particularly in the air conditioning segment, raising questions about the future of its television business [29][30]. - Analysts express skepticism about Xiaomi's ability to reclaim its former glory in the television market, citing the rapid technological advancements and competitive advantages held by traditional manufacturers [31][33]. - The internal perception of the television business as a low-margin segment has led to a strategic de-emphasis, with resources being redirected towards more profitable ventures like air conditioning [34].

朱老板的3月3日与过去几年的每一天没有什么大不同，她和她丈夫经营的蜜雪冰城店开在河南商丘一个 小城镇的"CBD"位置——镇中心一个十字路口的拐角。接近中午12点，当小镇人流渐旺，朱老板就会带 着人给"雪王"气模充气，巨大的拱门是她招徕客人的利器。 朱老板是造就了一次重要上市的一份子。3月3日，蜜雪集团在港交所正式上市，首日9点，蜜雪冰城股 价开盘262港元，比发行价202.50港元高开29.38%，收市价为290港元，市值达1093亿港元，在国内上市 餐饮企业中超越海底捞，仅次于百胜中国。 在近2万名加盟商的托举下，蜜雪冰城已经成为全球规模最大的现制饮品公司。 46479家——这是蜜雪冰城最新公布的全球门店数量。28年前，19岁的河南商丘人张红超开那家名为"寒 流刨冰"的冷饮店时，大概从未敢想过日后它会长成这样的庞然大物。 这个超级网络去年产出了90亿杯的出杯量，那些印着雪王高举冰淇淋微笑的杯子，连起来不仅可以绕地 球40圈，还能在地球和月球之间往返两次。 图片来源：蜜雪冰城 让资本市场疯狂的不仅是它庞大的门店数量，还有惊人的增长曲线。 1 朱老板是在新冠疫情期间的2020年加盟蜜雪冰城的。或许因为申请者众多 ...

数十年只练一招，一招制胜。 作者 | 杨亚飞 编辑 | 乔芊 2017年，一位刚 进入茶饮行业 两年的年轻创业者跑去问 蜜雪冰城CEO 张红甫，怎么才能开 出1000 多家店 。张红甫回答 ， 其实 他们前十年只开了1家店，而开到1000多家店，用了17年的时间 ——这 个答案多少出乎提问者的意料。 "一切都是跌跌撞撞熬出来的。" 张红甫说。 蜜雪冰城 的确有一段漫长的 蛰伏 期， 但 厚积的结果 并非薄发，此后他们又花了十年， 以几乎每年 开出"一家竞争对手"的速度， 将门店数提升到 惊人的 4.6 万家 ，比行业二三四五名加起来还多。在 定价 6 元（约1 美元）以内的现制饮品里，蜜雪冰城已经没有对手。 如果再加上创始人两兄弟的 农民出身和 草根背景， 这 像 极了 一个商战版的爽文故事——新手村隐 忍十余载，出村后一路升级打怪，再回首已是武林至尊。 在 低 门槛的茶饮行业， 蜜雪冰城是 从"死人堆"里杀出的最大 "幸存者"，他们的门店数在去年Q3超 过星巴克，登顶全球第一。这是大池子里长出的大鱼，2024年全球前20名餐饮连锁品牌，有8家现制 饮品公司，且其中6家诞生于中国。 极少一部分幸运儿提前分享了 ...

Core Viewpoint - Fuling Pickle has encountered a performance growth bottleneck, with both revenue and net profit declining for the second consecutive year, prompting the company to adapt its product strategy to meet changing consumer preferences [1][3][4]. Financial Performance - In 2024, Fuling Pickle reported revenue of 2.408 billion yuan, a slight decrease of 1.71% year-on-year, and a net profit of 824 million yuan, down 0.31% year-on-year [3]. - The company's stock price closed at 13.35 yuan per share on February 28, reflecting a decline of over 50% from its historical peak [3]. Market Environment - The overall market consumption environment and consumer willingness to spend have negatively impacted revenue, despite lower raw material costs in 2024 [4]. - The decline in sales during the fourth quarter of 2024 is attributed to the disappearance of stockpiling demand that was prevalent during the COVID-19 pandemic [4]. Product Strategy - Fuling Pickle has introduced a new 60g product priced at 2 yuan to cater to price-sensitive consumers, which has become one of the company's main products, accounting for 25% of sales [9][10]. - The company has not considered lowering prices for its main products but is adapting by offering lower-priced alternatives to attract consumers [6][9]. Competitive Landscape - The industry is facing a slowdown in growth, with limited pricing power due to a focus on cost-effectiveness among consumers [5][7]. - Fuling Pickle's brand image and value remain strong, but the company must carefully evaluate the long-term impact of any pricing strategies on its brand [7][8]. Future Outlook - Analysts suggest that Fuling Pickle should focus on product innovation, expand sales channels, and enhance brand marketing to overcome its performance challenges [10].

以下文章来源于36氪汽车 ，作者徐蔡钰 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 小米汽车和手机，踏入不同河流。 文 ｜ 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID： EV36kr） 封面来源 ｜ 企业官方 但少有人知道，小米早在2022年，也就是小米汽车成立第二年就规划了SU7 Ultra车型，"尤其SU7发布后，Ultra做了许多优化开发，就是为了立住高端性能 车这块招牌"。 也就是说，小米汽车从一开始就是选择了与小米手机不同的战略，冲向高端。小米首款轿跑汽车SU7显然已经获得了各种意义上成功，第一次造车，第一年 卖车，且仅凭一款车型就做到了每月近4万辆订单。 而Ultra的趁势而发，显然会助力小米汽车乃至小米集团在高端化战略上，再下一城。 雷军知道，这场战役，不容有失。他在此前给出小米SU7 Ultra预售价后，果断将正式售价砍到了52.99万元，这也马上引爆了市场，2小时1万个的订单也由 此而来。 造车的雷军，在高端化之路上，正步步为营。 从SU7到SU7 Ultra，小米汽车迈向豪华 在创业反思中，雷军曾深表遗憾的选择是，当年三星手机败走中国市场后，没有坚决抢占高 ...

以下文章来源于晚点Auto ，作者晚点团队 晚点Auto . 在激烈竞争的市场，企业不进则退。但特斯拉没有遇到问题。 三季度特斯拉在全球卖出 46.2 万辆车，环比增长 4.3%；营收增长 8 % 至 251 亿美元；华尔街最关注的汽车销售 毛利率在连续 10 个季度下跌后回弹来到 16.4%，比预期高 2 个百分点。 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 在汽车技术没有突变的情况下，Model Y 已经是最好的答案。 文丨李梓楠 编辑丨黄俊杰 龚方毅 过去几个月里，马斯克把越来越多的时间花在总统选举上，在特朗普的集会上原地起跳、抽取参与请愿的选民送上 百万美元支票。 特斯拉也很久没有大卖的新车了。Cybertruck 依旧难产，过去三个月只交付了 1.6 万辆。主力车型 Model 3、 Model Y 分别卖了 7 年和 5 年。其中 Model 3 只在去年小幅改动了前脸、内饰和电池容量，Model Y 要到明年初 才会改动。 财报发布后，特斯拉股价盘后大涨 12%，增加的市值是小鹏汽车总市值的 7 倍。 在竞争最激烈的中国市场，特斯拉 Model 3 7 月交付量创历史 ...