Group 1 - The "Su Super" league has gained significant popularity, with a record attendance of 43,617 at a match, indicating strong local interest in the event [2] - Ticket prices have surged from 10 yuan to hundreds or even thousands due to high demand, reflecting the economic impact of the league [4] - The league has driven tourism and consumption in Jiangsu, with 12.41 million visitors and a total spending of 4.693 billion yuan during the Dragon Boat Festival, leading to a 14.63% increase in intercity tourism spending [4] Group 2 - A surge in stock prices for companies related to sports, with Jinling Sports up 104.04% and other related stocks also seeing significant increases [4] - Major e-commerce platforms like Alibaba and JD.com are leveraging the league's popularity for marketing, with JD.com announcing a strategic partnership with "Su Super" [6][11] - The competition among delivery platforms has intensified, with significant increases in order volumes and marketing activities tied to the league [11][15] Group 3 - The sponsorship landscape for "Su Super" has evolved, with sponsorship prices rising from 800,000 yuan to 3 million yuan per seat, attracting a diverse range of sponsors including national brands [16][17] - Early sponsors relied on traditional marketing methods, while newer entrants are utilizing more interactive and meme-based marketing strategies to engage younger audiences [17][18] - The league's marketing success is reflected in the high engagement on social media platforms, with significant traffic and discussions around the league [23][24]

Core Insights - The article discusses the phenomenon of "CP" (couple pairing) among young people, highlighting its evolution into a cultural trend that influences emotional consumption and social interactions [1][2][3] - Brands are increasingly leveraging CP marketing to connect with young consumers, creating emotional resonance and community engagement [7][21] Group 1: CP Phenomenon - Young people are engaging in CP culture across various media, from traditional dramas to modern AI interactions, showcasing a limitless imagination in pairing characters [2][3] - The popularity of CP is reflected in significant social media metrics, with hashtags like CP and 嗑CP garnering billions of views and millions of discussions, indicating a widespread cultural phenomenon [3][5] - CP serves as a source of joy and emotional fulfillment for young people, providing an escape from the complexities of real-life relationships [5][6] Group 2: Brand Engagement Strategies - Brands are adopting CP marketing strategies to tap into the emotional engagement of young consumers, transforming their enthusiasm for CP into brand value [7][21] - Common strategies include leveraging existing CPs, inviting popular CP figures as brand ambassadors, and creating nostalgic campaigns that resonate with audiences [8][9][10] - Brands are also engaging in competitive CP marketing, where rival brands play off each other’s narratives to create buzz and engagement [18][20] Group 3: Recommendations for Effective CP Marketing - Successful CP marketing requires a natural alignment between the brand and the CP, ensuring that the partnership resonates with the target audience [22] - Content co-creation is essential for maximizing user-generated content (UGC) potential, allowing brands to engage consumers actively rather than passively [23] - Brands must carefully manage the frequency and tone of CP marketing to avoid consumer fatigue and maintain a positive brand image [24]

Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]

特别提示 微信机制调整，点击顶部"仪器信息网" → 右上方"…" → 设为 ★ 星标，否则很可能无法看到我 们的推送。 仪器信息网开通于1 9 9 9年， 隶属于北京信立方科技发展股份有限公司 （股票代码：8 3 1 4 0 1） 是中国领先的科学仪器专业门户网站之一。网站自成立以来，" 以信息化带动中国科学仪器及 分析测试行业健康快速发展，促进中国产品质量提升，从而推动中国科技发展 "为宗旨，以" 创新·互动·整合 "为服务理念，致力于为科学仪器行业提供专业的信息服务和网络应用技术。 以下是 仪器信息网服务简介 ： 添加主编微信（ma n d a r e n 1 8）深度咨询专业营销顾问 基于仪器用户需求搭建平台营销体系 赋能仪器厂商品效合一,提供一站式解决方案 全年 2500 万+ 独立访客 50000 家+ 439 元+ Ba 8 注册用户 企业入驻 150 元+ 全年 650 亿+ APA 新媒体渠道粉丝 询盘采购 C 仪器信息网 仪器厂商获客4大难: 难寻、难转、难评、难管 线索转化周期长 新拓用户获取慢 仪器厂商数字营销 无长线获客路径 层级审核慢 无精力多布局渠道 ill 采购用户跑单 线索流转 ...

「声动活泼」是一家头部声音创意与制作公司。 我们专注于「声音」这种表达方式，聚焦商业科技领域的新发展，并关注这些发展对「人」的影响。 当前我们的原创播客节目在全平台超过 500 万人订阅收听。旗下节目多次获得「苹果年度最佳播客」、「小宇 宙年度热门新节目」等奖项。声动活泼也为字节跳动、小红书、腾讯TME、哈佛商业评论、辉瑞、迪士尼等 公司的品牌播客节目提供创意、咨询、声音后期等定制服务。 「为人们提供源源不断的思考养料」是声动活泼一直以来的追求。 如果你的理想工作也是通过「声音」这种真实、有温度的表达形式，传递可信赖的、扎实的资讯、故事和观 点，请查看下方我们 当前开放招聘 的岗位信息和投递方式。 目前共招聘 6 个全职岗位： 在内容行业，创作的背后离不开有序和温暖的支持系统。我们希望你能成为那个让团队安心的人 —— 在大大 小小的事务中，默默稳定地推动每一天的运转。 你将负责的工作包括： 我们希望你： 加分项： 办公室环境与日常行政管理 ： 日常在办公室维护办公环境的整洁与秩序，负责办公用品与设备的 采购、维护与管理； 支持团队的日常运转： 协助组织公司活动、会议安排、差旅报销、文件准备、访客接待等行政事 ...

01 为了接住泼天富贵，品牌各显神通 苏超的热度还在继续。 如今竞争看点早已不局限在球场。赛场之外，各大广告冠名商的争夺也是相当有看头。 从最初仅有6家赞助商，到如今二十多家品牌争相入局，有数据显示，截至6月27日，苏超赞助商总数已达26家，此外还有2家公益支持单位，形成总冠名商、官方 战略合作伙伴、官方合作商、官方赞助商、官方供应商的五级赞助体系。这场票价仅5-20元的草根赛事，正以颠覆性的商业模式改写中国体育经济规则。 各家品牌的整活也是百花齐放。 有的是区域深度绑定。比如洋河全程赞助宿迁队，作为宿迁的城市名片，洋河股份不仅赞助冠名家乡队，还向球迷推出"旅游＋赠酒"的专属福利；维维股份冠名徐 州赛区，牵手家乡队伍徐州队组成徐州市维维股份足球队，球衣上展示了鲜明的品牌LOGO（标志）；南京本土企业、数字物流平台运满满则是官宣冠名苏超南京 队。 悦达起亚则是成为"2025江苏省城市足球联赛盐城赛区冠名商"，并且在接下来的主场比赛中，现场观赛的球迷，有机会赢取起亚EV5。值得一提的是，悦达起亚合 资母公司——起亚，长期以来都是国际足球联合会（FIFA）官方合作伙伴，并持续赞助世界杯，这意味着中国最火的城市足球联 ...

Group 1 - The article emphasizes the importance of digital presence as a core competitive battlefield for enterprises in the context of global digitalization, focusing on five leading companies in Shanghai that excel in shaping online brand images [1] Group 2 - Hangzhou PinSu GongYing Technology utilizes a self-developed monitoring platform for real-time data analysis, achieving record-breaking exposure for marketing campaigns and reversing sales declines during product crises [2][4] - The company offers customized services that innovate the entire branding process, successfully positioning brands to meet emotional consumer needs and enhancing user recognition through sustainable practices [3][4] - PinSu GongYing has validated its effectiveness with over 300 case studies, significantly increasing brand awareness and market share for clients [4] Group 3 - Ogilvy Media, a globally recognized advertising group, has a strong presence in Shanghai and has been consistently ranked among the world's most valuable brands, serving major international clients [5] - The company won a prestigious award at the 2025 Cannes Lions for its "Make Love Last" project, which creatively combines art and emotional storytelling to resonate with audiences [6] - Ogilvy integrates resources from both global and local media platforms to create tailored marketing strategies for international brands [7][8] Group 4 - PinSu Public Relations focuses on crisis management and brand reputation, utilizing a smart data platform for real-time public sentiment monitoring [9][10] - The firm has successfully transformed crises into opportunities for brand enhancement through strategic public engagement and transparency [11][12] Group 5 - BlueFocus Group, headquartered in Beijing, is a leader in digital marketing, leveraging AI technology to enhance service integration and creativity [14] - The company has executed successful campaigns that utilize AI-generated content, achieving significant online exposure and engagement [15][17] - BlueFocus also emphasizes global marketing strategies while maintaining local insights to effectively penetrate international markets [16][24] Group 6 - Think Media specializes in content marketing and multi-channel integration, serving major clients and expanding from traditional media to digital marketing [18] - The company has launched innovative projects that combine online and offline strategies to drive significant traffic and engagement for brands [19][20] - Think Media employs AI and big data to optimize advertising costs and improve conversion rates [21][22] Group 7 - The article outlines industry trends such as technology-driven competition, cultural empowerment in brand value, and the balance between globalization and localization [22][24] - It highlights the importance of selecting service providers based on their technical capabilities, industry experience, resource integration, and crisis management skills [25][28]

对于白酒价格带趋势变化，管理层表示，公司拥有全面的产品矩阵，覆盖各主流价格段，会根据市场及 竞争态势的变化实时调整产品运营策略，同时在渠道方面也将继续坚持"下沉"策略，渠道下沉至县级及 乡镇市场，提升渠道的韧性及深度。 公司将持续坚持"全面参与竞争，全面帮扶经销商"的原则，聚焦"市场升级、结构升级、品牌升级"的阶 段目标，推进渠道转型，精耕细作，下沉县级市场及乡镇；丰富电商渠道，进一步提升线上销售；打造 新媒体矩阵，创新营销方式；推进数字化营销，提升发展实效。稳扎稳打，提升发展的韧性。 （企业公告） 此外，管理层也披露，二季度尤其是禁酒令后，终端动销相对放缓。禁酒令对中高档白酒销售产生显著 影响，从各宴席酒店与终端预定升学宴状况来看，与去年同期相比升学宴数量及用酒需求显著下滑。在 此背景下，公司将持续深化渠道改革，巩固市场基础，修炼内功，同时将从营销变革、产品定位、生产 运营等方面综合考虑市场竞争的情况，适时调整竞争策略。 另有投资者询问，公司近两个季度毛销差都在向下的主要原因。管理层表示，全面应对市场竞争，根据 竞争态势，调整销售费用投入是正常现象，未来公司会继续依据市场竞争的变化，有序调整销售费用支 出， ...

Core Viewpoint - The company reported a decline in total sales for the first quarter of FY25/26, indicating challenges in the retail environment and a need for strategic adjustments [1][2]. Group 1: Financial Performance - For the first quarter of FY25/26 (March 1 to May 31), total sales experienced a mid-single-digit percentage decline year-over-year [1]. - The gross sales area of direct-operated stores decreased by 1.3% compared to the previous quarter and by 12.3% year-over-year [1]. Group 2: Strategic Initiatives - In 2025, the company announced partnerships with the UK running gear brand Soar and a high-end outdoor brand from Norway, becoming their exclusive operational partners in China [1]. - The introduction of the Norwegian high-end outdoor brand is viewed as a strategic move to strengthen the company's presence in the professional sports sector [1]. Group 3: Retail Strategy - The company aims to break traditional channel expansion models by implementing a new retail concept that emphasizes comprehensive operations and precise targeting [1]. - Offline, the company is redefining retail space by integrating elements from art, culture, and music into stores, creating an immersive shopping experience for consumers [2]. - Online, the company is leveraging a dual-resource strategy that combines physical stores with live streaming, community engagement, and regional IPs, enhancing its presence on major social media platforms [2]. Group 4: Marketing and Brand Engagement - The company is exploring creative marketing strategies, including cross-brand collaborations, to foster emotional connections with younger consumers [2]. - The development of themed stores and diverse creative merchandise aims to integrate sports lifestyle, trendy IP culture, and innovative marketing, achieving deep brand value transmission [2]. Group 5: Earnings Forecast - The company maintains its earnings forecast, projecting revenues of 26.5 billion RMB, 27.3 billion RMB, and 28.6 billion RMB for FY26-28, with net profits of 1.3 billion RMB, 1.5 billion RMB, and 1.7 billion RMB respectively [2]. - Expected EPS for FY26-28 is 0.21 RMB, 0.24 RMB, and 0.27 RMB, with corresponding PE ratios of 13x, 12x, and 11x [2].

康辰药业 20250630 摘要 康辰药业营销模式转型：自 2024 年 Q2 启动，由联盟转向自营，目前 60%市场已完成。转型初期对营收有影响，但 Q4 已恢复，预计 2025 年全年销售稳定，目标自营比例提升至 70%-80%。 创新药 KC1,036 研发进展：晚期食管鳞癌临床试验入组约 180 人，另 有晚期胸腺肿瘤完成二期入组，计划启动三期；儿童晚期尤文肉瘤入组 顺利。预计 2025 年有望输出胸腺肿瘤相关数据，2026 年底食管癌数 据或可用于申报。 创新药 KC1,086 研发进展：靶点为开特优，治疗乳腺癌，IND 申请已 提交，预计 2026 上半年出数据，下半年启动二期试验。分子设计优化， 半衰期短于辉瑞同类药物，有望提高疗效。 宠物版速领：补充材料已提交至农业部，等待审批。公司将按农业部流 程推进，预计审批通过后将进入市场，丰富公司产品线。 苏灵品种：2025 年销量目标增长 20%以上，收入增长不低于 10%，未 来五年内发展为 10 亿级别品种。销售费用率下降，利润影响较小。增 值税率上调至 13%的影响可控。 Q&A 康辰药业在 2025 年上半年的财务表现如何？ 2025 年第一 ...