悦己经济
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政策“懂你” 消费“悦己”
Jin Rong Shi Bao· 2026-02-05 01:57
Core Viewpoint - The rise of the phrase "爱你老己" reflects a growing trend of self-care among young people, emphasizing the importance of living for oneself while also gently reminding elders to do the same [1] Group 1: Consumer Trends - The term "谷子" representing "emotional economy" was included in the top ten buzzwords of 2025, indicating a shift in consumer attitudes towards self-fulfillment and emotional well-being [1] - New policies aimed at enhancing consumer supply and demand adaptability focus on expanding diverse interest consumption and innovative consumption scenarios, reflecting the evolving expectations of the public [2] - The interaction between supply and demand in the consumer market is becoming a dominant theme, driven by policies that encourage personalized and diversified consumption [2] Group 2: Policy Implications - Recent consumption and domestic demand policies are designed not just to stimulate short-term consumption but to build a healthier, more sustainable consumer ecosystem centered on people's needs [3] - The shift from material satisfaction to achieving spiritual resonance in consumption is supported by strong policy backing, which is crucial for continuously releasing consumption potential [3] - The alignment of personal consumption trends with national policies fosters a vibrant economic environment, enhancing both individual well-being and overall economic growth [2][3]
2026男士染发剂热门排行榜!实测最好的品牌汇总:男士专用推荐
Xin Lang Cai Jing· 2026-02-04 05:06
Core Insights - The Chinese male hair dye market is projected to grow by 18.3% year-on-year by 2025, with over 62% of male consumers prioritizing "non-irritating to the scalp" as a key selection criterion [1] - The demand for hair dye products that combine "effectiveness + care" has increased to 57% under the "self-care economy," with specific needs for "zero-failure" products in various scenarios such as business commuting and covering gray hair for elders [1] Market Trends - The report by iiMedia Consulting indicates a significant shift in male hair dye consumption from merely covering gray hair to a comprehensive demand for safety, convenience, and hair care [14] - The "self-care economy" is influencing male consumers to seek high-efficiency products that align with their lifestyle needs [14] Product Performance - The top-ranked product, FBCY Plant Extract Hair Dye, achieved a 99.3% adaptability rate and a 99% gray hair coverage rate, with a lasting color retention of over 90% for 45 days under normal care [2][3][14] - The product is certified for safety, with no ammonia, no heavy metals, and a low irritation rate of 0.8%, making it suitable for sensitive skin [3][4] Consumer Segmentation - The top products cater to various consumer needs, including: - FBCY for all scenarios and skin types [2][4] - Estee Lauder for business professionals seeking convenience and a refined image [5] - La Mer for those with damaged hair, focusing on repair [6] - Yuze for sensitive scalps, ensuring comfort during use [7] - Pechoin for older adults, utilizing natural herbal ingredients [8] - Vaseline for dry scalps, providing moisture [9] - Mentholatum for oily scalps, preventing breakouts [10] - Watsons for beginners, offering easy application [11] - Huaxizi for those preferring traditional aesthetics [12] - Gao Fu for young, casual users [13] Conclusion - The male hair dye market is evolving towards products that meet safety, convenience, and care demands, with FBCY leading the market due to its comprehensive performance and alignment with consumer preferences [14]
“情绪经济”成地方两会热词
Zheng Quan Ri Bao· 2026-02-03 16:29
Group 1 - The core concept of "emotional economy" is gaining traction as a key driver for consumption, with various local governments incorporating it into their economic strategies to enhance consumer spending and meet emotional needs [1][2] - The shift in consumer decision-making from "cost-performance ratio" to "emotional value" indicates that emotional economy is becoming a vital consideration in purchasing decisions, providing a new growth avenue for traditional industries [1][2] - The development of the emotional economy is expected to invigorate both physical sales and service sectors, enhancing product value through cultural and emotional attributes, and promoting immersive consumer experiences [2] Group 2 - Despite its potential, the emotional economy faces challenges such as product homogenization, inflated value perceptions, lack of standards, and regulatory lag, which need to be addressed for sustainable growth [3] - Collaboration among various stakeholders, including government, enterprises, industry associations, and consumers, is essential to overcome existing barriers and transition the emotional economy from concept to a mature, sustainable industry [3]
立品如山 行远若水——2026世界品牌莫干山大会相约再聚首
Zhong Guo Jin Rong Xin Xi Wang· 2026-02-03 14:06
Core Insights - The World Brand Moganshan Conference has become a significant platform for brand development, influencing high-quality growth and national competitiveness since its inception in 2023 [3][4][7] - The 2026 conference will continue to focus on the theme "Brands Make the World Better," with a variety of activities planned to enhance its international, intellectual, and professional appeal [4][10] Group 1: Conference Overview - The conference has successfully held three editions, evolving into a high-end platform for brand exchange and collaboration [4][6] - The upcoming event will take place from May 9 to 12, 2026, in Deqing, Zhejiang, featuring core activities such as the main forum and special events like "China Brand Global Tour" [4][6] Group 2: Impact on Deqing - Deqing has transformed from a traditional Jiangnan city to an international brand hub, driven by the conference's influence [6][7] - The local government emphasizes the city's new vitality, showcasing advancements in industries like IoT and AI, as well as cultural and urban development [6][7] Group 3: Brand Development Insights - The conference highlights the importance of quality trust as the foundation of brand value, with companies like Yili Group focusing on quality control across the supply chain [8][9] - The event serves as a platform for discussing the relationship between brand, corporate values, and national competitiveness, emphasizing the need for emotional and symbolic value in international branding [9][10]
潮头登高再击桨 无边胜景在前方
Xin Lang Cai Jing· 2026-01-31 22:37
转自:贵州日报 新年开年的贵州,暖意与新意交织,机遇与实干相拥。 1月27日,省十四届人大四次会议在筑开幕。 也是在这一天,全省电网2026年投资"开门红"标杆工程,贵州500千伏水城(董地)电厂接入系统工程 破土动工。 会场内外,春风携佳讯,发展热潮升腾激荡。 经济持续健康发展,脱贫底线兜牢兜实,产业发展势头强劲,风险管控有力有效,民生保障扎实有 力……回望2025,奋跃而上的贵州,高质量发展迈出新的坚实步伐。 省政府工作报告中,一组组亮眼数据、一个个标志性事件,成为社会各界热议焦点—— "黄小西吃晚饭"等重点景区持续火爆,"村超""村BA"等村字号活动热闹非凡,"支支串飞""小车小团"广 受欢迎; ………… 各区域、各领域的"新",汇成奋进贵州的新风采。 却顾所来径,苍苍横翠微。 "十四五"时期,在贵州改革发展历程中极不寻常、极不平凡,作为亲历者、见证者和推动者,代表委员 感同身受、意气风发。 "我所工作的旺家社区是万山区最大的易地搬迁安置点,从'搬得出'到'稳得住、能致富',每一步都充满 不易。"省人大代表、铜仁市万山区丹都街道旺家社区党委书记、居委会主任何英说,看到群众的笑 容,所有艰辛都会化为"走得 ...
2029年中国情绪经济规模将超4.5万亿
Di Yi Cai Jing Zi Xun· 2026-01-29 13:27
2026.01.29 本文字数:1838,阅读时长大约3分钟 作者 |第一财经 林靖 情绪经济是一种由情绪消费驱动的新兴经济形态。有媒体分析,如今的消费者越来越愿意为开心、治 愈、氛围感、归属感买单,消费选择早已超越了传统刚需的范畴。由此衍生出的一系列消费新业态、新 模式,共同构成了当下火热的"情绪经济"。 从抢购LABUBU到热门影视IP的周边,从景德镇"鸡排哥"意外走红到网络上流行的"爱你老己",从为一 场演唱会奔赴千里之外到"苏超"比赛的一票难求……情绪经济、悦己经济正在快速崛起。 广东省体改研究会执行会长彭澎对第一财经分析,随着经济发展、生活水平提高,人们在基本的吃饱穿 暖之外,有更多其他层面的消费需求。同时,现在人的生活状态比较复杂,竞争压力比较大,很多人面 临复杂的场景,需要解压,焦虑情绪需要释放。 2025年,凭借丑萌怪异造型强势出圈潮玩LABUBU,成为很多年轻人的"心头好"。来自大连的90后赵女 士买了泡泡玛特诸多产品,包括labubu、星星人系列,还专门买了一个柜子存放。"每天下班回家,打 开柜子,捏一捏,心情就好很多,很放松,觉得这是专属于自己的世界,可以找到情绪的寄托,可以暂 时缓解工 ...
2029年中国情绪经济规模将超4.5万亿
第一财经· 2026-01-29 13:09
2026.01. 29 本文字数:1838,阅读时长大约3分钟 作者 | 第一财经 林靖 与此同时,演唱会成为人们情绪释放的窗口之一。不只是年轻人,很多中老年人也有情绪消费。根据 《重庆日报》报道,2025年张学友重庆站首场的购票观众中,40岁以上人群占比高达49.5%。 有业内人士分析指出,老牌歌手演唱会备受追捧的背后,是一种情感共鸣与怀旧心理。演唱会变成了 另一种KTV现场,大家一起唱歌、抒发情绪、缅怀青春。 近期召开的地方两会中,情绪价值、情绪经济、悦己经济成为热词。 1月28日上午,重庆市六届人大四次会议开幕。重庆市政府工作报告提到,培育新型消费,发展银发 经济、首发经济、票根经济、情绪经济。 今年的湖北省政府工作报告提出,2026年将回应人民群众对实用价值、情绪价值与知识价值的新需 求,深入实施提振消费专项行动。 1月27日,江西省第十四届人民代表大会第四次会议开幕,省政府工作报告提出,要打造国潮经济、 情绪经济等新业态新模式。《江西省2025年国民经济和社会发展计划执行情况与2026年国民经济和 社会发展计划草案》显示,江西将积极拓展新型消费,打造数字消费新场景,围绕"人工智能+消 费",探索虚拟 ...
2029年中国情绪经济规模将超4.5万亿,多地大力发展情绪经济
Di Yi Cai Jing Zi Xun· 2026-01-29 12:06
近期召开的地方两会中,情绪价值、情绪经济、悦己经济成为热词。 1月28日上午,重庆市六届人大四次会议开幕。重庆市政府工作报告提到,培育新型消费,发展银发经 济、首发经济、票根经济、情绪经济。 今年的湖北省政府工作报告提出,2026年将回应人民群众对实用价值、情绪价值与知识价值的新需求, 深入实施提振消费专项行动。 1月27日,江西省第十四届人民代表大会第四次会议开幕,省政府工作报告提出,要打造国潮经济、情 绪经济等新业态新模式。《江西省2025年国民经济和社会发展计划执行情况与2026年国民经济和社会发 展计划草案》显示,江西将积极拓展新型消费,打造数字消费新场景,围绕"人工智能+消费",探索虚 拟现实等技术在文旅、零售、教育、医疗等领域的深度融合;培育"情绪消费"场景,发展潮玩"谷 子"店、"谷子"经济卖区等消费业态;打造国潮经济消费新增长点,提升瓷器、中药、茶叶等历史经典 名品消费。 今年的贵州省政府工作报告提到,适应消费新趋势,挖掘服务消费潜力,大力发展首发经济、银发经 济、演艺经济、票根经济、谷子经济、悦己经济等,因地制宜打造玩具手办、国潮IP等年轻化消费产 品,推出一批非遗夜市、中医药文化夜市等主题 ...
贵州促消费新举:落实带薪错峰休假 发展谷子经济、悦己经济
Zhong Guo Xin Wen Wang· 2026-01-27 07:21
贵州将清理消费领域不合理或"一刀切"限制性措施,落实职工带薪错峰休假制度,让大家有时间、有场 景、有意愿消费。 为着力优化消费供给,贵州将强化品牌引领、标准升级,适应消费新趋势,挖掘服务消费潜力,大力发 展首发经济、银发经济、演艺经济、票根经济、谷子经济、悦己经济等,因地制宜打造玩具手办、国潮 IP等年轻化消费产品,推出一批非遗夜市、中医药文化夜市等主题消费场景,培育更多消费增长点。 贵州在政府工作报告中首次明确提出带薪错峰休假,发展演艺经济、票根经济、谷子经济、悦己经济 等,目标直指"有意愿消费"的人群。官方公布,2026年上半年贵州将围绕"跟着赛事来贵州、参赛观赛 享健康"专项行动举办640项、1800场体育赛事活动。被誉为"爱乐之城"的贵州省会贵阳计划在2026年举 办大型演唱会及音乐节45场以上、路边音乐会200场以上。贵州将以演艺经济等为支点,撬动文旅消费 市场全面升级,实现从"流量聚集"到"消费赋能"的质变,让文化资源转化为经济动能。(完) 贵州促消费新举:落实带薪错峰休假 发展谷子经济、悦己经济 中新网贵阳1月27日电 (记者 张伟)贵州省第十四届人民代表大会第四次会议27日在贵阳开幕,贵州省政 ...
贵州2026年将大力发展悦己经济
Zhong Guo Xin Wen Wang· 2026-01-27 03:12
贵州2026年将大力发展悦己经济 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 编辑:付健青 广告等商务合作,请点击这里 中新网1月27日电 27日,贵州省第十四届人民代表大会第四次会议开幕。谈及2026年工作安排,贵州省 政府工作报告提出,着力优化消费供给。强化品牌引领、标准升级,适应消费新趋势,挖掘服务消费潜 力,大力发展首发经济、银发经济、演艺经济、票根经济、谷子经济、悦己经济等,因地制宜打造玩具 手办、国潮IP等年轻化消费产品,推出一批非遗夜市、中医药文化夜市等主题消费场景,培育更多消费 增长点。 来源:中国新闻网 ...