"鸡排哥"需要流量吗？也许有人认为，"鸡排哥"的走红是因为恰好成为了那个被平台流量机制抽中的幸 运儿。诚然，平台的算法分发、流量倾斜，以及后续官方号、网友、景德镇文旅等方面的持续助推，都 是他火爆出圈的重要因素。然而，换个角度来看，在短视频、社交平台内容高度同质化、过度包装、人 设遍地的当下，用户极易产生审美疲劳，当人们厌倦了精致滤镜下的表演，"鸡排哥"所呈现出的质朴与 真诚反而成为了一种稀缺资源。对平台而言，流量需要"鸡排哥"这样有感染力的真实故事。表面上，平 台给了他流量和名气；但从深层次看，是他给了平台最渴望的"真实"与"内容"。从这个角度来说，也许 不是"鸡排哥"需要流量，而流量需要更多的"鸡排哥"。 "鸡排哥"不能长红又如何？过往的经验表明，网红生命周期平均不足半年，网红迭代的规律决定了长红 本就稀缺。对"鸡排哥"来说，这次成功走红，是他真诚乐观、踏实做事、长期坚持的结果，只不过这颗 果子比预想的更大更甜。事实上，"鸡排哥"已经摆摊卖了9年鸡排，两三年前摊位就已经被顾客包围 了。走红之后，反倒多了一份"甜蜜的负担"。如今想要买到一份鸡排，可能需要排队两三个小时，又有 多少食客真的愿意呢？流量的潮水终 ...

Core Insights - Disney is focusing on localizing its IPs to resonate with younger consumers, particularly in the Chinese market, which is seen as a testing ground for new ideas [2][5] - The upcoming release of "Zootopia 2" is part of a broader strategy to enhance Disney's presence in China, with significant promotional activities planned [1][4] - Disney's collaboration with F1 aims to engage younger audiences by integrating beloved characters into the racing experience, capitalizing on the growing popularity of F1 among youth [6][7] Group 1: Disney's Strategy in China - Disney is launching "Zootopia 2" in China on November 26, 2025, coinciding with a global celebration at Shanghai Disneyland [1] - The company is expanding its IPs into various Disney parks worldwide, including new themed areas based on Spider-Man and The Lion King [1] - Disney's consumer products division is adapting to changing consumer habits, focusing on emotional value rather than just functional attributes [2][3] Group 2: Emotional Connection and Nostalgia - The character Stitch has become a significant part of Disney's consumer products, appealing to the nostalgia of Generation Z [3][4] - "Zootopia" has achieved remarkable success in China, grossing over 1.5 billion yuan, and continues to resonate with audiences due to its themes of positivity and inclusivity [3][4] - Disney plans to launch over 2,000 related products for "Zootopia" by the end of 2025, reflecting the strong emotional connection consumers have with the IP [4][5] Group 3: Collaboration with F1 - Disney is partnering with F1 to integrate Mickey and friends into the racing experience starting in the 2026 season, targeting the growing fanbase of F1, especially among young people [6][7] - F1's global fanbase is projected to reach 826.5 million by 2025, with China being the fastest-growing market, indicating a significant opportunity for Disney [6][7] - The collaboration will include themed products and social media content, enhancing the overall experience for fans at F1 events [7]

Core Insights - The upcoming 8-day holiday period for National Day and Mid-Autumn Festival is expected to see a significant increase in travel bookings, with an overall advance of 3.5 days compared to previous years, leading to record passenger volumes in rail and air travel [1][2] - Key factors influencing travel decisions include the desire for experiential and immersive consumption, emotional value, and the trend of multi-destination travel [1][2][3] Travel Trends - The "super golden week" created by the overlap of National Day and Mid-Autumn Festival has led to diverse travel demands, with popular high-speed rail routes experiencing high ticket sales, particularly towards major cities like Beijing, Shanghai, and Guangzhou [2] - The peak travel days are anticipated to be from September 29 to October 1 and October 7 to 8, with the former accounting for over 30% of the total holiday passenger flow [2] Emotional Value in Travel - Emotional value has emerged as a core factor in destination selection, with searches for hotels in remote areas like Xinjiang and Tibet increasing by 60% year-on-year, primarily from first-tier and new first-tier cities [3] - Shanghai's overall tourism orders are projected to grow by 45% during the holiday, with top attractions including Shanghai Disneyland and other theme parks experiencing significant demand [3][4] Young Travelers as Key Consumers - The 18-35 age group is becoming the main consumer demographic, favoring destinations that offer both aesthetic appeal and cultural experiences, with "healing" experiences being a significant draw [4] Outbound and Inbound Travel - Popular outbound destinations during the holiday include Japan, Thailand, and Hong Kong, while Malaysia and Singapore are also among the top five [5] - The inbound tourism market is thriving, with key source countries including South Korea, Japan, and the United States, and cities like Shanghai and Beijing being the most sought-after destinations [6][7] Enhancements in Inbound Tourism Services - Cities are optimizing public services for inbound tourists, with initiatives like the "Meet China" digital tourism project in Shanghai and enhanced multilingual guides in major attractions [7] - The recent mutual visa exemption policy between China and Russia has led to a 75% increase in bookings from Russian tourists, with Shanghai remaining the top destination [7]

2025.07. 26 本文字数：2886，阅读时长大约5分钟 作者 | 第一财经 郑娜 《2024中国青年消费趋势报告》正揭示了这样的一种新变化：近三成受访年轻人会因为"情绪价值疗愈身心"而进行消费。这背后是一场深刻的消费转 型。 长于在各大城市打造地标性高端商业项目的恒隆地产，对此也有深刻的体会。恒隆地产第三代"掌门人"、董事长陈文博在2025年中期业绩报告中就提 及，受到经济形势等多方面影响，当前国人的消费方式有别于以往。消费模式正在转变，并形成了一种同时注重情绪价值和经济价值的"新消费"模式。 这一新趋势也让过去业内对高端、次高端的分类不再适应当下的行业形势，消费趋势正在模糊传统分类。 在恒隆地产CEO卢韦柏看来，中国消费市场已进入一个新阶段，高端与否不再是唯一标准，更重要的是品牌是否具有内容力、话题性和消费者认同，是 否能提供情绪价值，"一个设计出色的玻璃杯、一家适合打卡的面包店，都可能成为吸引客流的亮点。" 消费者在几年前或许无法想象，能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者毛绒玩具……如今，泡泡玛特、Jellycat都成了重 奢商场的"座上宾"。 是什么发生了变化？正在快速 ...

消费趋势的变化正在模糊高端、次高端的传统分类。 消费者在几年前或许无法想象，能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者 毛绒玩具……如今，泡泡玛特、Jellycat都成了重奢商场的"座上宾"。 是什么发生了变化？正在快速成长为消费主力的Z世代和千禧一代（商业研究机构常用说法，千禧一 代"Millennials" 指的是 1981-1996年出生的人群，Z世代"Gen Z" 指的是 1995-2009年出生的人群），他 们在消费时的关注重心发生了划时代的改变——不再只将产品的实用性当作唯一的衡量标准，情绪价值 成为决策的关键影响因素。 消费习惯上的改变，一方面使得开发商品牌都更加重视营造多元创新的消费场景，提升消费体验，另一 方面也促使消费逐渐回归到线下。 仲量联行上海商业地产部总监兼华东区零售地产部总监黄臻认为，未来的零售空间将不仅仅是一个交易 场所，更要成为一个能提供独特体验和情感连接的平台，市场参与者需要多维度共同思考，为消费者提 供更加个性化、高品质、有情绪价值的服务。 情绪满足 近年来，"打卡"文化盛行，一杯口味独特的咖啡、一场限时举行的IP快闪、一座独具一格的文化地 标……都有可 ...

Core Viewpoint - The gold market is gaining attention as the National Day holiday approaches, with various brands adjusting their gold jewelry prices, indicating a potential upward trend in gold prices [1][2][3]. Price Adjustments - Major brands such as Chow Tai Fook, Chow Sang Sang, and Luk Fook Jewelry have set their gold prices at 1108 CNY per gram, while other brands like Lao Feng Xiang and Lao Miao are priced at 1100 CNY per gram [1][2]. - Chow Tai Fook confirmed that its "fixed price" gold products will see price increases starting in October, with specific adjustments to be announced later [2][3]. - Recent reports indicate that some brands have already begun or are about to increase their product prices, with potential increases of 30%-40% for popular items [3]. Emerging Trends - A new product called "Pain Gold," which resonates with younger consumers, has gained popularity, priced at 2800 CNY per gram, significantly higher than standard gold jewelry prices [4]. - The collaboration between traditional brands and popular culture, such as Chow Tai Fook's partnership with the game "Black Myth: Wukong," has resulted in substantial sales, exceeding 1.5 billion CNY [4]. Market Dynamics - The "谷子" (Guzi) economy, which includes merchandise from comics, games, and animations, is projected to reach a market size of 168.9 billion CNY in 2024, growing over 40% from 2023 [5]. - Gold's intrinsic value provides a more stable investment compared to other merchandise in the "谷子" category, even as trends fluctuate [5]. Price Influences - Multiple factors are contributing to the sustained high gold prices, including anticipated interest rate cuts by the Federal Reserve and geopolitical risks [6][7]. - Historical data suggests that gold prices tend to rise following interest rate cuts, with an average increase of 6% within 60 days [6]. - The long-term outlook for gold remains positive due to the restructuring of the global monetary credit system and the weakening of the dollar's reserve status [7].

Core Viewpoint - The article emphasizes the importance of focusing on personal value and financial gain rather than seeking emotional validation in the workplace [7][21][59]. Group 1 - Employees should not expect emotional support or sympathy from their superiors when facing challenges or criticism [20][42]. - The narrative illustrates that seeking emotional value can hinder financial success, as demonstrated by the experiences of individuals who faced criticism but chose to focus on improving their skills instead [36][52]. - The article argues that the primary purpose of work is to earn money, and emotional fulfillment should be secondary [21][55]. Group 2 - The article provides examples of individuals who initially sought emotional validation but ultimately found success by concentrating on their professional development and contributions [11][36][52]. - It highlights that emotional value and financial gain are often at odds, suggesting that to achieve financial success, one must relinquish the desire for emotional recognition [42][58]. - The narrative encourages individuals to adopt a resilient mindset, focusing on self-improvement and the tangible aspects of their work rather than emotional responses [60].

新华社上海9月27日电（记者 陈爱平）旅游正日益成为人们社交的场景。人们对"情绪价值"的追求，促进旅游业界创新产品服务，拓展文旅 体验"外延"。 第36届上海旅游节重点活动之一，2025年上海旅行摄影大赛正如火如荼开展，赛事邀请游客用镜头记录下上海都市游、文博游、乡村游等场 景，还设有"手机摄影大师课""航拍上海训练营"等配套活动，让游客在旅途中学到更多摄影知识。 9月23日，2025年上海旅行摄影大赛启动现场，旅游从业者向摄影爱好者推荐摄影主题旅游线路。新华社发 9月9日，在上海浦东新区一家酒店举办的非遗体验活动上，外国游客（前排）手持剪纸作品合影。新华社记者 陈爱平 摄 多家旅游平台预计，在即将到来的国庆、中秋"超级黄金周"，多地将迎来旅游热潮。携程平台预订数据显示，国庆节假期跨省游订单量同比 增长45%，"场景+文化+体验"的沉浸式产品因更能满足人们的"情绪价值"需求，而更受欢迎。 这家旅行社除服务一批摄影爱好者外，还创新设立滑雪俱乐部、举办骑行活动等，将社交、体育、旅行、艺术相结合，在丰富游客体验的同 时提升了企业经营效益。 无独有偶，越来越多酒店做起"加法"，将公共空间打造成为文化体验和社交活动的场 ...

Group 1 - The 2025 World Design Cities Conference (WDCC2025) is being held in Shanghai from September 25 to September 28, showcasing the city's significant achievements in creative design since joining UNESCO's Creative Cities Network in 2010, with the creative design industry exceeding 1.6 trillion yuan [1] - The conference features various exhibitions, including a popular booth by Pop Mart showcasing its "THE MONSTERS" series, which attracts a high number of visitors [3] - The trend of "emotional value" in consumer products is highlighted, with young consumers increasingly willing to pay for well-designed items that offer social attributes, enhancing brand competitiveness [5] Group 2 - The brand "IYI" from Laiyifen transforms its image into an "astronaut" at the conference, aiming to provide not only snacks but also emotional value through creative branding and potential collaborations with artists for unique packaging [7] - The dairy brand Miaokelando is targeting a broad age market with visually appealing products that resonate with young consumers, such as its tearable cheese designed to create fun shapes [7] - The tea brand "Hushang Ayi" is addressing young consumers' health needs by integrating various vegetables into its tea products, showcasing a "nutritional visualization area" at the conference [8] - The overall exhibition includes a main venue in Shanghai and an overseas section, featuring nearly 500 brands and over 3,000 exhibits, promoting a new paradigm of fashionable living and facilitating the international expansion of Shanghai's design and fashion products [8]

Core Viewpoint - The article discusses the phenomenon of Zhang Xuefeng, who has gained popularity by providing emotional value to parents and students, acting as a "mouthpiece" for their frustrations and aspirations in the education sector [5][9]. Summary by Sections Zhang Xuefeng's Situation - Zhang Xuefeng's main account has been banned on various platforms, but his smaller accounts continue to operate, suggesting potential for a comeback [5]. - His rise to fame is attributed to his ability to articulate the sentiments of millions of parents and students, providing them with emotional comfort [5]. Emotional Value vs. Professional Value - Zhang's statements, such as the lack of future in journalism and the importance of hard work in high school, resonate emotionally but lack substantive professional insight [6][7]. - The appeal of his messages lies in their emotional resonance rather than their factual accuracy, as they reflect widespread frustrations with the education system [7][8]. Role as a "Mouthpiece" - Zhang Xuefeng serves as a voice for parents who feel disillusioned with the media and education, allowing them to express their grievances [8]. - His motivational speeches to high school students are more impactful than traditional advice from teachers, as he embodies a successful figure that students can relate to [8][9]. Market for Educational Consulting - Zhang's services create an illusion of a shortcut for parents seeking to navigate the complexities of college admissions and career choices for their children [9][10]. - He capitalizes on the desire of Chinese parents to control their children's futures, offering them a sense of agency through his consulting services [10]. Information Gap and Trends - Despite claims of possessing unique insights, Zhang's advice often lacks originality and is reactive to prevailing trends in education and job markets [10][11]. - The article suggests that his influence is based on providing emotional value rather than genuine expertise, as he adapts his messages to align with current societal sentiments [11]. Conclusion on KOL Dynamics - The article concludes that the role of Key Opinion Leaders (KOLs) like Zhang Xuefeng is increasingly about providing emotional support rather than delivering expert knowledge, reflecting a broader trend in social media [11].