Core Viewpoint - The article discusses the significant inventory issues facing the Chinese liquor industry, particularly focusing on the recent price drop of the "Yuanxi Liquor" and the implications for the broader market dynamics and dealer relationships [2][3][4]. Group 1: Inventory and Pricing Dynamics - The "Yuanxi Liquor" experienced a rapid price decline from approximately 500 yuan per box to around 339 yuan, reflecting a drop of nearly 100 yuan, before slightly recovering to between 420 and 450 yuan [2]. - As of early 2025, 58.1% of dealers reported an increase in inventory, with the average inventory turnover days reaching 900 days, indicating that liquor produced in 2023 remains unsold by 2025 [7]. - The total inventory of 20 listed liquor companies reached 170.686 billion yuan, marking an 11.32% year-on-year increase [7]. Group 2: Market Structure and Dealer Behavior - The article highlights a shift in the dealer landscape, where traditional dealers are transitioning to a model focused on information integration and price arbitrage, especially during market downturns [3][6]. - Many dealers are opting to sell off inventory at a loss to alleviate pressure, with some facing significant financial losses due to the rapid price decline [3][6]. - The liquidity provided by these dealers is crucial during market upswings, but their vulnerability becomes apparent during downturns, leading to a "run for the exits" mentality [6][8]. Group 3: Strategic Responses and Future Outlook - The company is implementing a "Marketing 2.0" reform to strengthen market order and protect compliant dealers, while also focusing on high-end products to maintain brand value [4][6]. - The company has invested over 3 billion yuan to help dealers manage approximately 40 billion yuan in inventory, indicating a proactive approach to inventory management [6]. - The competitive landscape is shifting towards a focus on brand strength and operational capabilities, with a clear divide emerging between strong brands and those relying on short-term arbitrage [8].

Core Viewpoint - The announcement details the change of signing accountants for Anhui Jinzhongzi Liquor Co., Ltd. as part of internal adjustments at the auditing firm, Lixin Certified Public Accountants, ensuring continuity in the auditing process for the company's financial statements and internal controls in 2025 [1][3]. Group 1: Change of Signing Accountants - The company has appointed Lixin Certified Public Accountants as its auditing firm for the fiscal year 2025, with the decision approved by the board and shareholders [1]. - The project partner, Wu Zhendong, and signing accountant, Sun Wei, are being replaced by Pan Zuli and Lv Xiaoyan, respectively, due to internal adjustments at Lixin [1][2]. Group 2: New Signing Accountants Information - Pan Zuli, the new project partner, has been a certified public accountant since 2015 and has been involved in auditing listed companies since 2010 [2]. - Lv Xiaoyan, the new signing accountant, became a certified public accountant in 2019 and started auditing listed companies in 2024 [2]. - Zhang Qi, the project quality control reviewer, has been a certified public accountant since 2006 and has been involved in auditing since 2004 [2]. Group 3: Impact of the Change - The change in signing accountants is a result of internal arrangements at Lixin and is expected to have no adverse effects on the auditing of the company's financial statements and internal controls for 2025 [3].

Summary of Key Points from the Conference Call on China Consumer Staples: Spirits and Dairy Industry Overview - The conference call focused on the spirits and dairy sectors in China, particularly in the Hunan province, highlighting the performance of major brands like Moutai, Wuliangye, and Mengniu. Spirits Sector Moutai - Feitian Moutai's retail sales volume increased by over 20% year-on-year during the Chinese New Year (CNY) period, exceeding expectations despite shipment controls on non-standard SKUs [1][9] - Moutai 1935 showed mild growth, outperforming other products in the Moutai series [1][9] - The wholesale price of Feitian Moutai rose to approximately Rmb1,700, with channel inventory remaining stable at around 0.5 months [1][9] - The expert anticipates that Moutai could bottom out around mid-2026 if retail sales momentum remains strong [2][6] Wuliangye - Common Wuliangye experienced mid-single-digit percentage retail volume growth in early February, gaining market share from Guojiao 1573 due to enhanced affordability [1][9] - The effective ex-factory price for Common Wuliangye decreased to around Rmb810, with expectations of further reductions [1][9] - The company achieved a 40% prepayment target by the end of CNY, although this pace is slightly slower than the previous year [1][9] Luzhou Laojiao - Guojiao 1573's retail volume dropped by approximately 30% during the CNY period, facing challenges in maintaining wholesale price stability [1][8] - Luzhou Laojiao is under pressure to stabilize prices amid declining demand [2][6] Other Brands - Brands like Fen Wine, Yanghe, Jiugui, and Shede saw broad-based sales declines of 15-20% [1][14] - Fen Wine's Qinghua series experienced a low-teens percentage decline, while Bofen remained slightly positive [1][14] Dairy Sector - Both Yili and Mengniu reported positive sell-in shipments during January, but holiday sell-through saw a slight decline due to weakening gifting demand [1][12] - Premium products like Satine and Deluxe outperformed basic white milk, indicating a shift in consumer preference [1][12] - Mengniu's sales decline narrowed to low-single digits compared to low-teens last year, aided by a lower comparison base [1][12] - The expert remains cautious about 2026 full-year sell-in targets, suggesting a more realistic outlook of flat to -5% for Yili and +6% for Mengniu [1][12] Beverages Sector - Nongfu's small-pack water and sugar-free tea registered high-single-digit percentage sell-through growth, while large-pack volume doubled due to strong promotions [1][13] - CR Beverages and Wahaha experienced declines in water sales, indicating competitive pressures [1][13] - Eastroc is on track to meet its 20% sales growth target, with energy drinks growing just under 15% [1][16] Inventory and Prepayment Insights - Moutai and Wuliangye maintain low channel inventories of 0.5 to 1 month, while other upper-mid-end brands face over 2.5 months of inventory [1][11] - Prepayment progress for various brands is lagging behind last year, with Wuliangye and Laojiao showing slower prepayment paces [1][14] Conclusion - The spirits sector shows a divergence in performance, with Moutai leading and Wuliangye following, while other brands face significant challenges. The dairy sector is experiencing a shift towards premium products, and the beverage sector is consolidating with strong growth from Nongfu. Overall, cautious optimism is noted for the upcoming periods, with varying recovery timelines across brands.

Investment Rating - The industry investment rating is maintained as "Recommended" [1] Core Insights - The sales performance of liquor during the Spring Festival met expectations, with high-end products showing strong performance while mass-market segments remained stable. Overall sales declined by 10-20%, with regional variations noted [1] - Moutai's market-oriented reforms are showing initial positive effects, with significant user growth and improved sales data. The company is focusing on consumer-centric strategies and enhancing its direct sales system [1] - Other brands are experiencing continued differentiation, with first and second-tier brands performing relatively steadily. Strategies include rational inventory reduction and promotional sales [1] - Looking ahead, the post-festival season may see a bottoming out of prices, with potential improvements expected in Q2 due to low comparative bases from the previous year [1] Summary by Sections Sales Performance - Spring Festival liquor sales declined by 10-20%, with high-end products performing well and mass-market segments remaining stable. Specific regions like Henan and Sichuan saw around a 10% decline, while Shandong and Anhui experienced about a 20% drop [1] - Different price segments showed varied performance, with high-end products like Moutai performing strongly, while mid-tier products faced significant pressure [1] Moutai's Market Reforms - Moutai's consumer-focused market reforms are yielding positive results, with a notable increase in users and sales orders. The company is effectively managing its inventory and pricing strategies [1] Brand Differentiation - The liquor industry is seeing a continuation of brand differentiation, with first and second-tier brands maintaining stable performance. Strategies include inventory reduction and promotional activities to stimulate sales [1] Future Outlook - The industry is expected to enter a traditional consumption off-season post-Spring Festival, with potential price stabilization and improvements anticipated in Q2. The upcoming Mid-Autumn Festival will be a critical period for assessing demand recovery [1]

大家开工开市大吉啊，下午刚回到上海，撕完日历，发现今天正好是俄乌四周年，时间真是过得很快，若干年后回头看，2022年应该算是分水岭式的一 年，一方面，俄乌事件为代表，全球地缘进入了新周期，逆全球化成为一股趋势，贵金属和战略性资源进入了一轮超级大周期；另一方面，22年11月底， ChatGPT横空出世，人类正式进入了AI大时代，相关的投资机会也是层出不穷。 今天A股如期迎来了开门红，赚钱效应还是不错的，5000多只股票的涨幅中位数是+1.2%左右，1100多只股票型ETF的涨幅中位数是+0.8%左右。 市场呈现三个特点，一是成交量比较清淡；二是春节相关的板块都走得不太行；三是和春节期间，海外市场 部分板块 的具体走势，映射得比较充分。 先说第一点，成交量和热度。 今天全A成交是2.22万亿， 下图，是节前五个交易日和今天的单日成交对比 ，节前5天的日均成交在2.1万亿左右，量能的角度看，开年增加的不多，市场 整体比较冷静——这和25年的情况差不多，去年春节后的第一个交易日，成交也是比较寡淡的，随后几天热度才开始起来。 下图，是此前跟踪的，历年的融资盘节前10个交易日变动明细 ，可以看到，左下角，今年春节前的最后 ...

Core Insights - The report emphasizes the construction of a strategy portfolio based on industry and thematic ETFs, leveraging insights from previous strategy reports on industry rotation and ETF market overview [2]. Strategy Update - The strategy portfolio includes various ETFs with specific holdings and weightings, such as: - Wine ETF with a market value of 184.16 billion, holding a significant position in the liquor industry (84.84%) [3]. - Real Estate ETF valued at 6.61 billion, fully invested in real estate development (100%) [3]. - Tourism ETF at 88.57 billion, primarily focused on the aviation and airport sector (33.21%) [3]. - New additions include Agriculture and Fishery ETF and Grain ETF, with respective holdings in aquaculture (46.89%) and planting (49.63%) [3]. - The strategy's performance for the period from February 9 to February 13, 2026, showed a cumulative net return of approximately -0.38%, underperforming the CSI 300 ETF by about -0.85% [3]. Performance Tracking - Since October 14, 2024, the strategy has achieved a cumulative return of approximately 37.93%, outperforming the CSI 300 ETF by about 14.43% [3][4]. - The report includes a performance chart illustrating the cumulative return of the industry rotation ETF strategy since its inception [4]. Weekly Holdings and Performance - The report details the weekly performance of various ETFs, indicating that the strategy will continue to hold Wine, Real Estate, Tourism, and Traditional Chinese Medicine ETFs while adding Agriculture and Grain ETFs [11]. - The average return of the ETF portfolio for the week was -0.38%, with a notable underperformance compared to the CSI 300 ETF [11].

作者 | 格隆汇小编 数据支持 | 勾股 大数 据（www.gogudata.com） 今天 A 股喜气洋洋，迎来马年的开门红，但拿着消费的，脸绿得发青，不说白酒高开低走，就是原来走得像模像样，俨然有老登带头 大哥之势的 中免都封死跌停 ，以致公司都要出来回应。 以下文章来源于格隆汇交易学苑 ，作者格隆汇小编 格隆汇交易学苑 . 以基本面为基础，专注于趋势交易 春节是一个消费旺季，但落到我们投资上，其实主要是白酒和社服，后者包括免税、酒店、餐饮、出行等相关数据。 春节占白酒一年消费量的很大一部分， 26 年春节的白酒消费继续不给力，整体动销下滑了 10-15% ， 不过临近春节前夕有所恢 复。 茅台的批价持续往上走，站上了 1700 ，除了茅台外，表现好的有五粮液，节前一周一些区域的动销恢复正增长，批价和春节成交价 为 780 元 + 和 800 元 + ，略超预期。但这个略超预期，终究是市场预期本来就低带来的，并不是白酒表现好了。分价格带看，中间 的次高端是表现最差的一档，高不成低不就。 节前收盘后官方出了一个文件，三部门联合印发了《酿酒产业提质升级指导意见（ 2026-2030 年）》，许多人看到可能觉得 ...

Core Viewpoint - The Chinese liquor industry is currently experiencing a period of adjustment due to weak demand and inventory pressure, but many investment institutions are optimistic about a marginal recovery by 2026, particularly for high-end brands like Moutai, which are seen as anchors of market confidence [1][4]. Group 1: Market Performance - The Wande Liquor Index fell by 1.32% on the first trading day of the Lunar New Year, with several stocks dropping over 2%, and the index has accumulated a decline of 3.67% year-to-date [1]. - Despite overall sales pressure, high-end brands such as Moutai and Wuliangye showed resilience, with Moutai's wholesale price stabilizing around 1700 yuan per bottle, reflecting a 70 yuan increase from early February and a 150 yuan increase since the beginning of the year [3][4]. Group 2: Sales Trends - High-end liquor sales during the Spring Festival met expectations, with Moutai and Wuliangye achieving double-digit growth, while mid-tier brands faced challenges [2][3]. - The overall retail demand for liquor saw a double-digit decline compared to the previous year, but this decline was less severe than the drop observed during the 2025 Mid-Autumn Festival [2][3]. Group 3: Industry Outlook - Investment institutions believe the liquor sector has reached a cyclical bottom, with signs of recovery in channel sentiment and expectations for improved market conditions in 2026 [4][5]. - The stabilization of Moutai's price is significant for the entire industry's pricing structure, potentially alleviating pressure on mid-tier and high-end liquor prices and supporting valuation recovery [4][5]. - The recovery path for the industry is expected to be structurally distinct, with a focus on high-end banquet and business demand, while mid-tier and regional brands may take longer to recover [5].

Group 1 - The core point of the article is that Jinzhongzi Liquor announced a change in its auditing firm for the 2025 fiscal year, with the project partner and signing accountant being replaced, but this will not affect the financial report or internal control audit work [2] Group 2 - The auditing firm, Lixin Certified Public Accountants (Special General Partnership), has changed the project partner from Wu Zhendong to Pan Zuli [2] - The signing registered accountant has been changed from Sun Wei to Lü Xiaoyan, while the quality control reviewer remains Zhang Qi [2] - The changes are attributed to internal work arrangement adjustments within the auditing firm [2]

证券研究报告·行业点评报告 2026 年 2 月 24 日 江海证券研究发展部 社会服务行业 春节期间出行和餐饮链表现相对突出 事件： 投资要点： 江海证券有限公司及其关联机构在法律许可的情况下可能与本报告所分析的企业存在业务关系，并且继续寻求发展这些关系。因此，投资者应当考虑到本公司可能存在影响本报告客观性的 利益冲突，不应视本报告为投资决策的唯一因素。 敬请参阅最后一页之免责条款 消费行业研究组 分析师：张婧 执业证书编号：S1410525010001 业：冰雪经济迎来快速增长期 – 2025.09.23 5. 江海证券-行业点评报告-商业零售：离 境退税"即买即退"利好百货和出行链 – 2025.04.14 ◆商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较 2025 年 假期前四天增长 8.6%。假期前三天，商务部重点监测的 78 个步行街（商圈） 客流量、营业额比去年假期前三天（下同）分别增长 4.5%和 4.8%。 ◆商品消费方面，以旧换新持续释放消费需求，智能产品需求旺盛。截至 2 月 18 日，2026 年消费品以旧换新惠及 2843.9 万人次，带动销售额 1963.9 亿元。 ...