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出海企业的Glocal生死局:中国品牌如何从“性价比”走向“心价比”
Sou Hu Cai Jing· 2025-08-01 20:56
Group 1 - The core viewpoint of the article highlights the challenges and opportunities for Chinese companies going global in 2025, emphasizing a shift from anxiety to proactive responses in the face of international uncertainties [3][5] - A report indicates that 81% of global respondents are open to considering new brands, with the figure rising to 85% in the U.S., suggesting a growing acceptance of new value propositions beyond just low prices [5][19] - The marketing landscape is evolving with AI transforming search from keyword-based to intent-based understanding, allowing for more nuanced consumer engagement [7][10] Group 2 - Google introduced three AI-driven search experiences: AI Overviews, AI Mode, and Agentic AI, which enhance user interaction and advertising effectiveness [10][11] - The Power Pack toolset, including PMax and AI Max, allows advertisers to automate audience targeting and optimize campaigns based on business goals, leading to improved conversion rates [11][14] - Case studies, such as AliExpress, demonstrate significant increases in conversion rates and return on ad spend through AI-driven insights and advertising strategies [13][14] Group 3 - YouTube is positioned as a unique platform for brands to connect with global audiences, emphasizing the importance of building emotional connections over mere visibility [17][19] - The shift from product-focused to brand-focused strategies among Chinese companies reflects a deeper understanding of the need for long-term brand equity and consumer loyalty [24][25] - Trust and authenticity are critical in creator partnerships, as highlighted by Mr. Beast's approach to brand collaborations, which emphasizes genuine product endorsement over monetary incentives [26][28]
从“火车上的童年”到校园补贴:上市公司“二代”福利政策引发三个问号
Mei Ri Jing Ji Xin Wen· 2025-08-01 20:33
实际上,近年来已有不少上市公司推出生育、亲子类型的福利制度,比如生育补贴、教育补贴、弹性办 公制度等。 不过,这种延伸至员工家庭的福利体系也引发了三个问号:是否可持续?福利政策效果如何评估?对其 他员工是否公平? 皓杰的母亲刘业英目前是四川简阳市一家海底捞门店的店长,据她回忆,作为最早一批的海底捞员工, 不少员工和她一样,需要根据公司发展前往全国各地拓店。 直到海底捞于近年推出"回家计划"后,刘业英才如愿回到老家简阳,在此之前她已在北京驻守10年之 久。 除了"回家计划",海底捞还陆续推出了针对员工子女的福利,比如教育补贴、高考奖金、住房、保育 等,隶属"亲子陪伴"体系。 携程集团-S 海底捞 分时图 日K线 周K线 月K线 484.80 -7.20 -1.46% 1.75% 1.16% 0.58% 0.00% 0.58% 1.16% 1.75% 483.40 486.27 489.13 492.00 494.87 497.73 500.60 09:30 10:30 12:00/13:00 14:00 16:10 0 14万 27万 41万 7月31日,"京东黑板报"宣布,对今年参加高考并被大学录取的一线员工 ...
美股三大指数大幅收跌 亚马逊市值蒸发超2000亿美元
news flash· 2025-08-01 20:07
金十数据8月2日讯,美股收盘,道指收跌1.23%,标普500指数收跌1.6%,纳指收跌2.24%。纳斯达克中 国金龙指数收跌1.82%,阿里巴巴(BABA.N)跌近3%,亚马逊(AMZN.O)跌超8%,市值单日蒸发超2000 亿美元,Meta Platforms(META.O)跌超3%,苹果(AAPL.O)、英伟达(NVDA.O)跌超2%。 美股三大指数大幅收跌 亚马逊市值蒸发超2000亿美元 ...
北水成交净买入122.07亿 内资继续加仓港股ETF 抢筹盈富基金超37亿港元
Zhi Tong Cai Jing· 2025-08-01 19:25
Group 1 - On August 1, the Hong Kong stock market saw a net inflow of 12.207 billion HKD from northbound trading, with 5.575 billion HKD from the Shanghai Stock Connect and 6.632 billion HKD from the Shenzhen Stock Connect [2] - The most bought stocks included the Tracker Fund of Hong Kong (02800), Hang Seng China Enterprises (02828), and Xiaomi Group-W (01810), while the most sold stocks were Innovent Biologics (01801), Alibaba-W (09988), and SMIC (00981) [2][8] - Xiaomi Group-W reported over 30,000 vehicle deliveries in July, attributed to increased production capacity, with expectations of 400,000 to 500,000 vehicle sales by 2025 [6] Group 2 - In the technology sector, Tencent (00700), Meituan-W (03690), and Kuaishou-W (01024) saw net inflows of 8.36 billion, 7.66 billion, and 2.02 billion HKD respectively, while Alibaba-W faced a net outflow of 2.02 billion HKD [7] - InnoCare Pharma (02577) received a net inflow of 3.63 billion HKD after being listed as a partner by NVIDIA for its 800V DC power architecture, which is designed for AI data centers [7] - The overall sentiment in the Hong Kong market remains positive, with expectations of a structural uptrend driven by improving fundamentals and policy outlook [6][7]
内房地强势反转,科技、工商紧随其后,内银行延续弱势
Ge Long Hui· 2025-08-01 19:09
恒生工商冲高回落,截至目前上涨0.32%。其中中通快递大涨6.78%,信义光能上涨4.92%,石药集团上 涨3.02%,百度集团上涨2.54%,阿里巴巴上涨2.33%,联想集团、紫金矿业、信义玻璃等超10只个股涨 幅均在1%上方。 内银行冲高回落,截至目前下跌0.6%。其中重庆农村商业银行大跌2.57%,交通银行下跌1.13%,农业 银行、邮储银行、建设银行、工商银行、中国银行等股均小幅下跌。 内容只是个人观点,仅供参考,不作为投资依据!欢迎关注交流,互相学习、共同探讨! 冲高回落,截至目前恒生指数下跌0.17%。内房地涨幅居前,工商、科技等紧随其后;内石油跌幅居 前,内银行、金融、地产等板块均弱势震荡。 内房地开盘后直线拉升,随后维持在高位盘整,截至目前上涨1.04%,其中建发国际集团上涨2.15%, 贝壳上涨1.78%,华润万象生活、碧桂园服务、华润置地等股涨幅均在1%上方。 ...
金十图示:2025年08月01日(周五)热门中概股行情一览(美股盘中)
news flash· 2025-08-01 16:34
金十图示:2025年08月01日(周五)热门中概股行情一览(美股盘中) 162.43亿市值 111.76亿市值 91.68亿市值 20.31 4.93 21.79 +0.62(+3.15%) +0.07(+1.33%) -1.03(-4.54%) 新东方 TALHAN GALERAL TALEHANT TALE TAL 唯品会 唯品会 葡京方 77.52亿市值 72.39亿市值 64.44亿市值 15.05 44.27 10.56 -0.04(-0.23%) +0.15(+0.35%) -0.38(-3.43%) MIN 名创优品 50元 57.88亿市值 再鼎医药 C ) 奇富科技 zai 44.90亿市值 40.94亿市值 33.39 18.63 36.86 -0.48(-2.51%) -0.94(-2.74%) -0.94(-2.49%) 雾芯科技 金山云 =2 汽车之家 RELX 37.81亿市值 32.16亿市值 27.60亿市值 2.27 13.53 27.15 -0.95(-6.60%) +0.06(+0.22%) -0.03(-1.09%) 陆金所控股 im 爱奇艺 t 60 2011 G 微 ...
英伟达回应“后门”,微信客服回应提现手续费下降,阿里巴巴原掌门张勇加盟港交所,Epic在美国胜诉谷歌,这就是今天的其他大新闻!
Sou Hu Cai Jing· 2025-08-01 16:32
Group 1 - Nvidia responds to security concerns regarding its H20 computing chip, stating that there are no "backdoors" allowing remote access or control [2][4] - The National Internet Information Office has requested Nvidia to explain the security risks associated with the H20 chip sold to China [4] Group 2 - Alibaba's former chairman, Zhang Yong, has been appointed as a member of the China Business Advisory Committee under the Hong Kong Stock Exchange [6][8] - This appointment increases the committee's membership to nine [8] Group 3 - Epic Games has achieved a significant legal victory against Google, which will require Google to adjust its Play Store policies [9] - The court ruled that Google abused its power by monopolizing the app store and charging excessive fees to developers [9] - As a result of the ruling, Google will allow Android users to download third-party app stores directly and open access to its Play Store application directory for competitors [9]
网传谷歌9月1日恢复中国大陆地区服务?官方最新回应→
Xin Lang Cai Jing· 2025-08-01 16:29
网传"谷歌中国公告"的截图,称自2025年9月1日起,Google获准全面恢复在中国大陆地区的服务。 对此,Google回应第一财经记者问询时表示,该截图不是来自Google。 ...
前阿里CEO张勇,履新港交所!
券商中国· 2025-08-01 15:53
8月1日,港交所宣布,委任晨壹基金管理合伙人及阿里巴巴集团前董事会主席张勇,为港交所旗下中国业 务咨询委员会的最新成员。该委员会由拥有丰富中国市场知识和经验的资深业界专家组成,向港交所董事 会提供有关中国金融市场和经济发展的建议。 帮助港交所"连接中国与世界" 张勇目前是晨壹基金的管理合伙人。但在此之前,他更多是以原阿里巴巴掌门人的身份被大众熟知。作为阿里 巴巴集团合伙人制度的创始成员,张勇于2015年起出任阿里巴巴集团首席执行官,2019年起同时出任阿里巴巴 集团董事会主席,直至2023年卸任。 港交所主席唐家成对张勇的加入表示欢迎,并表示他对于中国企业和金融市场都拥有丰富经验及深刻的认识, 可以为香港交易所董事会提供宝贵意见,帮助香港交易所发挥"连接中国与世界"的独特优势,落实各项战略目 标。 其间他最为人称道的贡献包括:创造了"双十一"购物节,通过天猫推动品牌企业拥抱数字化,带领阿里巴巴从 PC时代跨越到无线时代,并在全球范围多领域广泛布局。与此同时,他主导建设了阿里巴巴各业务的统一数 据中台,推动集团整体上云,为后续的智能化发展打下基础。 但离开阿里之后,曾经风头无两的逍遥子张勇,似乎隐身去逍遥了。2 ...
A股晚间热点 | 央行定调!继续实施适度宽松的货币政策
智通财经网· 2025-08-01 15:05
1、央行:金融支持经济力度加大 继续实施好适度宽松的货币政策 重要程度:★★★★★ 8月1日,中国人民银行召开2025年下半年工作会议暨常态长效推动中央巡视整改工作推进会。 其中指出,金融支持经济持续向好力度加大。实施适度宽松的货币政策,降低存款准备金率,灵活运用多 种货币政策工具,保持流动性充裕。下调政策利率、结构性货币政策工具利率和个人住房公积金贷款利 率,促进金融市场利率和社会综合融资成本下行。持续完善货币政策框架,培育政策利率,完善货币政策 工具箱,做好政策沟通和预期引导,巩固拓展整治资金空转、金融业"内卷式"竞争成效。 2、美国7月非农"大爆冷",市场完全定价10月降息 重要程度:★★★★ 周五,美国劳工统计局公布的数据显示,美国7月季调后非农就业人口录得7.3万人,低于市场预期的11万 人,为去年10月以来最小增幅。美国7月失业率录得4.2%,较上月回升,符合市场预期。 期货市场暗示,交易员认为美联储在9月会议上降息25个基点的可能性为75%,而就业报告公布前为45%。 交易员重新完全消化美联储10月份降息的情景,货币市场预期欧洲央行在2026年3月降息的可能性为80%, 而美国数据公布前的预期为 ...