Consumption Data - In July 2025, the total retail sales of consumer goods reached 38,780 billion yuan, with a year-on-year growth of 2.7%, slowing from 3.8% in the previous month[2] - Household deposits grew by 10.27% year-on-year in July, a slowdown of 0.51 percentage points from the previous month; household loans increased by 2.65%, down 0.33 percentage points[2] - The retail sales of petroleum and products showed negative growth, dragging down the overall retail sales growth by 0.44 percentage points[2] Real Estate Market - In July, the sales area of commercial housing was 57.09 million square meters, a year-on-year decline of 8.4%, with the decline expanding by 1.8 percentage points from the previous month[15] - The average price of commercial housing fell by 2.4% year-on-year, indicating a continued downward trend in housing prices[21] - The cumulative year-on-year decline in real estate development funding sources was 7.5%, with domestic loans down by 0.5 percentage points to 0.1%[26] Investment Trends - From January to July, national fixed asset investment totaled 288,229 billion yuan, with a year-on-year growth of 1.6%, slowing by 1.2 percentage points from the previous month[3] - Infrastructure investment (excluding electricity) grew by 3.2%, but the pace has slowed due to reduced government spending and early utilization of government bonds[28] - Manufacturing investment growth was 6.2%, down 1.3 percentage points from the previous period, reflecting a slowdown in investment across various sectors[35]

Investment Rating - The industry investment rating is "Positive" (maintained) [4] Core Viewpoints - In June, the total retail sales of consumer goods increased by 4.8% year-on-year, reaching 42,287 billion yuan. Excluding automobiles, the total retail sales were 37,649 billion yuan, also up by 4.8% year-on-year [5][6] - The growth rate of retail sales in essential consumer goods remains stable, with significant increases in categories such as grain and oil food (+8.7%) and daily necessities (+7.8%). However, beverages (-4.4%) and tobacco and alcohol (-0.7%) saw declines [16][29] - In the optional consumption category, jewelry (+6.1%) and communication equipment (+13.9%) showed strong growth, while cosmetics (-2.3%) and clothing and footwear (+1.9%) had modest increases [26][32] - Notably, retail sales in the home appliance and furniture categories grew significantly, with furniture sales up by 28.7% and home appliances by 32.4% [34][36] Summary by Sections Overall Data - The total retail sales of consumer goods in June reached 42,287 billion yuan, with a year-on-year growth of 4.8%. Urban and rural retail sales were 36,559 billion yuan and 5,728 billion yuan, respectively, with growth rates of 4.8% and 4.5% [5][6] Consumption Types - Retail sales in essential goods showed robust growth, while optional goods had mixed results. The total retail sales for limited enterprises in June were 18,327 billion yuan, with a year-on-year increase of 5.0% [9][12] - The retail sales for essential goods categories included grain and oil food (+8.7%), daily necessities (+7.8%), while beverages (-4.4%) and tobacco and alcohol (-0.7%) declined [16][29] - In optional consumption, jewelry and communication equipment categories performed well, with growth rates of 6.1% and 13.9%, respectively [26][32] - The home appliance and furniture sectors saw remarkable growth, with furniture sales increasing by 28.7% and home appliances by 32.4% [34][36]

Economic Growth and Consumption - In the first half of 2025, domestic demand became a crucial pillar supporting GDP growth, with final consumption expenditure contributing 52% to economic growth [2][3] - The total retail sales of consumer goods reached 24.55 trillion yuan, growing by 5.0% year-on-year, with a notable acceleration in the second quarter [3][4] - The "old-for-new" policy significantly boosted retail sales in categories such as home appliances and automobiles, with substantial growth rates observed [4][5] Investment Trends - National fixed asset investment (excluding rural households) reached 24.87 trillion yuan, with a year-on-year growth of 2.8%, and a growth of 6.6% when excluding real estate development [6][7] - Infrastructure investment grew by 4.6%, while manufacturing investment increased by 7.5%, although real estate development investment saw a decline of 11.2% [7] - The potential for fixed asset investment remains significant, with a focus on enhancing efficiency and effectiveness in manufacturing and infrastructure investments [8]

Investment Rating - The industry investment rating is "Positive" (maintained) [4][47] Core Viewpoints - In May, the total retail sales of consumer goods reached 41,326 billion yuan, with a year-on-year growth of 6.4%. Excluding automobiles, the total retail sales amounted to 37,316 billion yuan, growing by 7.0% year-on-year [5][6] - The growth in essential consumption remains stable, with significant year-on-year increases in categories such as grain and oil food (+14.6%), tobacco and alcohol (+11.2%), and daily necessities (+8.0%) [17][22] - In the optional consumption category, jewelry (+21.8%) and communication equipment (+33.0%) showed rapid growth in retail sales [22][32] - The home appliance sector experienced notable growth due to promotional events, with furniture sales increasing by 25.6% and home appliances by 53.0% year-on-year [34][35] Summary by Category Overall Data - Total retail sales in May were 41,326 billion yuan, with a year-on-year increase of 6.4%. Urban and rural retail sales were 36,057 billion yuan and 5,269 billion yuan, respectively, with year-on-year growth of 6.5% and 5.4% [5][6] Essential Consumption - Essential consumption categories showed robust growth: grain and oil food (+14.6%), tobacco and alcohol (+11.2%), and daily necessities (+8.0%) [17][22] Optional Consumption - In optional consumption, jewelry (+21.8%) and communication equipment (+33.0%) saw significant retail sales growth [22][32] Other Consumer Categories - Driven by the "618" promotion and national subsidies, retail sales in the home appliance category grew significantly, with furniture sales up 25.6% and home appliances up 53.0% year-on-year [34][35]

Investment Rating - The industry investment rating is "Positive" (maintained) [3][43] Core Viewpoints - In April, the total retail sales of consumer goods increased by 5.1% year-on-year, with furniture and home appliances showing rapid growth [4][5] - The total retail sales of consumer goods in April reached 37,174 billion, with a year-on-year growth of 5.1%. Excluding automobiles, the total was 33,548 billion, growing by 5.6% [4][5] - Urban and rural retail sales in April were 32,376 billion and 4,798 billion respectively, with year-on-year growth of 5.2% and 4.7% [4][5] Summary by Category Overall Data - The total retail sales of consumer goods in April was 37,174 billion, with a year-on-year increase of 5.1%. Excluding automobiles, the total was 33,548 billion, with a growth of 5.6% [4][5] Essential Consumption - Essential consumption showed steady growth. The retail sales of essential goods such as grain and oil increased by 14.0%, beverages by 2.9%, tobacco and alcohol by 4.0%, and daily necessities by 7.6% [16][22] Optional Consumption - In optional consumption, gold, silver, jewelry, and communication equipment saw rapid growth. Retail sales for gold and silver jewelry increased by 25.3%, and communication equipment by 19.9% [22][32] Other Consumer Goods - In other consumer categories, furniture and home appliances showed significant growth. Retail sales for furniture increased by 26.9%, and home appliances by 38.8%. Building materials grew by 9.7%, while petroleum and products decreased by 5.7% [32][33]