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当“诈骗诱饵”盯上短剧
吴晓波频道· 2025-05-16 15:39
Core Viewpoint - The short drama industry is experiencing rapid growth and transformation, but it faces challenges such as scams and a lack of effective value screening mechanisms, leading to both opportunities and risks for stakeholders [1][26]. Group 1: Industry Growth and Trends - The short drama market has exploded, with a user base reaching 570 million, accounting for 52% of the total internet users in China, surpassing other digital services [5]. - The proportion of free dramas has increased significantly from 11% in early 2023 to 50% by October 2023, indicating a shift towards a "no-cost" model that drives user growth [7]. - The market size of the micro-short drama industry is projected to reach approximately 504 billion yuan in 2024, with a year-on-year growth of 35% [29]. Group 2: Content and Audience Dynamics - The audience for short dramas has shifted, attracting younger demographics and urban populations, leading to a diversification of content themes from sensationalist to more relatable narratives [20]. - The production costs for short dramas have risen significantly, with costs for a hundred-episode series now reaching 600,000 to 700,000 yuan, compared to just 100,000 yuan two years ago [22]. Group 3: Monetization and Platform Strategies - Platforms are adopting new monetization strategies, such as revenue sharing based on viewing time, to incentivize content creators and enhance user engagement [14][15]. - Major platforms like Douyin and Kuaishou are launching subscription models and ad-supported viewing options to attract users and increase revenue [12]. Group 4: Challenges and Risks - The industry is facing issues with scams, where fraudulent schemes exploit the popularity of short dramas to deceive users, particularly targeting vulnerable groups [3][26]. - The phenomenon of "low-cost, quick returns, high risks, and high rewards" characterizes the short drama market, leading to a high failure rate for many productions [10]. Group 5: Future Outlook - The short drama industry is expected to continue evolving, with predictions of surpassing the film industry in market size, indicating a significant shift in content consumption patterns [30]. - The integration of AI and other technologies is anticipated to further transform the industry, creating new opportunities for innovation and business models [34].
联合国预计全球经济放缓,英国出台反移民政策 | 财经日日评
吴晓波频道· 2025-05-16 15:39
Global Economic Outlook - The United Nations projects global economic growth to slow to 2.4% in 2025, down from 2.9% in 2024, indicating a significant decline [1] - Global trade growth is expected to plummet from 3.3% in 2024 to 1.6% in 2025, with developing countries facing multiple challenges including reduced exports and tightening financing conditions [1] - Inflation is anticipated to be 3.6% in 2025, higher than earlier predictions, reflecting a deceleration in the overall decline of inflation levels [1] China Urban Planning - The newly released 2025 version of the "National Land Space Planning Urban Health Assessment Regulations" emphasizes a people-centered approach and introduces new indicators for urban planning [3] - The regulations aim to enhance urban infrastructure and ensure a balanced development of urban areas, addressing issues like traffic congestion and inadequate facilities [3][4] Japanese Economic Performance - Japan's economy contracted for the first time in a year, with a 0.2% decline in Q1 2025, contrasting with a 0.6% growth in the previous quarter [5] - The Bank of Japan has revised its GDP growth forecasts downwards for the next two fiscal years, reflecting ongoing economic challenges [5][6] UK Immigration Policy - The UK government has introduced stringent measures to reduce immigration, including tightening visa standards and extending the residency requirement for permanent residency [7][8] - The policy aims to address labor market imbalances and public service demands following a surge in immigration during the pandemic [8] Automotive Industry Performance - Geely Automobile reported a 264% increase in net profit for Q1 2025, with revenue reaching 72.495 billion yuan, driven by a record sales volume of 703,800 vehicles [9] - The company is undergoing strategic integration of its brands to enhance operational efficiency and market competitiveness [9][10] Alibaba Financial Results - Alibaba's revenue for the fiscal year 2025 was 996.347 billion yuan, a 6% increase year-on-year, with a notable performance in its core e-commerce and cloud services [11][12] - Despite growth in revenue, the company faces challenges in profitability due to high operational costs and external market pressures [11][12] NetEase Financial Performance - NetEase reported a 36% increase in net profit for Q1 2025, with total revenue of 28.8 billion yuan, primarily driven by its gaming segment [13] - The company is focusing on enhancing the performance of existing games while optimizing its marketing strategies to improve profitability [13][14]
吴晓波×冯森:当投屏遇上AI,“人机交互”下一个超级入口 | 今日直播
吴晓波频道· 2025-05-15 16:03
今 晚1 9:0 0 ,吴老师将对话 乐播科技CEO冯森 , 现场演示智能体与屏幕的互动连接模式, 并带来一场关于"屏与未来"的深度探讨。 他们将重点探讨以下话题: 点击按钮▲ 预约直播 文 / 巴九灵(微信公众号:吴晓波频道) 从OpenAI的GPT-4o到国内DeepSeek等大语言模型的快速迭代,AI正以令人目不暇接的速度深 入我们生活的每一个角落。 在人工智能飞速发展的今天,我们正在见证人与屏幕交互方式的巨大跃迁——从触摸、遥控, 到语音、自然语言的实时对话。你有没有想过,家里那台电视、办公室里的大屏,也许正站在 成为"超级入口"的门槛上? 从电视到手机,从办公到教育,投屏正在成为连接人与数字世界的"隐形桥梁"。而随着AI技术 的爆发,这块"屏"的价值将被彻底重构。屏幕背后,潜藏着一个被低估的市场——投屏技术。 4. 作为占据中国百分之九十多投屏市场份额的"隐形冠军",乐播科技如何用10年时间构建 起 20亿屏幕的 连接生态? 5. 茫茫创业者拼了命往前冲,有人努力有了成果,有人再努力也没结果,差别在哪里? 在直播间,冯总还为吴晓波频道粉丝准备了3个月乐播投屏企业会员的免费体验福利。 5亿台电视、16 ...
截断脑腐化、溏心蛋社交、无声连麦、回形针情感...00后的六大社交趋势
吴晓波频道· 2025-05-15 16:03
点击图片▲立即试听 " 这届年轻人正在演绎一场精妙的平衡术 —— 他们左手握着 AI 外挂和电子布洛芬,在数字世界寻找便捷与慰藉;右手攥着 ' 打野 ' 地图和潮玩手办,在现实空间追寻真实 与温度。 " 文 / 巴九灵(微信公众号:吴晓波频道) 每天都在"操心"关税、黄金、楼市等宏观大事的大家,不妨放松一下,来看看年轻人们在玩什么潮流吧。 在刚刚过去的 这个春天 ,挖野菜成了年轻人最高礼遇的社交项目。 "共享挖野菜的秘密基地,是我对你最明显的暗示",在上海生活的潇潇和心仪的相亲对象,会在周末一起驱车前往佘山公园"打野"。 在社交媒体上,"挖野菜地图"已然成为"紧俏货",甚至出现了"野菜经济"——一方面,"大佬"带队,单价98—198元不等的付费组团野采开始流 行; 另一方面,电商平台上"挖野菜神器"销量增长80%。 夜晚,"上夜校,花500块重启人生"则成了年轻人的社交新活动。 90后小伙乐言辞去北京高薪工作,回三线小城开了家青年夜校。瑜伽、茶艺、乒乓球、摄影、美妆等各类兴趣课,被当地年轻人60秒就抢完了课 程名额。 从露营到 CityWalk,从垂钓到挖野菜,年轻人的社交潮流总能催生出令人意想不到的消费新场 ...
中美海运集装箱预订量飙升,万科再获深铁15亿借款 | 财经日日评
吴晓波频道· 2025-05-15 16:03
Group 1: Social Financing and Monetary Policy - In April, China's social financing scale increased by 1.16 trillion yuan, with a year-on-year increase of 1.22 trillion yuan, totaling 16.34 trillion yuan in the first four months, which is 3.61 trillion yuan more than the same period last year [1] - The broad money supply (M2) reached 325.17 trillion yuan, growing by 8% year-on-year, while the narrow money supply (M1) was 109.14 trillion yuan, up by 1.5% [1] - The widening M2-M1 gap indicates overall market liquidity is ample, but the flow of funds into the real economy needs improvement [2] Group 2: International Relations and Trade - China will implement a visa-free policy for citizens of Brazil, Argentina, Chile, Peru, and Uruguay from June 1, 2025, facilitating business and tourism [3] - The expansion of China's "visa-free circle" is expected to boost tourism and foreign investment, as more international visitors gain direct experience of China [4] Group 3: Shipping and Trade Volume - Container bookings from China to the U.S. surged by 277% to 21,530 twenty-foot equivalent units (TEUs) following the recent tariff agreement, indicating a strong rebound in trade activity [5] - The increase in shipping demand is attributed to traders taking advantage of the temporary tariff suspension to stock up on goods [6] Group 4: Venture Capital and Technology Financing - Seven Chinese government departments announced the establishment of a national venture capital guidance fund to support long-term investments in technology [7] - The initiative aims to enhance financing for technology companies, particularly in their early stages, addressing the challenges of converting research into marketable products [8] Group 5: Corporate Earnings and Market Performance - Tencent reported a 13% year-on-year increase in revenue for Q1, reaching 180 billion yuan, while net profit decreased by 7% to 47.82 billion yuan [9] - Despite strong performance in gaming and advertising, Tencent's e-commerce strategy faces challenges, with unclear long-term planning [10] Group 6: Real Estate Financing - Vanke received a loan of up to 15.52 billion yuan from its largest shareholder, Shenzhen Metro Group, as part of ongoing financial support amid market challenges [11] - The cumulative loans from Shenzhen Metro to Vanke have reached nearly 12 billion yuan this year, highlighting the ongoing financial strain on Vanke [12] Group 7: U.S. Treasury Yields and Economic Outlook - The 30-year U.S. Treasury yield approached 5%, reflecting concerns over rising fiscal deficits and the impact of proposed tax cuts [13] - The relationship between rising Treasury yields and the dollar's strength is weakening, indicating market uncertainty regarding U.S. economic prospects [14] Group 8: Stock Market Trends - The Chinese stock market experienced fluctuations, with the Shanghai Composite Index falling by 0.68% amid mixed sector performance [15] - Consumer stocks showed resilience, while technology sectors faced adjustments, reflecting a cautious market sentiment [15]
秦朔:再一次全球化布局,中国制造如何抓住战略机遇?| 出海峰会
吴晓波频道· 2025-05-14 17:56
中国制造的本质是 "世界制造在中国" 以中国为支点、以世界为舞台的大循环,是充满希望的经济地图。 点击上图▲立即报名 2025年6月19日—6月20日,相约"生而全球·共融共建"第二届出海全球峰会, 1500+企业出海掌舵人再聚狮城,与吴晓波、王辉耀、秦朔、津上俊哉、林雪萍、黄 兆华等嘉宾,共 同探索中企出海从"产能迁徙"到"文明共生"的新路径。 【点击马上 报名】 在峰会正式召开前,我们将陆续梳理与会嘉宾关于中国企业出海大潮的精彩观点,一 起提前感受嘉宾们的智慧交锋。 文 / 巴九灵(微信公众号: 吴晓波频道) "在商言商,就是为国争光;出海,就是为国添彩。"这是人文观察家秦朔老师反复提及的想象空间。 过去三十年,秦朔老师一直在观察中国经济的演变进程,并深刻认识到,这一轮中国企业出海的本质,就是全球供应链的多元化和中国新能力的全 球化。 他认为,未来中国经济有两大战略机遇:在中国之内,让"世界工厂"成为"世界市场和创新场";在中国之外,到全世界建工厂、建市场、建设施、 搞服务,再造一个"中国"。 首届出海全球峰会秦朔老师演讲现场图 在今年的出海全球峰会上,秦朔老师将继续带来 《从"中国制造"到"中国创造全球 ...
五部门约谈外卖平台,DeepSeek使用率下降50% | 财经日日评
吴晓波频道· 2025-05-14 17:56
点击上图 ▲立即加入 美国4月CPI创4年来最低水平 5月13日,美国劳工统计局公布的数据显示,美国4月CPI同比增长2.3%,预期2.4%,前值2.4%,为自2021年2月以来最低水平。4月CPI环比增 长0.2%,预期0.3%,前值-0.4%。核心CPI同比增长2.8%,为自2021年春季通胀爆发以来的最低速度。 目前,市场对美联储今年年内降息多次的预期已显著降温。芝商所"美联储观察工具"最新显示,美联储6月维持利率不变的概率超过80%,7月降 息的概率已降至不足四成。美国总统特朗普在社交媒体上表示,美联储必须像欧洲那样降息。鲍威尔的"太晚了"是怎么回事?美联储的策略对美 国不公平,美国已经准备好蓬勃发展。顺其自然吧,这将是件美好的事情!(综合华尔街见闻) |点评| 美国4月CPI继续降温,并不意味着美国政府近期的关税政策对美国物价没有产生扰动。4月国际原油价格大幅下跌,美国前期禽流感 对畜牧业的影响逐渐消散,鸡蛋价格快速回落。美国居民对未来通胀水平回升产生担忧,对服务业的消费意愿回落,机票价格走低,共同平抑 了CPI涨幅。然而,家具、家电、玩具等进口比重较高的产品价格已出现小幅回升迹象。 美国生产商们还 ...
新关税落地,开往美国的货船都快不够用了
吴晓波频道· 2025-05-14 17:56
" 日内瓦声明不是中美博弈的结束,而是起点,双方的纠葛,已不再局限于商品税率层面,而是进入技术突围、规则重构、产业链博弈等多个维度。 " 文 / 巴九灵(微信公众号:吴晓波频道) 就在那一刻,港口的风变了,市场的节奏也跟着提速了。 先是美东时间 5 月 14 日凌晨 00:01 (北京时间 5 月 14 日中午 12:01 ),美国如约撤销了 91% 的对华新增关税,并暂停 24% 的对等关税 90 天。 点击图片▲立即试听 与此同时,并未在联合声明里"露面"的小包裹税也从此前 120% 的税率降至 54% 。 而伴随着 "抢滩热"的,还有"股市热"。 就像夏季暴雨前的第一声闷雷,压抑了一个月的市场情绪瞬间爆炸。外贸群率先 "起飞",一位货代连发三条语音,语速飞快:"美线爆了,爆 单!所有人快把货发出来,明天运价要涨!" 紧接着,群里刷起了订单截图、排柜截图、询价记录,"还有舱位吗""能不能订今晚的船"的消息此起彼伏。 有工厂老板凌晨还在盯着订单表,修改发货时间、临时调仓加柜、客户电话不断: "每耽误一小时,就是贵一点的运费,实在等不起!" 反应慢一点的老板,眼睁睁看着熟悉的货代摇头:"直到5月底的仓都爆满了 ...
关税剧变下,义乌商人的身段丨一线
吴晓波频道· 2025-05-13 16:01
Core Viewpoint - The Yiwu small commodity market demonstrates strong market adaptability, significant product advantages, and risk diversification, allowing it to respond relatively calmly to unprecedented tariff wars [2][51]. Group 1: Market Response to Tariff Wars - The Yiwu market has shown resilience despite the tariff wars, with a notable recovery in trade with the U.S. as tariffs were temporarily eased [8][51]. - In 2024, Yiwu's import and export volume with the U.S. reached 91.07 billion yuan, accounting for 13.6% of its total trade, with a growth rate of 42.8% [13]. Group 2: Business Strategies and Attitudes - Three main attitudes among Yiwu merchants include aggressive market transformation, confidence in product irreplaceability, and a general indifference to the U.S. market due to its relatively low share in their overall business [12][26]. - Merchants are actively seeking to pivot towards the EU market and other regions, with strategies such as lowering prices and increasing production volume to maintain sales [18][39]. Group 3: Market Diversification - Many Yiwu businesses report that their U.S. market share is low, typically between 10% and 20%, leading to a limited focus on U.S. trade [26][27]. - The Yiwu market is increasingly looking towards emerging markets, with significant growth in trade with Africa, Latin America, and ASEAN countries, which now surpasses the U.S. market in scale [65][67]. Group 4: Challenges and Opportunities - The transition to new markets presents challenges, including adapting to different consumer expectations and regulatory requirements [45][61]. - Despite the difficulties, the shift towards emerging markets is seen as a long-term growth strategy, with many businesses optimistic about future opportunities in these regions [62][68].
高退款人群或遭商家屏蔽,迪奥中国客户信息被泄露 | 财经日日评
吴晓波频道· 2025-05-13 16:01
Group 1 - The "Nansha Financial 30 Measures" aims to enhance financial support for Nansha, positioning it as a key financial hub in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - The measures focus on financial market connectivity, cross-border financial innovation, and regulatory improvements, emphasizing innovation, characteristics, openness, and regulation [1] - Nansha's financial sector has evolved into a pillar industry, with the new measures expected to broaden and deepen its financial landscape [1] Group 2 - The China Import Consumer Price Index, the first of its kind, was released, reflecting price fluctuations in imported consumer goods across various categories [3] - In March, the index showed a month-on-month increase of 7.2% and a year-on-year increase of 5.2%, indicating a dual growth trend [3][4] - The index will aid in assessing input inflation and understanding domestic demand dynamics [3][4] Group 3 - In April, U.S. customs tariff revenue reached a record high of $16.3 billion, marking a 130% increase year-on-year [5][6] - Despite the increase in tariff revenue, it remains a small portion of the overall federal budget, with ongoing trade negotiations potentially limiting future revenue growth [6][7] Group 4 - Chongqing Jinke's judicial restructuring plan was approved, marking the largest restructuring case in the real estate sector with a debt scale of 147 billion yuan [8][9] - The restructuring involved strategic investors and highlighted the challenges faced by real estate companies amid market demand decline [8][9] Group 5 - Taobao introduced a feature allowing merchants to screen out high refund rate customers, aimed at optimizing the e-commerce environment [10][11] - This move reflects ongoing efforts to balance merchant and consumer interests, particularly in the high-return apparel sector [10][11] Group 6 - Dior experienced a data breach affecting customer information, raising concerns about data privacy and security in the retail sector [12][13] - The incident underscores the vulnerability of even high-profile brands in protecting sensitive customer data [12][13] Group 7 - The wholesale price of crayfish has significantly dropped as the consumption season begins, with prices falling from around 42-43 yuan per kilogram to approximately 38 yuan [14] - This price adjustment reflects increased supply and changing consumer preferences in the seafood market [14][15]