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玛莎拉蒂为何沦落到被7次贱卖?
虎嗅APP· 2025-07-16 10:41
Core Viewpoint - Maserati is facing a significant decline in sales and brand value, leading to speculation about its potential sale by Stellantis, the parent company, as it struggles to maintain its position in the luxury automotive market [5][37][56]. Group 1: Historical Context - Maserati was once a prestigious Italian car brand, alongside Ferrari and Lamborghini, known for its romantic design and racing heritage [10][12]. - The brand has experienced multiple ownership changes and financial crises since its inception, including a significant acquisition by the Orsi family in 1937 and later by Citroën in the 1960s [13][18][25]. - Maserati was integrated into the Fiat Group in 1993, where it saw a revival under Ferrari's management, producing iconic models like the 3200 GT and MC12 [29][32]. Group 2: Current Market Position - Maserati entered the Chinese market in 2004, initially achieving decent sales, but its brand image suffered due to aggressive marketing strategies and the rise of micro-businesses [38][44]. - In 2017, Maserati's sales peaked at 14,498 units in China, accounting for about 30% of its global sales, but this was followed by a drastic decline [44]. - By 2024, Maserati's sales in China plummeted to 1,228 units, a 71% decrease year-on-year, highlighting a severe loss of market relevance [45][46]. Group 3: Brand Identity Challenges - Maserati's brand identity has become muddled, struggling to define its unique selling proposition amidst frequent ownership changes and market pressures [49][51]. - The brand's luxury image has been compromised, leading to comparisons with lower-tier brands, and it is now perceived as a less desirable option in the luxury segment [51][59]. - The current management under Stellantis is considering selling Maserati due to its ongoing financial losses and the need for a strategic overhaul [53][56]. Group 4: Future Outlook - The future of Maserati may hinge on a potential acquisition by a Chinese company, which could either seek to leverage the brand or its technology [57][58]. - A complete rebranding and product overhaul may be necessary for Maserati to regain its status in the luxury automotive market [57][59].
最好的保险,不能只是“赔”
虎嗅APP· 2025-07-16 10:41
题图|AI生成 朋友圈的打卡范式正在发生改变。 坐标不再是海岛的下午茶,而是GPS轨迹图上那条深入森林的徒步路线;通货不再是奢侈品店的购物 袋,而是潜水电脑表上那个令人心跳加速的深度数据。 旅行的意义,本是为大脑做一次"垃圾清理",但一次意外,足以在瞬间将其所有进程强行中断。 要守护这份宝贵的认知资源,最有效的方式是什么?不是事后给一张支票,而是在心智被恐惧彻底占 据前,用确定性的物理行动快速介入。 这正是旅行险升级转型所需的第一根支柱——硬核的物理救援能力。将专业救援服务产品化、平民 化,让直升机空中救援、医疗转运不再是少数人的昂贵特权。 将这一构想落地,需要保险公司具备强大的资源整合能力。在这条赛道上,一些头部险企已经跑在了 前面,例如平安产险升级后的"平安行·出行安全守护计划",就依靠平安集团的力量,通过商业化整 合,将这种顶级资源变成了大众都可以负担得起的保险配置。它的价值,不再是空泛的承诺,而是能 被清晰感知的行动力。 一种全新的旅行哲学正在蔓延:人们渴望逃离日常的精致和可控,去拥抱那些粗粝的真实感。但这背 后,是一种深刻的心理矛盾: 当代人比任何时候都渴望深入旷野,但比任何时候都恐惧真的死在旷 野 ...
宗馥莉也曾是公关部长
虎嗅APP· 2025-07-16 10:41
Core Viewpoint - The article discusses the internal conflict within the Zong family, particularly focusing on Zong Fuli's handling of the crisis and predicts her eventual failure due to several unfavorable factors that contradict common sense [2][4]. Group 1: Crisis Management Insights - The article emphasizes the importance of clearly presenting facts during a crisis, rather than attempting to obscure the issue with new concepts or narratives [4][12]. - It highlights that traditional public relations strategies can be more effective than modern, attention-seeking tactics [16]. - The author suggests that the first party to present a favorable narrative will have the upper hand in the conflict [16]. Group 2: Factors Contributing to Zong Fuli's Challenges - Three detrimental "flow" factors are identified that are undermining Zong Fuli: the illegitimacy of children from extramarital affairs, the crumbling reputation of her father, and the problematic "big female lead" persona being attributed to her [5][6]. - The article argues that the emotional and irrational nature of the current situation has overshadowed rational business logic, complicating the crisis further [6]. Group 3: Recommendations for Effective Public Relations - The author proposes that Zong Fuli should avoid using politically correct narratives that could backfire and instead focus on a more straightforward approach to public relations [9]. - It is suggested that the focus should be on high-quality content and institutional media to clarify the situation rather than engaging with lower-tier social media commentary [9]. - The article advises against the "big female lead" narrative, recommending that Zong Fuli should instead project loyalty to her father's legacy and the company [9].
梁文锋等来及时雨
虎嗅APP· 2025-07-16 00:05
Core Viewpoint - The article discusses the competitive landscape of AI models, particularly focusing on DeepSeek and its challenges in maintaining user engagement and market position against emerging competitors like Kimi and others in the "AI Six Dragons" group. Group 1: DeepSeek's Performance and Challenges - DeepSeek experienced a significant decline in monthly active users, dropping from a peak of 169 million in January to a decrease of 5.1% by May [1][2]. - The download ranking of DeepSeek has plummeted, moving from the top of the App Store charts to outside the top 30 [2]. - The user engagement rate for DeepSeek has fallen from 7.5% at the beginning of the year to 3% by the end of May, with a 29% decrease in website traffic [2][3]. Group 2: Competition and Market Dynamics - Competitors like Kimi and others are rapidly releasing new models, with Kimi K2 achieving significant performance benchmarks and offering competitive pricing [1][8]. - The pricing strategy of Kimi K2 aligns closely with DeepSeek's API pricing, making it a direct competitor in terms of cost [8]. - Other players in the market are also emphasizing lower costs and better performance, which is eroding DeepSeek's previously established reputation for cost-effectiveness [7][8]. Group 3: Technological and Strategic Implications - DeepSeek's reliance on the H20 chip has been impacted by export restrictions, which has hindered its ability to scale and innovate [3][4]. - The lack of major updates to DeepSeek's models has led to a perception of stagnation, while competitors are rapidly iterating and improving their offerings [6][12]. - The article highlights the importance of multi-modal capabilities, which DeepSeek currently lacks, potentially limiting its appeal in a market that increasingly values such features [13]. Group 4: Future Outlook - To regain market interest, DeepSeek needs to expedite the release of new models like V4 and R2, as well as enhance its tool capabilities to meet developer needs [12][13]. - The competitive landscape is shifting rapidly, and without significant updates or innovations, DeepSeek risks losing further ground to its rivals [12][14]. - The article suggests that maintaining developer engagement and user interest is crucial for DeepSeek's long-term success in the evolving AI market [11].
早报 | 山姆下架好丽友;黄仁勋回应大热天穿皮夹克;官方通报杭州一学校多名学生流鼻血;特朗普称与印尼达成协议
虎嗅APP· 2025-07-16 00:05
Group 1: NVIDIA and GPU Market - NVIDIA has received approval from the U.S. government to resume sales of the H20 GPU in China and is launching a new fully compatible GPU for the Chinese market [2] - CEO Jensen Huang emphasized the importance of the Chinese market, describing it as large, vibrant, and innovative, and stated that U.S. companies must establish a presence there [2] Group 2: Mobile Power Industry - The Ministry of Industry and Information Technology in China is seeking public input on the development of mandatory national standards for mobile power supplies, including power banks [4] - The move aims to address safety concerns due to frequent accidents associated with mobile power devices, thereby reducing risks and eliminating low-quality products [4] Group 3: Meta and EU Regulations - Meta Platforms Inc. is facing renewed scrutiny from the EU regarding compliance with new digital regulations, following a previous fine of €200 million [15] - The EU has warned that if Meta does not adjust its services to meet regulatory requirements, it may face further penalties [15][16] Group 4: Apple and Foldable Technology - Apple has decided to abandon its self-developed foldable screen technology in favor of Samsung Display's "no crease" display solution, with plans to mass-produce its first foldable iPhone by the second half of 2026 [16] - The new hinge design aims to address the long-standing issue of screen creasing, with expected production volumes of 13 to 15 million units in 2026 [16] Group 5: Lululemon's Market Expansion - Lululemon has announced plans to enter the Indian market in partnership with Tata Group, launching both physical and online stores in the second half of next year [17] Group 6: Automotive Industry Developments - Geely Holding Group has signed a merger agreement with Zeekr Technology, which will lead to Zeekr's privatization and delisting from the New York Stock Exchange [18] - Reports indicate that WM Motor is planning to resume operations and aims for an IPO in 2027, following a restructuring plan approved by the court [19]
撤县并省,猛砸铁饭碗:越南为何这么急?
虎嗅APP· 2025-07-16 00:05
Core Viewpoint - Vietnam has initiated a significant administrative reform, reducing its provinces from 63 to 34 and eliminating nearly 628 county-level administrative units, which is seen as a major restructuring effort to streamline governance and reduce fiscal burdens [3][4][10]. Group 1: Administrative Reform Impact - The reform, termed "restructuring the landscape," aims to cut down nearly 100,000 government positions in the short term and potentially 250,000 in the long term, affecting 4% to 10% of the total civil service workforce [4][11]. - The Vietnamese government anticipates saving over 190 trillion VND (approximately 50 billion RMB) from 2026 to 2030 due to these cuts [11]. - The administrative structure will shift from a three-tier system (province-county-village) to a two-tier system (province-village), significantly reducing bureaucratic layers [6][10]. Group 2: Comparison with China's Administrative System - Vietnam's administrative system shares similarities with China's, particularly at the provincial level, but differs in the absence of city-level governance [15][16]. - Post-reform, Vietnam will have 34 provinces, mirroring China's 34 provincial-level administrative regions, which raises questions about the intent behind this structure [17]. - Major cities like Hanoi and Ho Chi Minh City are comparable to China's major cities, with Ho Chi Minh City projected to have a GDP of approximately 69.7 billion USD (around 500 billion RMB) in 2024, accounting for about 15% of Vietnam's total GDP [18]. Group 3: Reasons for Urgency in Reform - Vietnam's GDP growth rate reached 7.52% in the first half of the year, the highest in 15 years, highlighting the need for swift reforms amid global economic uncertainties [23]. - The country aims to become a middle-income nation by 2030 and a high-income nation by 2045, reflecting an ambitious economic vision [24][25]. - The urgency is driven by the diminishing global and demographic dividends, as well as the challenges posed by the fourth industrial revolution, which threatens traditional low-cost labor advantages [26][29].
通威被迫内卷
虎嗅APP· 2025-07-16 00:05
Core Viewpoint - The photovoltaic (PV) industry is facing significant challenges due to overcapacity and intense competition, leading to a need for technological upgrades and the elimination of outdated production capacity [3][4]. Group 1: Industry Overview - The International Energy Agency (IEA) estimates that global new PV installations will reach 602 GW in 2024, while China's PV industry nominal capacity exceeds 1000 GW [3]. - The nominal capacity reported by companies often includes inflated figures, structural overcapacity due to technological iterations, and ineffective capacity that lacks cost competitiveness [3]. - The industry is experiencing a downturn, but companies like Tongwei Co., Ltd. have shown notable performance despite the challenges [4]. Group 2: Tongwei's Business Development - Tongwei entered the silicon material industry through the acquisition of Yongxiang Co. in 2015 and expanded into the PV battery business in 2016 [6]. - In 2022, Tongwei's silicon material revenue reached 61.86 billion, accounting for 56.3% of its PV business revenue, while its battery and component revenues were 41.42 billion, making up 69.3% of its total revenue [8][12]. - The company has faced backlash for its low-price bidding strategies, which have disrupted market order and led to a significant drop in component profit margins [8][10]. Group 3: Market Dynamics and Financial Performance - Tongwei's high-purity silicon sales peaked in 2022 at 24.1 million yuan per ton, with a remarkable gross profit margin of 75.1%, but fell to 4.3 million yuan per ton in 2024, resulting in a gross profit margin of only 2% [14][19]. - Despite increasing sales volumes, revenue has sharply declined due to falling prices, with 2024 projected sales of 46.76 million tons generating only 19.9 billion yuan [15][17]. - The company's market share in high-purity silicon is approximately 30%, maintaining its position as a global leader, particularly in N-type products [19][20]. Group 4: Cost Structure and Competitive Position - The cost structure of Tongwei's PV products has evolved, with raw material costs accounting for 78% of total costs in 2024, down from 90% during peak market conditions [26][27]. - Labor costs have improved significantly, with unit product labor costs dropping to 44% of 2019 levels by 2024 [27][28]. - The company's integrated business model has allowed it to maintain profitability in its battery and component segments, even when high-purity silicon prices are low [35][36]. Group 5: Strategic Implications - Tongwei's expansion into the component business has proven beneficial, increasing revenue scale and operational resilience, with battery and component revenues reaching 41.4 billion yuan in 2024 [35][36]. - The company's integrated approach contrasts with competitors like TCL Zhonghuan, which has struggled with losses, highlighting the advantages of vertical integration in a competitive market [38].
为什么那些“停航中国”的外航不回来了?
虎嗅APP· 2025-07-15 14:45
Group 1 - The article discusses British Airways' request for China to include British citizens in its 30-day visa-free policy to boost market demand for the China-UK route [3][4][10] - Since the suspension of the Beijing-London route last year, British Airways has been observing the situation, indicating a potential urgency to return to the Beijing market [6][10] - The article highlights that many foreign airlines, including British Airways, have left the Chinese market but have not made definitive statements about permanently exiting [12][20][38] Group 2 - The current state of China's inbound and outbound travel market is not fully recovered, with statistics showing low recovery rates for international arrivals from countries like the US (45.24%) and Germany (56.19%) as of June [31][32] - The geopolitical situation, including the Russia-Ukraine war, has complicated air travel routes, increasing costs and reducing the feasibility for foreign airlines to return to the Chinese market [35][36][38] - Chinese airlines have rapidly filled the void left by foreign carriers, with significant increases in seat capacity on European routes compared to 2019, such as Air China increasing capacity by 24% [41][42] Group 3 - Despite the expansion of international routes by Chinese airlines, profitability remains a challenge, with major airlines reporting significant losses in the first quarter of 2025 [49][50] - The competitive landscape has led to complaints from foreign airlines about unfair competition, as Chinese carriers benefit from lower costs and subsidies [51][52] - The article concludes that while Chinese airlines have captured market share, the sustainability of this growth is uncertain if revenues do not keep pace with expansion efforts [53]
黄仁勋释怀了
虎嗅APP· 2025-07-15 14:45
Core Viewpoint - Nvidia's H20 chip is expected to resume sales in China after the U.S. government approved its export, indicating a shift in U.S. semiconductor policies that had previously restricted sales to China [2][4]. Group 1: Nvidia's Market Strategy - Nvidia's CEO Jensen Huang emphasized the importance of the Chinese market, stating that missing out on the AI market could lead to significant losses [4]. - The recent approval for the H20 chip's sale to China follows a period of strict export controls, highlighting a potential easing of U.S. semiconductor restrictions [2][4]. - Nvidia's first-quarter revenue from the H20 chip was reported at $4.6 billion, with $2.5 billion in orders unfulfilled due to the export ban, resulting in $4.5 billion in costs from inventory and material commitments [7][9]. Group 2: Impact on Domestic Semiconductor Industry - The demand for H20 chips among domestic AI firms is not currently urgent, but long-term demand remains strong, as the CUDA ecosystem's usability is unmatched by domestic alternatives [14]. - The domestic market for data center acceleration cards is projected to see a significant increase in domestic solutions, with the share rising from 14% to 34.6% from 2023 to 2024 [15]. - Despite the easing of U.S. export restrictions, the uncertainty surrounding U.S. policies has led some domestic manufacturers to prefer local solutions over imported ones [17][18]. Group 3: Future Product Developments - Nvidia plans to introduce various "special edition" products for the Chinese market, including the RTX Pro GPU, which is designed for AI inference and edge deep learning applications [19][21]. - The upcoming B30 chip is expected to have reduced specifications compared to the H100 and H20, potentially impacting its competitiveness in the market [22].
“有损国格”的大连女学生,“开除男籍”的南京红房客
虎嗅APP· 2025-07-15 14:45
以下文章来源于那个NG ,作者黄瓜汽水 那个NG . 用关注决定视界|复杂世界的策展人 出品 | 虎嗅青年文化组 作者 | 黄瓜汽水 编辑、题图 | 渣渣郡 本文首发于虎嗅年轻内容公众号"那個NG"(ID:huxiu4youth)。在这里,我们呈现当下年轻人的面貌、故事和态度。 当人们为了南京红老头房间里的半桶油玩梗狂欢的时候,大连某高校的女大学生,因为和外国电竞选手发生性关系,被校方以"有损校誉国 格"为由开除学籍。 两件新闻接力发生,堪称性别纷争的年度魔幻时刻。 红爷、红叔、红老头——自称阿红的异装癖男子焦某的视频,可能是继陈姓艺人修电脑之后,中文互联网最大规模的性爱视频泄露事件。 我们从未如此真切地感受到什么叫做"科技平权":这次终于轮到男人担惊受怕了。 大家从来没想过,男性群体有一天也会品尝到被"荡夫羞辱"的滋味。 金陵男子图鉴、新红字典、红学家、红登区、老红书严选、红房客。 今年的终极悬疑片,就叫《我好像在哪见过你》。 最有名的一位,是其中为数不多对老红叔的性别产生质疑,经过一段复杂的心理斗争之后,最终选择"来都来了"的络腮胡肌肉男。 他的困惑表情被做成了本年度最佳质疑表情包,甚至还有情侣头像大放送 ...