Core Viewpoint - The article highlights the significance of the French Bread Festival in promoting French baking culture in China, particularly through the unique offerings of AHEM Wine Bar, which has successfully integrated high-quality baguettes into its wine experience, attracting a dedicated customer base [1][20]. Group 1: French Bread Festival and Cultural Exchange - The French Bread Festival, known as "La Fête du Pain," is celebrated annually in France to honor the bread guardian Saint Honoré, showcasing various types of bread that reflect craftsmanship and culinary philosophy [1]. - Since 2010, the French Business Investment Agency and Lesaffre China have organized the festival in China, fostering a cultural exchange between French and Chinese culinary traditions [1]. Group 2: AHEM Wine Bar's Unique Offerings - AHEM Wine Bar is recognized as a top venue in Chengdu, distinguished by its exceptional baguette, which has become a signature item that attracts both wine lovers and bread enthusiasts [3][20]. - The bar offers complimentary baguettes, allowing customers to pair them with various cheeses and hams, enhancing the overall dining experience [5][19]. Group 3: Mastery and Innovation in Baguette Making - The owner of AHEM Wine Bar has dedicated ten years to perfecting the baguette recipe, emphasizing a unique flavor profile achieved through a 72-hour fermentation process using natural yeast [15][22]. - The owner’s background in wine trading in Europe led to a deep appreciation for baguettes, which he describes as having a pure wheat aroma that evolves with each bite [12][14]. Group 4: Philosophy of Pairing Bread and Wine - The philosophy at AHEM Wine Bar revolves around the concept of "coexistence," where the baguette serves as an essential accompaniment to wine, enhancing the tasting experience through its subtle flavors [17][19]. - The owner believes that the baguette's simplicity allows it to complement various ingredients, making it a versatile choice for pairing with wines and cheeses [15][19]. Group 5: Market Position and Future Plans - AHEM Wine Bar does not rely on marketing; instead, it focuses on delivering high-quality products that naturally attract customers, leading to a strong word-of-mouth reputation [20][36]. - The owner aims to address the market gap for high-quality baguettes by potentially establishing a factory for producing frozen semi-finished baguettes, allowing smaller establishments to offer quality products with minimal equipment [34][32].

Core Viewpoint - The new tea beverage industry has seen a wave of listings, with the successful IPO of "沪上阿姨" marking a significant milestone, indicating a competitive landscape that is far from over [4][22][23]. Company Overview - "沪上阿姨" officially listed on the Hong Kong Stock Exchange on May 8, 2025, becoming the fourth new tea beverage company to go public after "古茗", "蜜雪冰城", and "霸王茶姬" [4][22]. - The initial offering price was HKD 113.12 per share, with the stock price surging by 68% at one point, closing at HKD 158.4, giving it a market capitalization of HKD 166.07 billion [4][5]. Business Model and Expansion - The company has rapidly expanded from 3,000 stores in early 2021 to an expected 9,176 stores by the end of 2024, primarily through a franchise model [7][17]. - As of the end of 2024, 99.7% of its stores are franchises, contributing significantly to its revenue, which was reported at RMB 32.85 billion for the year [17][19]. Revenue Structure - The majority of revenue comes from franchise-related income, which accounted for 96.5% of total revenue in 2024, with sales to franchisees being the largest contributor [17][19]. - The company operates three brand concepts: "沪上阿姨", "沪咖", and "轻享版", with the main brand generating the bulk of the income [12][19]. Market Positioning - "沪上阿姨" has strategically focused on the northern market, with over 50% of its stores located in northern China, capitalizing on the popularity of its hot five-grain tea products during colder months [20][21]. - The brand has established itself as a leader in the mid-priced tea beverage segment in northern China [20]. Future Outlook - The successful IPO provides "沪上阿姨" with additional capital for expansion and operational improvements, including supply chain upgrades and digital transformation [23][25][26]. - The new tea beverage industry is expected to continue evolving, with companies likely to pursue international expansion and enhance their supply chain capabilities [24][26].

哥本哈根不缺好面包，但能吸引哥本哈根人骑车穿过全城的面包店却屈指可数—— 【Skipper Bageri 】可能就算其中之一。 它的地址位于Jagtvej 与 Østerbrogade 交汇处，这里是一个传奇地址，有着超过一个世纪的历史，曾有多家闻名丹麦的面包店陆续开设于此，包括 Østerbrogade 103。 2022年，Carolina 和Emil Mørkeberg（前 BRØD 首席面包师）看中了这块"风水宝地"，在这里开启了新篇章——也就是 Skipper Bakery 了 。 【Skipper Bageri 】是一家丹麦面包店，可直译为"船长面包店"。 从清晨开始，【Skipper Bakery】就开始烘烤各种面包与甜点制作，从原味到巧克力面包、开心果和杏仁口味，应有尽有。品尝茶点、豆蔻面包和特 比克面包应有尽有，他们的招牌酸面包和创意甜点吸引了来自四面八方的面包爱好者。 两位创始人曾是著名面包店Brød的创始团队成员，伴随着Brød声名鹊起积累了丰富的烘焙经验，2022年10月，他们决定开启一项新的面包事业，在 Østerbrogade 103的历史面包店旧址再次开炉，用心经营"烘焙梦想的第 ...

Core Viewpoint - The 27th China International Bakery Exhibition will take place from May 19 to May 22, 2025, at the Shanghai Hongqiao National Exhibition and Convention Center, featuring a total exhibition area of 320,000 square meters and eight major venues, making it the largest professional exhibition for baking and confectionery products globally [1]. Event Overview - The exhibition will include various activities such as competitions, forums, themed showcases, and product launches, catering to diverse needs within the baking industry [1][3]. - The event will feature the opening ceremony and award ceremonies organized by the China Association of Bakery & Confectionery Industry and Beijing Bakery Exhibition Service Co., Ltd. [3]. Competitions - The event will host several prestigious competitions, including the "Golden Statue Cup" IBA World Baker Championship China Selection, the World Dessert Championship China Selection, and the Youth Pastry Championship, providing a platform for professionals to showcase their skills [30][32][34][37]. Forums and Conferences - Multiple forums will be held, such as the 13th Bakery China Forum and the 5th China Healthy Baking Forum, focusing on industry development, retail innovation, and health trends in baking [5][16][17]. - The forums will gather industry leaders and experts to discuss new opportunities and challenges in the baking sector [17]. Themed Showcases - The exhibition will feature themed showcases, including the Bakery China Innovation Display and the Belt and Road Bakery Themed Zone, highlighting innovative products and cultural exchanges within the baking industry [6][21][25]. - The event will also present the 2nd China Bakery Industry Trend Big Data, showcasing the latest trends and technological advancements in the baking sector [28]. New Product Launches - The third China Bakery New Product Launch Week will take place during the exhibition, featuring over 50 new products from more than 18 well-known companies, showcasing the latest trends and innovations in the industry [10][12]. - The Innovation Product Award Ceremony will recognize nearly 200 companies that submitted around 400 product entries, driving innovation within the industry [14][15].

Group 1 - The first Youth Patissier Championship will take place from May 19 to May 22, 2025, at the Shanghai Hongqiao International Expo Center, aiming to provide a creative platform for young pastry chefs in China [3][4] - The competition is organized by Bakery China, Qingdao Hongtai, and Magic Chef International, with the China Bakery Sugar Products Industry Association providing guidance [3][4] - Participants will compete in teams of two, completing various modules including sugar art, almond paste modeling cakes, and chocolate showpieces [4][28] Group 2 - The competition will feature a total of 10 awards, with the first prize being 100,000 RMB, second prize 30,000 RMB, and third prize 15,000 RMB, along with additional scholarships provided by Magic Chef International [27][28] - The event will last for three days, with results announced on May 21 at 17:00, and will include daily competitions among four teams [28][30] - The competition emphasizes the use of handmade techniques, prohibiting the use of molds and pre-mixed powders, ensuring a focus on skill and creativity [7][13][15]

"行业鲶鱼"还得是你啊海底捞！ 当然最关键的还是产品与价格。在此之前所有人都猜测过海底捞的面包店会以什么形式和大家见 面，但没想到——是全线的平价面包啊。 5.8的黑麦蔓越莓，6.8的海盐卷，均价不到4块的牛角包…这个定价的确让人大跌眼镜。"拾㧚耍"是 要跟盒马、山姆掰手腕？ 尽管"拾㧚耍·SCHWASUA"的开业并没有太多预热与宣传，但是由于其"海底捞"的标签，一开业依 然吸引了一大票粉丝和消费者闻风而动，抢先体验。 门口摆放的"面包车"吸引了络绎不绝的顾客排队试吃 ，门店入口特设了免费试吃区，据现场反 馈"试吃区域都堪称景点" 。延续了海底捞一贯的贴心服务基因，服务人员主动为顾客取包、推荐搭 配，购买时还可使用先前在门店抽奖获得的代金券，种种细节都在强化"安心吃、放心耍"的品牌理 念。 五一假期前夕，海底捞旗下首家烘焙品牌"拾㧚耍·SCHWASUA"在杭州西湖银泰悄无声息的开业 了：全新黑金简约店面、摆满悬空的丰收麦穗，多元化的面包产品线、海底捞旗下首店的神秘感 ——无论哪一个都是排队关键词。 这些体验策略不仅制造了开业噱头，也契合海底捞低单价高频次的破圈打法，将传统火锅场景外的 烘焙业态打造成新的增长点 ...

Core Viewpoint - The 2025 China Bakery New Product Launch Week will take place from May 19 to May 22, showcasing over 50 new products from more than 18 well-known companies, emphasizing the collaboration across the entire industry chain to create popular products [1][3]. Group 1: Event Details - The event will be held at Bakery China, Hall 3, Booth F61, featuring a product manual that includes hundreds of new product case studies across 13 major categories [6]. - Attendees can pre-register to receive the product manual on-site, which is available in limited quantities [6]. Group 2: Featured Products - Notable new products include: - Parmigiano Ham Sandwich by Wangqiushan [7] - Mother's Day Cake Series by Miqi [7] - Guava Light Fat Cheese Cake by HPC Bakery [8] - Tiramisu Layered Toast by Rukou Ganghao [9] - Flowering Berry by Sun Beibei Bread [9] - Limited Edition Mother's Day Cakes from various brands [8][9][10]. Group 3: Industry Trends - The event highlights a trend towards seasonal and themed products, particularly for Mother's Day, with many brands launching special cakes and desserts to cater to this occasion [16][26][40]. - The introduction of clean-label products, such as the Green Bean Vegan Cake with only six ingredients, reflects a growing consumer preference for transparency and health-conscious options [30]. Group 4: Market Expansion - Companies like Sunmerry and Little Mermaid are expanding their product lines with innovative offerings, such as French-style baked goods and unique flavor combinations [135][137]. - The industry is witnessing a shift towards incorporating local flavors and ingredients, as seen in products like the Quinoa Walnut Milk Cake [60]. Group 5: Consumer Engagement - The event serves as a platform for brands to engage directly with consumers, allowing them to experience new products firsthand and gather feedback [1][3]. - The emphasis on visually appealing and Instagram-worthy products indicates a strategy to attract younger consumers through social media [18][22].

东京烘焙职业人为方便大家及时了解行业内的最新动态，包括：供应商产品资讯、服务商动向、教培动态、行业及周边行业活动、相关赛事进 程等，特开设周六行业资讯分享特别板块，定期为大家更新上述相关内容，帮助大家快速了解行业一手信息。 我们探寻烘焙行业更多不同细分领域的元素，只为更好地推动烘焙行业的发展。 | 本期看点 | | --- | 3、企迈与江苏餐协共探AI餐饮新未来 教育培训 行业赛事/活动 烘焙原材料 服务商动态 1、有赞升级AI只能分销功能 2、焙融主办5月新品发布周即将开幕 烘焙设备 1、⾦城制冷【⼦⺟双温展⽰柜】 2、韩焙【定制洋红⾊烘焙设备组合】 3、 瑞士龙都【Croissomat 4.0牛角机 】 4、膳印【S542产线级食品喷花机】 5、三能【圆形圈】 6、 新麦机械【压面机】 7、赛思达【EBE烤炉之组合炉系列】 8、广东创谱【PLC智控离缸式工业和面机】 1、嘉吉【焙芙®⻩油】 2、科⻨【⽊⽥制粉梦⼒元⽓⾯粉】 3、雀巢【酸奶奶油】 4、海象【乳脂黄油（优品）】 5、港华月【月饼专用糯米粉】 6、王后【中式糕点粉】 7、阿诺【南洋果子】 8、欧邦食品【新口味沙拉酱】 9、焙琦【无水酥油/黄奶 ...

基础款贝果的成分很简单——面粉、水、酵母、盐、糖。不用经过多次发酵，因此贝果的风味口感 决定性因素几乎就在于 面粉的选择和制作时候含水量的工艺 。 面粉的选择区别 近些年中国烘焙界能堪比吐司的流行大单品，大概就只有贝果了。 从前大家叫贝果是"那个好像甜甜圈的面包"，现在贝果是一个品类撑起一个门店，甚至一个连锁咖 啡品牌的"擎天柱"，逆袭了家人们！（一年卖出950万个贝果的TIMS：你下次直接报我身份证号就 行了。） 其实贝果本身的工艺配方并不复杂，是所有烘焙师必会的基本功。但是为什么有的店铺贝果软糯Q 弹，上架就爆单，有的烘焙师做出的贝果总是差一点感觉？ 这篇文章就来总结一下想让贝果达到完美质地的方法，对于制作贝果不确定选哪种面粉的人来说非 常有用！ 在《用科学解读面包的为什么？》一书中，作者把小麦粉按蛋白质含量分为： 高筋粉： 11.5%-13.0% 次高筋粉： 10.5%-12.0% 高筋面粉和次高筋面粉在面团的"延展性"方面有显著差异。实际揉面时，这种差异尤为明显。 更准确的来说—— 高筋面粉：具有较强的弹性和延展性。使用这种面粉制作的面团，类似于气球般柔韧，成品面包具 有弹性和嚼劲。 次高筋面粉：弹性 ...

Core Viewpoint - The article highlights the entrepreneurial journey of Hebe, the founder of labaker, a unique bakery in Shenzhen that emphasizes the scientific approach to baking and the integration of local ingredients into European-style bread [5][18][23]. Group 1: Company Overview - labaker is a bakery that specializes in European-style bread and has expanded to Shanghai, focusing on quality and transparency in its products [1][5]. - The brand's name, labaker, combines "Lab" (laboratory) and "baker," reflecting its commitment to scientific baking practices [18][19]. Group 2: Founder’s Background - Hebe transitioned from a finance career in Hong Kong to baking, driven by a personal interest in the science behind bread-making [5][8]. - Her first bakery, amino, was established six years ago, focusing on the nutritional aspects of bread, particularly for young consumers [9][12]. Group 3: Product Philosophy - labaker aims to create "authentic bread" that is healthy, low in sugar and fat, and suitable for daily consumption [11][56]. - The bakery incorporates local Chinese ingredients into its European bread recipes, creating unique products that blend cultural flavors [23][26]. Group 4: Market Positioning - labaker targets high-income consumers in first-tier cities who are health-conscious and value quality ingredients [44][46]. - The brand differentiates itself by avoiding trendy, high-calorie products and instead focuses on everyday bread that encourages repeat purchases [11][56]. Group 5: Business Strategy - The company emphasizes direct communication with customers and maintains a strong relationship through membership activities and collaborations with lifestyle brands [44][48]. - labaker has plans for expansion while ensuring that each store maintains the quality of freshly baked products without relying on central factories [48][59].