Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The main brand of the company continues to show steady growth, with retail performance remaining stable. In Q2 2025, the main brand's revenue saw a low single-digit year-on-year growth, with discounts ranging from 7% to 75%. The inventory turnover ratio is healthy at 4 to 4.5 months [8]. - The performance of the subsidiary brand, Saucony, has experienced a short-term slowdown, but is expected to return to high growth. In Q2 2025, Saucony's revenue grew over 20%, and for H1 2025, it grew over 30%. The slowdown is attributed to the company's strategic decision to lower prices on certain products, impacting short-term revenue. Future plans include accelerating store openings in high-tier cities and orderly adjustments in e-commerce operations, which are expected to drive Saucony back to rapid growth [8]. - Overall, the main brand is benefiting from the running trend, maintaining robust growth, while Saucony is undergoing a temporary adjustment without altering its long-term growth potential. The company is projected to achieve net profits of 1.41 billion, 1.60 billion, and 1.82 billion yuan for the years 2025 to 2027, corresponding to P/E ratios of 10, 8, and 7 times, respectively [8][10]. Summary by Sections - **Retail Performance**: The main brand's revenue in Q2 2025 showed low single-digit growth year-on-year, with a healthy inventory turnover ratio of 4 to 4.5 months [4][8]. - **Saucony's Performance**: Saucony's revenue growth in Q2 2025 exceeded 20%, with H1 2025 growth over 30%. The brand is expected to regain high growth through strategic adjustments [4][8]. - **Financial Projections**: The company is expected to achieve net profits of 1.41 billion, 1.60 billion, and 1.82 billion yuan from 2025 to 2027, with corresponding P/E ratios of 10, 8, and 7 times [10].

Investment Rating - The report maintains a "Buy" rating for the company [2][25] Core Insights - The main brand of the company shows steady growth, while the outdoor brand is experiencing strong momentum. The children's segment is growing faster than the adult segment, with footwear outperforming apparel. The newly introduced brand, Saucony, has seen over 20% growth in Q2 2025 and over 30% growth in the first half of the year [6][5] - The company is focusing on optimizing its multi-brand matrix and has initiated a Direct-to-Consumer (DTC) transformation, which is expected to enhance market responsiveness and efficiency [6][5] - The financial forecast indicates a projected net profit of 1.37 billion RMB for FY2025, with a corresponding PE ratio of 10 [6][16] Financial Data and Profit Forecast - Revenue projections for FY2023 to FY2027 are as follows: - FY2023: 14.346 billion RMB - FY2024: 13.577 billion RMB - FY2025E: 14.636 billion RMB - FY2026E: 15.759 billion RMB - FY2027E: 16.911 billion RMB - Net profit projections for the same period are: - FY2023: 1.034 billion RMB - FY2024: 1.303 billion RMB - FY2025E: 1.368 billion RMB - FY2026E: 1.496 billion RMB - FY2027E: 1.633 billion RMB - The gross margin is expected to improve from 42% in FY2023 to 45% in FY2027 [6][16] Retail Performance - The retail performance for 2023 shows a year-on-year growth of approximately 20% in Q1, high double digits in Q2, and over 30% in Q4, with a consistent discount level of 7-7.5 [15][6] - The inventory turnover ratio is healthy, with a stock-to-sales ratio of about 4 to 4.5 months at the end of Q2 2025 [6][15] Brand Strategy - The company is focusing on its core running products, which have shown double-digit growth, while casual products have experienced some fluctuations. The newly launched products have received positive market feedback [6][5] - The DTC transformation is expected to enhance the company's ability to adapt to market changes and consumer demands, with plans to open larger stores and new store formats [6][5]

Core Viewpoint - The collaboration between iFlytek and Xtep represents a unique partnership aimed at enhancing the AI developer community while promoting sports, particularly through the 2025 iFlytek AI Developer Competition, which offers various incentives for participants [2][10]. Group 1: Competition Overview - The 2025 iFlytek AI Developer Competition focuses on "deepening the application of large models," featuring various categories such as algorithm competitions, application competitions, and university competitions [11][12][13]. - The algorithm competition emphasizes cutting-edge topics in six technical fields, providing participants with real industry data to tackle technical challenges [11]. - The application competition aims to connect technology with industry needs, covering real-world scenarios in sectors like industrial manufacturing, healthcare, and education [12]. Group 2: Participant Benefits - Participants will receive a customized "developer training supply package" to enhance both coding skills and physical endurance [19]. - The competition includes a robust support system with expert advisory teams, high-value rewards, and a platform for showcasing talents to global investors and media [22]. - The event encourages international collaboration, allowing participants from over 17 countries to form teams, thus broadening the competitive landscape [16]. Group 3: Historical Context and Brand Synergy - iFlytek's AI Developer Competition has evolved over seven years, attracting over 145,000 participating teams, making it a significant platform for innovation [4]. - Xtep has been a pioneer in the marathon sector since 2007, focusing on product innovation and performance enhancement, which aligns with the developer community's pursuit of excellence [7][8]. - The partnership symbolizes a convergence of two fields—technology and sports—both driven by a commitment to pushing boundaries and achieving peak performance [8].

Core Viewpoint - The company shows steady growth in its main brand and significant growth in the Saucony brand, with a positive long-term outlook driven by strategic initiatives and product expansion [1][2] Group 1: Main Brand Performance - In Q2 2025, the main brand's total revenue showed low single-digit year-on-year growth, maintaining a stable performance overall [1] - The e-commerce segment is expected to lead in growth, while the children's segment is anticipated to outperform the adult segment [1] - The running category continues to be a strong growth driver, with expectations of double-digit year-on-year growth in the first half of the year [1] Group 2: Saucony Brand Performance - Saucony's revenue grew over 20% year-on-year in Q2 2025, although the growth rate slowed compared to Q1 2025 [2] - The company is optimizing its channels and upgrading products, focusing on elite runners and professional product areas, which is expected to drive 30%-40% revenue growth for the year [2] - The expansion of new stores in lower-tier cities is expected to enhance store efficiency and contribute to revenue growth [2] Group 3: Financial Forecast and Valuation - The company maintains its net profit forecasts for 2025-2027 at 1.37 billion, 1.53 billion, and 1.71 billion yuan respectively [2] - The target price is set at 6.58 HKD, with a revised PE ratio of 12.2x for 2025, reflecting ongoing uncertainties in consumer recovery [2]

Group 1 - The company announced Q2 2025 operational data, indicating a low single-digit year-on-year growth in main brand retail revenue, with discounts ranging from 70% to 75% [1] - In H1 2025, the main brand retail revenue achieved mid-single-digit year-on-year growth, while Saucony's retail sales exceeded 30% growth [1] - The Q2 2025 retail revenue growth for Saucony was over 20%, but the growth rate slowed by approximately 40% compared to Q1 2025, attributed to adjustments in the e-commerce strategy [1] Group 2 - The company is focusing on a direct-to-consumer (DTC) strategy, which may have short-term negative impacts on sales but is expected to enhance consumer interaction and brand loyalty in the long run [2] - Saucony plans to expand its product matrix and open around 30 new stores in high-end markets after acquiring full rights to Saucony and Merrell, which is expected to improve gross margins [2] - The sale of the KP brand is aimed at reducing financial drag and focusing on three main brands, with revenue forecasts for 2025, 2026, and 2027 set at 14.286 billion, 15.558 billion, and 17.251 billion yuan respectively [2]

Investment Rating - The investment rating for the company is "Buy" [4] Core Insights - The main brand of the company shows steady growth, with a low single-digit increase in revenue for Q2 2025, while Saucony's revenue grew by over 20% year-on-year, with a strategic adjustment in e-commerce channels leading to a reduction in low-priced products and tighter discounts [1][2] - The company expects Saucony's revenue to grow by 30-40% for the full year, maintaining its guidance despite a slowdown in Q2 due to strategic adjustments [2] - The Direct-to-Consumer (DTC) strategy will officially start in Q4 2025, aiming to optimize retail structure and improve operational efficiency [2] Financial Summary - The projected revenue for 2025 is approximately 14.39 billion, with a year-on-year growth of 6% [4] - The expected net profit for 2025 is around 1.37 billion, reflecting a year-on-year increase of 10.92% [4] - The earnings per share (EPS) is projected to be 0.50 yuan for 2025, with a price-to-earnings (P/E) ratio of 9.86 [4]

Core Viewpoint - CICC maintains the EPS forecast for Xtep International at 0.50/0.55 HKD for 2025/26, with a target price of 6.90 HKD, indicating a 29% upside potential from the current stock price [1] Group 1: Xtep Brand Performance - In Q2 2025, Xtep's main brand retail revenue grew by a low single-digit percentage year-on-year, driven by professional categories [2] - The running and outdoor categories led overall growth, with running sales in the first half of 2025 increasing by double digits [2] - Retail discounts for the main brand remained stable at 70-75%, with channel inventory turnover at 4-4.5 months by the end of June [2] Group 2: Saucony and Merrell Growth - Saucony brand saw retail revenue growth of over 20% year-on-year in Q2 2025, focusing on high-end urban consumers and running categories [3] - The brand plans to accelerate offline channel expansion in the second half of 2025, targeting a 30-40% year-on-year revenue growth for the full year [3] - Merrell brand experienced over 50% retail revenue growth in Q2 2025, with a focus on online channel development [3] Group 3: Channel Transformation - The company plans to gradually reclaim 100-200 Xtep main brand stores for DTC transformation in Q4 2025, with a capital expenditure of approximately 400 million HKD [4] - The number of stores involved in the DTC transformation is relatively low, and the management expects limited impact on overall revenue for 2025-2026 [4] - Future plans include accelerating the layout of Xtep main brand in shopping centers and outlet channels, which currently account for about 30% [4]

Group 1: Company Overview - Yili Group (600887.SH) is positioned as a leading dairy enterprise in China, focusing on high-quality transformation and platformization in the industry [7][9] - The company has shifted its development strategy from prioritizing market share to focusing on profit, enhancing its research and promotion of high-value products like adult milk powder [7][9] - Yili maintains a commitment to a dividend payout ratio of over 70%, making it a typical dividend yield asset in the food and beverage sector [7][9] Group 2: Industry Trends - The dairy product demand is experiencing a steady recovery, with a notable increase in health awareness among consumers since 2020, leading to a pulse-like growth in demand [8] - The industry is expected to face a supply-demand turning point by Q4 2025, as overcapacity issues are anticipated to be addressed through a reduction in dairy cattle numbers [8][9] - The dairy industry in China is entering a mature phase, with a projected compound annual growth rate (CAGR) of 1.61% from 2024 to 2028, reaching a market size of 611.7 billion yuan by 2028 [8] Group 3: Financial Projections - Revenue forecasts for Yili Group are estimated at 119.34 billion yuan for 2025, with a year-on-year growth of 3.1%, and net profit projections of 11.31 billion yuan, reflecting a significant increase of 33.8% [10] - The expected earnings per share (EPS) for 2025 is 1.78 yuan, with a reasonable price range of 33.8 to 35.6 yuan, indicating a potential upside of 23% to 30% from the current stock price [10]

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 6.58 [1][2][9] Core Views - The company's main brand experienced low single-digit growth in Q2 2025, while the Saucony brand showed strong growth potential [6][8] - The company is focusing on accelerating its direct-to-consumer (DTC) strategy for its main brand and expanding the Saucony product matrix, which is expected to create a second growth curve [6][9] Financial Performance Summary - Revenue projections for the company are as follows: - 2024: RMB 13,577 million - 2025E: RMB 14,486 million (growth of 6.69%) - 2026E: RMB 15,789 million (growth of 9.00%) - 2027E: RMB 17,385 million (growth of 10.10%) [5] - Net profit attributable to the parent company is projected to be: - 2024: RMB 1,238 million - 2025E: RMB 1,372 million (growth of 10.82%) - 2026E: RMB 1,530 million (growth of 11.52%) - 2027E: RMB 1,711 million (growth of 11.81%) [5] - The company’s EPS is expected to increase from RMB 0.45 in 2025 to RMB 0.61 in 2027 [5] Operational Insights - In Q2 2025, the main brand's overall channel revenue showed low single-digit year-on-year growth, while the Saucony brand's revenue grew over 20% year-on-year [6][8] - The main brand's running category continues to be a significant growth driver, with expectations of double-digit growth in the first half of the year [7] - The company anticipates a healthy inventory turnover ratio of 4-4.5 months, maintaining a stable operational rhythm [7] Market Positioning - The Saucony brand is expected to achieve 30%-40% revenue growth for the year, driven by channel optimization and product upgrades [8] - The company is focusing on high-end brand positioning and expanding its product offerings to include lifestyle and leisure products [8]

Investment Rating - The industry investment rating is maintained as "Positive" [5] Core Viewpoints - The sports apparel sector is expected to continue outperforming the overall apparel market in the second half of the year, with a persistent K-shaped differentiation trend [3][8] - High-end sports outdoor brands are experiencing significant growth, while value-oriented brands are showing resilience [8] - The K-shaped differentiation reflects the segmentation of domestic consumption, creating investment opportunities at both ends of the market [8] Summary by Sections Investment Recommendations and Targets - Focus on Anta Sports (02020, Buy) due to its internationalization and multi-brand operational capabilities, along with several distinctive high-end brands [3] - Other companies to watch include 361 Degrees (01361, Not Rated), Xtep International (01368, Buy), and Tabo (06110, Hold) [3] Market Performance - In June, the retail sales growth for clothing, shoes, and textiles was 1.9%, with a year-to-date growth of 3.1% [8] - Major Hong Kong sports brands reported second-quarter revenue growth rates between low single digits to 10%, with overall growth for the first half mostly in the mid-single to 10% range, outperforming the overall apparel market [8] Consumer Trends - High-end outdoor brands like DESCENTE and KOLON SPORT under Anta saw growth rates of 50%-55% and 60%-65% respectively in Q2 and the first half of the year [8] - Xtep's Saucony brand also reported over 20% growth in Q2 and over 30% in the first half [8] - The demand for high-quality, professional, and health-oriented brands is increasing, leading to a shift in consumer preferences [8]