#理想汽车法务部发声# 【#理想称被332个账号恶意诋毁# 】理想汽车法务部发文：经查证，某网络科技 有限公司旗下13个MCN机构的332个账号，通过搬运洗稿、批量炮制虚假信息等方式，恶意诋毁理想汽 车产品质量及经营状况。某科技中心、某设备有限公司控制的多个MCN机构及旗下账号，针对尚未上 市的理想i6车型捏造投诉占线、月销量腰斩、价格低廉等不实信息，抹黑理想i6车型市场表现，破坏市 场环境。此外，自媒体账号"曹椿的电车"、"大林子爱加电"等长期发布贬损理想汽车的侵权内容，通过 捏造事实、歪曲解读等方式误导公众，严重侵害理想汽车品牌及产品声誉。我司现已固定相关证据，将 采取不限于刑事报案、行政投诉、民事诉讼等手段追究其法律责任。（每日经济新闻，泽塔） ...

Core Viewpoint - The founder and CEO of Li Auto, Li Xiang, has publicly refuted claims circulating online regarding the "bloodied version" of the OTA 8.0 update for the Li VLA driver model, urging the public not to believe or spread misinformation [1] Group 1 - Li Auto's CEO addressed misinformation regarding the OTA 8.0 version of the Li VLA driver model [1] - The company emphasizes the importance of verifying information before sharing it [1]

Core Viewpoint - The intelligent driving industry is at a critical juncture with the emergence of VLA (Vision-Language-Action) technology, leading to a division among key players regarding its potential and implementation [1][2][3]. Group 1: VLA Technology and Its Implications - VLA is seen as a potential solution to the limitations of end-to-end systems in intelligent driving, which can only address about 90% of the challenges [6][10]. - The introduction of language as a bridge in the VLA model aims to enhance the system's understanding and decision-making capabilities, allowing for more complex and nuanced driving actions [12][14][18]. - VLA is believed to improve three key areas: understanding dynamic traffic signals, enabling natural voice interactions, and enhancing risk prediction capabilities [19][20][21]. Group 2: Challenges and Criticisms of VLA - Despite the potential advantages, VLA faces significant challenges, including the need for substantial financial investment and the technical difficulties of aligning multimodal data [31][32]. - Critics argue that VLA may not be necessary for achieving higher levels of autonomous driving, with some suggesting it is more of a supplementary enhancement rather than a fundamental solution [35][36]. - The current limitations of existing intelligent driving chips hinder the effective deployment of VLA models, raising concerns about their practical application in real-world scenarios [31][32]. Group 3: Industry Perspectives and Strategies - Companies like Li Auto, Yuanrong, and Xiaopeng are betting on VLA, emphasizing high investment and computational intensity to pursue its development [41][42]. - In contrast, players like Huawei and Horizon are focusing on structural solutions and world models, arguing that these approaches may offer more reliable paths to achieving advanced autonomous driving [43][46]. - The ongoing debate over VLA reflects broader strategic choices within the industry, with companies prioritizing different technological pathways based on their resources and market positioning [47].

Core Viewpoint - The company has identified malicious online activities aimed at defaming its brand and products, which disrupt market order and harm consumer rights [2]. Group 1: Malicious Activities - Certain online technology companies have been found to operate 332 accounts across 13 MCN institutions, spreading false information to damage the company's product quality and operational status [2]. - Multiple MCN institutions controlled by a technology center and an equipment company have fabricated complaints about the yet-to-be-released Li Auto i6 model, claiming issues such as call line congestion and significant drops in monthly sales [2]. - Self-media accounts like "Cao Chun's Electric Car" and "Da Linzi Loves Charging" have been publishing defamatory content against the company, distorting facts and misleading the public [2]. Group 2: Legal Actions - The company has gathered evidence and plans to pursue legal actions, including criminal reports, administrative complaints, and civil lawsuits against the perpetrators [2]. - The company emphasizes its openness to genuine and objective criticism while firmly opposing malicious defamation and online violence [2]. Group 3: Industry Cooperation - The company will continue to cooperate with six departments, including the Ministry of Industry and Information Technology, to address online chaos in the automotive industry and promote a healthy public opinion environment for the new energy vehicle market [2].

Core Viewpoint - The company has identified malicious online campaigns aimed at defaming its brand and products, which disrupt market order and harm consumer rights [1]. Group 1: Malicious Activities - A network technology company operates 13 MCN institutions with 332 accounts that spread false information to damage the company's product quality and operational status [1]. - Specific false claims about the upcoming Li Auto i6 model include fabricated complaints about customer service, exaggerated sales declines, and misleading pricing information [1]. - Certain self-media accounts have been identified as consistently publishing defamatory content against the company, distorting facts and misleading the public [1]. Group 2: Legal Actions - The company has gathered evidence and plans to pursue legal actions, including criminal reports, administrative complaints, and civil lawsuits against the perpetrators [1]. - The company emphasizes its commitment to welcome genuine and objective criticism while resisting malicious attacks and online violence [1]. Group 3: Industry Cooperation - The company will continue to cooperate with the Ministry of Industry and Information Technology and other departments to address online chaos in the automotive industry, aiming to create a healthier public opinion environment for the new energy vehicle market [1].

Core Viewpoint - Li Auto's legal department has announced that certain online black public relations and water army tactics are maliciously defaming the brand image and product quality of Li Auto [1] Group 1: Brand Image and Product Quality - A network technology company and its 13 MCN institutions have been identified as responsible for 332 accounts that spread false information to damage Li Auto's product quality and operational status [1] - Multiple MCN institutions controlled by a technology center and an equipment company have fabricated complaints about the yet-to-be-released Li i6 model, claiming issues such as call line congestion, a halved monthly sales volume, and low pricing, which misrepresents the market performance of the Li i6 model [1] Group 2: Legal Actions - Self-media accounts such as "Cao Chun's Electric Car" and "Da Linzi Loves Charging" have been publishing defamatory content against Li Auto, misleading the public through fabricated facts and distorted interpretations, severely harming the brand and product reputation [1] - Li Auto has gathered relevant evidence and plans to pursue legal actions including criminal reports, administrative complaints, and civil lawsuits against the responsible parties [1]

【#理想汽车响应整治汽车行业网络乱象#】9月11日，理想汽车积极响应工信部等六部门发布的《关于 开展汽车行业网络乱象专项整治行动的通知》。 对"曹椿的电车"、"大林子爱加电"等自媒体账号长期发布贬损理想汽车的侵权内容，通过捏造事实、歪 曲解读等方式误导公众的行为，理想汽车已固定相关证据，将采取不限于刑事报案、行政投诉、民事诉 讼等手段追究其法律责任。 理想汽车表示，针对MCN机构及旗下账号通过搬运洗稿、批量炮制虚假信息等方式，恶意诋毁理想汽 车产品质量及经营状况，针对尚未上市的理想 i6 车型捏造投诉占线、月销量腰斩、价格低廉等不实信 息，抹黑理想 i6 车型市场表现，破坏市场环境等行为已进行查证。 ...

格隆汇9月11日｜理想汽车积极响应工信部等六部门发布的《关于开展汽车行业网络乱象专项整治行动 的通知》。理想汽车表示，针对MCN机构及旗下账号通过搬运洗稿、批量炮制虚假信息等方式，恶意 诋毁理想汽车产品质量及经营状况，针对尚未上市的理想i6车型捏造投诉占线、月销量腰斩、价格低廉 等不实信息，抹黑理想i6车型市场表现，破坏市场环境等行为已进行查证。 ...

Core Viewpoint - Recently, the company discovered that certain online black public relations and fake accounts have maliciously defamed its brand image and product quality, severely disrupting market order and harming consumer rights and industry health [1] Group 1: Malicious Activities - A total of 332 accounts from 13 MCN institutions under a certain technology company have been identified as spreading false information to maliciously defame the company's product quality and operational status [1] - Multiple MCN institutions and accounts controlled by a certain technology center and equipment company fabricated complaints about the yet-to-be-released Li Auto i6 model, claiming issues such as call line complaints and significant drops in monthly sales [1] Group 2: Impact on Brand Reputation - Self-media accounts such as "Cao Chun's Electric Car" and "Da Linzi Loves Charging" have been publishing defamatory content against the company, misleading the public through fabricated facts and distorted interpretations, which severely infringes on the company's brand and product reputation [1] Group 3: Legal Actions - The company has collected relevant evidence and will pursue legal responsibilities through various means, including criminal reports, administrative complaints, and civil lawsuits [1]

Group 1 - The Ministry of Industry and Information Technology and five other departments have launched a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation [1] - This initiative aims to enhance the quality and effectiveness of handling online issues related to automotive companies, promote standardized marketing practices, and create a favorable public opinion environment to support high-quality development in the automotive sector [1] - The action is expected to improve industry transparency and consumer trust, potentially boosting automotive consumption willingness and fostering a healthier market environment for sustainable development [1] Group 2 - In August, the comprehensive inventory coefficient of automotive dealers in China was reported at 1.31, reflecting a month-on-month decrease of 3.0% but a year-on-year increase of 12.9%, indicating inventory levels below the warning line but above the reasonable range [2] - The positive performance of the car market in August suggests that September's retail sales of passenger cars may see steady month-on-month growth, which could alleviate current inventory pressures and enhance consumer confidence [2] - The signs of industry recovery may provide support for the stock market and contribute to a more optimistic market atmosphere [2] Group 3 - Hongmeng Zhixing Law announced that over 500 accounts from four MCN institutions under a cultural media company and 36 accounts from 25 MCN institutions under a technology company have been held legally accountable as of September 10 [3] - The company emphasizes its commitment to responding to national initiatives aimed at purifying the online environment and combating black public relations, which could enhance consumer trust in brands [3] - Continued enforcement of these rectification trends may create a more favorable development environment for Hongmeng Zhixing and its industry peers, aiding in the enhancement of brand value [3] Group 4 - Li Xiang, CEO of Li Auto, has officially joined Bilibili and released his first video, indicating his engagement with the younger consumer demographic [4] - This move is expected to attract potential customers and enhance brand loyalty, as Li Auto increases its investment in social media [4] - The company's efforts in social media are likely to improve market recognition and positively impact brand communication and sales [4]