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申万宏源:维持东方甄选“增持”评级 产品组合优化 经营效益大幅提升
Zhi Tong Cai Jing· 2026-01-30 06:02
Core Viewpoint - The report from Shenwan Hongyuan maintains an "overweight" rating for Dongfang Zhenxuan (01797), citing the company's aggressive multi-live room and multi-anchor strategy, continuous development of high-margin self-operated products, and content advantages in the GEO marketing environment, leading to a strong increase in gross margin for 1HFY26 [1] Financial Performance - In 1HFY26 (from June 2025 to November 2025), Dongfang Zhenxuan reported revenue of 2.31 billion yuan, a year-on-year increase of 5.7%; the net profit attributable to shareholders was 239 million yuan, marking a turnaround from loss to profit. Revenue growth was driven by self-operated product sales, while profit improvement was due to enhanced product gross margins [2] Self-Operated Products and Innovation - The company's GMV for 1HFY26 was 4.1 billion yuan, a year-on-year decline of 14.6%. Within this, self-operated products accounted for 2.16 billion yuan, while third-party product GMV was 1.94 billion yuan. Excluding the GMV from the Huixing live room (which was divested in August 2024), GMV from Douyin's live streaming sales turned positive year-on-year by July 2025 and continued to grow until November 2025. The company developed 801 new self-operated products in 1HFY26, a 9.4% increase from 732 at the end of FY25. The gross margin for self-operated products is expected to rise from 21.5% in 1HFY25 to 33.7% in 1HFY26, a year-on-year increase of 12.3 percentage points. The focus of new product development has shifted from quantity to high repurchase rates, which helps increase procurement scale and reduce material or finished product costs, thereby boosting gross margins [3] Multi-Platform Sales Strategy - Dongfang Zhenxuan continues to open new accounts on Douyin and plans to initiate a long-term recruitment plan for new anchors. The company has also established online stores on various platforms including WeChat Mini Programs, WeChat Stores, Tmall, JD, Pinduoduo, and Xiaohongshu. The first offline experience store is set to open in Beijing's Zhongguancun in 2026, marking another step in the company's channel expansion [4] User Base and Paid Conversion - In 1HFY26, Dongfang Zhenxuan's app is expected to have over 300,000 paid fans, an increase from 264,000 at the end of FY25. The company has a substantial follower base of 42.79 million on Douyin (counting only the main account and six matrix accounts), providing a solid foundation for expanding the number of paid users. Future growth in paid users is expected to drive GMV growth [5]
申万宏源:维持东方甄选(01797)“增持”评级 产品组合优化 经营效益大幅提升
智通财经网· 2026-01-30 05:58
Core Viewpoint - Company maintains "Buy" rating for Dongfang Zhenxuan (01797) due to its aggressive multi-live room and multi-anchor strategy, continuous development of high-margin self-operated products, and content advantages in the GEO marketing environment, resulting in a strong gross margin increase in 1HFY26 [1] Financial Performance - In 1HFY26, Dongfang Zhenxuan reported revenue of 2.31 billion yuan, a year-on-year increase of 5.7%; net profit attributable to shareholders was 239 million yuan, turning from loss to profit. Revenue growth was driven by self-operated product sales, while profit improvement was due to enhanced product gross margins [1] Self-Operated Product Development - The company's GMV in 1HFY26 was 4.1 billion yuan, a year-on-year decrease of 14.6%. Self-operated products contributed 2.16 billion yuan to GMV, while third-party product GMV was 1.94 billion yuan. Excluding the GMV from the Huixing live room (which was divested in August 2024), GMV from Douyin's live streaming turned positive year-on-year by July 2025 and continued to grow until November 2025. The number of new self-operated products reached 801, a 9.4% increase from 732 at the end of FY25. The gross margin for self-operated products is expected to rise from 21.5% in 1HFY25 to 33.7% in 1HFY26, a year-on-year increase of 12.3 percentage points [2] Multi-Platform Sales Strategy - Dongfang Zhenxuan continues to open new accounts on Douyin and plans to initiate a long-term recruitment plan for new anchors. The company has also established online stores on various platforms including WeChat Mini Programs, WeChat Stores, Tmall, JD.com, Pinduoduo, and Xiaohongshu. The first offline experience store is set to open in Beijing's Zhongguancun in 2026, marking another step in the company's channel expansion [3] User Base and Paid Conversion - In 1HFY26, the Dongfang Zhenxuan APP is expected to have over 300,000 paid fans, up from 264,000 at the end of FY25. The company has a substantial fan base of 42.79 million on Douyin (counting only the main account and six matrix accounts), providing a solid foundation for expanding paid user numbers. Future growth in paid users is expected to drive GMV growth [4]
申万宏源:看好旺季煤价反弹 长期投资价值值得重点关注
智通财经网· 2026-01-30 02:15
Core Viewpoint - The market generally holds a pessimistic long-term outlook on traditional fossil energy, but the energy structure transformation is a lengthy and complex systemic project. Coal, as a "strategic ballast" for supply security, cannot be replaced in the short term, and rigid demand will continue to solidify the industry's fundamentals. In this context, the coal sector's "cash cow" attributes are becoming increasingly stable, and the reasonable high-level operation of coal prices is expected to further drive industry profitability and dividend capacity beyond expectations, making long-term investment value worthy of attention [1]. Supply Side - The coal industry supply side is undergoing a profound restructuring. The six national departments issued guidelines in December 2025 to control coal consumption in coal-fired power generation and coal-to-natural gas, alongside stricter ongoing supervision in safety and environmental protection. This will lead to a rational and high-quality transformation of supply order. The release of industry capacity is expected to continue in a stable yet tight manner, with the voice of high-quality compliant capacity continuing to rise. The trend of resource nationalism driven by de-globalization is highlighting coal's core value in ensuring national energy security. Since December 2025, Indonesia has lowered its coal production targets for 2026 and reintroduced a 1%-5% coal export tax while tightening foreign exchange management to consolidate resource control [1]. Demand Side - The rigid growth of electricity demand remains unchanged as of December 2025, with resilience in coal power demand. The coal chemical sector is also experiencing new growth momentum, with projects like coal-to-oil and coal-to-olefins accelerating. In December, chemical coal consumption increased by 7% year-on-year, continuing a high growth trend and becoming the core driving force for demand growth. Overall, coal demand is expected to remain stable and achieve slight growth in 2026 [2]. Investment Analysis - The company is optimistic about the continued rebound in thermal coal prices and suggests focusing on growth-oriented stocks such as Tebian Electric Apparatus, Jinko Coal Industry, Huayang Co., New Hope Energy, Huaihe Energy, and Yanzhou Coal Mining. It recommends stable operating high-dividend stocks like China Shenhua, Shaanxi Coal and Chemical Industry, and China Coal Energy, while also suggesting attention to Ordos. Additionally, it recommends flexible coking coal stocks such as Shanxi Coking Coal, Huaibei Mining, and Lu'an Environmental Energy [3].
申万宏源完成发行24亿元公司债券
Zhi Tong Cai Jing· 2026-01-29 13:54
Core Viewpoint - Shenwan Hongyuan (000166)(06806) has successfully completed the issuance of its non-public corporate bonds aimed at professional investors, totaling RMB 2.4 billion [1] Group 1: Bond Issuance Details - The total issuance scale of the bonds is RMB 2.4 billion [1] - The first type of bond has an issuance scale of RMB 1.3 billion, with a maturity of 189 days and a coupon rate of 1.69% [1] - The second type of bond has an issuance scale of RMB 1.1 billion, with a maturity of 372 days and a coupon rate of 1.71% [1] Group 2: Listing Information - The bonds are set to be listed and traded on the Shenzhen Stock Exchange after registration is completed [1]
申万宏源(06806.HK)完成发行24亿元非公开发行公司债券
Ge Long Hui· 2026-01-29 11:06
2026年1月28日,申万宏源证券有限公司2026年面向专业投资者非公开发行公司债券(第一期)(以下简 称"本期债券")完成发行工作。本期债券发行规模人民币24亿元,其中品种一发行规模人民币13亿元, 期限189天,票面利率为1.69%;品种二发行规模人民币11亿元,期限372天,票面利率为1.71%。本期 债券登记完成后拟于深圳证券交易所挂牌转让。 格隆汇1月29日丨申万宏源(06806.HK)公告,根据深圳证券交易所《关于申万宏源证券有限公司非公开 发行公司债券符合深交所挂牌条件的无异议函》(深证函〔2025〕1216号),公司所属子公司申万宏源证 券有限公司获准向专业投资者非公开发行面值不超过人民币400亿元公司债券。(相关情况请详见公司于 2025年12月10日在《中国证券报》《证券时报》《上海证券报》和巨潮资讯网www.cninfo.com.cn上刊 登的公告) ...
申万宏源(06806.HK)“26申证D1”及“26申证D2”拟1月28日起上市
Ge Long Hui· 2026-01-29 11:06
经深圳证券交易所审核,本期债券定于2026年1月28日起在深圳证券交易所上市,面向专业投资者中的 机构投资者交易,品种一债券简称"26申证D1",债券代码为"524634";品种二债券简称"26申证D2", 债券代码为"524635"。 格隆汇1月29日丨申万宏源(06806.HK)公告,公司所属申万宏源证券有限公司2026年面向专业投资者公 开发行短期公司债券(第一期)(以下简称"本期债券")发行工作于2026年1月21日结束。本期债券发行规模 人民币50亿元,其中品种一发行规模人民币20亿元,期限273天,票面利率为1.69%;品种二发行规模 人民币30亿元,期限365天,票面利率为1.71%。 ...
申万宏源(06806)完成发行24亿元公司债券
智通财经网· 2026-01-29 11:06
智通财经APP讯,申万宏源(06806)发布公告,2026年1月28日,申万宏源证券有限公司2026年面向专业 投资者非公开发行公司债券(第一期)(以下简称"本期债券")完成发行工作。本期债券发行规模人民币24 亿元,其中品种一发行规模人民币13亿元,期限189天,票面利率为1.69%;品种二发行规模人民币11亿 元,期限372天,票面利率为1.71%。本期债券登记完成后拟于深圳证券交易所挂牌转让。 ...
申万宏源(06806) - 申万宏源集团股份有限公司关於申万宏源证券有限公司2026年面向专业投资者...

2026-01-29 10:56
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性或完整性亦不發表任何聲 明,並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 ( 於 中 華 人 民 共 和 國 註 冊 成 立 的 股 份 有 限 公 司 ) (股份代號:6806) 海外監管公告 本公告乃由申萬宏源集團股份有限公司(「本公司」)根據香港聯合交易所有限公司證券上市規 則第13.10B條作出。 茲載列本公司於深圳證券交易所網站發佈之《申萬宏源集團股份有限公司關於申萬宏源證券 有限公司2026年面向專業投資者公開發行短期公司債券(第一期)在深圳證券交易所上市的公 告》,僅供參閱。 承董事會命 申萬宏源集團股份有限公司 董事長 劉健 证券代码:000166 证券简称:申万宏源 公告编号:临2026-9 申 万 宏 源 集 团 股 份 有 限 公 司 关于申万宏源证券有限公司 2026 年面向专业投资者公开 发行短期公司债券(第一期)在深圳证券交易所 上市的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整, 没有虚假记载、误导性陈述或重大遗漏。 公司所属申万宏 ...
申万宏源(06806) - 申万宏源集团股份有限公司关於申万宏源证券有限公司2026年面向专业投资者...

2026-01-29 10:55
海外監管公告 本公告乃由申萬宏源集團股份有限公司(「本公司」)根據香港聯合交易所有限公司證券上市規 則第13.10B條作出。 茲載列本公司於深圳證券交易所網站發佈之《申萬宏源集團股份有限公司關於申萬宏源證券有 限公司2026年面向專業投資者非公開發行公司債券(第一期)發行結果的公告》,僅供參閱。 承董事會命 申萬宏源集團股份有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性或完整性亦不發表任何聲 明,並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 ( 於 中 華 人 民 共 和 國 註 冊 成 立 的 股 份 有 限 公 司 ) (股份代號:6806) 於本公告日期,董事會成員包括執行董事劉健先生及黃昊先生;非執行董事朱志龍先生、張英女士、邵亞樓先生、 徐一心先生及嚴金國先生;獨立非執行董事楊小雯女士、武常岐先生、陳漢文先生及趙磊先生。 证券代码:000166 证券简称:申万宏源 公告编号:临2026-8 申 万 宏 源 集 团 股 份 有 限 公 司 关于申万宏源证券有限公司 2026 年面向专业投资者 非公开发行公司 ...
申万宏源(06806) - 申万宏源集团股份有限公司关於「21申宏02」票面利率调整和投资者回售实施...

2026-01-29 10:53
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性或完整性亦不發表任何聲 明,並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 ( 於 中 華 人 民 共 和 國 註 冊 成 立 的 股 份 有 限 公 司 ) (股份代號:6806) 海外監管公告 本公告乃由申萬宏源集團股份有限公司(「本公司」)根據香港聯合交易所有限公司證券上市規 則第13.10B條作出。 承董事會命 茲載列本公司於深圳證券交易所網站發佈之《申萬宏源集團股份有限公司關於「21申宏02」票面 利率調整和投資者回售實施辦法的第二次提示性公告》,僅供參閱。 申万宏源集团股份有限公司 关于"21申宏02"票面利率调整和投资者回售实施办法 的第二次提示性公告 申萬宏源集團股份有限公司 董事長 劉健 北京,2026年1月29日 於本公告日期,董事會成員包括執行董事劉健先生及黃昊先生;非執行董事朱志龍先生、張英女士、邵亞樓先生、 徐一心先生及嚴金國先生;獨立非執行董事楊小雯女士、武常岐先生、陳漢文先生及趙磊先生。 证券代码:000166 证券简称:申万宏源 公告编号:临2026 ...