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家电家居的“网红”新品,为何频频诞生在京东?
第一财经· 2025-12-01 10:27
如何在日趋同质化的家电家居行业中,打造出一款现象级 "网红"爆品?又如何用一款新品让原本销售排名平平的 品牌,在11.11的厮杀中逆袭到行业前3?今年11.11,大量家电家居品牌借势京东闪电新品,打出了一场场漂亮 仗。 "好产品的共创机制、创新的运营能力是我们'打爆'新品的两大关键点。"京东洗衣机资深采销鑫姐向第一财经表 示,今年11.11多款"首发即爆"的家电家居新品均是京东和品牌独家共建产品,京东深度参与用户洞察、产品打 磨、供应链赋能以及营销策划等环节,实现了品牌、用户和平台的"三赢"。 "按原本路径升级",并非一定是"好产品" 限量款 LABUBU、固体杨枝甘露、奶皮子糖葫芦……相较于这些迭代迅猛、自带话题感的快消品,高决策门槛、 长使用周期的家电家居行业,往往难有一件出圈的网红产品。 "统帅三筒洗衣机可以说是近年来大家电里的'大网红'。"在鑫姐看来,打造这一网红单品的初衷,是开发一款好产 品。 怎么才算得上一款 "好产品"?鑫姐认为,能满足用户最核心需求的产品才能称之为"好产品","不是简单地升级原 本技术路径,(这种做法)也可能和用户的实际需求错位。" 奥维云网数据显示,今年 11月3日至11月9 ...
今年厦门空港跨境电商出口货值突破100亿元人民币
Zhong Guo Xin Wen Wang· 2025-12-01 10:13
Core Insights - Xiamen's cross-border e-commerce exports have surpassed 10 billion RMB this year, marking a significant milestone for the region's logistics and e-commerce capabilities [1][3]. Group 1: Industry Overview - Xiamen is a key cross-border e-commerce export hub in Southeast China, benefiting from its coastal and port advantages [3]. - The city hosts nearly 6,000 cross-border e-commerce sellers and has developed several industrial clusters, including Zhaishang, Airport, Dongdu, Haicang, and Software Park Phase III [3]. - Major e-commerce platforms like Amazon Global Store, JD.com, and Alibaba International Station have established official operations in Xiamen, enhancing the local e-commerce ecosystem [3]. Group 2: Logistics and Efficiency - Xiamen Airport has opened 16 dedicated air cargo routes to countries such as the USA, Mexico, France, and Brazil, facilitating international trade [3]. - The customs authority has implemented a "single window + air logistics" model, reducing six types of paper documents and improving operational efficiency by 90% [4]. - The establishment of an international express customs supervision center and an automated sorting system has significantly increased the efficiency of cross-border e-commerce goods [4]. Group 3: Consumer Services and Returns - Xiamen customs has focused on enhancing return services for cross-border e-commerce, implementing measures like cross-border return facilitation and monitoring systems [5]. - The dual-track model of "manual review + intelligent verification" has been adopted to expedite the inspection and release of returned goods, ensuring consumer confidence [5]. - The customs authority aims to create a market-oriented, legal, and international business environment to support companies in expanding their international markets through cross-border e-commerce [5].
创作的门槛,正在被AI悄悄拆掉
虎嗅APP· 2025-12-01 10:12
Core Viewpoint - The article discusses how major technology companies are democratizing AI technologies, making them accessible to everyday users rather than just enterprise-level clients. This shift is exemplified by JD.com's innovative business model and its "super supply chain" system, which integrates various operational aspects to enhance efficiency and responsiveness in retail [2][14]. Group 1: AI Integration in Operations - JD.com has transformed its supply chain into an "intelligent life form" that self-learns and evolves, significantly improving operational efficiency during peak sales events like 11.11 [3][14]. - The company has deployed over 30,000 AI agents based on JoyAgent 3.0 to handle repetitive tasks across retail, logistics, and finance, enhancing service efficiency [3][4]. Group 2: AI Empowerment for Brands - JD.com has leveraged its AI capabilities to assist brands in reaching consumers more effectively, particularly through its digital human technology, JoyStreamer, which has served over 45,000 brands at a fraction of the cost of human hosts [5][8]. - During the 11.11 sales event, JD's digital humans directly contributed to over 2.3 billion yuan in sales, showcasing their effectiveness in driving brand engagement [5][8]. Group 3: Consumer Engagement and Creativity - The introduction of the "Zero Frame Start" digital human app allows ordinary users to create high-quality digital videos easily, democratizing content creation [9][15]. - The app has enabled users to generate creative content, such as a virtual Peking opera performance and humorous videos featuring pets, highlighting the technology's accessibility and potential for personal expression [10][11][13]. Group 4: Broader Impact and Vision - JD.com's approach reflects a commitment to making advanced technology accessible, allowing both large brands and individual users to tell their stories and express creativity [14][15]. - The company's initiatives align with national policies promoting AI technology, demonstrating a practical example of how AI can support both large-scale commercial operations and individual creativity [14].
以超级供应链破解中小企业发展痛点,京东PLUS企业会员让采购更省更高效|WISE2025商业之王
36氪· 2025-12-01 09:29
企业版京东商城破解B2B中小企业服务"价格、质量、效率"不可能三角,PLUS企业会员让客户采购频次实现3.5倍增长。 2025年的商业世界正站在新旧转换的十字路口。在商业叙事重构、科技浪潮席卷的当下,WISE2025商业之王大会以"风景这边独 好"为基调,试图在不确定中锚定中国商业的确定性的未来。我们在此记录这场思想盛宴的开篇,捕捉那些在变局中依然坚定前行 的声音。 11月27-28日,被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会,在北京798艺术区传导空间落地。 我们将在接下来的内容中,逐帧拆解这些"爽剧"背后的真实逻辑,一起看尽2025年商业的"风景独好"。 大会现场,京东政企业务中小企业客户部副总经理张瑞发表《数字时代,那些过去敢想却未实现的事情》的主题演讲,分享了京 东如何以"有责任的供应链"为基础,通过AI技术与创新服务模式,破解中小企业服务的"不可能三角"难题,助力百万级中小企业 实现数字化采购转型。 张瑞指出,中小企业作为中国经济的重要活力源,其健康发展对国民经济意义重大,但行业分散、需求多样、价格敏感等特性, 构成了B2B领域"海量客户、深度链接、低成本服务"的长期困境。 ...
港股收评:12月开门红!恒指涨0.67%,有色金属、苹果概念股大爆发
Ge Long Hui· 2025-12-01 08:50
Market Overview - The Hong Kong stock market opened positively on December 1, with the Hang Seng Index rising by 0.67% to surpass the 26,000-point mark, while the Hang Seng China Enterprises Index and the Hang Seng Tech Index increased by 0.47% and 0.82%, respectively, indicating overall stable market sentiment [1][25]. Technology Sector - Major technology stocks experienced upward trends, with NetEase rising nearly 4%, Alibaba increasing over 2%, and Baidu and Tencent both gaining over 1.3% [1][3]. Commodities and Metals - Under the backdrop of rising expectations for a Federal Reserve rate cut in December, copper and silver prices reached new highs, while gold prices continued to recover. The non-ferrous metals sector saw significant gains, with China Silver Group surging by 14% and China Nonferrous Mining rising over 13% [1][5]. - The BDI index hit a nearly two-year high, leading to expanded gains in port shipping stocks [1][9]. Semiconductor and Apple-Related Stocks - Semiconductor stocks, Apple-related stocks, and lithium battery stocks showed active performance, with notable gains in companies like Honor Industrial and Sunny Optical Technology [1][7]. Shipping Sector - Shipping stocks generally rose, with China Merchants Energy and Pacific Shipping both increasing over 4%, and China Merchants Port rising over 3%. Analysts noted that the increase in European shipping rates could signal a positive short-term outlook for the shipping sector [1][9]. Aviation Sector - Airline stocks also saw gains, with China National Aviation rising by 4.9%, and both China Southern Airlines and China Eastern Airlines increasing over 2% [1][10]. Education Sector - Some mainland education stocks performed well, with China Oriental Education rising over 4% and New Oriental increasing by over 3% [1][12]. Entertainment Sector - The entertainment sector saw an uptick, with Maoyan Entertainment rising by 5.79% and Huayi Brothers increasing by 1.56% [1][14]. Oil and Gas Sector - Oil and gas stocks experienced upward movement, with China Oilfield Services and Shanghai Petrochemical both rising over 2% [1][15]. Cryptocurrency Sector - Cryptocurrency-related stocks collectively declined, with Huajian Medical dropping over 15% and Yunfeng Financial falling over 11% [1][16]. New Consumption Sector - New consumption stocks faced downward pressure, with Pop Mart falling over 4% and several other companies in the sector also declining [1][17]. Biopharmaceutical Sector - The biopharmaceutical sector showed weakness, with Rongchang Biopharmaceutical dropping by 4.9% and several other companies in the sector also experiencing declines [1][18]. Insurance Sector - Insurance stocks saw some declines, with China People's Insurance Group falling by 5.25% and China Pacific Insurance dropping by 2.72% [1][20]. Gas Sector - Gas stocks weakened, with China Gas dropping by 5% and other companies in the sector also declining [1][21]. Gaming Sector - Gaming stocks fell, with Macau Legend and Huicai Holdings both dropping over 4% [1][22]. Capital Flows - Southbound funds recorded a net inflow of HKD 2.148 billion, with the Hong Kong Stock Connect (Shanghai) seeing a net outflow of HKD 765 million and the Hong Kong Stock Connect (Shenzhen) recording a net inflow of HKD 2.913 billion [1][25].
京东生鲜携手宁德霞浦政府战略合作,源头直发助力大黄鱼“游”进千家万户
Zhong Jin Zai Xian· 2025-12-01 06:51
小雪刚过,位于东海之滨的"中国大黄鱼之都"福建宁德,迎来了一年中最热闹的时节。 "大黄鱼也是京东生鲜第一个年销售额破亿的国产鱼。"京东生鲜海产品负责人介绍,为了让消费者能品 尝到新鲜、正宗的大黄鱼,京东构建了一套覆盖生产、流通、销售全环节的品质保障体系:由专业买手 深入宁德产地亲自选货,减少中间流通环节,从源头把控大黄鱼品质;同时,通过京东平台大数据与产 业经验,推动大黄鱼产地建立标准化生产与分级体系,实现产地共建。 在此过程中,为保障大黄鱼品质,采取了严格的品控标准:售前,制定大黄鱼感官验收标准,对规格大 小、重量等进行统一规范,筛选过滤掉一些品相不佳或不新鲜的大黄鱼;售中环节,不定期抽检,发现 问题第一时间退供及处罚;售后,制定赔付标准,提供"坏损包退"、"退货不退款"等服务,给消费者最 好的服务体验。 11月29日,第九届宁德(霞浦)大黄鱼产业创新发展大会在宁德霞浦县举行。会上,京东生鲜与霞浦县商 务局签署战略协议,双方将持续深化合作,共同推动大黄鱼全产业链高质量发展。 作为本次大会国内唯一一家与宁德霞浦政府签约的电商企业,京东生鲜依托超级供应链能力,通过"源 头直发+产地直采"模式,由专业买手驻守产地 ...
八旬老人穿上“机械腿”后健步如飞 京东携助行外骨骼机器人亮相2025世界智能制造大会
Cai Fu Zai Xian· 2025-12-01 04:51
在我国老龄化进程持续加快、养老服务成本不断攀升的背景下,行动能力退化已成为影响老年群体生活 质量与社会参与的关键因素。傲鲨VIATRIX™通过增程动力、轻量化设计和智能感知系统等技术组合, 直接赋能于老年人、残障人士等群体,能够显著提升其行动自主性,扩大活动空间,并从根本上减轻家 庭与社会的长期护理负担。 值得注意的是,这类充满人文关怀的科技产品正受到年轻一代的关注。京东数据显示,80%的外骨骼机 器人等智能科技产品由90后、00后用户购买,许多年轻用户专门将外骨骼机器人送给家中行动不便的长 辈,用科技传递孝心。 除了助行设备,京东还在此次大会上展示了其在智能机器人产业的全面布局。京东携手宇树科技、众 擎、云深处、鹿明、可以科技、蔚蓝、元萝卜等30余家全球顶尖机器人品牌联合亮相,带来80余款机器 人产品的全明星阵容,全面覆盖零售供应链、AI生产力、智能物流、工业数智装备四大板块。此外, 京东上线的机器人自营租赁服务,以及即将上线的机器人二次开发系统也亮相本次大会。 一种可以存取"时间"的互助养老模式,与最前沿的外骨骼机器人,在2025世界智能制造大会的京东展台 上完成了一场温暖的"双向奔赴"。11月27日,在 ...
AI玩具终于起风,京东华为讯飞跑步入局,只因用户需要陪伴?
3 6 Ke· 2025-12-01 04:26
正在读这篇文章的大伙,小时候有没有幻想过拥有一只属于自己的"哆啦A梦"?想要的请举一下手。 嗯,虽然我隔着屏幕看不到,但我估计举手的人数绝对不在少数。 要我说,这种对"机械伙伴"的向往,其实刻在了很多人的DNA里。无论是《超能陆战队》里那个软乎乎的大白,还是《钢铁侠》里不仅能干活还能吐槽的 贾维斯,这种拥有自我意识、能懂你心思的机器人,应该没有人不想领回家吧。 有趣的是,在这个AI技术狂飙的2025年,科幻电影里的场景正在加速变成现实。 11月20日,京东京造宣布上线搭载JoyInside系统的AI毛绒玩具系列,目标群体锁定儿童与家庭市场,围绕想象力游戏、故事陪伴、知识启蒙与情绪感知展 开,构建"成长型陪伴玩具"场景,试图重新定义孩子与玩具、家庭与陪伴之间的关系结构。 然后,在前天的发布会上,除了备受瞩目的Mate 80系列手机,华为居然不声不响地掏出了一个让全场惊掉下巴的小玩意儿。 就是这个看起来憨态可掬、名字也土萌土萌的——智能憨憨。 (图源:华为) 官方宣称,这是首款搭载HarmonyOS 6原生情感引擎的桌面设备,主打共情治愈,售价直接定在了让人跌破眼镜的399元。 奇怪了,向来严肃的大厂们,怎么突然 ...
电商卖车,从政策照进现实
今年以来,新能源新车均价跌破16万元、渗透率超过50%。"这标志着新能源汽车正式步入主流消费市场,也成为新车销售电商化的基础之一。"颜景 辉表示,数据标志着消费者对新能源汽车的需求仍处于上升期,也迫切需要解决线下渠道销售信息不对称的问题,重塑新车销售逻辑。因此,在一定程度 上,是新能源汽车市场成熟度催生了渠道多元化需求,为电商线上售车铺平了道路。 时隔7年,电商卖车终于从政策照进现实。 今年"双11",两家电商平台京东、天猫"你方唱罢我登场",正式开启线上售车业务,让网购汽车不再停留在概念炒作。11月4日,天猫汽车官方旗舰 店卖出首辆整车——奔腾小马,并于11月8日完成该模式下的首次线下交付。11月9日,京东联合广汽集团、宁德时代推出"国民好车"埃安UT super,租电 购买价限时优惠4.99万元,整车购买价限时优惠8.99万元。 "电商再次进军汽车零售,并引入和尝试了新模式,的确是今年'双11'的最大看点,但效果如何仍有待观察。"中国汽车流通协会副秘书长郎学红在接 受《中国汽车报》记者采访时认为,电商不断拓展线上消费新边界是趋势,但电商的线上汽车零售总体上仍处于探索阶段。 汽车销售线上化渐趋成熟 "已走过 ...
11月红利主题基金月度成立规模新高|财富周历 动态前瞻
Sou Hu Cai Jing· 2025-12-01 00:45
A股 - Minmetals Capital's announcement of a related party transaction has drawn industry attention, with its subsidiary Minmetals Trust planning to jointly invest in a joint venture with Minmetals Real Estate, injecting 300 million yuan in cash and an asset package valued at 16.29 billion yuan [2] - The results of the subscription for Moer Thread, known as the "first domestic GPU stock," were announced, with public funds, social security funds, and pension funds acquiring approximately 38.59 million shares, accounting for 98.44% of the offline final issuance [2] - Yunnan Aluminum announced plans to acquire stakes in three aluminum companies from Yunnan Metallurgical Group, while AVIC Helicopter's subsidiary plans to merge with another wholly-owned subsidiary [2] 港股 - The Hong Kong IPO market is experiencing a surge, surpassing the NYSE and NASDAQ, aiming to become the top global fundraising market for new stocks by 2025, with 81 new listings raising a total of 215.98 billion HKD in the first ten months of the year [3] - More than half of the fundraising amount in Hong Kong has come from 14 A-share companies, with notable price discrepancies between A-shares and H-shares, exemplified by CATL's H-share price being over 14% higher than its A-share price [3] 理财 - In November, nine dividend-themed funds were established, raising a total of 6.615 billion yuan, marking a new monthly high for the year, with significant contributions from several funds launched on November 25 [4] - Major state-owned banks and some joint-stock banks have begun to withdraw 5-year large-denomination time deposits, focusing on shorter-term products, with a broad impact across various banks [4] - Sixteen technology-themed funds have been approved, including several ETFs focused on artificial intelligence and semiconductor sectors, with some products receiving approval on the same day they were submitted [4] 个人养老金 - As the year-end personal pension contribution window approaches, banks are intensifying promotional efforts, offering exclusive benefits to attract customers to open accounts and contribute funds, with potential subsidies of around 600 yuan for maximum contributions [5] 债务 - The issuance of new local special bonds in November is expected to reach 492.2 billion yuan, an increase of over 200 billion yuan from the previous month, alongside a significant rise in refinancing bonds [5] 其他 - From January to October, profits of large-scale industrial enterprises in China totaled 595.03 billion yuan, a year-on-year increase of 1.9%, with equipment manufacturing and high-tech manufacturing being the main profit growth drivers [6] - China remains the world's largest market for industrial robots, with significant improvements in performance and quality, and a projected increase in domestic multi-joint robot sales [6] - The National Development and Reform Commission announced a new credit repair management method, effective from April 1, 2026, allowing credit subjects to apply for credit repair under certain conditions [6] - China's foreign direct investment reached 1,033.23 billion yuan in the first ten months, a year-on-year increase of 7%, with investments made in 9553 overseas enterprises across 152 countries and regions [7] - The Chinese medical device market is expected to reach 1.22 trillion yuan by 2025, driven by innovation, with a record number of approved innovative medical devices [7]