Core Viewpoint - The expectation for a rate cut by the Federal Reserve in December has increased, leading to a rise in Hong Kong stock indices, with the Hang Seng Index closing up 1.97% at 25,716.5 points, and a total trading volume of 302.64 billion HKD [1] Group 1: Market Performance - The three major indices in Hong Kong collectively rose, with the Hang Seng Index gaining over 2% at one point during the day [1] - The Hang Seng Technology Index increased by 2.78%, closing at 5,545.56 points [1] - The trading volume for the day reached 302.64 billion HKD [1] Group 2: Blue-Chip Stocks - Alibaba-W (09988) saw a significant increase of 4.67%, closing at 154.5 HKD, contributing 104.44 points to the Hang Seng Index [2] - Kuaishou-W (01024) rose by 7.11%, while NetEase-S (09999) increased by 5.87%, contributing 21.51 points and 26.03 points to the index respectively [2] Group 3: Sector Performance - Technology stocks rebounded, with Kuaishou rising over 7% and NetEase nearly 6% [3] - AI applications are gaining traction, with notable increases in stocks related to AI, such as Chuangmeng Tiandi (01119) up 9.38% and Innovation Qizhi (02121) up 8.83% [3] - Military stocks performed strongly, with China Shipbuilding Defense (00317) rising by 13.07% [4] Group 4: Automotive Sector - The automotive sector saw widespread gains, with GAC Group (02238) increasing by 12.03% and Beijing Automotive (01958) rising by 5.91% [5] - The Guangzhou Auto Show featured 93 new car launches, with nearly 60% being new energy vehicles [6] Group 5: Lithium and Semiconductor Stocks - Lithium stocks continued to decline, with Ganfeng Lithium (01772) down 5.66% [7] - Semiconductor stocks showed weakness, with Hua Hong Semiconductor (01347) falling by 4.91% [7] Group 6: Notable Stock Movements - Innovation Industry (02788) debuted with a significant increase of 32.76%, closing at 14.59 HKD [9] - Silver诺医药-B (02591) surged by 31.15% after being included in the Hang Seng Composite Index [10] - Miniso (09896) faced pressure post-earnings, with a decline of 4.84% despite a revenue increase of 28.2% [11]

Core Viewpoint - The market's concerns regarding Miniso's core business are considered excessive, presenting a potential buying opportunity, especially if the negative factors surrounding the acquisition of Yonghui Supermarket ease [1] Financial Projections - After adjusting forecasts for 2026, the target price for H-shares is reduced from HKD 48.4 to HKD 46.1, while the target price for US shares is lowered from USD 24.8 to USD 23.6, reflecting a 19 times adjusted earnings per share (EPS) for 2025 and 29 times and 18 times for the next two years [1] - Adjusted EPS forecasts for fiscal years 2025 to 2027 are increased by 4%, decreased by 6%, and decreased by 7%, respectively, while reported EPS forecasts are cut by 35%, 22%, and 20% [1] Business Strategy and Growth Potential - Despite mixed performance in Q3, the company is believed to be on the right track to achieve stronger organic growth through its robust IP strategy, aiming to capture more market share globally [1] - The anticipated share buyback plan is expected to support the stock price and mitigate some of the negative impact from the acquisition of Yonghui Supermarket [1]

Investment Rating - The report maintains a "Buy-A" rating for MINISO (09896.HK) [2] Core Insights - In Q3 2025, MINISO's revenue growth exceeded expectations, with a year-on-year increase of 28.2%, reaching 5.797 billion yuan. The adjusted net profit for the same quarter was 767 million yuan, up 11.7% year-on-year [4][5] - For the first three quarters of 2025, MINISO achieved a revenue of 15.190 billion yuan, a year-on-year increase of 23.7%, and an adjusted net profit of 2.045 billion yuan, growing 6.1% year-on-year [5][6] - The company has seen a significant improvement in same-store sales in China, with a high single-digit growth in Q3 2025 and a further acceleration to low double-digit growth in October 2025 [6][10] Financial Performance Summary - In Q3 2025, MINISO's adjusted net profit margin was 13.2%, down 2.0 percentage points year-on-year, while the overall adjusted net profit margin for the first three quarters was 13.5%, down 2.2 percentage points year-on-year [5][9] - The gross margin for the first three quarters of 2025 was 44.4%, a slight increase of 0.3 percentage points year-on-year, while Q3 2025 saw a gross margin of 44.7%, down 0.2 percentage points year-on-year [7][9] - The company reported a healthy operating cash flow of 1.230 billion yuan in Q3 2025, with a ratio of operating cash flow to adjusted net profit of 1.7, indicating strong profitability [9] Business Segment Performance - Domestic operations in China generated 8.024 billion yuan in revenue for the first three quarters of 2025, a 14.1% year-on-year increase, with a net addition of 102 stores in Q3 [6][10] - Internationally, MINISO's overseas revenue reached 5.846 billion yuan, growing 28.7% year-on-year, with same-store sales turning positive in Q3 2025 [6][10] - The TOP TOY segment achieved a remarkable revenue growth of 87.9% year-on-year, reaching 1.317 billion yuan for the first three quarters of 2025 [6] Future Projections - The report forecasts MINISO's revenue for 2025, 2026, and 2027 to be 21.216 billion yuan, 25.799 billion yuan, and 30.633 billion yuan respectively, with net profits projected at 2.400 billion yuan, 3.398 billion yuan, and 4.160 billion yuan [10][12]

名创优品(09896)发布公告，于2025年11月21日斥资23.24万美元回购4.84万股股份。 ...

国金证券：维持名创优品"买入"评级，海外强势扩张。 ...

国金证券发布研报称，维持名创优品(09896)"买入"评级，其第三季度业绩稳健，营收同比增长28%。增 长主要由海外业务(尤其是北美市场)的强劲表现和TOPTOY品牌的快速扩张驱动，基于其清晰的全球化 与IP零售战略以及同店复苏趋势，预计25/26/27年公司调整后归母净利分别为29.6/34.2/42.1亿元，当前 股价对应P/E分别为15/13/11X。 国金证券主要观点如下： 行业竞争加剧，海外开店进度低于预期，门店拓展及子品牌发展不及预期。 国内名创：Q3同店高个位数正增、开店环比高增，积极打磨自有IP。Q1/Q2/Q3/M10国内名创同店中个 位数下降/低个位数上升/高个位数上升/低双位数上升，预计得益于积极开设IP大店、换址或扩建优化同 店;截至Q3门店数量达到4407家(同/环比+157/+102家)，其中一/二/三线门店同比+21/+46/+90家。截至11 月公司签约16位潮玩艺术家，并积极打磨自有IP糯米儿等。 海外名创：增长质量提升，北美同店增长超预期。3QGMV同比+27.5%，同店低个位数上升，截至3Q25 海外总门店数3424家，同/环比+488/+117家，亚洲(不含中国)/北美 ...

Core Viewpoint - Company maintains a "buy" rating for Miniso (09896) based on strong Q3 performance, with revenue growth of 28% year-on-year driven by robust overseas business, particularly in North America, and rapid expansion of the TOPTOY brand [1] Financial Performance - In Q3, the company reported revenue of 5.797 billion yuan (+28% year-on-year) and adjusted net profit of 767 million yuan (+11.7% year-on-year), with an adjusted net profit margin of 13.2% (down 2 percentage points year-on-year) [1] Operational Analysis - Domestic Miniso revenue reached 2.909 billion yuan (+19.3% year-on-year), overseas Miniso revenue was 2.312 billion yuan (+27.7% year-on-year), and TOPTOY revenue was 575 million yuan (+111.4% year-on-year) [2] - Domestic same-store sales showed a positive trend, with high single-digit growth in Q3, benefiting from the opening of IP flagship stores and store relocations or expansions [2] - As of Q3, the total number of stores reached 4,407, with a year-on-year increase of 157 stores [2] - Overseas Miniso showed improved growth quality, with North America exceeding same-store growth expectations [2] - TOPTOY's revenue growth was attributed to rapid store expansion and increased sales of self-developed and exclusive IPs, with a total of 307 stores as of Q3 [3] Cost and Investment - Q3 gross margin was 44.7% (down 0.2 percentage points year-on-year), with total expenses rising to 1.43 billion yuan (+43.5% year-on-year) due to investments in strategic overseas stores [3] - The company is focusing on optimizing channels and upgrading products domestically, while overseas, it aims to deepen its focused store opening strategy in North America [3]

名创优品(09896)再跌超6%，截至发稿，跌6.48%，报36.68港元，成交额1.88亿港元。 中金表示，名创优品三季度毛利率同比微降0.2ppt，主要因产品结构调整。股份支付薪酬开支1.8亿元， 主要与TOPTOY股权激励相关，剔除该项后销售和管理费用率同比+1.4ppt/-0.3ppt，增幅如期收窄，海 外直营业务经营利润率同增低单位数。由于永辉收购事项及发行股票挂钩证券，期内净财务费用1.0亿 元，分占永辉亏损1.5亿元，其他收益0.7亿元，剔除相关影响后，经调整净利润同增12%至7.7亿元。 消息面上，名创优品近日公布第三季度业绩，期内实现营收57.97亿元，同比增长28.2%，超过25%至 28%指引范围的上限。归属母公司的净利润为4.41亿元，相比去年同期的6.42亿元下滑超30%。 ...

港股消费ETF（513230）跟踪中证港股通消费主题指数，一键打包互联网电商龙头+新消费，成分股近 乎囊括港股消费的各个领域，包括泡泡玛特、老铺黄金、名创优品等新消费龙头，又包含腾讯、快手、 阿里巴巴、小米等互联网电商龙头，科技+消费属性突出。 华源证券表示，新兴消费品的蓬勃发展折射出新世代年轻人在当前社会环境下所孕育出的新兴消费观 念，正确的解读此类全新的消费叙事是抓住新消费公司成长的关键因素。因此，在黄金珠宝方面，建议 关注更受年轻消费者欢迎的古法黄金赛道头部品牌，如老铺黄金等；潮玩方面，建议关注具备IP创造及 对IP运营有丰富的成功经验的公司，如泡泡玛特、名创优品；现制茶饮方面，建议关注品牌力较强且业 务覆盖区域较广的头部茶饮品牌，如蜜雪集团、古茗。 11月21日，名创优品发布"IP天才少年计划"，以100-1000万年薪面向全球招募顶尖IP创作人才，以加强 原创IP孵化，构建自有IP矩阵，向全球领先的IP运营平台升级。名创优品方面表示，该岗位设置意图为 吸引年轻人才来进行原创IP开发。11月21日，名创优品公布了2025年第三季度财务报告。财报显示， 旗下潮玩品牌TOP TOY营收达5.7亿元，实现1 ...

Core Viewpoint - The article discusses the financial performance and strategic direction of MINISO, emphasizing the importance of a strong business model for long-term returns and the challenges faced in maintaining competitive pricing and profitability in the retail sector [1][12]. Financial Performance - MINISO reported Q3 2025 revenue of 5.797 billion RMB, a year-on-year increase of 28.2%, achieving a record high for a single quarter. Gross profit rose by 28% to 2.58 billion RMB, with a gross margin of 44.7%. However, net profit attributable to shareholders decreased by 31% to 441 million RMB, while adjusted net profit increased by 12% to 767 million RMB, with an adjusted net profit margin of 13.2% [1]. - For Q1 2025, MINISO's revenue was 4.427 billion RMB, up 18.9%, but operating profit fell by 4.51% to 710 million RMB, and net profit dropped by 28.92% to 417 million RMB. Adjusted net profit was 587 million RMB, down 4.81%, with a net profit margin of 13.3% [3]. - In Q2 2025, total revenue reached 4.97 billion RMB, a 23.1% increase, with a gross margin of 44.3%. Operating profit grew by 11.3% to 836 million RMB, while net profit was 489.5 million RMB, down from 591.4 million RMB in the previous year [3]. Business Segments - MINISO brand revenue was 5.22 billion RMB, reflecting a 23% increase, while TOP TOY brand revenue surged by 111.4% to 570 million RMB. The total number of stores globally reached 8,138, with 7,831 MINISO stores and 307 TOP TOY stores [1]. - The same-store GMV showed single-digit growth across the group, with MINISO in China experiencing high single-digit growth, indicating a stable base in the domestic market [1]. Business Model Analysis - The article critiques MINISO's business model, questioning whether it aligns more with unique product offerings or cost efficiency. The current strategy appears to lean towards the former, aiming for distinctive product strength rather than merely competing on price [5][12]. - The founder's past assertion of a "quality at low price" model is challenged, as the current gross margin exceeds 50%, suggesting that the pricing strategy may not be as competitive as claimed [6][8]. - The company is seen as focusing on brand and IP management rather than traditional retail efficiency, which may limit its ability to compete on price against discount retailers [12][9]. Competitive Landscape - The article highlights the competitive pressures faced by MINISO, particularly from established players in the market. The potential for competitors to offer lower prices poses a significant risk to MINISO's market position [12][15]. - The discussion includes comparisons with other brands, such as Bubble Mart, which operates on a unique product model with higher gross margins, suggesting that MINISO's strategy may not be sustainable in the long term [14][15].