5月21日，"中国线上消费品牌指数"（CBI）、"全球品牌中国线上500强榜单"（CBI500）和"线上品牌购买力指数"（BPI）发 布。"中国线上消费品牌指数"（CBI）是全球首个以真实消费大数据为基础、聚焦高质量发展的线上消费指数，不仅在全国层 面提供各季度的总指数，还为各地级市、各行业提供细分指数。"全球品牌中国线上500强榜单"（CBI500）是全球首个完全基 于消费者实际购买行为的品牌榜单。 课题组成员、北京大学国家发展研究院院长黄益平表示，这套指数和榜单坚持品质和创新导向，鼓励品质竞争，减少内卷式竞 争，旨在引导线上消费高质量发展。 坚持品质和创新导向，首次引入"新锐度"指标 这套指数和榜单由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学院合作开发，淘宝天猫提供技术支 持，今后将每个季度更新发布一次。指数与榜单基于销售、价格、搜索、好评等维度对品牌质量进行综合性评分，"一篮子"消 费品牌的平均分即为消费品牌指数，"一篮子"消费品牌的总分即为品牌购买力指数。 除了知名度、美誉度、忠诚度，北大团队在同类研究中首次引入"新锐度"指标，重点考察每个品牌的销售增长速度、年轻消费 者增速，及其 ...

Industry Growth Potential and Competitive Landscape - The penetration rate of the home hair removal device market in China is approximately 10%, significantly lower than that of the US (30%+), Japan (22%+), and South Korea (18%+) [1][22] - The market is expected to grow at a compound annual growth rate (CAGR) of 16% from 2019 to 2030, potentially exceeding 29.8 billion yuan by 2030 [1][22] - The competitive landscape is characterized by a "one strong, many strong" pattern, with the leading brand Ulike holding a 70% market share on Tmall, followed by Beautigo and Jmoon [1][25] - Regulatory measures are tightening, with the introduction of the "Group Standard for Home Photon Hair Removal Devices," which specifies parameters such as wavelength (500-1200nm) and energy density (≤10J/cm²) [1][25] Consumer Demand Upgrade and Technological Iteration - Consumer demand is evolving in three main trends: 1. **Precision in Treatment Areas**: Significant demand for hair removal in sensitive areas such as private parts (39%), lips (39%), and facial hair (38%) [2][31] 2. **Diversification of Functions**: 76% of consumers expect "pain-free" experiences, while 63% seek "permanent hair removal." Additional functions like "whitening" and "spot reduction" have seen sales growth of 867% and 192%, respectively [3][36] 3. **Professional Decision-Making**: 85% of consumers focus on hair removal effectiveness, 79% prioritize safety, and 78% consider technical parameters [3][38] - Technological advancements are centered around "precision, intelligence, and comfort," evolving from early laser technology to IPL precision and intelligence (4.0), incorporating features like sapphire cooling and energy grading [3][30] Demographic Characteristics and Market Segmentation - The primary demographic for hair removal devices consists of women (85%) and the 18-29 age group, with increasing penetration in lower-tier markets (over 40% in third-tier cities) [4][24] - Consumers can be categorized into four segments based on price sensitivity and usage duration: 1. **Practical Rationalists (44%)**: Prefer mid-range models, focusing on safety and overall hair removal [4] 2. **Professional Efficiency Seekers (27%)**: Notable male demand (19%), favoring high-tech products for precise area treatment [5] 3. **Long-term Users (21%)**: Primarily affluent women in high-tier cities, seeking convenience and clinic-level results [6] 4. **Self-Experience Seekers (7%)**: Young consumers driven by social and personal needs, favoring low-cost popular models [7] Merchant Strategies and Brand Cases - Brands should focus on technological innovation (e.g., pain-free hair removal, intelligent adjustments), optimizing user experience (precision mode for sensitive areas), expanding functionalities (whitening and skin care), and portable designs [8] - Effective marketing strategies include professional evaluations (76%) and real-user testing (60%), combined with seasonal promotions to reach targeted demographics [8] - Ulike maintains its market leadership through patented technologies and comprehensive marketing strategies, while Beautigo differentiates itself with wet hair removal features and high energy density [8][26]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年5月23日 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | 於下列日期開始時的結存(註1) | 2025年5月22日 | 6,185,547,025 | | 68, ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 呈交日期： 2025年5月22日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股 ...

Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年5月22日 於本公告日期，本公司執行董事為李華剛先生及宮偉先生；非執行董事為俞漢度先 生、李錦芬女士及邵新智女士；及獨立非執行董事為錢大群先生、王克勤先生、李 世鵬先生及吳琪先生。 * 僅供識別 北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 H 股核心员工持股计划的 法律意见书 二〇二五年五月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 李華剛 中國青島 2025年5月22日 於本公告日期，本公司執行董事為李華剛先生及宮偉先生；非執行董事為俞漢度先 生、李錦芬女士及邵新智女士；及獨立非執行董事為錢大群先生、王克勤先生、李 世鵬先生及吳琪先生。 * 僅供識別 北京市中伦律师事务所 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 关于海尔智家股份有限公司 2025 年度 A 股核心员工持股计划的 法律意见书 二〇二五年五月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 ...

Investment Rating - The industry rating is "Outperform the Market" (maintained rating) [6] Core Insights - The pool cleaning robot market is experiencing rapid growth, transitioning from the introduction phase to a fast-growing phase, with a projected global penetration rate of 28% by 2026 [2][16] - The demand for pool cleaning robots is expected to reach approximately 10.34 million units by 2026, with a market size of around $3.1 billion, based on an average product price of $300 [2][16] - The competitive landscape is concentrated, with the top 10 brands holding over 80% market share, creating opportunities for Chinese brands to gain market share due to a lack of innovation in the industry [3][19] Summary by Sections Section 1: Market Growth - The number of pools globally is projected to grow from 28.88 million in 2021 to 36.92 million by 2026, representing a compound annual growth rate (CAGR) of 5% [1][13] - The U.S. market is particularly significant, with the number of pools increasing from 10.6 million in 2021 to over 19 million in 2022, with private pools accounting for over 70% [1][13] Section 2: Penetration and Demand - By 2026, the penetration rates for pool cleaning robots in the U.S., Europe, and Oceania are expected to reach 39%, 35%, and 34% respectively [2][16] - The projected demand for pool cleaning robots is approximately 10.34 million units by 2026, with a market size of $3.1 billion [2][16] Section 3: Competitive Landscape - The market is dominated by a few brands, with Maytronics experiencing its first double-digit revenue decline in five years, indicating a shift in the competitive dynamics [4][19] - Chinese brands have made significant inroads, occupying five of the top ten positions on major platforms, with a combined market share of 31%, up from 15.9% in 2022 [3][19] Section 4: Product Challenges - Current products face high levels of homogeneity, with common issues including a lack of sensors and low levels of intelligence, which if addressed, could disrupt the industry [4][22] - The main functionalities of pool cleaning robots are limited by the available sensor technology, which poses challenges for manufacturers [4][22]

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry [6] Core Viewpoints - The first quarter results for home appliances generally exceeded expectations, with domestic sales expected to benefit from policy support. There is a notable performance differentiation in high-end positioning and cost-effectiveness. The air conditioning peak season is anticipated to benefit from higher temperatures and lower inventory levels, making the demand for home appliances in the second quarter promising [4][9] - In April, the export of white goods showed steady growth, indicating potential in emerging markets. The disruptions in exports to the U.S. are also expected to ease [4][9] Summary by Sections Investment Recommendations and Targets - The report suggests focusing on quality white goods leaders that benefit from ongoing domestic policies and proactive overseas expansion, such as Midea Group (000333, not rated), Haier Smart Home (600690, Buy), and Hisense Home Appliances (000921, not rated) [4] - It recommends companies that are reshaping their market share in mature overseas markets and have short-term global supply chain advantages, such as Hisense Visual (600060, Overweight) and Ousheng Electric (301187, Buy) [4] - The report also highlights small appliance companies that are expected to benefit from national subsidy policies in the short term and enjoy demand dividends from emerging appliance categories in the medium to long term, recommending Stone Technology (688169, Buy) and Bear Electric (002959, Overweight) [4] Market Trends - Since May, many regions have experienced average maximum temperatures higher than in previous years, positively impacting air conditioning sales. The demand for air conditioning is closely related to temperature, with a significant increase in sales expected during the peak season from April to July [9] - In April, air conditioning exports reached 7.51 million units, a year-on-year increase of 12.1%, while washing machine exports grew by 10.9%. The export of refrigerators saw a slight decline [9][20] - The report indicates that the risk of a price war in the air conditioning market is manageable, with efficiency improvements and high-end upgrades occurring simultaneously. The average prices for air conditioners in April were 2,609 yuan online and 4,418 yuan offline, showing a slight decrease and increase respectively [9]

Investment Rating - The industry rating is maintained at "Outperform the Market" [6] Core Insights - The pool cleaning robot market is experiencing rapid growth, transitioning from the introduction phase to a fast-growing phase, with a projected global penetration rate of 28% by 2026 [2][16] - The global pool count is expected to increase from 28.88 million in 2021 to 36.92 million by 2026, with a compound annual growth rate (CAGR) of 5% [1][16] - The market size for pool cleaning robots is projected to reach approximately $3.1 billion by 2026, based on an estimated demand of 10.34 million units at an average price of $300 [2][16] Summary by Sections Market Growth - The demand for pool cleaning robots is driven by the increasing number of pools globally, particularly in the U.S., where the number of pools rose from 10.6 million in 2021 to over 19 million in 2022 [1][15] - The U.S. market is expected to lead in penetration rates, with projections of 39% by 2026 [2][16] Competitive Landscape - The market is highly concentrated, with the top 10 brands holding over 80% market share as of 2023, primarily dominated by brands like Dolphin, Polaris, BWT, and Hayward [3][19] - Chinese brands have gained significant market share, increasing from 15.9% in 2022 to 31% in 2023 on major platforms [3][19] Product Challenges - Current products face high levels of homogeneity, with common issues such as a lack of sensors and low levels of automation, which presents opportunities for innovation [4][22] - The leading manufacturer, Maytronics, has reported a double-digit revenue decline for the first time in five years, indicating a shift in the competitive landscape [4][25] Investment Recommendations - Recommended stocks include major appliance manufacturers such as Gree Electric, Midea Group, Hisense, and Haier, as well as smaller appliance companies like Ecovacs and Roborock [5]

北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 H 股核心员工持股计划的 法律意见书 二〇二五年五月 北京 • 上海 • 深圳 • 广州 • 武汉 • 成都 • 重庆 • 青岛 • 杭州 • 南京 • 海口 • 东京 • 香港 • 伦敦 • 纽约 • 洛杉矶 • 旧金山 • 阿拉木图 Beijing • Shanghai • Shenzhen • Guangzhou • Wuhan • Chengdu • Chongqing • Qingdao • Hangzhou • Nanjing • Haikou • Tokyo • Hong Kong • London • New York • Los Angeles • San Francisco • Almaty 北京市中伦律师事务所 关于海尔智家股份有限公司 2025 年度 H 股核心员工持股计划的 法律意见书 致：海尔智家股份有限公司 北京市中伦律师事务所（以下简称"本所"）接受海尔智家股份有限公司（以 下简称"海尔智家"或"公司"）的委托，担任公司实施 2025 年度 H 股核心员 工持股计划（以下简称"2025 年度 H 股员工持股计划"） ...