食品饮料 2025 年 08 月 24 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -12% 0% 12% 24% 36% 2024-08 2024-12 2025-04 食品饮料 沪深300 相关研究报告 《进入业绩披露期，关注绩优股表现 —行业周报》-2025.8.17 《白酒预期回归，新消费重获青睐— 行业周报》-2025.8.10 《白酒承压头部企业占优，生育政策 与 行 业 新 机 遇 共 振 — 行 业 周 报 》 -2025.8.3 白酒中报加速出清，大众品优先成长性 ——行业周报 张宇光（分析师） 张思敏（分析师） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：白酒底部渐显，食品积极布局 8 月 18 日-8 月 22 日，食品饮料指数涨幅为 3.3%，一级子行业排名第 10，跑输 沪深 300 约 0.9pct，子行业中其他酒类（+8.2%）、软饮料（+5.1%）、白酒（+3.6%） 表现相对领先。个股方面，酒鬼酒、百润股份、舍得酒业涨幅领先；桂发祥、煌 ...

Investment Rating - The report maintains a "Positive" outlook on the food and beverage industry, indicating a favorable investment environment despite current challenges [4]. Core Insights - The recent increase in the sector is attributed to market rotation, with the industry fundamentals requiring patience for improvement. The liquor segment is expected to undergo a bottoming process, while food companies should seek structural opportunities from the bottom up. Absolute returns are more dependent on market conditions rather than fundamental drivers, and relative returns are not favorable [8][9]. - Traditional consumer leading companies have adjusted and now possess long-term investment value from a dividend and yield perspective. Companies with new consumption characteristics are expected to differentiate based on performance in the future [8][9]. - The liquor sector faces significant pressure due to slow macro demand recovery and limited consumption scenarios, with expectations of continued challenges in sales and financial reports [8][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector rose by 3.29% last week, with liquor increasing by 3.62%. However, it underperformed the Shanghai Composite Index by 0.20 percentage points, ranking 11th among 31 sub-industries [7]. - The top three gainers included JiuGuiJiu (25.1%), BaiRun Co. (13.26%), and *ST YanShi (12.94%), while the largest decliners were GuiFaXiang (-8.72%), HuangShangHuang (-3.66%), and WanChen Group (-2.99%) [7]. 2. Liquor Sector - Moutai's price for loose bottles is 1820 RMB, down 30 RMB week-on-week, while the box price is 1845 RMB, down 20 RMB. Wuliangye's price remains stable at approximately 860 RMB, and Guojiao 1573 is around 840 RMB [9][33]. - The report suggests patience in waiting for changes in the industry's fundamentals, with a focus on the peak season in August and September. Companies with solid base markets and price bands below 200 RMB are expected to show stronger resilience [9]. 3. Consumer Goods Sector - The report is optimistic about the dairy industry's cost decline and supply-demand improvement, recommending companies like Yili and New Dairy. Beer is seen as a necessity, with recommendations for Yanjing Beer and Qingdao Beer [10]. - The snack, beverage, and low-alcohol segments are highlighted for their structural growth opportunities, with key recommendations including Unified Enterprises China, WeiLong, and YanJinPuZi [10]. 4. Key Company Updates - Salted Fish Co. reported a total revenue of 1.403 billion RMB for Q2 2025, a year-on-year increase of 13.54%, with a net profit of 195 million RMB, up 21.75% [10]. - The report also highlights the performance of various companies, including ZhenJiu LiDu and Kuaijishan, with significant revenue and profit changes noted [12][27].

Group 1 - The report titled "2025 White Liquor Industry ESG White Paper" focuses on the development of the white liquor industry and its ESG practices, providing a comprehensive overview and future direction for practitioners and researchers [1][2] - The white liquor industry is a unique symbol of Chinese traditional culture and economic life, evolving from workshop-style brewing to industrial production, and expanding from regional consumption to national and global markets [1][8] - The report presents data on grain production, including a total planting area of 119,319.1 thousand hectares, a total yield of 70,649.9 million tons, and a yield per unit area of 5,921.1 kg/hectare, which serves as a reference for understanding the raw material supply for the white liquor industry [1][26] Group 2 - The ESG development section highlights the importance of ESG principles in the white liquor industry, emphasizing the need for companies to balance economic benefits with social value while enhancing long-term competitiveness through ESG practices [2][7] - The report analyzes the ESG practices of leading companies such as Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, focusing on their carbon neutrality plans, greenhouse gas emission verification, and environmental information disclosure [2][3] - The white paper discusses the role of organizations like the Shanghai Modern Service Industry Association and the Hongxing ESG Research Institute in promoting ESG principles and providing solutions for companies [3][7] Group 3 - The white liquor industry is characterized by strong resource constraints, relying heavily on natural endowments such as quality water sources and specific grain materials, which creates a unique regional exclusivity [15][16] - The industry has a significant environmental impact, with high water usage and waste management challenges, particularly in regions like the Chishui River basin [17][18] - The production process of white liquor is complex, involving multiple stages from raw material selection to final product, with strict quality control measures in place [29][30] Group 4 - The competitive landscape of the white liquor industry shows a "Matthew effect," where leading companies are rapidly increasing their market share, with the top firms holding a significant portion of the market [50][51] - Financial performance data for leading companies in the industry indicates a clear tiered structure, with Kweichow Moutai leading with a revenue of 120.7 billion yuan and a net profit of 60.8 billion yuan [53][56] - The market share analysis reveals that the industry is becoming increasingly concentrated, with the top two companies holding a combined market share of 30% [57][59] Group 5 - The report identifies key trends in the white liquor industry, including diversification of consumption scenarios, innovation driven by younger consumer groups, and the acceleration of digital marketing and channel transformation [59][60] - The internationalization of the white liquor industry is gaining momentum, with companies exploring markets in Southeast Asia and Europe, leveraging cultural similarities and trade policies to expand their reach [61][62]

Industry Trends - The Chinese innovative pharmaceutical industry is transitioning from "generic" to "innovation," with the proportion of FIC drugs increasing from 9% to 31% over the past decade, driven by policy reforms and increased R&D investment[2] - In the first half of 2024, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, with a year-on-year growth of 5.7%, indicating significant industry resilience despite a slowdown in growth[10] - The global e-commerce sales are projected to reach $6.8 trillion by 2025, with Chinese cross-border e-commerce platforms rapidly expanding through innovative models[10] Market Opportunities - The Indonesian government has established a "negative investment list" that outlines sectors where foreign investment is restricted, including drugs, gambling, and high-risk mining activities, emphasizing the need for compliance with local regulations[2] - The Chinese hydrogen energy sector is accelerating its internationalization, with 44 overseas projects initiated this year, focusing on equipment exports and technology licensing[4] - The Chinese IP toy market is expected to grow significantly, with the market share of leading companies only at 20.8%, indicating opportunities for new entrants[8] Brand Dynamics - XGIMI Technology plans to issue H-shares for its Hong Kong listing, with overseas revenue increasing to 31.9%, highlighting the importance of global strategy amid domestic market challenges[12] - Luckin Coffee has entered the North American market with a competitive strategy against Starbucks, utilizing a digital operation model and aggressive pricing to attract consumers[12] - JD.com aims to acquire European electronics leader Ceconomy for €2.2 billion, marking a significant step in its internationalization strategy[13]

Core Viewpoint - The article discusses the recent trend of Chinese liquor companies, such as Wuliangye and Zhenjiu Lidu, venturing into the craft beer market as a strategy to explore new growth opportunities amid a slowing liquor market [1][7]. Group 1: Product Launches - Wuliangye launched "Fenghuolun" craft beer with a suggested retail price of 19.5 yuan per 390ml bottle, targeting the mid-to-high-end market and focusing on consumers aged 25 to 49 [1][3]. - Zhenjiu Lidu introduced "Niushi News" high-end craft beer priced at 88 yuan per 375ml bottle, aiming for the premium segment [3][5]. Group 2: Market Response - Initial market reactions to "Fenghuolun" and "Niushi" have been mixed, with some consumers expressing curiosity and willingness to try the new products, while others criticize the high pricing and perceived lack of value [3][5]. - On e-commerce platforms, "Niushi" beer has sold over 400 boxes, with some consumers appreciating its unique taste but finding the price steep for regular consumption [5]. Group 3: Industry Context - The craft beer market in China is projected to grow significantly, with a forecasted penetration rate of 6.3% and a market size reaching 1300 billion yuan by 2025 [7]. - Liquor companies are leveraging their brand influence, distribution channels, and supply chain advantages to establish a foothold in the craft beer market [7][8]. Group 4: Challenges and Considerations - The transition into craft beer poses challenges for liquor companies, including the need for investment in technical research and quality control due to the differences in brewing processes [8]. - Maintaining brand identity while appealing to younger consumers is a critical consideration for liquor companies entering the craft beer space [8].

Core Viewpoint - The company is set to launch a new product aimed at capturing the young consumer demographic, which is a core strategic focus for future growth [1] Company Strategy - The management of the company emphasized the importance of understanding the values, lifestyles, and consumption preferences of the younger generation during the 2024 annual shareholder meeting held in June [1] - The company plans to reinterpret the value and experience of liquor through innovative approaches to resonate with younger consumers [1] Product Development - In the second half of this year, the company will introduce new products that align with the tastes and aesthetics of the younger demographic [1]

新浪财经《酒业内参》独家获悉，市场期待已久的29度五粮液"一见倾心"将于8月27日正式发布。早在6月，五粮液已调制出三种不同口味的酒样，向行业进行小规模投放调研。 对于该款产品的外观，此前业内有消息称将沿用水晶瓶或萝卜瓶，但该说法被知情人士否认，29度"一见倾心"或将采用全新设计瓶型。 据公开信息显示，五粮液早在90年代初期就曾推出过29度规格产品，早期采用萝卜瓶设计，90年代中期换代为水晶瓶，21世纪初期停产。 责任编辑：刘万里 SF014 ...

从个股来看，贵州茅台收盘价达1463.95元/股，上涨1.08%；五粮液收盘价达125.79元/股，上涨0.27%；山西汾酒收盘价达196.54元/股，上涨1.10%；泸州老窖收盘价达130.69元/股， 华泰证券在其研报中指出，绝对收益角度，酒企更加重视投资者利益维护，多家公司落地长期分红规划和中期分红规划公告，当下利率环境下长期配置价值高。展望来看，此轮调整中头部酒企均 北京商报讯（记者 刘一博 冯若男）8月22日尾盘，沪指3825.76点上涨1.45%。白酒股：2341.62点收盘微涨0.06%，其中13只白酒股上涨。 ...

格隆汇8月22日｜据新浪，市场期待已久的29度五粮液"一见倾心"将于8月27日正式发布。早在6月，五 粮液已调制出三种不同口味的酒样，向行业进行小规模投放调研。对于该款产品的外观，此前业内有消 息称将沿用水晶瓶或萝卜瓶，但该说法被知情人士否认，29度"一见倾心"或将采用全新设计瓶型。 ...

华泰证券在其研报中指出，绝对收益角度，酒企更加重视投资者利益维护，多家公司落地长期分红规划 和中期分红规划公告，当下利率环境下长期配置价值高。展望来看，此轮调整中头部酒企均以长期健康 发展为主，基本面筑底企稳，叠加促销费政策托底，行业正逐步进入良性修复阶段，建议底部布局强基 本面龙头。 从个股来看，贵州茅台收盘价达1463.95元/股，上涨1.08%；五粮液收盘价达125.79元/股，上涨0.27%； 山西汾酒收盘价达196.54元/股，上涨1.10%；泸州老窖收盘价达130.69元/股，上涨0.80%；洋河股份收 盘价达72.16元/股，下跌0.03%。 北京商报讯（记者 刘一博 冯若男）8月22日尾盘，沪指3825.76点上涨1.45%。白酒股：2341.62点收盘 微涨0.06%，其中13只白酒股上涨。 ...