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外卖“三国杀”停战,价格战没有赢家
21世纪经济报道· 2025-05-16 13:45
最近,外卖行业轰轰烈烈的"补贴大战"要被按下暂停键了。就在前两天,市场监管总局会同 中央社会工作部、中央网信办、人力资源社会保障部、商务部,针对当前外卖行业竞争中存 在的突出问题,约谈京东、美团、饿了么等平台企业。 AI将成中小学必修课,"人机协同"时代的教育变局 《哪吒》,够让光线成为"迪士尼"吗? "好房子"来了!楼市进入拼品质时代 SFC 本期编辑 江佩佩 21君荐读 今年2月,京东突然高调宣布进军外卖市场,打出了"全年免佣金"的王牌。刘强东更是亲自下 场送外卖,在社交媒体上引发热议。这一记重拳,直接打向了美团的核心腹地。面对挑战, 美团迅速应战,推出多项补贴政策;饿了么也紧随其后,宣布投入百亿补贴。一时间,外卖 江湖风起云涌,各类促销活动层出不穷,让消费者眼花缭乱。 这 场 看 似 热 闹 的 补 贴 大 战 , 实 际 上 是 一 场 危 险 的 零 和 博 弈 。 平 台 烧 钱 抢 市 场 , 商 家 被 迫 让 利,骑手权益受损,最终消费者获得的短期优惠,很可能要以长期的服务质量下降为代价。 此次监管部门出手,正是为了遏制这种无序竞争。 本期《财经早察》来聊聊外卖"三国杀"为何被叫停。 出品: ...
五部门罕见约谈外卖平台,释放“反内卷”明确信号
Sou Hu Cai Jing· 2025-05-16 09:48
"外卖大战"不断升级,相关部门终于看不下去了。 5月13日晚间,市场监管总局官网发布通告称,近日会同中央社会工作部、中央网信办、人力资源社会保障部、商务部约谈了京东、美团、饿了么等平台企 业。 这次约谈,可以用"快、准、狠"来形容。尽管200来字的公告没有详说约谈内容,但不管从点名顺序、参与约谈的部门,还是从对平台企业"要求"的措辞 中,以及三天后市监局长在《人民日报》的发文来看,都能感受到明显的针对性和指向性,极具分析价值。 最近这两年,基于增强民营企业家信心的需要,主管部门很少约谈大型民营企业,年初还举行了民营企业座谈会,强调"大有可为"。 因此,这次五部门联合约谈显得尤为罕见。 从时间点上看,本次约谈有两个背景不得不提: 其一、《民营经济促进法》实施在即,本次约谈的本意在于维护市场稳定,维护民营企业的正常发展秩序。 其二、本轮"外卖大战"有愈演愈烈之势,已经从一场普通的"商战"演化为激烈的"舆论战",甚至变成了浩浩荡荡的"东哥保卫战",颇有饭圈应援之意。 在这两个背景下,主管部门及时出面约谈,最直接的作用就是立刻"止战",体现了本次约谈"快"的特点。 从参与约谈的部门来看,除了市场监管总局、商务部两个主 ...
淘宝加入即时零售战局,会是美业渠道的新机遇吗?
Sou Hu Cai Jing· 2025-05-16 08:53
近期,京东入局外卖正与美团打得火热,从平台发券补贴、商家品质、配送时长、骑手待遇各个方面开卷,硝烟弥漫之余引来无数"喝奶茶群众"。 热战之际,淘宝迅速加入战场,4月30日,淘宝天猫旗下即时零售业务"小时达"正式升级为"淘宝闪购",并在淘宝app首页Tab以"闪购"一级流量入口展 示,首日上线50个城市。除了日常品类,重点在于淘宝将可以提供餐饮外卖服务。 原定今日(5月6日)推广至全国,由于业务进度超预期,在4天前的5月2日,淘宝官方微博进一步宣布:全国用户即日起可通过淘宝闪购入口领取大额红 包购买外卖。 01. 与饿了么互利共赢 目前,点开淘宝APP首页,即可显示闪购入口,其中包含美食外卖、超市便利、买药、服饰百货、手机数码5个板块。其中,服饰百货中包含了美妆个 护、家居家装、文具潮玩等品类。 而淘宝闪购则是由"小时达"业务升级而来,去年4月,淘宝App首页改版更新,顶部上线"小时达"Tab,截至目前已有300多万家门店开通淘宝小时达服务, 重点在3C数码、服饰运动、快消百货等领域发力。 其中,除盒马、大润发等门店外,淘宝小时达还面向淘宝天猫所有品牌和商家开放,依托这一优势,淘宝闪购将与品牌商家城市仓、线下门 ...
很刺激的一周
表舅是养基大户· 2025-05-16 07:15
和谈超预期是事实,这从本周A股、美股的上涨,A债、黄金的下跌中,可见一斑。 伙伴们,大家好,这周前面四天没更新,大家催更的私信等,就不一一回复了,感谢大家的惦念 ,借用一图,略表此刻的心情。 本公众号会继续为大家,每日用大白话解读一下金融市场的时事,尽可能剥开底层的逻辑,这些 初心都不会变。 ...... 这周,从中美贸易和谈超预期开始,又有周三银行股一度飙涨的戏码,显然算是很刺激的一周, 我积 累了一些想聊且有意义的话题 ,正好趁今天,把本周的重要事件,总结为8条,和大家简单展开一下。 1、短期来看,中美和谈超预期,但到今天为止,对利好交易的差不多了。 高血压的那边 ,虽然4月的CPI和PPI数据,都没有显示通胀进一步走高的态势,但是市场普遍判断,是 因为此前的库存发挥了作用,而昨晚 沃尔玛 发布最新一季财报后,也明确表示,这个月就要开始提 价,即使是30%的关税,也很可能导致部分商品,有两位数以上的涨价——以沃尔玛在美国的零售市场 占比看,这是一个很明确的微观信号。 另外, 鲍师傅 昨天也出来表示,货币政策的框架可能会优化,说的很绕,其实我总结一下就是,后续 多看少动,即使通胀起来了,也不会阶段性打压,表 ...
外卖大战被约谈三问:谁出钱、谁承压、谁受困?
Core Viewpoint - The intense competition in the food delivery market has prompted regulatory scrutiny, with major platforms like JD, Meituan, and Ele.me being urged to ensure fair competition and compliance with relevant laws [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation has conducted discussions with major food delivery platforms to ensure compliance with the E-commerce Law, Anti-Unfair Competition Law, and Food Safety Law, indicating potential consumer complaints regarding false advertising or unreasonable conditions imposed on merchants [1][2]. - In 2018, similar regulatory actions were taken against these platforms for unfair competition practices, including forcing merchants into exclusive agreements and extreme marketing tactics [1][2]. Group 2: Subsidy Dynamics - The current subsidy war involves significant financial commitments from platforms, with JD pledging 100 billion yuan, Alibaba potentially allocating up to 20 billion yuan for Ele.me, and Meituan planning to invest 100 billion yuan over three years to stimulate demand [3][4]. - Merchants often share the burden of promotional costs, with some platforms requiring them to lower prices or participate in promotional activities, which can lead to operational challenges for the merchants [4][5]. Group 3: Consumer and Merchant Impact - The aggressive promotional strategies have raised concerns about potential impacts on food safety and service quality, as platforms may pressure restaurants to reduce costs, potentially compromising delivery standards [6][8]. - Instances of delivery system failures have been reported, leading to order cancellations and financial losses for merchants, highlighting the operational risks associated with high-volume promotional activities [8][10]. Group 4: Market Competition and Practices - The controversial "choose one" practice, where platforms allegedly force merchants to choose between them, has been a point of contention, with past legal rulings against such practices [9][10]. - Despite the competitive landscape, many merchants are now operating across multiple platforms, indicating a shift in market dynamics where exclusivity is less valued [10][11].
第一创业晨会纪要-20250516
Group 1: Urban Renewal Policy Impact - The recent policy issued by the central government aims to promote urban renewal, focusing on the renovation of existing buildings and the upgrade of urban infrastructure, which is expected to significantly boost traditional industries such as building materials and construction machinery [3] - The policy outlines funding sources, including increased central budget investments and special bonds for local governments to support eligible urban renewal projects, indicating a substantial push for urban development [3] Group 2: JD Group Financial Performance - JD Group reported Q1 2025 revenue of 301.08 billion yuan, a year-on-year increase of 15.8%, surpassing market expectations of 11%-12% [6] - Operating profit reached 10.53 billion yuan, up 36.4% year-on-year, with non-GAAP operating profit at 11.66 billion yuan, reflecting a 31.5% increase, driven by a 0.6 percentage point rise in gross margin to 15.89% [6] - JD Retail's revenue was 263.845 billion yuan, growing 16.3% year-on-year, while JD Logistics and new businesses also showed positive growth, indicating strong performance across various segments [6] Group 3: JD's New Business Initiatives - JD's new food delivery service launched on March 1, 2025, is in its early stages, with daily order volume approaching 20 million, although it has not yet significantly impacted financial results [7] - The company is focusing on enhancing user and merchant experiences in the food delivery sector, which may lead to short-term profit pressures but is expected to drive platform traffic and user acquisition [7] - Future financial reports will be crucial to monitor the growth of order volume, changes in expense ratios, and the sustainability of business synergies [7]
茶咖日报|瑞幸咖啡将推动30余家巴西咖啡主题店陆续建成
Guan Cha Zhe Wang· 2025-05-15 14:26
Group 1: Luckin Coffee - Luckin Coffee plans to establish over 30 Brazilian coffee-themed stores nationwide and a Brazilian coffee museum as part of the "Luckin Brazilian Coffee Culture Festival 2.0" [1] - The company will collaborate with Brazilian entities to launch a "Support Program for Small and Medium Coffee Farmers," providing sustainable farming knowledge and technology [1] - CEO Guo Jinyi expressed the aim to promote Brazilian culture and enhance cooperation between China and Brazil in the coffee industry [1] Group 2: RUU Coffee - RUU Coffee, a brand under Lingji, opened franchise opportunities in February 2023, initially in Changsha and Shanghai, with an estimated investment of around 340,000 yuan [2] - The brand operates small stores focusing on takeout and delivery, with coffee prices ranging from 10 to 30 yuan [2] - RUU requires potential franchisees to first operate a Lingji store before upgrading to a dual-brand store, with initial investments between 150,000 to 200,000 yuan [2] Group 3: Starbucks - Starbucks has launched two new ready-to-drink tea coffee products: Jasmine Latte and Tieguanyin Oolong Latte, marking its entry into the tea coffee market [3] - The Jasmine Latte uses premium jasmine tea from Guangxi, while the Tieguanyin Oolong Latte features high-quality Tieguanyin from Anxi [3] - The new products are priced at 59.9 yuan for a pack of six 270ml bottles [3] Group 4: CoCo Milk Tea - CoCo Milk Tea faced operational challenges due to a surge in orders from JD's subsidy program, with some stores experiencing overwhelming demand [4] - During the subsidy period, prices for CoCo drinks dropped to as low as 1.9 yuan, leading to a significant increase in order volume [4] - The influx of orders caused equipment failures and shortages of raw materials, forcing some locations to temporarily suspend delivery services [4] Group 5: Pu'er Coffee - Pu'er Coffee has been recognized as one of the top 100 regional brand value products in China, with a brand value of 4.074 billion yuan [5] - The city of Pu'er is a major coffee production area in China, implementing various measures to enhance the coffee industry, including establishing quality standards [6] - The local government aims to promote the geographical indication of Pu'er Coffee to increase market share and brand recognition [6] Group 6: Algeria's Coffee Import Strategy - Algeria's government plans to involve state-owned enterprises in the import of coffee and bananas to stabilize prices and ensure supply [7] - The country imports approximately 130,000 tons of coffee beans annually, with an import value of around 300 million USD [7] - Recent supply shortages and price hikes have prompted the government to take action against speculation in the market [7]
一财社论:市场竞争要有边界和底线,治理“内卷”需多管齐下
Di Yi Cai Jing· 2025-05-15 14:11
Group 1 - The core viewpoint emphasizes the need for healthy competition in the market, moving away from harmful practices like "involution" and excessive price competition [1][2][3] - The recent discussions among various government departments highlight the importance of companies adhering to their social responsibilities and maintaining fair competition to protect consumer rights and promote a healthy market environment [1][3][5] - The call for innovation and improvement in product quality by leading companies is crucial for enhancing competitiveness and resilience in the industry [1][3] Group 2 - The necessity for strengthening legal frameworks related to fair competition is underscored, with ongoing revisions to laws such as the Anti-Unfair Competition Law and the Anti-Monopoly Law [4] - The 2025 legislative plan indicates a focus on enhancing regulations in key and emerging sectors to ensure effective supervision and penalties for unfair competition practices [4] - The emphasis on industry associations to promote self-regulation and compliance among their members is seen as a vital step towards maintaining market order [5][6] Group 3 - Companies are encouraged to adopt ESG reporting practices to demonstrate their progress in environmental, social, and governance areas, fostering accountability and transparency [6] - The current complex international economic landscape necessitates a stronger emphasis on regulating competition to encourage fair and legitimate practices while avoiding detrimental competition [6]
外卖商战正酣,监管敲响警钟,“奶茶自由”还能维持多久?
Nan Fang Du Shi Bao· 2025-05-15 13:23
Core Insights - JD.com has entered the food delivery market, challenging the long-standing duopoly of Meituan and Ele.me, with over 1 million merchants and nearly 20 million daily orders reported in Q1 2025 [1][4] - Regulatory bodies have intervened, emphasizing the need to protect the rights of consumers, merchants, and delivery riders amid intense competition [1][10] - The competitive landscape is shifting, with JD.com implementing low commission rates and benefits for riders, while Meituan and Ele.me are also ramping up their strategies to retain market share [3][6][8] Company Strategies - JD.com launched a recruitment campaign for quality dining merchants, offering zero commission for the first year and a maximum of 5% commission thereafter [3][4] - The company is also providing social insurance for full-time riders and has initiated various consumer promotions, including discounts and reduced delivery fees [3][4] - Meituan has committed to investing 100 billion yuan in the restaurant industry over the next three years to support merchant growth [7][8] Market Dynamics - The food delivery market has shifted from a "three strong" to a "dual oligopoly" since Baidu's exit in 2017, with Meituan holding a 65% market share and Ele.me 33% as of 2024 [3] - JD.com's entry has disrupted this balance, with its rapid growth in merchant onboarding and order volume indicating a potential shift in market dynamics [1][4] - The competition is characterized by aggressive subsidy strategies, with all three platforms vying for consumer attention through various promotional activities [7][8] Regulatory Environment - The regulatory intervention on May 13 highlighted the need for fair competition and the protection of stakeholders' rights in the food delivery sector [10][12] - Authorities have called for compliance with existing laws and regulations, aiming to create a healthier market environment [10] - The focus on regulatory compliance comes in response to concerns over the sustainability of low-price strategies and their impact on merchant profitability [10][12] Rider Rights and Challenges - The rights of delivery riders have become a focal point, with JD.com and Meituan both pledging to provide social insurance for their riders [14][15] - The issue of riders facing a "choose one" dilemma between platforms has emerged, raising concerns about their job security and income stability [14][15] - Experts suggest that platforms should enhance rider compensation and benefits to ensure a fair distribution of profits amid competitive pressures [16]
专访施懿宸:互联网企业ESG实践须正视劳动权益议题,谨防以“降本增效”为名内卷式竞争
Hua Xia Shi Bao· 2025-05-15 04:22
华夏时报(www.chinatimes.net.cn)记者 刘诗萌 北京报道 距离2021年人力资源社会保障部与最高人民法院明确"996"严重违法已经过去接近4年时间,隐形加班、 自愿加班导致的职工健康与安全问题仍然时有发生。 去年下半年,杭州一名55岁的平台外卖员晕倒在路边,抢救无效宣布死亡,知情人称其一天工作16个小 时以上,被称为"杭州单王";近日,猿辅导武汉公司一名不到30岁的员工在工位上猝死,该公司曾多次 被报道存在超长加班…… 这些看似意外的事件,凸显了互联网企业长期以来面临的效率与公平的两难困境。对于企业而言,要求 员工超时加班违法,不要求加班则有可能损失效率;对于员工来说,加班损害健康,不加班则有可能损 失收入。尤其是当员工在劳资关系中处于弱势时,很多时候加班都只是用来表现或者表演工作的无奈之 举。 地区标准方面,2024年11月三大交易所发布《上市公司可持续发展报告编制指南(征求意见稿)》,其 中提供了一个参考编制框架,其中在社会维度要求对员工、产品和服务安全与质量、数据安全与客户隐 私保护、创新驱动、科技伦理、供应链安全、平等对待中小企业、乡村振兴、社会贡献议题的治理,战 略,影响、风险和 ...