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“哈啤”转型 百威亚太战略调整下的本土化探索
Xin Lang Cai Jing· 2025-05-08 08:01
Core Insights - The global beer industry is undergoing significant adjustments, with Budweiser APAC's 2024 financial report highlighting typical characteristics of this transitional period [1] - Despite a challenging environment, Budweiser APAC's Harbin Beer has shown positive transformation through product innovation and channel optimization [1] Financial Performance - Budweiser APAC's total revenue for 2024 decreased to $6.246 billion, reflecting a year-on-year decline [1] - Net profit fell by 14.8%, indicating pressure from market competition and fluctuating consumer conditions [1] Product Innovation - Harbin Beer’s zero-sugar product line experienced a remarkable growth of 122%, driven by collaborations with the NBA to engage younger consumers [1] - The introduction of the zero-sugar ice pure series has achieved a nationwide coverage of 85% in convenience stores, with a penetration rate of 19.3% among the 25-34 age group [3] Strategic Focus - Budweiser APAC plans to focus on core brands, specifically Budweiser and Harbin Beer, as part of its 2025 strategy [2] - The appointment of Cheng Yanjun as CEO signals a commitment to enhancing local decision-making efficiency and leveraging his technical background for supply chain optimization [3] Market Adaptation - Harbin Beer is actively adjusting its channel strategy to address the decline in traditional nightlife venues, with a 30% increase in sales of low-sugar, low-alcohol products expected by 2025 [4] - The brand is expanding its online sales, which have increased by 18%, and improving its convenience store presence with a 25% growth in the East China region [9] Cultural Integration - Harbin Beer is transforming its century-old industrial heritage into a cultural IP, utilizing tourism and product sales to enhance brand engagement [6] - The integration of industrial tourism with product sales, such as offering a beer case with museum entry, is creating new consumer touchpoints [6] Future Challenges - Harbin Beer must continue to seek breakthroughs in brand rejuvenation and value reconstruction to appeal to younger consumers [10] - The new CEO emphasizes the need for localized strategies to rebuild connections with consumers, focusing on product and channel innovation [10]
安杰思(688581):业绩稳健增长,海外本土化布局持续深化
GOLDEN SUN SECURITIES· 2025-05-08 03:40
安杰思(688581.SH) 业绩稳健增长,海外本土化布局持续深化 安杰思发布 2024 年度报告。2024 年公司实现营业收入 6.37 亿元,同比增长 25.14%;归母净利润 2.93 亿元,同比增长 35.06%;扣非后归母净利润 2.73 亿 元,同比增长 28.62%。分季度看,2024Q4 实现营业收入 2.09 亿元,同比增长 28.56%;归母净利润 0.96 亿元,同比增长 29.54%;扣非后归母净利润 0.81 亿 元,同比增长 13.15%。 安杰思发布 2025 年度一季报。2025Q1 公司实现营业收入 1.29 亿元,同比增长 15.27%;归母净利润 0.56 亿元,同比增长 6.57%;扣非后归母净利润 0.49 亿元, 同比增长 0.81%。 证券研究报告 | 年报点评报告 gszqdatemark 2025 05 08 年 月 日 观点:2024 年收入端稳健增长,EMR/ESD 类引领增长。利润端增速快于收入 端,主要系收入扩大后规模效应显现,驱动盈利能力提升。海外市场增长亮眼, 本土化布局持续推进。欧洲荷兰分公司启动运营,美国子公司进入运营筹备阶段, 泰国生产基地一 ...
维力医疗:业绩稳健增长,去库存结束+本土化布局驱动外销快速增长-20250508
GOLDEN SUN SECURITIES· 2025-05-08 02:23
证券研究报告 | 年报点评报告 gszqdatemark 2025 05 08 年 月 日 维力医疗(603309.SH) 业绩稳健增长,去库存结束+本土化布局驱动外销快速增长 维力医疗发布 2024 年度报告。2024 年公司实现营业收入 15.09 亿元,同比增长 8.76%;归母净利润 2.19 亿元,同比增长 13.98%;扣非后归母净利润 2.10 亿元,同 比增长 16.94%。分季度看,2024Q4 实现营业收入 4.49 亿元,同比增长 9.32%;归母 净利润 0.53 亿元,同比增长 8.44%;扣非后归母净利润 0.50 亿元,同比增长 5.18%。 维力医疗发布 2025 年度一季报。2025Q1 公司实现营业收入 3.48 亿元,同比增长 12.60%;归母净利润 0.59 亿元,同比增长 17.25%;扣非后归母净利润 0.57 亿元, 同比增长 20.49%。 观点:2024 年国内市场因政策扰动短期承压,海外市场去库存影响消除后呈恢复性增 长态势,利润端增速快于收入端主要系降本增效驱动期间费用率改善。海外本土化布 局加速,海外生产基地建设提升全球服务能力。公司各板块亮点纷呈,护 ...
日系合资品牌再“入华”:依靠本土团队 恢复市场份额
3 6 Ke· 2025-05-07 12:17
从跟随到学习,再到融入 在自主品牌新能源化和智能化的持续攻势下,中国市场的合资品牌利用渠道补贴和降价等方式依然难以保持市场份额。 乘联会数据显示,今年第一季度,自主品牌在中国乘用车市场的份额上升至62.9%,为历史新高,合资和独资(包括特斯拉)品牌的市场份额下降至 37.1%。而在2022年底,这一比例还有52.7%。 法系品牌几乎已经退出中国市场,韩系品牌份额也可以忽略不计。相比起拥有BBA的德系,日系合资品牌则更显挣扎。以日产为例,2024年在中国市场 的销量就减少了12.2%,约为历史最高水平的55%;今年第一季度,日产在中国的销量继续减少27.5%。 另外一方面,曾经在中国市场的代表性日系合资品牌车型,比如B级轿车本田雅阁、丰田凯美瑞和日产天籁起售价大幅下降至12万元出头,入门级车型的 起售价也降至8万元左右,但降价以及以"一口价"为核心的价格透明措施并没有挽回消费者。2024年,日系合资品牌在中国市场的份额减少至11.2%。 2025年初,陆续上市的丰田铂智3X和东风日产N7代表了日系合资品牌思路的又一次转变,从拼价格转向本土化的产品定义、智能化供应链以及传统车企 的工艺的整合。 2019年初,特斯 ...
TikTok跨境电商真能躺着赚美金?
Sou Hu Cai Jing· 2025-05-07 11:33
"刷几个短视频就能把义乌小商品卖到纽约?TikTok真是小白逆袭神器?"上周在义乌商贸城,档口老板老王边打包货品边跟我吐槽。你还别说,去年有个00 后小伙专攻宠物发光项圈,半年在TikTok美区站狂揽50万刀!今天就给大伙儿掰开揉碎讲明白,这行当到底咋回事,顺带扒一扒为啥隆鑫出海的学员总能弯 道超车! 三类人趁早死心: 市面上90%培训机构在教你怎么亏钱!就拿昶旺网络来说,5980的课只会让你: 1. 伸手党:以为注册账号就能躺赚美金 2. 复读机:别人卖啥我卖啥,网球裙都卷成抹布价 3. 铁公鸡:连3980的培训费都舍不得掏 二、机构对决:青铜VS王者 反观行业标杆隆鑫出海,人家的底气来自: 对比表一看就懂: 关键项普通机构隆鑫出海课程深度教剪映基础建海外内容工厂服务响应朝九晚五24小时应急通道法律支援让学员自查海外律师团待命实战资源模拟操作真实 千单项目 一、市场现状:遍地黄金还是韭菜地? 数据不说谎 2025年TikTok全球用户破30亿,美区客单价$45+,但新手阵亡率高达80%——杭州下沙有个大学生团队跟风卖指尖陀螺,结果三个月亏了30万学费。 东莞宝妈阿丽跟错机构亏3万美金,转投隆鑫后专攻庭院工具 ...
寻找品牌精神与本土文化联结点 科蒂中国总经理Mathieu Dufresne分享国际品牌“中国化”路径
Sou Hu Cai Jing· 2025-05-07 10:36
每经记者|王帆 每经编辑|陈俊杰 5月9日,在第九个中国品牌日前夕,由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜 发布会"(以下简称发布会)将在上海举行。本次活动的主题为"数智升维 品牌共振",希望在当下的数智发展变革中,寻求企业向新创变的品牌升维路径。 在我国消费市场中,国际品牌是促进消费升级、创新消费体验、激活消费活力的一股中坚力量。随着《2025年稳外资行动方案》的实施,外资品牌在华将迎 来更为广阔的发展前景。 成立于1904年,运营有GUCCI美妆、Burberry美妆、Chloé等品牌的全球知名美妆公司科蒂,近十年来持续发力中国市场。在中国这个全球最具活力和竞争 最激烈的美妆市场之一,科蒂的发展轨迹可以说是外资品牌与中国共同成长的代表案例。在本次发布会上,科蒂中国总经理Mathieu Dufresne将分享国际品 牌的"中国化"路径和经验。 AMIL Allall 科蒂中国总经理Mathieu Dufresne 主办方供图 寻找品牌精神与本土文化的联结点 Mathieu Dufresne是一位在美妆和香水行业深耕超过19年,并拥有丰富国 ...
Temu美国站大调整:全托管商品遭下架,中国卖家出路在哪?
Sou Hu Cai Jing· 2025-05-07 10:12
Group 1 - Temu has announced a significant adjustment by completely halting the export of direct shipment products from China to the U.S., with a large-scale removal of fully managed links, shifting sales in the U.S. market to local sellers [1][2] - This adjustment is directly related to the U.S. Customs T86 policy, which will eliminate the tariff exemption for small packages from China starting May 2025, requiring full tax payment on all goods [1][3] - The tightening of small trade policies is impacting low-cost e-commerce models, as the new regulations require formal customs clearance for Chinese goods, leading to increased logistics costs and squeezed profit margins for low-priced products [3][6] Group 2 - Temu's response strategy is focused on "localization," claiming that local products incur "no import fees," although rising local procurement costs may weaken this price advantage [3][6] - Cross-border sellers are facing increased risks of inventory backlog, extended stocking cycles, and higher order fulfillment costs, with some sellers seeing over 50% of their fully managed links removed [3][6] - The shift to localized operations necessitates improved inventory management capabilities and cash flow efficiency, highlighting the value of ERP tools [3][4] Group 3 - ERP tools are essential for cross-border sellers to achieve a "lightweight transformation" in response to Temu's policy shift, with features that enable unified management of multiple stores and real-time monitoring of product status [4][5] - Scientific inventory planning through ERP can integrate local and Temu warehouse data, automatically calculating replenishment quantities and providing stock-out alerts to mitigate risks [5][8] - The adjustment at Temu represents both a challenge and an opportunity for sellers to upgrade their operations, as reliance solely on low-price strategies becomes unsustainable under policy pressure [8]
我们真的会有全民出海潮吗,已经走到了哪一步?
Hu Xiu· 2025-05-07 08:17
Core Viewpoint - The article discusses the significant growth of China's overseas revenue in 2024, indicating a potential wave of companies expanding internationally, contrasting with the domestic market's decline [1][4][5]. Group 1: Overseas Revenue Growth - In the first half of 2024, China's listed companies' overseas revenue surpassed 3.8 trillion, matching the total for 2018, indicating a doubling of overseas business in just six years [1]. - China's listed companies' overseas revenue grew nearly 10% in 2024, marking the first time it exceeded 10 trillion, accounting for 13.8% of total revenue [4]. - The gap between domestic and overseas revenue growth is approaching 10%, similar to the conditions preceding Japan's outflow in the 1990s [5]. Group 2: Comparison with Japan's Outflow - The article draws parallels between the current situation in China and Japan's outflow in the 1990s, noting that both countries experienced a significant shift in revenue sources before a large-scale international expansion [3][6]. - Japan's outflow was characterized by a transition from domestic revenue decline to overseas revenue growth, a pattern now observed in China [3]. Group 3: Manufacturing and Cultural Outflow - China's manufacturing sector is expected to experience a golden decade of overseas expansion from 2024 to 2034, similar to Japan's experience from 1994 to 2004 [13][14]. - The manufacturing sector's overseas investment is projected to exceed $300 billion in 2024, with automotive and equipment industries leading the charge [15]. - Cultural outflow from China is progressing faster than Japan's, with brands like Pop Mart and Miniso achieving significant overseas success [24][25]. Group 4: Opportunities for Individuals - The article highlights the potential for individuals to benefit from the ongoing outflow, particularly through localization efforts by companies, which may create new job opportunities abroad [16][18]. - The demand for high-educated talent is increasing, with 86% of overseas job postings requiring a bachelor's degree or higher [20]. Group 5: Future Outlook - The dual outflow of industry and culture is expected to create a new wave of opportunities in China, potentially leading to a "cultural dividend" similar to Japan's experience post-2005 [27][28]. - The article concludes that despite global challenges, the trend of Chinese companies expanding overseas is likely to continue, supported by initiatives like the Belt and Road [29][30].
一季度欧洲销量强势反弹 中国车企做对了什么?
Group 1 - The core viewpoint is that China and the EU have initiated negotiations on electric vehicle price commitments to replace the high anti-subsidy tariffs imposed by the EU on Chinese electric vehicles, with Chinese car manufacturers showing a significant recovery in the European market [2][5][7] - In the first quarter of this year, Chinese car manufacturers' sales in Europe increased by 78% year-on-year, reaching 148,000 units, with market share rising from 2.5% to nearly 4.5% [2][3] - The sales of plug-in hybrid vehicles from Chinese brands in Europe have surged significantly, contributing to the overall sales growth of Chinese car manufacturers despite the high tariffs on pure electric vehicles [3][4] Group 2 - The European Automobile Manufacturers Association (ACEA) reported a slight decline of 0.4% in new car sales in Europe, while SAIC Group's sales grew by 33.5% year-on-year, highlighting the contrasting performance of Chinese brands [4] - The EU's decision to engage in negotiations regarding electric vehicle pricing has alleviated consumer hesitation in Europe, indicating a potential shift in market dynamics [5][6] - Chinese car manufacturers are increasingly focusing on localization strategies, with companies like Leap Motor planning to establish local production in Europe by mid-2026 [9][10] Group 3 - Chinese car manufacturers are investing in local R&D teams to better understand European consumer preferences and driving conditions, enhancing their product offerings [10] - Marketing strategies are being adapted to local markets, with companies like NIO establishing brand experience centers to strengthen customer engagement [10][11] - Efforts to integrate brand culture and local aesthetics are evident, as seen with BYD's sponsorship of major European sports events to boost brand recognition [11][12]
观车 · 论势 || 从旧时光走向新岁月
Core Insights - The 2025 Shanghai Auto Show marks a significant shift in the global automotive industry, showcasing China's transition from a "follower" to a "leader" in the sector [1][4] - The event highlights the increasing participation of foreign companies and the emergence of Chinese brands as key players in the global market [1][2] Industry Dynamics - Chinese brands are becoming the focal point for international buyers, with companies like Slovakia's Vihorlat increasing their order volumes from hundreds to thousands [1] - The collaboration between foreign automakers and Chinese companies, such as the joint development of electronic architectures by Volkswagen and XPeng, signifies a shift in the traditional "market for technology" model [2] - The presence of component manufacturers in core vehicle exhibits indicates a restructuring of the automotive value chain, with companies like CATL showcasing advanced battery technologies [2][3] Technological Advancements - The demand for transparency in technology is pushing component manufacturers to take center stage, as seen with Joyson Electronics' innovative cockpit solutions [3] - The competitive landscape is evolving, with local companies like Horizon Robotics capturing significant market shares in advanced driver-assistance systems, challenging established foreign players [3] Market Evolution - The Chinese automotive industry has transitioned from relying on scale and cost control to focusing on technological sovereignty, which is now crucial for industry influence [4] - The Shanghai Auto Show reflects a broader narrative of China's automotive evolution, from imitation to innovation, and from isolation to global engagement [4]