Group 1: Company Overview - Hushang Auntie (Shanghai) Industrial Co., Ltd. will begin trading on the Hong Kong Stock Exchange on May 8, with a global offering of 2,411,340 H-shares priced at a maximum of HKD 113.12 per share [1] - The company operates the fourth largest ready-to-drink tea shop network in China, with a significant presence in lower-tier markets [1] - The number of stores increased from 5,307 at the end of 2022 to 7,789 by the end of 2023, and is projected to exceed 9,176 by the end of 2024, with 99.7% of stores being franchisee-operated [1] Group 2: Financial Performance - The Gross Merchandise Volume (GMV) grew from CNY 6.068 billion in 2022 to CNY 9.732 billion in 2023, and is expected to reach CNY 10.736 billion in 2024 [1] Group 3: Fundraising and Future Plans - The funds raised from the IPO will be used to enhance digital capabilities, develop new products, upgrade equipment, strengthen supply chain capabilities, expand the store network, invest in marketing activities, and supplement working capital [2] - The company aims to deepen its existing market presence and expand into more third-tier and below cities [2]

格隆汇4月28日丨沪上阿姨(02589.HK)发布公告，公司拟全球发售241.134万股H股，中国香港发售股份 24.114万股，国际发售股份217.02万股，另有15%的超额配股权；2025年4月28日至5月2日招股，预期定 价日为5月6日；发售价将为每股发售股份95.57-113.12港元，每手买卖单位为30股，中信证券、海通国 际及东方证券国际为联席保荐人；预期股份将于2025年5月8日开始在联交所买卖。 公司估计，假设发售价为每股股份103.37港元(即本招股章程所述指示性发售价范围的中位数)，并假设 超额配股权不获行使，将自全球发售收取所得款项净额约1.727亿港元。公司目前拟将该等所得款项净 额约25.0%用于提升公司的数字化能力；约20.0%将用于研发以提高原材料及食材的品质，打造热销产 品，丰富公司的产品种类，以及升级公司的设备及机器；约20.0%将用于提升公司的生产、加工、仓 储、物流及分销能力，藉此加强公司的供应链能力；约15.0%将用于提升公司的品牌势能并进一步扩张 及壮大公司的门店网络；约10.0%将用于投资各种营销活动；以及约10.0%将用作营运资金及其他一般 企业用途。 于2013 ...

蜜雪冰城股份有限公司4.44亿美元（绿鞋后5.10亿美元）港交所首次公开发行 蜜雪冰城是中国及全球最大的现制饮品企业，公司的门店网络在中国及海外11个国家共拥有 46,479家门店。2024年，公司的门店网络共实现饮品出杯量约90亿杯，终端零售额约583亿人民币 古茗控股有限公司2.33亿美元（绿鞋后2.61亿美元）港交所首次公开发行 布鲁可集团有限公司2.15亿美元（绿鞋后2.48亿美元）港交所首次公开发行 今年一季度，企业充分把握有利的股权发行环境，中国IPO市场活动显著升温。 高盛很荣幸主导了今年三宗最大的香港IPO，包括现制饮品企业蜜雪冰城和古茗，以及拼搭角色类玩具 企业布鲁可。 古茗是中国最大的大众现制茶饮店品牌，拥有约18%的市场份额，也是全价格带下中国第二大现 制茶饮店品牌 国际配售部分在价格区间顶端获得了约15倍的超额认购，有着主权财富基金、国际及中资长线基 金的积极参与，公司得以全额行使15%发售量调整权 布鲁可是中国最大的拼搭角色类玩具企业，于2023年按GMV计的市场份额为30.3%。公司亦是一 家快速增长的玩具企业，2023年GMV增长超过170% 香港公开发行认购倍数达约6,000倍 ...

Core Viewpoint - The report highlights the ESG strategies and practices of Mixue Group, emphasizing its commitment to sustainable development through a comprehensive approach that includes product quality, partner welfare, social contribution, and environmental protection [1][2]. Group 1: ESG Governance and Practices - Mixue Group has established a robust ESG governance framework, focusing on food quality and safety, supply chain management, and consumer trust [1][2]. - The company operates over 46,000 stores across 11 countries, achieving over 24.8 billion yuan in revenue, positioning itself as a leading beverage enterprise [1][2]. Group 2: Food Safety Management - Mixue Group has implemented ISO22000 food safety management system certification for its brand Mixue Ice City and various international certifications for its supply chain subsidiary, Daka International [2][4]. - The company conducts extensive food safety training, with 271 training sessions covering over 50,000 employees in 2024 [4]. Group 3: Sustainable Development Initiatives - The company is actively involved in sustainable agricultural practices, providing support to farmers through donations of integrated water and fertilizer systems and organic fertilizers [9]. - Mixue Group has established five production bases across China, integrating sustainable development into its production processes [9][10]. Group 4: Renewable Energy and Green Infrastructure - The company is transitioning to renewable energy, with solar power projects in its production bases, including a 5.99 MW solar installation in Henan expected to generate 6,000 MWh annually [10]. - The design of the new production facility in Chongqing incorporates environmental considerations, resulting in significant cost savings and ecological benefits [10]. Group 5: Global Expansion and Local Adaptation - Mixue Group has developed a global procurement network covering 38 countries, sourcing high-quality beverage ingredients from various regions [11]. - The company has adapted its product offerings to local markets in Southeast Asia, introducing unique flavors and sustainable packaging solutions [11][12]. Group 6: Consumer Engagement and Social Responsibility - The "No Packaging Bag" initiative launched in collaboration with Tencent Charity encourages consumers to choose eco-friendly options, resulting in over 25 million participants in the first month [14]. - The company's first ESG report reflects its long-term commitment to sustainability through comprehensive efforts across the entire value chain [14].

Group 1: Travel Industry Trends - The popularity of "less crowded niche destinations" has surged by 200% month-on-month, while "less popular family destinations" increased by 100% [1] - The average increase in interest for "self-driving trips" during the May Day holiday is 70%, indicating a preference for flexible and comfortable travel options [1] - The booking cycle for flights during the May Day holiday has shortened significantly, with 55.9% of travelers booking 10 days in advance, reflecting expectations of price fluctuations and cost control [1] Group 2: Company Performance - Mixue Group's stock price has surpassed 500 HKD, reaching a historical high and a market capitalization of 190 billion HKD, with a cumulative increase of over 150% since its listing on March 3 [2] - Jinma Amusement reported a revenue of 119 million CNY for Q1 2025, a year-on-year increase of 22.72%, but incurred a net loss of 664,400 CNY, a decline of 106.83% compared to the same period last year [3] - Zhongxin Tourism is set to sign a strategic cooperation agreement with Ponant Cruises to jointly develop the polar cruise market, focusing on polar exploration and sustainable development [4]

这份报告与公司年报几乎同时发布，外界对于这家现制饮品头部企业的关注度和讨论，也呈现出显著增 长。也因为此，这份 ESG 报告提供了一个全新的视角，一窥蜜雪冰城持续构建的绿色价值链。 门店版图再扩大，"高质平价"美味远飘全球 扩张过程中，蜜雪冰城不断"解锁"消费新场景，激发消费创新活力。报告显示，2024 年蜜雪冰城联合 中国邮政开设 13 家"蜜雪冰城"联名店，在高速服务区布局25家店，幸运咖将门店拓展至青海、新疆等 内陆省、自治区，将"高质平价"的好咖啡带到更多地方。 国际化战略也在稳步推进。此前 3 月 28 日，蜜雪冰城正式开放日本加盟，与合作伙伴们在日本街头， 共同书写更多"甜蜜故事"。前不久，蜜雪冰城哈萨克斯坦首店正式开业更是引发网友热议。 "三二一产业融合"，构建甜蜜全产业链 近日，蜜雪集团（02097.HK）正式发布《2024 环境、社会及管治（ESG）报告》（下称"报告"）。这 是蜜雪集团上市后发布的首份 ESG 报告，全面回顾了集团在透明化治理、员工福祉、食安管理、公益 助农以及可持续发展等 ESG 方面的实践和成果。 秉承"让全球每个人享受高质平价的美味"的使命，2024 年蜜雪冰城门店版 ...

近年来，奶茶、咖啡等现制饮品受到年轻人热捧，不少奶茶、咖啡品牌长期支持"自带杯立减"活动，也 让很多年轻人习惯使用自己喜爱的饮品杯。为了鼓励更多的消费者选择"自带杯"，从源头上减少一次性 饮品杯的使用，4月21日起，美团及大众点评App开始在商家端试点上线"自带杯立减"标签。 现制饮品行业一次性包装广泛使用于堂食、外带、外卖等消费场景，部分一次性饮品杯因盖封膜不易 撕、杂色多、材质工艺复杂，导致目前整体回收率偏低。因此，除了从源头减少一次性饮品杯的使 用，"好杯新生"行动也联动爱回收等机构发起饮品杯回收计划，目前消费者可以在全国3万多台回收机 上参与分类投递。 北京商报讯（记者 郭缤璐）4月22日，"好杯新生"环保行动启动仪式在北京举行。茶百道、喜茶等27家 饮品品牌和爱回收、睿莫环保等回收再生企业，以及行业组织、研究机构作为创始成员单位共同参与了 这一环保行动。现场还发布了"好杯新生"环保行动倡议。除蓝色港湾现场的启动仪式和沉浸式体验活动 外，北京五棵松、东坝、通州万达以及天津、济南、石家庄等7个城市的9处商圈也在共同打造线下环保 体验区。 此外，美团青山科技基金也在为相关企业开展废弃奶茶杯高值化利用科研提 ...

Industry Overview - The ready-to-drink beverage industry in China is experiencing rapid expansion, driven by product characteristics and consumption upgrades, with market size growing from 187.8 billion yuan in 2018 to 627.9 billion yuan in 2024, and expected to reach 746.4 billion yuan by 2025 [1][12] - The proportion of ready-to-drink beverages in the overall beverage market has increased from 20.6% to 39.4% from 2018 to 2024, with projections indicating it will exceed 40% by 2025 [1][12] - The industry is characterized by fresh, customizable, and convenient products, including various types of tea, coffee, and fresh juices, sold through both offline and online channels [1][5] Market Dynamics - The competition in the ready-to-drink beverage sector has intensified, with brands engaging in price wars and rapid franchise expansions, leading to market saturation [9][14] - In 2024, a total of 2,681 new products were launched by 96 representative brands, with tea beverages accounting for 70.7% and coffee beverages 29.3% of new product launches [9][10] - The average monthly new product launches for tea brands (157.9) outpaced coffee brands (65.5), with seasonal trends influencing product introductions [10] Consumer Behavior - 72.6% of Generation Z consumers in China purchase ready-to-drink beverages weekly, with a notable increase in the frequency of coffee purchases compared to tea [7] - The per capita annual consumption of ready-to-drink beverages in China has risen from 8 cups in 2018 to 22 cups in 2023, but remains significantly lower than in developed markets [22] Competitive Landscape - The market is concentrated, with the top five brands (Mizuki Ice City, Luckin Coffee, Starbucks, Guming, and Chabaidao) holding a combined market share of 35%, indicating a strong head effect [14][16] - Mizuki Ice City leads the market with an 11.3% share, followed by Luckin Coffee (8.3%) and Starbucks (6.3%) [16] Future Trends - The ready-to-drink beverage market is expected to continue growing, with projections indicating that the market size could exceed 1 trillion yuan by 2028 [12] - The increasing consumer focus on product quality and experience is driving supply chain upgrades and innovation in product offerings [23][24] - The chain rate for ready-to-drink tea and coffee shops is anticipated to rise significantly, enhancing market growth potential [24]

Core Viewpoint - CICC initiates coverage on Mixue Group (02097) with an "outperform" rating and a target price of HKD 470.00, based on a P/E valuation method corresponding to a 2025 P/E of 33x. The company is the largest fresh beverage company in China and the fourth largest globally, with over 46,000 stores worldwide by the end of 2024 [1]. Group 1: Market Dynamics - The fresh beverage market in China and Southeast Asia is large and growing rapidly, with a market size of CNY 658.2 billion in 2023 and a CAGR of 21% over the past five years. The sub-10 CNY price segment is stable and concentrated, driven by consumer demand for affordable and convenient options [2]. - Mixue has established a "flywheel effect" by focusing on high-quality, affordable products, which has led to brand recognition and an extensive store network, enhancing its competitive advantage [2]. Group 2: Operational Efficiency - The company offers high-quality, affordable products (ASP of CNY 6-7), supported by a broad store network and the popular "Xue Wang" IP, contributing to its national brand influence [3]. - Mixue's integrated supply chain, covering R&D, procurement, production, and logistics, ensures stable supply while significantly reducing costs. The procurement costs for key raw materials are over 10% lower than competitors, and the company has a production capacity of approximately 1.65 million tons [3]. - The company's strict franchise management system and shared values with franchisees support high-quality store expansion, with an average franchisee operating about 2.2 stores, and a low closure rate of 3-4% since 2021 [3]. Group 3: Growth Potential - The company is expected to have domestic store expansion potential of at least 65,000 to 68,000 stores, with overseas expansion potential of at least 14,000 stores, driven by the growth of the overseas fresh beverage market and its competitive advantages [4]. - CICC remains optimistic about the company's long-term growth potential overseas, supported by its pricing strategy, supply chain capabilities, and management strength [4]. Group 4: Competitive Advantage - CICC highlights the company's unique pricing strategy and strong supply chain and brand power as key factors supporting its competitive advantage. The company is expected to achieve sustained store expansion and performance growth, with potential catalysts including better-than-expected same-store sales and store openings domestically, as well as overseas adjustments [5].

2 0 2 5年春节作为中国首个"非遗年"，八天的黄金假期叠加消费券政策，带动了消费者乐享 假日的情绪。凯度消费者指数家外消费样组的最新研究显示， 2 0 2 5年春节期间（截至到 2 0 2 5年2月17日的过去8周）中国现制饮品市场持稳步增长，消费者触及数（CRP）对比 去年同期增长5%。 从饮用场景看， 店内堂食 依然是春节期间最主流的场景。对比非春节期间*，消费者偏好 在购物时喝现制饮品。同时，研究发现消费者在春节期间对现制茶饮的需求较平日也有明 显提升，展现出节日消费的独特属性。 消费者在场景和饮用需求上的多元化特征，为现制 饮品提供了新的产品与场景机会。 为赋能品牌更好地掌握现制饮品市场的消费者需求动态 ，凯度消费者指数首次发布现制饮 品市场品牌足迹榜单。 通过持续追踪消费者的现制饮品购买行为，以独家监测指标——消 费者触及数（CRP）来评估品牌表现。 前十榜单中，茶饮品牌占据大半席位，可见茶饮市场在春节期间的主导地位显著。其中， 蜜雪冰城、霸王茶姬 和 瑞幸咖啡 分列前三。 我们发现，进入榜单的品牌，无论茶饮品牌还是咖啡品牌，都有一个共性——即 主要通过 渗透率的提升拉动增长 。其中，霸王茶姬、 ...