Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Insights - The report emphasizes the potential of new consumption logic in cultural tourism, particularly during the summer peak season, and highlights the synergy between IP and scenic spots [2][3] - The report identifies strong performance in the trendy toy sector, driven by supportive consumption policies and a relaxed consumer mindset, with leading companies like Pop Mart and Blok achieving significant weekly stock price increases [3][22] - In the gold and jewelry sector, brands with high terminal store efficiency and significant expansion potential are recommended, particularly in the context of rising gold prices [4] - The beauty and personal care segment is experiencing structural opportunities due to generational consumption habits and product innovation, with a focus on high-growth potential companies [5][41] - The medical aesthetics industry is seeing a recovery in demand, with a focus on new product launches in Q3, indicating a shift in market dynamics [6][42] Summary by Sections 1. Duty-Free and Scenic Areas - The report tracks the duty-free industry, noting strategic shifts in companies like Zhuhai Duty-Free Group and China Duty-Free Group, which are focusing on core business and expanding overseas [12][13] - Scenic area trends indicate a recovery in outbound flight volumes, with a focus on summer tourism opportunities in regions like Xiyu and Changbai Mountain [14][19] 2. Trendy Toys - The trendy toy sector is benefiting from a strong consumer response, with significant online sales growth reported for the first five months of 2025 [22][23] - Leading companies in this sector, such as Pop Mart, are experiencing substantial sales increases, driven by popular IPs and new product launches [26] 3. Hotels - Hotel performance metrics show a decline in RevPAR and occupancy rates due to seasonal fluctuations, with a notable impact from the Dragon Boat Festival [29][30] - Supply growth remains stable, particularly in lower-tier markets, indicating a shift in demand dynamics [30] 4. Education - The report highlights a stable employment situation with a slight decrease in urban unemployment rates, suggesting a steady demand for vocational training and exam preparation services [62][63] - Companies like China Oriental Education and Xueda Education are recommended due to their potential to benefit from rising educational demands [41] 5. Medical Aesthetics and Beauty - The medical aesthetics sector is poised for growth with new product approvals and a focus on market share expansion among leading companies [42][43] - The beauty segment is characterized by a shift towards high-end and efficacy-driven products, with brands like Mao Ge Ping and Shangmei Holdings recommended for their growth potential [5][50]

Group 1 - The People's Bank of China and the State Administration of Foreign Exchange have issued measures to support cross-border investment and financing facilitation, aiming to build a multi-level financial market between the two sides of the Taiwan Strait [1] - The innovative drug sector has seen significant activity in both Hong Kong and A-share markets, with many private equity firms expressing optimistic investment sentiment and adopting long-term bullish strategies [1] - The number of companies listing in Hong Kong continues to rise, with increasing external capital inflow and active trading in the secondary market, providing broader opportunities for intermediary institutions, including mainland securities firms [1] Group 2 - New funds are accelerating their market entry as the market continues to recover, with several new funds ending their fundraising early and quickly establishing themselves to seize the investment window [2] - The engineering tire sector is experiencing a supply-demand imbalance, prompting companies like Windson to plan capital increases to support expansion projects [2] - The application of 5G-A technology is closely related to smart driving and next-generation consumer electronics, with potential for new growth opportunities for operators and increased demand for base station components [2] Group 3 - The Science and Technology Innovation Board (STAR Market) has successfully integrated capital markets with technology industries, with 588 listed companies and a total market capitalization exceeding 6.8 trillion yuan as of June 12, 2025 [3] - The STAR Market has raised over 10 billion yuan in IPO and refinancing funds, becoming a leader in supporting new productive forces [3] - The AH share premium index has hit a five-year low, with a cumulative decline of about 10% this year, indicating a narrowing premium for many companies [3] Group 4 - Taikang Asset Management has announced a change in its business scope, aligning with regulatory requirements and expanding into new professional services related to asset management [4] Group 5 - Multiple public funds have expanded their share classes, reflecting a shift in the industry from focusing on initial offerings to ongoing marketing efforts to meet diverse investor needs [5] - The beauty and personal care industry is becoming a key battleground in the consumer market, with companies adopting differentiated strategies to capture market opportunities [5] - Solid-state batteries are emerging as a core development direction in the next generation of battery technology, with significant advancements and accelerated commercialization expected in the next 5 to 10 years [5]

数据显示，2024年中国化妆品市场交易总额为10738.22亿元，同比增长2.8%。中国化妆品品牌交易额占 比为55.2%，同比增加2.9个百分点。在市场增速加快、消费升级明显、竞争白热化的环境下，"差异化 打法"已经成为美妆上市公司生存和谋求增长的核心战略。 "新消费形势下，情绪价值在消费中的作用越来越凸显，美妆作为新消费的重要板块，正在不断通过创 新产品、服务体验给消费者带来物质以及精神上的双重满足。"水羊集团股份有限公司（以下简称"水羊 股份"）相关负责人对《证券日报》记者表示，根据新消费形势的这一特点，在"618"常规促销之外，公 司高奢品牌EDB进一步拓展线下渠道，创新提供五感SPA，希望给消费者带来优质的服务。 随着2025年"618"大促进入备战白热化阶段，美妆个护行业成为消费市场的核心战场。在新消费红利不 断释放的背景下，上市公司通过差异化打法和细分客户挖掘抢占行业风口。 中央财经大学数字经济融合创新发展中心主任陈端在接受《证券日报》记者采访时表示："近年来，消 费者对产品性能、情绪价值等提出了更多样化的需求，从美妆个护上市公司备战'618'的情况来看，根 据新消费形势进行战略布局的趋势也越发 ...

Core Viewpoint - Huatai Securities remains optimistic about the large consumption sector in 2025, suggesting four structural investment themes within the consumption sector [1] Group 1: New Consumption Investment Opportunities - Head brands in beauty and personal care, as well as domestic fashion, are achieving market share breakthroughs through product innovation and omnichannel strategies [1] Group 2: High-Growth Emotional Consumption Sector - The market for emotional consumption, including trendy toys, pet economy, and immersive services, is building a high-prosperity market worth hundreds of billions through social and scenario-based consumption models [1] Group 3: Booming Silver Economy - The silver economy, focusing on age-friendly smart appliances and elderly education tourism, is expected to enter a golden development period supported by policy and changing perceptions [1] Group 4: "AI+" Consumption Technology Empowerment Opportunities - Companies providing computing power services and solutions, along with leading consumer stocks that are first to implement these technologies, show significant growth potential [1]

Core Viewpoint - Multiple institutions believe that the long-term positive fundamentals of the Chinese economy remain unchanged, with significant policy effects boosting investor confidence, particularly in the technology sector and new consumption areas [3][4]. Group 1: Economic Outlook - Dongwu Securities emphasizes that the foundation for China's high-quality development and the transition from old to new growth drivers is solid, supported by a large market and comprehensive industrial production system [3]. - The fiscal policy in China still has ample space, and a moderately loose monetary policy ensures sufficient liquidity, with policies aimed at expanding domestic demand showing significant effects [3]. Group 2: A-share Market Trends - According to Kaiyuan Securities, the A-share market is currently in a second phase of an upward trend, focusing on fundamentals for future performance [4]. - CITIC Securities predicts that Chinese equity assets may experience a significant annual uptrend in the coming year, shifting from small-cap stocks to core asset trends [4]. Group 3: Investment Strategies - Guotai Junan suggests that more stable monetary conditions and disruptive business models are creating investment opportunities, with emerging technology sectors as the main focus and cyclical financial sectors as potential "dark horses" [6]. - Recommendations include focusing on stable consumer goods, technology, military sectors, and companies with high export ratios to Europe [6]. - Zheshang Securities highlights that dividend sectors will benefit from adjustments in public fund regulations, while technology sectors may see strong excess returns in specific time frames [6].

Core Viewpoint - The cosmetics retail sales in China for January to April 2025 showed a year-on-year increase of 4%, underperforming the overall retail market by 0.7 percentage points, but this represents an improvement compared to 2024. The industry is characterized by four key trends: innovation in personal care products, breakthroughs in ingredient technology, rising emotional consumption, and the continuation of affordable consumption [1][3]. Investment Recommendations - The company recommends increasing holdings in the personal care sector, highlighting quality companies that benefit from product innovation and opportunities in Douyin channels, with key recommendations including Ruoyuchen (003010), Dengkang Oral (001328), and Runben Co. [2] - In the beauty sector, structural opportunities are identified, with key recommendations for companies like Jinbo Biological, Juzi Biological, and Marubi Co. that are positioned to benefit from the collagen restructuring trend. Additionally, brands like Maogeping, Shumei Co., Proya (603605), and Shanghai Jahwa (600315) are expected to gain from the overall increase in domestic market share [2]. - Companies expected to bottom out and potentially see a turning point include Lafang Household (603630), Shuiyang Co. (300740), Betaini (300957), Furuida (600223), Huaxi Biological, Fulejia (301371), Meilitiantian Medical Health, and Qingsong Co. (300132) [2]. Industry Overview - Demand remains stable, with the rise of domestic brands in the beauty and personal care sectors accelerating. The cosmetics retail sales for January to April 2025 increased by 4% year-on-year, which is a 0.7 percentage point underperformance compared to the overall retail market, but shows improvement from 2024. The overall demand is stable, with leading domestic brands performing well and the rise of new domestic brands spreading from beauty to personal care categories [3][4]. Trends - The industry is witnessing several trends: 1) Personal care transformation with new products in traditional categories, supported by content e-commerce creating a favorable environment for new product launches [4]. 2) Ingredient innovation, particularly in collagen restructuring, with various types and structural innovations expanding application scenarios [4]. 3) Emotional consumption, where cultural, stylistic, and experiential demands are driving the growth of domestic trends in cosmetics and fragrances [4]. 4) Affordable consumption, where the trend for cost-effectiveness continues under supply-demand resonance, benefiting strong supply chains and well-operated brands [4]. Key Companies - Looking ahead to 2025, the market risk appetite is expected to recover significantly. The beauty sector is characterized by substantial changes and a clear trend of rising domestic brands, indicating strong growth potential and leadership in new consumption [5]. The differentiation among brands is increasing, emphasizing the selection of high-growth targets driven by product innovation and attention to marginal improvements [5].

Group 1 - The core viewpoint of the articles highlights the significant rise of Pop Mart's stock, attracting numerous fund managers who previously invested heavily in traditional consumer stocks like Kweichow Moutai, leading to a search for new consumer investment opportunities [2][3][4] - As of the end of Q1 2025, 207 funds were heavily invested in Pop Mart, a substantial increase from 62 funds six months prior, indicating a growing interest in the stock [3] - Pop Mart's stock price began to rise in early 2024, following the founder's announcement of plans to replicate the brand overseas, prompting fund managers to shift their investments from Kweichow Moutai to Pop Mart [3][4] Group 2 - The new consumer sector has shown remarkable performance in both A-share and Hong Kong markets, with several stocks doubling in value, such as Ruoyuchen and Wancheng Group, with some stocks increasing over four times [5] - Funds focused on new consumer stocks have reported impressive returns, with some achieving over 50% returns year-to-date as of May 28, 2025 [5][6] - The current consumer cycle is expected to last longer, driven by a younger demographic with higher consumption willingness and a focus on technological innovation [6] Group 3 - Institutions are increasingly interested in consumer companies, with many receiving significant attention from fund managers, as evidenced by the high number of institutional surveys conducted in May [7][8] - Notable consumer companies like Zhou Dashing and Reliable Co. have received over 130 and 50 institutional surveys respectively, indicating strong market interest [7] - Some fund managers express caution regarding the current valuation levels of new consumer stocks, suggesting potential short-term price adjustments while maintaining a positive long-term outlook [8]

国泰海通发布研报称，居民基础物质需求已很大程度上满足，对个性化、情感属性的需求持续增加。近 年来该行看到美妆个护等品类的产品创新加速，在细分化、功效化、文化及情绪溢价等方向出现新的产 品迭代。美护板块为内需成长代表性板块，结构性机会突出，看好美妆个护公司产品创新下的长期成长 性，建议布局具备产品创新能力、受益赛道红利的标的：1)个护板块：推荐新渠道助力产品创新的公 司;2)美妆及医美板块：成分创新和情感价值下细分赛道有望高景气度的标的。 国泰海通主要观点如下： 美护悦己属性强、对新需求变化敏感度高，成为新消费主力赛道，带动多品类国货份额快速提升 从品类属性看，该行认为美护悦己需求较强，决定了其具备较高附加值、高毛利率，相应品牌商对消费 者需求变化的敏感度高，产品创新相对多，当下阶段以抖音为代表的内容电商渠道变化助力新产品快速 放大，因此在美妆、个护领域不断有新大单品驱动带来品牌及公司高增的结构性机会。国货品牌在产品 创新、新渠道布局上较外资品牌更加灵活高效，在本轮变化中份额持续提升，据欧睿数据测算，2021- 2024年我国护肤、彩妆、婴童护理、口腔护理、卫生巾等品类份额分别提升6.1pct、4.9pct、2 ...

Core Insights - China is both a beneficiary and contributor to economic globalization, with a strong global purchasing power reflected in the "Global Brand China Online 500" list [1] - The list, compiled by Peking University and supported by Taobao Tmall, analyzed consumer data from millions of brands, integrating various metrics to create a comprehensive scoring system [1][2] - International brands account for 29.8% of the top 1000 brands, 31.2% of the top 500, and 36% of the top 100, indicating a competitive online market for international brands in China [1][3] Brand Performance - In the top 10 brands, 3 are international, while in the top 50 and top 100, there are 18 and 36 international brands respectively [3] - The beauty and personal care sector shows a significant international presence, with 8 out of the top 10 brands being international, and the sports and outdoor sector has a 70% representation of international brands [3] Consumer Demand - Chinese consumers show a strong preference for international brands in beauty care, sports health, and fashion, with beauty care brands leading at 52, followed by 23 in sports and 21 in apparel [3] - International brands dominate in sectors requiring high technical expertise and R&D capabilities, highlighting their competitive edge [3] Localization Strategies - Adidas ranks 10th on the list, experiencing double-digit growth in China due to successful localization strategies, including empowering local teams and ensuring supply chain responsiveness [4] - Online platforms like Taobao Tmall facilitate a two-way interaction between domestic and international brands, allowing for mutual learning and adaptation to consumer preferences [4] Market Dynamics - The 156 international brands on the list have established flagship stores on Taobao Tmall, with nearly half opening their first stores online, making it a recognized "second official website" for brands entering China [5] - China's massive market size and evolving consumer structure present significant growth opportunities for global brands, enhancing the variety and quality of choices available to Chinese consumers [5]

Core Insights - The free short drama market is rapidly encroaching on the short drama market share, prompting many mid-tier teams to pivot towards free and branded short dramas [1][3] - DataEye's observation indicates that brand-customized short dramas have seen an increase in promotional efforts, with 92 new brand short dramas launched in March and April 2025, showing slight growth compared to the previous year [1][4] Data Overview - A total of 129 new brands entered the short drama space in 2025, with 84 brands joining in January alone, indicating a crowded competitive landscape [4] - The top-performing brand short dramas since April include "Dear Enemy" with 280 million views, "Secret Crush Can't Be Hidden" with 160 million views, and "Chasing Light" with 140 million views [5][9] Brand Performance - Among the top 10 brand-customized short dramas, Meituan's group buying service accounted for 50% of the total, with two of the top three dramas produced by Meituan [7][10] - The interactive engagement for "Hello, Classmate Mom" produced by Marubi reached over 2 million likes, indicating strong audience interaction [12][14] Market Dynamics - The short drama market is experiencing a polarization, with some brand short dramas failing to meet promotional expectations, while others successfully cultivate brand image and value through storytelling [22][24] - The total consumption of the domestic micro-short drama market reached 6.67 billion in Q1 2025, reflecting a 3% decrease from Q4 2024, as free platforms like Hongguo and Hemajuchang continue to erode the paid market [18][21] Content Strategy - Successful brand short dramas combine classic themes with current social issues, enhancing viewer engagement and brand recognition [28][30] - Meituan's short dramas effectively integrate brand messaging within the narrative, using dynamic geographic targeting to connect viewers with nearby services [34][36] Promotional Tactics - Meituan's promotional strategies are tailored to different platforms, leveraging Douyin for topic creation and Kuaishou for conversion, creating a comprehensive marketing matrix [40][41] - The brand's short dramas are designed to facilitate seamless transitions from content viewing to consumer action, enhancing overall effectiveness [33][39]