Group 1 - The "618" shopping festival has shown strong growth in pet consumption, with live e-commerce playing a significant role in driving sales [1][2] - In the Li Jiaqi live stream, pet product sales increased by 73% year-on-year, with cat and dog food accounting for 92% of total pet product sales [1] - Traditional e-commerce platforms also reported impressive pet category performance, with JD's pet business user transactions up 23% and high-value user activity increasing by 78% [1] Group 2 - Tmall's "618" event saw pet brand transactions double within the first hour, with over 1,000 new brands participating [2] - The pet economy is rapidly expanding, with the market size expected to reach 5,928 billion yuan in 2023, growing by 20.1% year-on-year, and projected to reach 11,500 billion yuan by 2028 [2] - Investment firms are optimistic about the pet sector, with East China Securities forecasting a 7.5% growth in the urban pet market to reach 3,002 billion yuan by 2024 [3] Group 3 - The pet industry is experiencing a trend towards product premiumization and differentiation, benefiting companies with first-mover advantages [3] - The emotional connection of pets as family members is driving younger generations to become pet owners, leading to increased pet ownership and spending [3] - The pet sector's growth potential remains significant compared to overseas markets, indicating further opportunities for expansion [3]

Group 1 - The pet economy is experiencing rapid growth, with pets becoming important emotional companions and family members, leading to an expanding pet consumption market [1] - As of June 10, the Wind Pet Economy Concept Index increased by 1.68%, indicating positive market sentiment [1] - Analysts predict that new consumption habits and brand strength will continue to foster the emergence of new consumer brands in the pet industry [1] Group 2 - According to Huaxi Securities, the urban pet consumption market in China is expected to reach 300.2 billion yuan in 2024, representing a year-on-year growth of 7.5% [1] - The market is projected to grow to 478.7 billion yuan by 2030, with a compound annual growth rate (CAGR) of 6.9% from 2024 to 2030 [1] - Pet medical consumption is the fastest-growing segment at a growth rate of 13.9%, while the food sector holds the largest share at 52.8% [1] Group 3 - Galaxy Securities anticipates that the pet industry in China will exceed 400 billion yuan by 2027, driven by changes in consumer trends such as emotional economy and rational pet ownership [2] - CITIC Securities expects continued growth in the pet sector's performance by 2025, highlighting the resilience of demand in this niche market [2] - The domestic market is characterized by a "large industry, small leaders" phase, with increasing concentration among leading companies through product innovation and brand development [2] Group 4 - Chaoyun Group has expanded its store count to 68 as of May 13, 2025, indicating growth in its physical retail presence [3] - The company is expected to improve its profitability model for pet offline stores through single-store model development and fixed cost sharing [3] - Chaoyun Group has developed two proprietary brands, covering pet supplies and pet food, with significant growth in online channels due to accelerated product development and increased channel promotion [3]

Core Viewpoint - The article emphasizes the shift in consumer behavior in China, where spending is increasingly viewed as a form of investment rather than mere consumption, reflecting a desire for value retention and appreciation in purchases [5][15][48]. Group 1: Consumer Behavior Trends - In Shanghai, large-scale consumption vouchers have led to significant increases in sales, particularly in gold jewelry, indicating a strong consumer interest in both consumption and investment [2][3]. - The Consumer Price Index (CPI) data shows a stark contrast between the rising prices of gold (up 40.1%) and the overall CPI, which decreased by 0.1%, highlighting a trend where consumers are prioritizing investment-like purchases [3][5]. - The concept of "investment-style consumption" is becoming prevalent, where consumers are not just buying goods but are also considering their potential for value retention and appreciation [6][17][24]. Group 2: Policy and Economic Context - The Chinese government has implemented various policies to stimulate consumption, including subsidies for replacing old goods, which have significantly boosted sales across multiple categories [7][8]. - Despite the push for increased consumer spending, the actual contribution of consumption to GDP has remained relatively stable, indicating that the growth in consumer loans has not translated into proportional increases in retail sales [18][20]. - Recent trends show a surge in consumer loans, with banks aggressively promoting these products, but much of this borrowing is being redirected towards investments rather than direct consumption [21][22]. Group 3: Service Consumption - There is a notable shift towards service consumption, which includes spending on experiences rather than physical goods, yet this segment remains underreported in official statistics [30][32]. - Current data indicates that while product consumption has returned to historical levels, service consumption lags behind at only 87.7% of historical trends, suggesting untapped potential in this area [34][38]. - The quality and quantity of service supply are critical to meeting consumer demand, and enhancing service offerings could be a key strategy for stimulating further consumption growth [35][41].

Group 1: Summer Economic Trends - The summer economy is characterized by diverse consumption patterns, including "cooling consumption," "summer tourism," "night economy," and emerging business formats, acting as a "hot engine" to activate the market [2][8] - The demand for cooling products, such as air conditioners and fans, has surged, with air conditioner sales in June increasing over 400% month-on-month and a further 50% rise in July [3][8] - The popularity of sun protection products has also grown significantly, with a reported 90.7% year-on-year increase in sales of sun-protective clothing in the first half of the year [3] Group 2: Summer Tourism - There has been a notable increase in summer tourism, with orders for popular destinations like Chengde and Xining rising by 170% and 77% respectively compared to the previous year [4] - Grassland tourism has seen a staggering 255% increase in bookings, indicating a shift towards eco-friendly and experiential travel [4] - Local economies are benefiting from tourism, with one village reportedly earning over 7 million yuan from a popular local dish [4] Group 3: Night Economy - The night economy is becoming a significant part of summer consumption, with 60% of consumer spending occurring at night [5][6] - Night markets are evolving from simple stalls to comprehensive experiences, offering food, entertainment, and shopping [5] - Cultural experiences at night, such as festivals and performances, are enhancing the appeal of night-time activities, contributing to increased consumer engagement [6] Group 4: Emerging Business Formats - New business formats are emerging, such as pet-related services and educational travel, which are attracting younger consumers [7] - The trend of "graduation travel" and "study tours" is gaining traction, with significant increases in bookings from the post-exam demographic [7] - Innovative combinations of sports and consumption, such as events that link competitions with shopping incentives, are expanding the boundaries of summer economic activities [7]

◆ | 涨幅前 | 万辰集团 | 邦基科技 | 永顺泰 | 罗牛山 | *ST 佳沃 | | --- | --- | --- | --- | --- | --- | | 五 | 14.6% | 14.1% | 10.5% | 7.8% | 7.6% | | 跌幅前 | 瑞普生物 | 田野股份 | 晓鸣股份 | 天康生物 | 雪榕生物 | | 五 | -14.4% | -10.9% | -5.6% | -4.0% | -3.4% | 资料来源：iFinD，中航证券研究所整理 ◆ ◆ 1 [证券研究报告] 正常节奏出栏,意在推动行业理性经营,以及稳定远期生猪价格和产能。此外,对二 次育肥的约束也将有利于行业减少投机行为、减轻短期价格波动。整体上新的行业举 措将维护行业正常生产经营,也有利于推动产业长期高质量发展。 交易上,生猪板块具备长期配置价值,关注优化行业经营发展举措给板块预期 带来的推动。一是股价先于周期，生猪板块估值水平处于历史低位。截至６月６日， 万得猪产业指数为 926.06 点，整体 PB 估值 2.55 倍，处于近 10 年 2.13%分位点, 估值具备较好性价比。二是生猪行业优势企业红利属性增强 ...

Core Viewpoint - Shenzhen is actively expanding consumption and building an international consumption center, as evidenced by the release of the "Shenzhen Consumption Promotion Special Action Implementation Plan," which includes 39 specific measures aimed at enhancing local consumption and addressing market challenges [1][4]. Group 1: Enhancing Resident Consumption Capacity and Willingness - The plan emphasizes promoting high-quality employment and increasing residents' income through various channels, including talent subsidies for new graduates [4][5]. - Measures include adjusting the minimum wage to align with economic growth and supporting collective bargaining to improve wage levels [5]. - The plan also aims to enhance childcare support and optimize medical services to reduce economic burdens on families [5][6]. Group 2: Increasing Quality and Diverse Consumption Supply - The plan outlines initiatives to promote artificial intelligence terminal consumption, with rewards for high-quality products and support for flagship stores in key locations [8][9]. - It encourages the development of fashion consumption and outdoor sports markets, leveraging Shenzhen's design and natural resource advantages [9][10]. - The plan aims to stimulate pet-related consumption and develop low-altitude drone markets, capitalizing on Shenzhen's status as a pet industry base and a hub for drone manufacturing [10][11]. Group 3: Strengthening Policy Support and Infrastructure - The plan includes measures to support foreign trade enterprises affected by tariffs, such as establishing themed display areas in shopping centers and providing marketing support for export-to-domestic products [13][14]. - It encourages participation in international exhibitions and offers financial support for companies attending overseas events [13]. - The plan promotes the recycling of consumer goods and the issuance of infrastructure REITs to enhance investment in consumption-related sectors [14].

Group 1: New Consumption Trends - The rise of new consumption reflects a shift from traditional asset accumulation to emotional and personalized experiences, driven by generational changes in consumer preferences [2][4] - The "self-pleasing consumption" initiative in Shanghai emphasizes the importance of emotional value over basic functionality, indicating a significant change in consumer behavior [2] - Companies like Guangbo Co. and Mixue Ice City are leveraging flexible supply chains and rapid product iterations to capture growth in the new consumption sector [2] Group 2: Key Investment Themes in Technology - The commercialization of IP and the trend of "潮玩" (trendy toys) highlight the potential of emotional connections and cultural recognition in driving consumer engagement, with companies like Pop Mart and Aofei Entertainment leading the way [4] - The integration of traditional culture with modern design is revitalizing industries such as gold jewelry, with brands like Lao Pu Gold and Lao Feng Xiang achieving significant premium pricing through cultural and design attributes [4] - The pet economy is expanding due to changing family structures and increasing single populations, with companies like Zhongchong Co. and Petty Co. capitalizing on this trend [4] Group 3: Technological Advancements and Market Opportunities - The importance of domestic technology capabilities is underscored by the rise of Huawei's Ascend ecosystem, which is crucial for building a self-sufficient digital infrastructure [7] - The Chinese consumer electronics industry is positioned for growth, driven by a large affluent and middle-class population with strong purchasing power for innovative products [7] - The demand for computing power is surging due to advancements in AI and big data, creating opportunities in data centers and cloud services, with companies like Taicheng Light and Shenghong Co. playing significant roles [7]

Core Insights - The "pet economy" is rapidly growing in China, with the number of pets expected to exceed 120 million by 2024, leading to a market size surpassing 300 billion yuan, reflecting a year-on-year growth of 7.5% [1][4] - Hefei is positioning itself as a "pet-friendly city" and aims to enhance its pet economy through a three-year action plan targeting a market scale of over 5 billion yuan by 2027 [2][4][7] - The city is leveraging its agricultural advantages to integrate pet economy development with rural revitalization, aiming to create a unique model that connects urban and rural resources [4][6] Industry Development - Hefei's government has recognized the pet economy as a significant new sector within modern agriculture, with strategic goals set for industry growth and innovation [7][10] - The city has established a complete industrial chain with over 50,900 pet-related enterprises, focusing on areas such as pet food, medical care, and grooming services [10][11] - Hefei is also investing in high-tech areas like smart wearables and vaccine development, aiming to transition from manufacturing to intelligent manufacturing [6][12] Challenges and Opportunities - Despite Hefei's strong momentum, it faces challenges in scaling up compared to leading cities like Shenzhen, which has a pet industry exceeding 10 billion yuan [15][16] - The local pet economy's service sectors, such as medical and insurance, are still fragmented, and there is a need for better integration with e-commerce and tourism [15][16] - Hefei must also address the lag in industry standards and attract high-end talent to ensure sustainable growth in the pet economy [13][16] Future Directions - Hefei can focus on climbing the value chain by advancing in precision pet healthcare and smart equipment [17] - The city should aim to establish industry standards and enhance cross-regional collaboration to expand its market influence [17] - Creating pet-friendly spaces and improving public services can help position Hefei as a unique city that balances technology with a warm lifestyle [18]

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the discretionary consumption sector, including Nike, Midea Group, JD Group, Gree Electric, Anta Sports, and many others [1]. Core Insights - The snacks sector has shown increased prosperity this week, with stock price volatility rising as some new consumption companies approach share release dates [4][10]. - The luxury goods sector, particularly gold and jewelry, has continued to perform well, driven by stable gold prices and brand upgrades [18]. - The sportswear sector has experienced divergence, with Lululemon's earnings slightly exceeding expectations but facing a significant stock price drop due to lowered guidance [19]. - The cosmetics sector has seen a decline, with unresolved issues affecting stock prices, while high-end international brands have performed well [19]. - Most discretionary consumption sectors are still valued below their historical five-year averages, indicating potential investment opportunities [20]. Sector Performance Review - Weekly performance rankings: Snacks > Pet > Luxury Goods > Credit Card > U.S. Hotel > Gambling > Cosmetics > Sportswear, with snacks and pet sectors outperforming the MSCI China index [14]. - Monthly performance rankings: Luxury Goods > Pet > Gambling > Credit Card > Snacks > U.S. Hotel > Cosmetics > Sportswear, with only cosmetics and sportswear underperforming [15]. - Year-to-date performance rankings: Luxury Goods > Pet > Snacks > Cosmetics > Credit Card > U.S. Hotel > Sportswear > Gambling, with luxury goods, pet, snacks, cosmetics, and credit card sectors outperforming [16]. Valuation Analysis - As of June 6, 2025, expected P/E ratios for various sectors indicate that most are below their five-year averages, with the sportswear sector at 15.5x (76% of its average), luxury goods at 21.8x (61%), and snacks at 25.7x (40%) [11][20].

Investment Rating - The report maintains a "Buy" rating for the agricultural, forestry, animal husbandry, and fishery sector, indicating an expected investment return exceeding 15% over the next 6-12 months compared to the market benchmark index [5][76]. Core Insights - The report highlights a short-term pressure on pig prices due to weak demand and increased supply, driven by policy measures aimed at reducing inventory and weight in the industry [1][4][23]. - The report suggests that the industry capacity cycle has bottomed out, and after the inventory reduction phase, a long-term profit uptrend is expected [4][73]. - The agricultural sector is experiencing mixed price movements, with corn prices rising while soybean meal and wheat prices are declining [2][48]. Summary by Sections 1. Market Overview - The agricultural, forestry, and fishery sector underperformed the market, with the sector index rising by 0.91% compared to the Shanghai Composite Index's 1.13% increase [14]. - The report notes a decline in pig prices, with the average price at 14.05 yuan/kg, down 2.90% week-on-week [22][23]. 2. Key Data Tracking - The average weight of pigs at slaughter is reported at 129.17 kg, with a slight decrease of 0.01% week-on-week [22][23]. - The average price of white feather broiler chickens is 7.32 yuan/kg, down 0.68% week-on-week, while chick prices are at 2.84 yuan/bird, down 1.05% [33][48]. 3. Investment Recommendations - For the pig farming sector, companies such as Juxing Agriculture, Shennong Group, Muyuan Foods, and Wens Foodstuff are recommended for investment [4][73]. - The report also suggests focusing on companies in the feed and animal health sectors, such as Haida Group and Ruipu Biological, as their performance is expected to improve [4][73]. - In the planting chain, companies like Suqian Agricultural Development and Beidahuang are highlighted as having significant investment opportunities due to the upward trend in grain prices [4][73]. 4. Commodity Prices - Corn prices have increased to 2387.84 yuan/ton, a rise of 0.34% week-on-week, while soybean meal and wheat prices have decreased by 1.50% and 0.86%, respectively [2][48]. - The report notes a decline in natural rubber prices, with futures at 13695 yuan/ton, down 1.05% week-on-week, influenced by supply and demand dynamics [3][63].