制图：财经网汽车 今年1-6月，多家车企交出了满意的考卷。零跑和理想累计交付已超20万辆；小鹏紧随其后，累计交付197189辆；深蓝、小米、蔚来交付均超 10万辆。 乘联会分析认为，6月是上半年业绩的重要节点，商家冲量意愿高。目前车市零售表现较好，整车厂商强化促消费、稳预期，乘用车产业高增 长的稳内需效果持续体现。预计随着高考后的购车需求逐步释放，暑期自驾购车需求将拉动车市保持较好热度。 4家车企单月交付超3万辆 随着6月交付数据的陆续披露，众多车企都交出了亮眼的"年中考"成绩。 单月交付超3万辆的就有鸿蒙智行、零跑、理想和小鹏，分别交付52747辆、48006辆、36279辆和34611辆。其中，零跑同比增长138%；小鹏同 比增长224%。深蓝6月交付表现较好，交付接近3万辆，为29893辆；小米和蔚来交付超2万辆；极氪、阿维塔和岚图交付均超万辆。 | 企业/品牌名称 | 6月交付量(辆) | 1-6月累计交付量(翰 | 2025年年销量目标(万辆) | 上半年完成 | | --- | --- | --- | --- | --- | | 鸿蒙智行 | 52747 | 1 | 100 | 1 | | 零跑 ...

Core Viewpoint - The article discusses the purchasing experience of a consumer who bought the Xiaopeng MONA M03 MAX, highlighting the decision-making process, comparisons with competitors, and the overall satisfaction with the vehicle [1][20]. Purchase Experience - The vehicle was purchased for 139,800 yuan, with a total out-of-pocket cost of just over 100,000 yuan after considering trade-in and subsidies [2][9]. - The consumer initially planned to finance the vehicle but switched to a full payment due to complications with social security approval [1][2]. Competitor Comparison - The consumer compared several electric vehicle models, including Lynk & Co Z20, Smart EQ, and Volkswagen ID.3, focusing on factors like size, driving experience, and features [4][5][7]. - The decision to choose the Xiaopeng MONA was influenced by its superior features and upgrades compared to competitors, particularly in terms of driving assistance and battery range [18][20]. Delivery and Service Experience - The delivery process was smooth, with the vehicle ready for pickup shortly after the order was placed, and the consumer received thorough explanations of the vehicle's features [11][13]. - The consumer noted that they were among the first to receive the new model, which added to the positive experience [11][13]. Vehicle Performance and Features - The Xiaopeng MONA is praised for its intelligent driving assistance, low energy consumption, and overall value compared to competitors [18][20]. - Some drawbacks were mentioned, such as the rear seating comfort and the design of the vehicle's rear [19][20]. Summary of Decision-Making - The final decision to purchase the Xiaopeng MONA was based on a comprehensive evaluation of various models, with a focus on suitability for the primary user, which in this case was the consumer's spouse [20][21].

2025 年 7 月 2 日 招银国际环球市场 | 市场策略 | 招财日报 每日投资策略 行业点评 全球市场观察 招银国际研究部 邮件：research@cmbi.com.hk | 环球主要股市上日表现 | | | | | --- | --- | --- | --- | | | 收市价 | | 升跌（%） | | | | 单日 | 年内 | | 恒生指数 | 24,072 | -0.87 | 41.21 | | 恒生国企 | 8,678 | -0.96 | 50.44 | | 恒生科技 | 5,303 | -0.72 | 40.87 | | 上证综指 | 3,444 | 0.59 | 15.78 | | 深证综指 | 2,075 | 1.09 | 12.90 | | 深圳创业板 | 2,153 | 1.35 | 13.83 | | 美国道琼斯 | 44,095 | 0.63 | 16.99 | | 美国标普 500 | 6,205 | 0.52 | 30.09 | | 美国纳斯达克 | 20,370 | 0.47 | 35.70 | | 德国 DAX | 23,910 | -0.51 | 42.73 | | ...

Group 1 - Hong Kong stock indices experienced a decline, with the automotive sector facing significant losses, particularly for companies like Geely, BYD, and Xpeng, which fell over 3% in the afternoon session [1] - The Hong Kong Stock Connect automotive ETF (159323) saw a drop of nearly 2%, with major holdings such as Zhejiang Shibao, Youjia Innovation, Geely, BYD, Xpeng, and Zhixing Technology among the biggest decliners [1] - Everbright Securities noted that the commercialization of Robotaxi is accelerating, with a turning point in scale approaching, and identified Xpeng as closely following Tesla's technology path, planning to launch Robotaxi by 2026 [1] Group 2 - The Hong Kong Stock Connect automotive ETF (159323) focuses heavily on the Hong Kong vehicle sector, with a leading proportion of passenger vehicles compared to similar indices, and includes relatively scarce new car-making forces in the A-share market [2] - As of June 25, the top five weighted stocks in the index are BYD, Xpeng, Li Auto, Geely, and Leap Motor, collectively accounting for 58.24% of the index [2] - The index also includes companies in the intelligent driving industry chain, such as Zhixing Technology, Horizon Robotics, Sunny Optical Technology, and Zhejiang Shibao, which aligns more closely with the trends in the automotive industry compared to A-share automotive theme indices [2]

资料图。 在她离开长城汽车加入小鹏汽车任总裁两年多里，对产品规划和定义上的许多举措已初见成效： 截至目前小鹏已经陆续发布了 G6 、 X9 、 M03 （含 Max 版） 和 P7+ 四款全新车型，今 年 1 月，小鹏以月交付新车 30350 辆成为国产新势力第一； 5 月 28 日小鹏汽车发布 MONA M03 Max 版 上市，首周订单达到了 10038 辆。 在与小鹏汽车 CEO 何小鹏先生共进差不多 700 顿午餐后，总裁王凤英女士让小鹏汽车支棱起来 了。 王凤英今年 55 岁。她 在 广州小鹏汽车总部的办公室只有 10 平米， 跟 CEO 何小鹏的相邻。办公 室布置简单，一沙发、一桌两椅。 桌上 除电脑屏幕，无其他个人物品。王凤英每周工作七天，几 乎全年无休。平时不逛街，不购物，不喝酒，最大的快乐是在家自己做衣服。因为不需要再像在长 城时，过着分裂而拉扯的职场生活，她的血压应该也下降了。 01. 王凤英治下，小鹏汽车初见成效 王凤英让小鹏汽车支棱起来了 徐爱之 总裁王凤英在媒体前始终保持着低调。她参加供应商大会、主持招待女性车主的晚宴，在离广州总 部不远的湘菜馆和部门庆功。但不接受媒体采访，小鹏汽车 ...

以下文章来源于甲子光年 ，作者张麟 甲子光年 . 甲子光年是一家科技智库，包含智库、社群、企业服务版块，立足中国科技创新前沿阵地，动态跟踪头 部科技企业发展和传统产业技术升级案例，推动人工智能、大数据、物联网、云计算、新能源、新材 料、信息安全、大健康等科技创新在产业中的应用与落地。 莫名其妙的收购 高合被收购得非常突然， 甚至显得有些不正常。 就这个事件本身而言，信息曝光的节奏大致可以分为三个节点：新公司成立-协议内容曝光-工厂启动 环评。 本文来自微信公众号： 甲子光年 （ID：jazzyear） ，作者：张麟，编辑：王博，题图来自：AI生成 当高合汽车复产的消息传出，市场的关注度立即被其背后的投资方——EV Electra Ltd.吸引， EV Electra那极为复杂、混乱的造车经历，让这场收购和重生的大戏变得扑朔迷离。 EV Electra是一家 成立于2017年的黎巴嫩电动汽车企业， 但至今还没有正式卖出过一辆车， 无论是 其自研的Quds系列还是试图收购其他老牌车企的某个车型项目，最终都没能实现量产。 EV Electra的创始人兼董事长吉哈德·穆罕默德 （Jihad Mohammad） 背景同 ...

编 译 / 张霖郁 设 计 / 赵昊然 来 源 / R e u t e rs ， Wa l l S t r e e t J o u r n a l 马斯克退让了。 当地时间6月11日，马斯克（Elon Musk）在自己X平台写了条信息，表示后悔上周有关特朗普 （Donald Trump）的言论："那些话过了（They went too far）"，马斯克写道。 马斯克此后删除了部分批评特朗普的帖子，包括一条暗示支持弹劾总统的内容。 接近马斯克的消息人士透露，他的愤怒正降温，现有意修复与特朗普的关系。多位市场分析人士指 出，马斯克态度转变背后，或许是出于对其商业利益的考量。 特斯拉投资机构Quilter Cheviot的分析师曼塔·瓦莱恰（Mamta Valechha）指出："马斯克近期的和解 语气，可能是为了当前政治环境下更好地保护其企业利益。" 马斯克的Robotaxi暂定2025年6月22日开始试运营，首期车辆约 10–20辆 Model Y 无人驾驶出租车， 规模小、范围受限。他预计未来几个月内将扩容至约1000辆，并逐步向旧金山、圣安东尼奥等城市 推进 。 该项目在内部被称为"Project Rode ...

核心观点 销量跟踪： 乘联会初步统计5月全国乘用车市场零售193万辆，同比去年5月增长13%，较上月增长10%，今年以来累计零售880.2万辆，同比增长9%；5月1-31日，全国乘用车厂 商批发232.9万辆，同比去年5月增长14%，较上月增长6%，今年以来累计批发1079.7万辆，同比增长12%。上险数据看，5月（5.5-6.1)：5月国内乘用车累计上牌170.86万辆，同 比+12.5%；其中新能源乘用车累计上牌91.17万辆，同比+23.9%。 本月行情： 5月CS汽车板块上涨1.88%，其中CS乘用车上涨1.12%，CS商用车上涨1.6%，CS汽车零部件上涨2.52%，CS汽车销售与服务上涨3.26%，CS摩托车及其它上涨 1.89%，同期沪深300指数上涨1.85%，上证综合指数上涨2.09%，CS汽车板块跑赢沪深300指数0.04pct，跑输上证综合指数0.2pct。汽车板块自2025年初至今上涨29.05%，沪深 300上涨11.92%，上证综合指数上涨12.52%，CS汽车板块跑赢沪深300指数17.13pct，跑赢上证综合指数16.53pct。 成本追踪： 截至2025年5月末，浮法平板玻璃 ...

Core Insights - The 29th Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was highly successful, attracting over 450,000 visitors and generating more than 4 billion yuan in pre-orders for over 16,000 new cars [1] - Despite the strong attendance, traditional automakers like Mercedes-Benz, BMW, and Audi (BBA) are facing significant sales declines, with each experiencing over a 10% drop in Q1 sales year-on-year [1] - New energy vehicle companies, particularly Xiaopeng, are showing stronger performance, with Xiaopeng's new model generating 20,000 new orders in just one week after its launch [6][7] Group 1: Industry Performance - New energy vehicle companies have achieved over 30% of their annual sales targets by May, with only Xiaopeng meeting the timeline expectations for 2025 [1] - In contrast, traditional automakers like BBA are struggling, with their sales figures declining significantly compared to the previous year [1][2] - The auto show highlighted the need for BBA to innovate in marketing strategies to compete effectively with new energy vehicle companies [6][7] Group 2: Marketing Strategies - BBA's traditional marketing tactics, such as celebrity endorsements and price reductions, are becoming less effective compared to the innovative strategies employed by new energy vehicle companies [2][6] - Xiaomi's unique approach of using limited edition bottled water to attract visitors proved to be more effective than traditional celebrity endorsements [4][6] - Xiaopeng's successful use of celebrity endorsement with Ouyang Nana significantly boosted its visibility and sales, demonstrating the importance of effective marketing in the current competitive landscape [6][7] Group 3: Product Development - Mercedes-Benz and Audi showcased their latest localized products at the auto show, while BMW struggled to present compelling new offerings beyond price cuts [7][12] - Audi's new E5 Sportback and Mercedes-Benz's long-wheelbase CLA are positioned to enhance their market presence with advanced technology and local partnerships [9][11] - BMW's new models, including the X3, are facing declining sales and significant discounts, indicating a need for a complete overhaul of their product strategy [12]

近日，各新能源汽车品牌纷纷公布了5月交付量，从数据表现来看，大家普遍不错。比亚迪继续一马当先，零跑汽车、鸿蒙智行、理想汽车销量达到4万 台；小鹏汽车则连续7个月交付量超30000台；极狐汽车、阿维塔、岚图也实现同比超100%增长。 | 新能源品牌 | 5月交付量(辆) | 4月交付量(辆) | 环比 | 同比 | | --- | --- | --- | --- | --- | | 比亚迪 | 382476 | 380089 | 0.6% | 14.1% | | 零跑汽车 | 45067 | 41039 | 9.8% | 148.0% | | 鸿蒙智行 | 44454 | | | | | 理想汽车 | 40856 | 33939 | 20.4% | 16.7% | | 小鹏汽车 | 33525 | 35045 | -4.3% | 230.0% | | 小米 | 28000 | 28000 | - | - | | 埃安 | 26777 | 28301 | -5.4% | -33.2% | | 深蓝汽车 | 25521 | 20138 | 26.7% | 78.0% | | 蔚来 | 23231 | 23900 | ...