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福特智趣烈马全球首发,一场传承与革新的全面进阶
Core Insights - Ford's new all-terrain camping SUV, the Ford Intelligent Mustang, was globally launched at the Chengdu Auto Show, marking a significant step in the evolution of the Mustang family and the brand's adaptation to the changing automotive landscape and diverse consumer needs [2][4][21] - The Ford Intelligent Mustang aims to provide a "full scene, all-weather, all-terrain" solution for the new generation of Chinese users, allowing seamless transitions between urban commuting, outdoor camping, and off-road adventures [4][6] Product Features - The Intelligent Mustang offers two versions: a range-extended model with an electric range exceeding 200 kilometers and a comprehensive range of over 1200 kilometers, and a pure electric model with a battery capacity of 105 kWh and a maximum range of 650 kilometers [6][9] - The vehicle is designed with a spacious interior, measuring over 5 meters in length and nearly 3 meters in wheelbase, allowing for flexible space utilization across various scenarios [6][9] Technological Innovations - Equipped with over 30 sensors, advanced lidar, and dual Orin X driving chips, the Intelligent Mustang supports advanced driving assistance systems for both highway and urban navigation [7] - The vehicle features a modular tailgate design and a 6 kW external power supply capability, enabling it to function as a mobile kitchen for outdoor activities [9][11] Brand Strategy - Ford is reinforcing its brand identity with a focus on outdoor themes, showcasing its "wild" product lineup at the Chengdu Auto Show through immersive thematic areas [13][23] - The product lineup is categorized into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild," each targeting specific consumer needs and preferences [15][17] Market Positioning - The Ford F-150 Raptor is highlighted as a symbol of "Race Wild," leading the performance segment in the off-road pickup market in China since its introduction in 2017 [19] - Ford aims to deepen its strategy in China, focusing on user needs and expanding its "wild" product matrix to cover all powertrain forms and scenarios, from fuel to new energy [23]
锐胜汽车品牌独立,只做MPV
8月30日,北京汽车制造厂旗下锐胜汽车在成都以独立品牌身份正式亮相,定位中国品质MPV实干家。在这场以"锐胜·启程"为主题的发 布会上,锐胜汽车宣告了"全球第一个只做MPV的品牌"诞生,提出了"锐意进取,胜在共赢"的宣言。新的征程开启! 从"产品序列"到"专业MPV品牌" 2030年之后,锐胜汽车的目标是成为MPV市场的领导者。通过持续的技术创新、品牌建设和用户服务优化,引领MPV市场的发展趋势, 推动行业的进步。 在锐胜汽车看来,当前MPV市场深陷两极割裂:高端车型价格高,低端产品体验欠佳,中间地带亟待一场"品质普惠"的革命。 从突围到领航 据介绍,锐胜汽车形成了涵盖短期攻坚、中期突破、长期领航的完整战略体系。每一步都锚定"中国品质MPV实干家"的品牌定位。 锐胜汽车制定了"三步走"战略蓝图: 2025-2027年,锐胜汽车将以抢占市场份额为主要目标,提高品牌知名度和市场覆盖率,巩固在兼用型MPV市场的优势地位,并逐步向 周边细分市场拓展; 2027-2030年,致力于成为MPV市场的主流品牌。通过加大研发投入,提升产品品质和技术含量,完善产品线布局,满足不同用户群体 的多样化需求,提升品牌形象和市场竞争力 ...
专注硬派越野,212越野车携T01柴油版亮相成都车展
在这个新能源汽车新品"遍地跑"的时代,一款柴油版车型的出现无疑是令人瞩目的。8月29日,第二十八届成都国际汽车展览会(以下简称"成 都车展")开幕。212越野车携T01柴油版、升级款T01检阅官等旗下多款越野车型亮相成都车展。作为212系列硬派越野车型的新成员,T01柴油版以 16.99万元的预售价惊艳亮相,并同步推出超值膨胀礼、越野越享礼、畅行升级礼、改装畅玩礼和不计免赔礼五重购车权益,总价值超5万元。 直击用户痛点 T01柴油版成"更优解" 为什么推出柴油版?相信是每一位看到T01柴油版的用户都会浮上心头的问题。实际上,T01柴油版的出现,是212越野车深入洞察越野穿越、长途自 驾、岩石攀爬、重载通行等实际场景下的用户痛点之后,深思熟虑的决定。对于野外出行而言,柴油车从动力性能、经济性、适应能力、续航能力等方面往 往更优于汽油车。为了给越野爱好者带来一款所打造出的一款既可征服复杂地形、又能适配长途出行的硬派越野车型,T01 柴油款便应运而生。 在动力上,T01柴油版搭载了2.0T直列四缸柴油涡轮增压发动机,额定功率125kW/3600rpm,拥有低转速高扭矩的特性,在1500rpm即可爆发415N·m的 ...
纵横登陆成都车展,G700全球盲订开启
8月29日,第二十八届成都车展正式开幕。纵横品牌以"历万境,自纵横"为主题,携G700及多个版本车型亮相展会,包括G700环塔版、G700环塔赛事 版和G700顶火版。其中,G700环塔版为全球首次发布。纵横通过展示全领域豪华电混越野SUV产品矩阵,为用户提供跨越山河、舒适可靠的越野出行新选 择,也标志着中国品牌正式进入全球豪华越野市场的竞争。 展会现场,纵横宣布"全领域豪华电混越野SUV"G700正式启动全球盲订。消费者支付700元订金,即可享受五大专属权益,包括臻享积分礼、纵情累加 礼、超前先享礼、限定专属礼和自在无忧礼。品牌以此表达诚意,帮助用户提前锁定购车优惠,迎接更高品质的用车体验。 技术驱动全球布局 随着电动化、智能化不断重塑汽车行业,中国汽车品牌正以扎实的技术实力推动全球产业变革。在长期由国际品牌主导的豪华越野车市场,以纵横为代 表的国内品牌,凭借对越野技术的持续投入与创新,正在改变市场竞争格局。 奇瑞汽车股份有限公司执行副总裁李学用在发布会上表示:"我们致力于推动民族汽车工业的发展,不仅要追求速度,更要注重耐力和远见。纵横品牌 自诞生之初就立足全球视野,是奇瑞高端化战略的重要组成部分。我们将依 ...
“五大豪华”诠释燃油车高价值,吉利中国星全新东方曜系列亮相成都车展
8月29日,第二十八届成都国际汽车展览会(以下简称"成都车展")开幕,自主品牌成为当仁不让的"主角"。尽管一众新能源产品令人眼花缭 乱,但作为油车代表的吉利中国星全新东方曜系列依然在众多新品中脱颖而出,展现了豪华燃油车之风采。在本次成都车展期间,中国星全新东方 曜系列带来月牙青、莫高蓝、丹青三款专属车色,"中国设计、智能科技、极致驾控、越享舒适、中国式安全"五大豪华体验,以强大实力表明,燃 油车并非末路已至,仍需持续进化。 多维进化 彰显中式豪华 时至今日,电动化、智能化转型的方向早已毋庸置疑,新能源汽车的发展也在迅速推进。然而,当"全面电动化"成为所有车企的共识,真的意味着燃油 车已行至末路吗?实则并非如此。数据显示,今年上半年,国内燃油车基盘规模达49.9%,这说明,燃油车仍然占据着中国乘用车市场的半壁江山。中国汽 车工业协会的数据更是表明,今年6月以来,燃油车市场国内销量连续两个月保持增长。7月,我国燃油车销量98.1万辆,同比增长8.4%。可见,消费者对于 燃油车的需求依然旺盛,这就要求车企在推进新能源转型的同时,也要持续推进燃油车产品的进化升级。 今年1-7月,吉利累计销量已达164.69万辆,同比 ...
红旗成都车展演绎技术、年轻化与品牌使命“三重奏”
Core Viewpoint - Hongqi brand has achieved a significant milestone by becoming the first Chinese luxury brand to surpass 2 million users, showcasing its transition from a "national car" to a "people's car" with the introduction of new models at the Chengdu Auto Show [1][14]. Group 1: Technological Innovation - The new Tian Gong series models are built on a 900V high-voltage platform, marking the entry of Hongqi into the "ultra-high voltage era" of electric vehicles [4]. - The Tian Gong 05 model offers a pure electric range of 850 kilometers, while the Tian Gong 06 provides a range of 780 kilometers, catering to most daily commuting and long-distance travel needs [7]. - Fast charging capabilities allow users to charge from 10% to 80% in just 12 minutes, enabling a range of 500 kilometers in 10 minutes, significantly enhancing user convenience [7]. - The new models achieve a low energy consumption of 12.4 kWh per 100 kilometers, translating to a cost of less than 0.1 yuan per kilometer [7]. - The Tian Gong series incorporates advanced safety features, including a "six-dimensional safety" system that covers various safety aspects [8]. Group 2: Brand Transformation and User Engagement - Hongqi is focusing on appealing to younger consumers by redefining its brand image, moving from a perception of solemnity to one that is more engaging and relatable [9]. - The introduction of the "潮改计划" (Trendy Modification Plan) allows users to personalize their vehicles at a lower cost, demonstrating a commitment to user involvement [11]. - The "Hongqi Off-Road" project has engaged users in naming submissions, receiving 310,000 entries globally, which reflects a shift towards open innovation in product development [13]. - Hongqi is transitioning from merely being a car manufacturer to becoming a builder of mobility ecosystems, emphasizing lifestyle and community [13]. Group 3: Recognition and National Mission - Hongqi has achieved a brand value of 141.065 billion yuan and is recognized for its contributions to the high-end automotive market in China [14]. - The brand has been involved in significant national events, reinforcing its image as a reliable representative of Chinese industrial capabilities [16]. - Hongqi's dual identity as a national symbol and a partner in users' lives reflects its understanding of its value and mission [16]. Group 4: Future Development - The delivery of the Tian Gong series and the advancement of projects like "Hongqi Off-Road" signify a new phase in Hongqi's development, emphasizing user proximity and innovation [17].
中国品牌霸榜,特斯拉危险了
Core Insights - Global electric vehicle sales increased by 22% year-on-year in June, surpassing 1.8 million units, with pure electric vehicle sales growing by 24% to over 1.1 million units [1] - The global electric vehicle market share reached 28% in June, up from 24% in the first half of the year [1] - BYD and Tesla continue to lead the market, but the competitive landscape is shifting with brands like Geely and new entrants like Leap Motor and Xiaomi gaining traction [1] Market Overview - In China, automotive production and sales exceeded 15.6 million units in the first half of 2025, marking a year-on-year growth of 12.5% and 11.4% respectively [3] - New energy vehicles (NEVs) accounted for 44.3% of total sales, with production and sales of NEVs reaching 6.968 million and 6.937 million units, reflecting growth rates of 41.4% and 40.3% [3] - The export of NEVs saw a significant increase, with a 75.2% year-on-year growth, contributing to the overall automotive export growth of 10.4% [3][4] European Market Dynamics - In Europe, electric vehicle sales rebounded, with pure electric vehicle sales reaching 1.19 million units in the first half of the year, a 24.9% increase [5] - The market share for pure electric vehicles in Europe reached 17.47%, while plug-in hybrid vehicles saw a 21.2% increase in sales [5] - The decline in gasoline and diesel vehicle sales has been significant, with diesel vehicle market share dropping below 10% [6] Brand Performance - BYD maintained its position as the top-selling brand globally, with nearly 2 million units sold in the first half of the year, while Tesla's sales fell to approximately 720,000 units [15][16] - Geely and Wuling also performed well, with Geely's Star Wish and Panda Mini contributing to its rise to third place [16] - Chinese brands accounted for 17 out of the top 20 electric vehicle models sold globally, with BYD having 10 models on the list [12][14] U.S. Market Insights - In the U.S., electric vehicle sales reached a record high, with pure electric vehicle sales growing by 1.5% to 607,000 units [9] - Anticipation of the expiration of federal tax credits has led to a surge in sales, with July seeing a 20% year-on-year increase [9][10] - Tesla remains the market leader in the U.S., but its market share has declined from 50.1% to 44.7% [10]
智能豪华越野新标杆!全新坦克500成都车展亮相,张雨绮出任“首席体验官”
2025年8月29日,第二十八届成都国际汽车展览会在中国西部国际博览城开幕。长城汽车旗下魏牌、欧拉、哈弗、坦克、长城炮、灵魂六大品牌 联合参展,其中坦克品牌备受瞩目的全新坦克500在展会上惊艳亮相,Hi4-T和Hi4-Z智享版车型凭借硬核实力成为全场焦点。 展会当天,坦克展台现场人流如织,现场气氛热烈,超高的人气和不断的互动热潮,印证了全新坦克500作为"现象级"产品的强大号召力。 上市即爆款,2小时大定突破12000台 8月27日,全新坦克500在都江堰正式上市发布,仅用2小时就实现大定突破12000台的佳绩。在竞争日益激烈的汽车市场中,全新坦克500用实力向人们 证明:价值永远比价格更重要。此次上市的全新坦克500目前共推出四个版本:Hi4-Z智享版37.5万元,Hi4-T智享版35.5万元,Hi4-T基础版33.5万元,3.0T造 境版35.5万元。 | 全新坦克500 Hi4 一智享版 经 全新坦克500 Hi4 金新垣点500 | | --- | | 37.5元元 35.5元元 建议零售价 建议零售价 建议零售价 | | 权益 权益 | | 价值 26000 元高速/城市NOA智慧领航辅助驾驶,车位 ...
奇瑞携17款重磅车型亮相成都车展,开启豪华平权时代
Core Viewpoint - Chery Group showcased 31 models at the Chengdu International Auto Show, emphasizing its commitment to technology and innovation under the theme "Chinese Cars, Global Champions" [1][15] Group 1: Product Showcase - Chery presented 17 models under its brand, including the new large SUV Fengyun T11 and the stylish Fengyun X3L, which has begun pre-sales [1][2] - The Fengyun X3L features luxury brand technologies and aims to redefine the standard for range-extended vehicles with a pure electric range of 215 kilometers and a total range exceeding 1200 kilometers [4] - The Fengyun T11 is positioned as an affordable luxury SUV with a focus on safety, space, and intelligence, featuring 11 airbags and a spacious interior [6] Group 2: Technological Advancements - Chery is investing in multiple energy technologies, including hybrid, range-extended, and pure electric systems, showcasing its advancements at the auto show [8] - The company introduced its Super Golden Range-Extended Platform and Kunpeng Tianheng System, highlighting its commitment to innovation [8][11] Group 3: Safety Standards - Safety is a primary principle for Chery, which aims to redefine industry standards through high-strength body structures and comprehensive safety technologies [11] - The company showcased its high-strength body structure at the auto show, reflecting its dedication to enhancing automotive safety [11] Group 4: User Engagement and Experience - Chery created an immersive experience at the auto show, integrating technology, culture, and comfort, which attracted significant visitor interest [13] - The company launched the QQ co-creation competition to gather user ideas for personalized vehicles, reinforcing its user-centric brand philosophy [13]
福特智趣烈马全球首发!成都国际车展福特汽车“户外主题乐园”尽现全场景户外精彩生活
Core Viewpoint - Ford China showcased its full range of "Wild" products at the 2025 Chengdu International Auto Show, introducing an outdoor theme park to highlight its brand appeal with immersive experiences [1][24][35] Group 1: Product Launch - The Ford "Intelligent Fun Mustang," the first all-terrain camping SUV, made its global debut at the auto show [1][3] - The vehicle is built on the "Ford Domain" native intelligent new energy technology architecture, offering a comprehensive solution for outdoor living [4][12] Group 2: Features and Capabilities - The Intelligent Fun Mustang features a pure electric range of over 200 kilometers for the extended range version, enabling efficient commuting with zero fuel consumption [4] - It boasts a maximum comprehensive range of over 1200 kilometers and a battery capacity of 105 kWh for the pure electric version, with a maximum range of 650 kilometers [12] - The vehicle includes advanced driving assistance systems with over 30 sensors and dual Orin X chips, supporting both highway and urban navigation assistance [7] Group 3: Outdoor Experience - The Intelligent Fun Mustang can transform into a mobile kitchen with a 6 kW external discharge capability, allowing for outdoor cooking [12] - It features a unique elevating roof design, providing an additional 36 cm of headroom for a comfortable camping experience [18][20] - The vehicle's seating can convert into a flat sleeping area with a one-button operation, enhancing comfort for overnight stays [20] Group 4: Brand Strategy - Ford China aims to deepen its strategy in China, focusing on user needs and expanding its "Wild" product matrix, covering both fuel and new energy vehicles [33] - The company plans to enhance outdoor lifestyle experiences through community engagement and outdoor parks, promoting a unique cultural identity [33][35]