汽车琰究
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钱江摩托 | 25Q2:业绩符合预期 中大排销量稳健【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Core Viewpoint - The company's performance in Q2 2025 met expectations, with marginal improvements in motorcycle business despite a decline in overall sales and profits [3][6]. Financial Performance - In H1 2025, the company reported revenue of 3.07 billion yuan, a year-on-year decrease of 5.7%, and a net profit attributable to shareholders of 270 million yuan, down 22.9% year-on-year [2]. - Q2 2025 revenue was 1.74 billion yuan, a year-on-year decline of 9.2% but a quarter-on-quarter increase of 30.3%. The net profit for Q2 was 180 million yuan, down 12.8% year-on-year but up 110.6% quarter-on-quarter [2][3]. Motorcycle Business - The decline in revenue was primarily due to fluctuations in motorcycle sales, with Q2 2025 motorcycle sales at 106,000 units, down 17.2% year-on-year but up 9.6% quarter-on-quarter [3]. - The company has improved its product definition capabilities, launching high-end models that have received positive market reception, indicating strong potential for future growth [4][6]. Cost Structure - The company has optimized its cost structure, with sales, management, R&D, and financial expense ratios showing improvements compared to previous periods, contributing to profit margins [3]. International Strategy - The company is focusing on international expansion, with a significant increase in exports of mid-to-large displacement motorcycles, achieving 26,000 units in H1 2025, a year-on-year increase of 2.5% [4]. - The establishment of subsidiaries in key markets such as the U.S., Italy, and Indonesia is part of the company's strategy to enhance its global presence [4]. All-Terrain Vehicle (ATV) Development - The company is actively expanding its all-terrain vehicle product line, with two ATV models already in mass production and additional models in development [5]. Future Projections - Revenue projections for 2025-2027 are 6.68 billion yuan, 7.98 billion yuan, and 9.47 billion yuan, respectively, with net profits expected to be 640 million yuan, 750 million yuan, and 880 million yuan [6][8].
星宇股份 | 2025Q2:盈利稳健 全新产能启动布局【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Event Overview - The company released its 2025 semi-annual report, showing a revenue of 6.757 billion yuan for H1 2025, a year-on-year increase of 18.20%. The net profit attributable to shareholders was 706 million yuan, up 18.88% year-on-year, and the net profit excluding non-recurring items was 687 million yuan, an increase of 23.24% year-on-year. In Q2 2025, revenue reached 3.663 billion yuan, a year-on-year increase of 10.85% and a quarter-on-quarter increase of 18.36%. The net profit attributable to shareholders was 384 million yuan, up 9.35% year-on-year and 19.31% quarter-on-quarter, while the net profit excluding non-recurring items was 375 million yuan, a year-on-year increase of 14.98% and a quarter-on-quarter increase of 19.78% [2]. Revenue and Profitability - Revenue showed steady growth with Q2 2025 revenue at 3.663 billion yuan, reflecting a year-on-year increase of 10.85% and a quarter-on-quarter increase of 18.36% [3]. - Profitability remained robust, with Q2 2025 gross margin at 19.64%, a decrease of 0.73 percentage points year-on-year but an increase of 0.81 percentage points quarter-on-quarter. The net profit margin was 10.49%, down 0.14 percentage points year-on-year but up 0.08 percentage points quarter-on-quarter [3]. - Expense ratios remained stable, with increases in sales, management, and R&D expense ratios primarily due to rising employee compensation and R&D material consumption [3]. Contribution from Core Suppliers - The company serves as a Tier 1 supplier for the AITO M9, providing exclusive front and rear lamp assemblies. The M9 has achieved significant sales milestones, including being the best-selling luxury car in China for over 15 months and achieving over 40,000 pre-orders within 27 days of its launch [4]. - The AITO M8, which features advanced lighting systems designed by the company, also set a record with 50,000 pre-orders in just four days [4]. Long-term Development Support - The company officially launched its Intelligent Automotive Electronics and Visual Systems Industrial Center project on August 20, 2025. This project will include six main factories with a total construction area of approximately 250,000 square meters, aiming for an annual production capacity of about 10 million intelligent lamp assemblies [5]. Market Outlook and Financial Projections - The automotive lighting sector is positioned favorably, with the trend towards electrification driving both volume and price increases. The company has adjusted its revenue forecasts for 2025-2027 to 16.013 billion yuan, 19.108 billion yuan, and 22.632 billion yuan, respectively, with net profits projected at 1.733 billion yuan, 2.017 billion yuan, and 2.543 billion yuan [6]. - The expected earnings per share (EPS) for 2025-2027 are 6.07 yuan, 7.06 yuan, and 8.90 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 20, 17, and 14 [6][7].
广汽集团 | 2025H1:盈利承压 携手华为合作深化【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating significant operational challenges and a need for strategic adjustments to improve performance [2][3][4]. Revenue Performance - Total revenue for H1 2025 was 42.61 billion yuan, down 7.9% year-on-year, with Q2 revenue at 22.73 billion yuan, also down 7.9% year-on-year but up 14.4% quarter-on-quarter [2][3]. - The average selling price (ASP) per vehicle in Q2 2025 was 164,000 yuan, reflecting a year-on-year increase of 2.7% but a slight decrease of 0.7% quarter-on-quarter [3]. Profitability Analysis - The net profit attributable to shareholders for H1 2025 was -2.54 billion yuan, marking a shift to negative from the previous year, while the adjusted net profit was -2.95 billion yuan, showing a reduction in losses by 32.3% year-on-year [2][3]. - In Q2 2025, the net profit attributable to shareholders was -1.81 billion yuan, with an increase in losses compared to the previous quarter, and the adjusted net profit was -2.05 billion yuan, indicating a worsening financial situation [2][3]. Sales Volume and Market Dynamics - Total sales volume for H1 2025 was 755,000 units, down 12.5% year-on-year, with Q2 deliveries at 384,000 units, reflecting a year-on-year decline of 15.2% but a quarter-on-quarter increase of 3.5% [4]. - The performance of joint venture brands varied, with GAC Honda experiencing a significant decline in Q2 sales, while GAC Toyota showed stable growth [4]. Strategic Partnerships and Product Development - The company is deepening its collaboration with Huawei, planning to launch two luxury smart electric vehicle models by 2026, which is expected to enhance its technological competitiveness and brand positioning [5]. - Continuous improvement of the product matrix and acceleration of the transition to new energy and intelligent vehicles are seen as key strategies to drive future growth [4][5]. Long-term Outlook - The company is positioned as a leader in joint venture brands, with expectations of improved competitiveness in the hybrid and intelligent vehicle segments, potentially leading to a recovery from the current operational downturn [6]. - Revenue projections for 2025-2027 are estimated at 124.69 billion yuan, 144.15 billion yuan, and 167.35 billion yuan respectively, with a gradual return to profitability anticipated by 2027 [6][9].
豪能股份 | 2025Q2:盈利承压 机器人减速器加速布局【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Event Overview - The company released its 2025 semi-annual report, showing a revenue of 1.253 billion yuan for H1 2025, a year-on-year increase of 10.30%. The net profit attributable to shareholders was 184 million yuan, up 13.45% year-on-year, while the net profit excluding non-recurring items was 172 million yuan, an increase of 10.54% year-on-year. In Q2 2025, revenue was 634 million yuan, a year-on-year increase of 7.43% and a quarter-on-quarter increase of 2.34%. However, the net profit attributable to shareholders was 80 million yuan, down 3.01% year-on-year and down 23.34% quarter-on-quarter, with the net profit excluding non-recurring items at 69 million yuan, down 10.43% year-on-year and down 32.45% quarter-on-quarter [2]. Revenue and Profitability - In Q2 2025, the revenue was 634 million yuan, reflecting a year-on-year growth of 7.43% and a quarter-on-quarter growth of 2.34%. The revenue growth was driven by significant increases in the sales of differential gears and aerospace components [3]. - The Q2 2025 net profit attributable to shareholders was 80 million yuan, which represented a year-on-year decrease of 3.01% and a quarter-on-quarter decrease of 23.34%. The net profit excluding non-recurring items was 69 million yuan, down 10.43% year-on-year and down 32.45% quarter-on-quarter. The gross margin for Q2 2025 was 32.11%, a slight increase of 0.09 percentage points year-on-year but a decrease of 0.03 percentage points quarter-on-quarter. The net profit margin was 12.59%, down 1.36 percentage points year-on-year and down 4.22 percentage points quarter-on-quarter, primarily due to increased management and R&D expense ratios [3]. Cost Structure - In Q2 2025, the expense ratios for sales, management, R&D, and financial costs were 0.65%, 6.80%, 6.76%, and 2.21%, respectively. Year-on-year changes were -0.03, +2.57, +0.45, and -1.84 percentage points, while quarter-on-quarter changes were -0.13, +1.44, +1.49, and -0.28 percentage points. The increase in management expense ratio was mainly due to higher employee compensation and relocation costs for Chongqing Haoneng, while the increase in R&D expense ratio was attributed to advancements in technology research and product planning [3]. Strategic Initiatives - The company is accelerating its layout in the robot reducer sector, aiming to establish a second growth curve. In September 2024, the company signed an agreement with the People's Government of Bishan District, Chongqing, to jointly create a robot industry ecosystem, with a total investment of 1 billion yuan for the first phase. This initiative focuses on producing planetary reducers for new energy vehicles and high-precision industrial planetary reducers. The company is actively developing high-precision reducers and has established partnerships in various fields, including humanoid robots and exoskeletons [4]. - The aerospace components segment is experiencing rapid growth, with the company achieving a revenue of 167 million yuan in H1 2025, a year-on-year increase of 32.21%. The company is well-positioned to benefit from the increasing orders in the civil aviation sector, such as the C919 aircraft. An investment of 300 million yuan is being made to build an intelligent manufacturing center for aerospace components, which is progressing smoothly [5]. Financial Projections - The company is a leader in synchronizers, with a comprehensive product matrix for differential gears and an accelerated layout in robot reducers. Revenue projections for 2025-2027 are 2.808 billion yuan, 3.376 billion yuan, and 3.883 billion yuan, respectively. The net profit attributable to shareholders is projected to be 383 million yuan, 533 million yuan, and 676 million yuan for the same period, with corresponding EPS of 0.45 yuan, 0.62 yuan, and 0.79 yuan. The PE ratios are expected to be 34, 25, and 20 times, respectively, based on the closing price of 15.34 yuan per share on August 29, 2025 [6][7].
隆盛科技 | 2025Q2:盈利承压 机器人部件+整机全面推进【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Core Viewpoint - The company reported a revenue of 1.224 billion yuan for H1 2025, representing a year-on-year increase of 15.44%, while the net profit attributable to shareholders was 105 million yuan, up 1.38% year-on-year [2] Revenue and Profit Analysis - In Q2 2025, the company achieved a revenue of 618 million yuan, a year-on-year increase of 25.03% and a quarter-on-quarter increase of 2.06% [2] - The net profit attributable to shareholders for Q2 2025 was 46 million yuan, down 9.04% year-on-year and down 21.49% quarter-on-quarter [3] - The gross profit margin for Q2 2025 was 18.01%, a decrease of 1.46 percentage points year-on-year, primarily due to changes in accounting standards and adjustments in sales expenses [3] Business Growth and Cost Management - The EGR (Exhaust Gas Recirculation) business experienced rapid growth, driven by the strong performance of leading domestic car manufacturers and breakthroughs in heavy-duty truck EGR systems [3] - The company’s sales, management, R&D, and financial expense ratios for Q2 2025 were 0.42%, 3.88%, 3.62%, and 1.56% respectively, with notable changes attributed to accounting adjustments and increased costs [3] Production and Technological Advancements - The company is accelerating its production line upgrades, particularly in the electric motor core components, which significantly enhance product value and competitiveness [4] - The establishment of a dual-path approach in "core components + complete machine R&D" is underway, focusing on both robot assembly and breakthroughs in key components like harmonic reducers [5] Investment Outlook - The company maintains a solid position as a leader in the EGR market, with a three-dimensional growth strategy encompassing traditional business, new energy initiatives, and international expansion [6] - Revenue projections for 2025-2027 are estimated at 2.898 billion yuan, 3.648 billion yuan, and 4.523 billion yuan respectively, with net profits expected to reach 253 million yuan, 339 million yuan, and 478 million yuan [8]
比亚迪 | 2025Q2:营收同环比增长 出海开启新成长【民生汽车 崔琰团队】
汽车琰究· 2025-08-31 15:05
Core Viewpoint - The company reported a strong revenue growth in the first half of 2025, with a year-on-year increase of 23.3%, while the net profit showed a more modest growth of 13.8% [2] Revenue Analysis - In Q2 2025, the company achieved a revenue of 200.92 billion yuan, representing a year-on-year growth of 14.0% and a quarter-on-quarter increase of 17.9% [4] - The sales volume reached 1.145 million units in Q2 2025, up 16.1% year-on-year and 14.4% quarter-on-quarter, with high-end models accounting for 7.8% of total sales [4] - The average selling price (ASP) per vehicle in Q2 2025 was 137,300 yuan, reflecting an increase of 1,400 yuan year-on-year and 3,900 yuan quarter-on-quarter, driven by a higher proportion of overseas and high-end models [4] Profitability Analysis - The overall gross margin in Q2 2025 was 16.3%, down 2.4 percentage points year-on-year and 3.8 percentage points quarter-on-quarter [5] - The net profit attributable to shareholders was 6.36 billion yuan in Q2 2025, a decline of 29.8% year-on-year and 30.5% quarter-on-quarter, primarily due to the decrease in gross margin [5] - The company’s R&D expense ratio increased due to a rise in R&D personnel and fixed expenditures [5] International Expansion - The company’s overseas sales of new energy vehicles reached 545,000 units from January to July 2025, marking a significant year-on-year increase of 133.5% [6] - The company is actively expanding its international presence, with the opening of a passenger car factory in Brazil and plans for additional factories in Uzbekistan, Hungary, Turkey, and Indonesia [6] Future Projections - Revenue projections for 2025-2027 are estimated at 990.81 billion yuan, 1,188.97 billion yuan, and 1,397.04 billion yuan respectively, with net profits expected to be 45.402 billion yuan, 60.353 billion yuan, and 70.419 billion yuan [7][8] - The company is expected to maintain a price-to-earnings (PE) ratio of 23, 17, and 15 for the years 2025, 2026, and 2027 respectively [8]
爱柯迪 | 2025Q2:业绩符合预期 全球化+机器人齐驱【民生汽车 崔琰团队】
汽车琰究· 2025-08-30 14:56
Core Viewpoint - The company reported a positive performance in its 2025 Q2 results, with revenue and net profit showing significant year-on-year growth, indicating a recovery in the automotive market and effective cost management strategies [2][3]. Revenue Performance - In 2025 H1, the company achieved revenue of 3.45 billion yuan, a year-on-year increase of 6.2%, while the net profit attributable to shareholders was 570 million yuan, up 27.4% year-on-year [2]. - For 2025 Q2, the company reported revenue of 1.78 billion yuan, reflecting an 11.0% increase year-on-year and a 1.3% increase quarter-on-quarter [3]. - The growth in revenue is attributed to seasonal recovery in the passenger car market and the gradual release of new orders [3]. Profitability Analysis - The gross margin for 2025 Q2 was 29.7%, which is an increase of 2.1 percentage points year-on-year and 1.0 percentage point quarter-on-quarter, driven by a slight decrease in aluminum ingot prices and economies of scale [3]. - The net profit for 2025 Q2 reached 320 million yuan, marking a 44.9% increase year-on-year and a 22.7% increase quarter-on-quarter, primarily due to the recovery in gross margin and increased foreign exchange gains [3]. Cost Management - The company reported various expense ratios for 2025 Q2: sales expenses at 0.6%, management expenses at 6.5%, R&D expenses at 4.8%, and financial expenses at -4.2%, showing a mixed trend in cost management compared to previous periods [3]. Strategic Initiatives - The company is actively expanding into the robotics sector, establishing a wholly-owned subsidiary and planning to acquire a 71% stake in Zhuoerbo for 1.12 billion yuan, which is expected to enhance its technological capabilities and market reach in robotics [4]. - The acquisition is anticipated to leverage the company's strengths in precision manufacturing to drive innovation and growth in the robotics field [4]. Incentive Plans - The company has introduced a stock incentive plan, proposing to grant 8.032 million restricted shares, representing 0.8% of the total share capital, to attract and retain talent, ensuring long-term development [5]. - The performance targets set for 2025 and 2026 include revenue growth rates of at least 19.2% and 25.9%, respectively, indicating ambitious growth expectations [5]. Future Projections - The company expects to see continued growth in revenue and net profit from 2025 to 2027, with projected revenues of 8.26 billion yuan, 10.16 billion yuan, and 11.84 billion yuan, respectively, alongside net profits of 1.205 billion yuan, 1.490 billion yuan, and 1.789 billion yuan [8]. - The earnings per share (EPS) are forecasted to increase to 1.22 yuan, 1.51 yuan, and 1.82 yuan over the same period, reflecting a positive outlook for the company's financial performance [8].
新泉股份 | 2025Q2:业绩短期承压 剑指全球内外饰龙头【民生汽车 崔琰团队】
汽车琰究· 2025-08-30 14:56
Core Viewpoint - The company reported a solid revenue growth in H1 2025, with a revenue of 7.46 billion yuan, representing a year-on-year increase of 21.0%, and a net profit of 470 million yuan, showing a slight increase of 0.3% [2] Group 1: Q2 Performance and Drivers - In Q2 2025, the company achieved a revenue of 3.94 billion yuan, up 26.4% year-on-year and 12.0% quarter-on-quarter, with a net profit of 210 million yuan, reflecting a year-on-year increase of 1.2% but a quarter-on-quarter decrease of 2.0% [3] - Key drivers for revenue growth include increased sales from domestic major clients such as Chery, Geely, and SAIC, as well as successful overseas production in Mexico and the U.S., which generated revenues of 960 million yuan and 10 million yuan respectively, marking year-on-year growth of 196.0% and 21.3% [3] - The company also expanded its footprint by acquiring 70% of Anhui Ruiqi, entering the automotive seat sector, and enhancing its overseas production capabilities [3] Group 2: Product and Customer Expansion - The company is actively expanding its customer base by entering the Tesla supply chain and securing contracts with new energy vehicle brands such as Li Auto, BYD, and Great Wall Motors, which is expected to drive significant growth [3] - Product diversification is evident as the company expands from interior components to exterior parts and complete seat assemblies, with the potential for single vehicle component value exceeding 10,000 yuan [3] - The global automotive industry's cost-cutting pressures are accelerating the shift from imported interior and exterior components, positioning the company to capture market share through its competitive pricing and responsiveness [3] Group 3: Global Strategy and Capacity Expansion - The company is pursuing a global strategy by establishing new production bases, including a new exterior parts facility in Changzhou and a joint venture in Slovakia, to meet the needs of existing and potential clients [4] - By November 2023, the company announced further investments in its Slovakian facility, expanding its production capacity across Southeast Asia, North America, and Europe [4] - The company aims to enhance its international presence and operational efficiency through these strategic expansions [4] Group 4: Financial Projections - The company forecasts revenues of 17.07 billion yuan, 20.32 billion yuan, and 23.97 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 1.206 billion yuan, 1.537 billion yuan, and 1.858 billion yuan [6][7] - The projected earnings per share (EPS) are expected to be 2.47 yuan, 3.15 yuan, and 3.81 yuan for the same years, with price-to-earnings (PE) ratios decreasing from 20 to 13 [6][7]
赛力斯丨2025Q2:经营质量提升 高端智能持续深化【民生汽车 崔琰团队】
汽车琰究· 2025-08-30 14:56
Core Viewpoint - The company reported a mixed performance in its 2025H1 financial results, with a decline in total revenue but significant growth in net profit, indicating a shift towards higher-end products and improved operational efficiency [2][3][4]. Revenue Performance - In 2025H1, total revenue was 62.4 billion yuan, a year-on-year decrease of 4.1%. However, Q2 revenue reached 43.25 billion yuan, showing a year-on-year increase of 12.4% and a quarter-on-quarter increase of 125.9% [2][3]. - The average selling price (ASP) per vehicle in Q2 2025 was 332,000 yuan, reflecting a year-on-year increase of 1.6% and a 5.2 thousand yuan increase [3]. Profitability Analysis - The net profit attributable to the parent company for 2025H1 was 2.94 billion yuan, up 81.0% year-on-year, with Q2 net profit at 2.19 billion yuan, representing a year-on-year increase of 56.1% and a quarter-on-quarter increase of 193.3% [2][3]. - The non-recurring net profit for 2025H1 was 2.47 billion yuan, a 72.1% increase year-on-year, with Q2 non-recurring net profit at 2.08 billion yuan, up 57.3% year-on-year and 428.3% quarter-on-quarter [2][3]. Sales and Delivery Growth - Total deliveries in 2025H1 reached 199,000 units, a year-on-year increase of 6.7%. Q2 deliveries were 130,000 units, up 7.0% year-on-year and 90.5% quarter-on-quarter [4]. - The Wanjie model delivered 108,000 units in Q2, with significant contributions from the Wanjie M9 and M8 models, indicating a strong performance in the mid-to-high-end market [4]. Product Development and Market Positioning - The Wanjie M8 electric version launched on August 25, priced between 359,800 to 449,800 yuan, saw over 7,000 pre-orders within two hours, showcasing strong market demand [5]. - The upcoming Wanjie M7, set to launch on September 27, will offer both range-extended and pure electric options, further enhancing the company's competitive edge in the electric vehicle market [5]. Future Outlook - The company is expected to see revenue growth from 178.89 billion yuan in 2025 to 259.35 billion yuan in 2027, with net profit projected to increase from 9.71 billion yuan to 15.10 billion yuan during the same period [6][8]. - The company maintains a "recommended" rating based on its growth potential and market positioning, with projected PE ratios decreasing from 23 in 2025 to 15 in 2027 [6][8].
理想汽车 | 2025Q2:毛利保持韧性 VLA规模化部署在即【民生汽车 崔琰团队】
汽车琰究· 2025-08-30 14:56
Core Viewpoint - The company reported its Q2 2025 financial results, showing a mixed performance with revenue under pressure but resilient gross margins, and a strong outlook for future vehicle deliveries and new model launches [2][10]. Revenue Performance - In Q2 2025, the company achieved total revenue of 30.25 billion yuan, with year-on-year and quarter-on-quarter changes of -4.5% and +16.7% respectively [3]. - The automotive business revenue was approximately 28.89 billion yuan, reflecting a year-on-year decline of 4.7% but a quarter-on-quarter increase of 17.0% [3]. - The average selling price (ASP) decreased from 266,000 yuan in Q1 2025 to 260,000 yuan in Q2 2025 due to changes in product mix and increased customer incentives [3]. Sales Volume - The company delivered approximately 111,000 vehicles in Q2 2025, representing a year-on-year increase of 2.3% and a quarter-on-quarter increase of 19.6% [3]. - The sales distribution for models in Q2 2025 included 13.0% for L9, 13.3% for L8, 23.8% for L7, 46.8% for L6, and 3.1% for Mega [3]. Profitability - The automotive business gross profit for Q2 2025 was 5.61 billion yuan, with a gross margin of 19.4%, showing a year-on-year increase of 0.7 percentage points [5]. - The net profit attributable to shareholders was 1.09 billion yuan, with a non-GAAP net profit of 1.46 billion yuan, reflecting a year-on-year decrease of 2.7% but a quarter-on-quarter increase of 43.8% [5]. Research and Development - R&D expenses for Q2 2025 were 2.81 billion yuan, with an R&D expense ratio of 9.3%, showing a year-on-year decrease of 0.3 percentage points [6]. - The increase in R&D expenses quarter-on-quarter was driven by new vehicle project progress and support for an expanding product portfolio [6]. Charging Infrastructure - As of July 20, 2025, the company had established 2,902 fast charging stations and 15,945 charging piles across 31 provinces and 255 cities [7]. Cash Flow - The net cash used in operating activities for Q2 2025 was 3 billion yuan, while the free cash flow was -3.8 billion yuan [8]. Future Outlook - The company expects Q3 2025 vehicle deliveries to be between 90,000 and 95,000 units, with projected revenue of approximately 24.8 billion to 26.2 billion yuan [10]. - The upcoming launch of the Li Auto i6, a mid-large pure electric SUV, is anticipated to enhance sales, targeting a younger consumer demographic [10].