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2025年第51周:数码家电行业周度市场观察
艾瑞咨询· 2025-12-30 00:07
Industry Environment - In 2025, a stark contrast is observed between the "Six Little Dragons" in Hangzhou and the "Invisible Champions" in Shenzhen, with Hangzhou focusing on narrative and traffic operation while Shenzhen emphasizes technical refinement and a pragmatic approach [3] - The AI landscape is witnessing a competition akin to the Android vs. Apple battle, with the launch of the open-source AI Agent model AutoGLM by Zhiyu, which supports cross-device operations and aims to prevent AI monopolies [4] - The AI glasses market is experiencing intense competition, with major players like Google and Alibaba entering the fray, focusing on vertical scenarios and data control, despite consumer hesitance [5] - The evolution of IoT in China is shifting towards emotional value, driven by the "loneliness economy," with AI emotional products gaining traction among young consumers [6] - The humanoid robot sector is facing scrutiny over its reliance on remote control rather than autonomous intelligence, with significant discrepancies between market sentiment and actual order volumes [8] AI Transformation in Healthcare - The modern healthcare system is grappling with digital transformation challenges, necessitating a comprehensive overhaul of data governance and decision-making processes to effectively integrate AI [9] AI Unicorn IPO Race - Domestic AI unicorns MiniMax and Zhiyu are preparing for IPOs in Hong Kong, marking a shift from technology to commercialization, with significant backing from industry giants [10] AI Content Creation - The rise of "manga dramas" as a new content form is driven by AI technology, significantly lowering production costs and attracting major IP and platform players [12] AI Companion Toys Market - The AI companion toy market is rapidly growing but facing challenges of high return rates due to low emotional connection and user experience issues [13] Small Home Appliances Industry - The small home appliance sector is experiencing a bifurcation, with companies like Delmar adjusting strategies amid declining performance, while others expand production and explore overseas markets [14] AI Model Competition - The AI model landscape is diversifying into three camps, with ByteDance's Doubao leading in user engagement, DeepSeek excelling in technology, and Alibaba's Tongyi Qianwen focusing on practical applications [16] Future of AI - The year 2026 is projected to be pivotal for AI, transitioning to an "AI-native" era characterized by natural language interaction and autonomous task completion [17] AI Agent Development - The AI Agent market is expected to grow significantly, with applications across various sectors, although companies face challenges in implementation and compliance [18] Humanoid Robot Development - Japan is re-entering the humanoid robot development race, aiming for prototype release by 2030, intensifying global competition in the sector [19] AI Toys and Emotional Economy - Major tech companies are entering the AI toy market, which is projected to grow significantly, but face challenges related to pricing and user experience [21] AI Mapping Services - AI is becoming central to the mapping industry, with major players like Baidu and Gaode launching AI strategies, but user experience and privacy concerns remain critical issues [22] AI Investment Trends - The AI investment landscape is evolving, with figures like Duan Yongping advocating for rational participation and practical applications of AI technology [31] Apple’s Entry into Robotics - Apple is accelerating its entry into the humanoid robot market, aiming to leverage its brand and manufacturing capabilities, despite facing significant challenges [32] Robotics and AI Commercialization - Companies like Yundongchu Technology are securing funding to advance embodied intelligence technologies and expand market applications [34]
2025年第51周:服装行业周度市场观察
艾瑞咨询· 2025-12-29 00:05
Group 1: Innerwear Market Overview - The innerwear industry in China is experiencing "micro-growth and strong differentiation" in the first half of 2025, with a slow recovery in the consumer market [3] - The impact of consumption downgrade has led to weak demand in the mid-to-high-end segment, resulting in many companies facing the challenge of "increasing revenue without increasing profit," with net profit declines generally exceeding revenue drops [3][4] - Offline store optimization is significant, with companies like Anlifang closing 50 stores, while online channels are becoming growth engines, as evidenced by Urban Beauty's e-commerce repurchase rate of 25% [3] Group 2: Luxury Brands in China - The global personal luxury goods market is expected to remain stable in 2025, but the Chinese market is projected to contract by 3-5%, making the fourth quarter particularly crucial [5] - Since October, luxury brands have significantly increased their activities in China, including the opening of flagship stores and immersive experience events, with over 38 brands renovating or opening stores [5] Group 3: Brand Dynamics - Biyinlefen is undergoing a transformation to attract younger high-net-worth individuals, moving from a focus on the "golf" demographic, but faces challenges with increased sales expenses and inventory pressure [6] - Hailan Home has initiated an "A+H" dual-platform capital layout to address performance fluctuations and inventory pressures, with online revenue only accounting for 20.54% of total revenue [7] - Lilang is leading the drafting of the first domestic group standards for water-repellent down jackets, aiming to promote functional and professional development in the down jacket market [9] Group 4: Investment in Gold Market - The handmade gold art brand "Linzhao Jewelry" has received a strategic investment of over 100 million yuan, which will be used for product innovation and brand upgrades, emphasizing original design and craftsmanship [10]
破界·共生·领航:星闪2025技术跃升与生态爆发新图景
艾瑞咨询· 2025-12-29 00:05
Core Viewpoint - The article emphasizes the transformative impact of NearLink technology in the wireless short-range communication sector, highlighting its role in enhancing connectivity across various applications, including smart homes, consumer electronics, and automotive electronics [1][3]. Group 1: Technological Advancements - In March 2025, the International NearLink Alliance released the 2.0 standard, which includes new core specifications for audio transmission and integrated sensing, establishing a comprehensive end-to-end protocol system [4]. - The technology boasts a low latency of 0.25 milliseconds, which is 1/30 of traditional technologies, and a transmission rate of 12 Mbps, enabling lossless audio transmission and improved performance in interference-prone environments [5][4]. - The release of two national standards in December 2025 marks a significant advancement in the NearLink technology standard system, promoting the standardized development and large-scale application of the new generation of wireless short-range communication [4]. Group 2: Ecosystem Expansion - NearLink has achieved a shipment of over 100 million devices by September 2025, validating its commercial value, with over 1,200 alliance members and more than 600 commercial products [2][7]. - The ecosystem is supported by over 300 chip module development boards, facilitating the integration of NearLink technology into various consumer products, thus enhancing user experience across multiple categories [7]. - The collaboration with over 100 developer partners, along with the provision of SDKs and development tools, has lowered the barriers for product development and fostered a positive feedback loop of industry growth and innovation [7]. Group 3: Application in Smart Homes - NearLink technology has entered a phase of product proliferation and commercial explosion in the smart home sector, with a range of devices including smart TVs, air conditioners, and routers leveraging its capabilities [13]. - The integration of NearLink in smart TVs has addressed traditional pain points such as imprecise operation and lag, enhancing user interaction and earning innovation awards [14]. - The smart air conditioning solutions utilizing NearLink technology provide personalized comfort by accurately sensing human presence, setting a benchmark for the industry [16]. Group 4: Application in Consumer Electronics - NearLink is driving innovation in wireless audio, wearable devices, and peripherals, enhancing user experience through high bandwidth and low latency [21]. - The audio solution developed with NearLink technology supports high-definition audio transmission and significantly improves connection stability and interference resistance [22]. - The introduction of NearLink in wearable devices, such as the Huawei WATCH 5, enhances interaction capabilities and integrates seamlessly with smart home devices [24]. Group 5: Application in Automotive Electronics - NearLink technology addresses key pain points in automotive wireless connectivity, enhancing precision and reliability in user interactions [32]. - The digital key solution utilizing NearLink technology significantly improves location accuracy and connection stability, gaining traction among major automotive manufacturers [33]. - The integration of NearLink in vehicle remote controls enhances user experience by providing precise and responsive control in dynamic environments [35]. Group 6: Future Outlook - The focus for NearLink in 2026 will be on transitioning from consumer-level applications to industrial-level scenarios, emphasizing the dual collaboration of technology capability and ecosystem facilitation [39]. - The strategy includes deepening user experience in existing sectors while expanding into new industrial applications, ensuring that NearLink evolves into a foundational technology for the Internet of Things [41][42].
新银发力量:活力、悦己、得劲——2025快手新银发人群洞察报告
艾瑞咨询· 2025-12-28 00:04
Core Insights - The "new silver-haired population" aged 45 and above has grown from 460 million in 2020 to 660 million in 2023, becoming a significant driver of the consumption market, shifting from "basic elderly care" to "quality living" [1] - The report by iResearch and Kuaishou reveals that the consumption needs of this demographic are evolving from basic utility to a pursuit of quality and peace of mind, aligning well with Kuaishou's content and e-commerce ecosystem [1] Group 1: Demographic Characteristics - The new silver-haired population is characterized by "vitality, value, and a comfortable lifestyle," breaking traditional stereotypes and creating an economic system that balances family responsibilities with self-actualization [2] - Kuaishou has identified four typical user groups within this demographic: Practical, Vitality, Composed, and Zen, each exhibiting unique consumption behaviors and attitudes [2] Group 2: Market Size and Growth - The population aged 45 and above has steadily increased, with their proportion rising from 42.2% to 44.7% from 2019 to 2023, indicating a significant market opportunity worth over 14 trillion yuan, with expectations to expand towards 20 trillion yuan due to policy support [4] - Kuaishou's platform has over 4 billion daily active users, with approximately 25% belonging to the new silver-haired demographic, showcasing their strong engagement and consumption potential [6] Group 3: Consumption Preferences - The new silver-haired population prioritizes health and personal interests, with 74% focusing on health reserves and 62% on personal interest development, indicating a shift from traditional family-oriented consumption [8] - Key consumption categories include health and wellness products, travel and leisure experiences, fashion, home improvement, and educational entertainment, reflecting a diverse range of interests and needs [13] Group 4: Consumption Trends - The consumption mindset is transitioning from "survival needs" to "quality self-enjoyment," with a focus on product quality, brand value, and emotional attachment, moving beyond mere price considerations [38] - The "she economy" is evolving into a "she + he + it" economy, where consumption decisions often involve multiple family members, indicating a trend towards comprehensive family solutions [41] Group 5: Strategic Opportunities - Kuaishou's content-driven e-commerce ecosystem is well-suited to meet the values and needs of the new silver-haired population, emphasizing practical knowledge, interest-based content, and skill learning [8][28] - The platform's operational strategy focuses on building trust through user engagement, simplifying merchant onboarding, and creating a seamless connection between content and commerce to enhance user retention and satisfaction [30][22]
解读:《新银发力量:活力、悦己、得劲——2025快手新银发人群洞察报告》
艾瑞咨询· 2025-12-28 00:04
Core Insights - The "new silver-haired population" aged 45 and above has grown from 460 million in 2020 to 660 million in 2023, becoming a significant driver of the consumer market, shifting from "basic elderly care" to "quality living" [1] - The report by iResearch and Kuaishou reveals that the consumption needs of this demographic are evolving from basic utility to a pursuit of quality and peace of mind, aligning well with Kuaishou's content and e-commerce ecosystem [1] Industry Trends - The consumption scale of the 45 and above demographic in China has exceeded 14 trillion yuan in 2023, with a gradual increase in consumption proportion, driven by policies like the "Silver Economy 26 Articles" and an increase in average life expectancy to 79 years [2] - The new silver-haired market is rapidly expanding, becoming a key force in driving domestic demand [2] Digital Empowerment - Content e-commerce platforms like Kuaishou are becoming central to the lifestyle consumption of the new silver-haired population, who are actively embracing online life [4][5] Demographic Breakdown - The new silver-haired population can be categorized into four groups: Practical, Vitality, Calm, and Zen, each with distinct attitudes and consumption preferences, all sharing the core characteristics of "vitality, value, and comfort" [7][10] Consumption Patterns - Health, travel, and fashion are the three core scenarios for achieving a "comfortable" life among the new silver-haired population, with a shift in market demand from basic functionality to quality experiences [11] - Health is the foundation of a comfortable life, with 50.1% of users repeatedly watching health content and 61.7% having made related purchases [13] - Travel preferences vary by group, with the Vitality group favoring wellness trips, the Practical group preferring cultural tours, and the Calm group opting for short local trips [15][16] - Fashion consumption has shifted from durability to aesthetics and comfort, with 64.8% purchasing clothing and accessories [18] Kuaishou's Ecosystem Advantages - Kuaishou leverages diverse content formats like short videos and live streams to engage the new silver-haired population, with 90% actively searching for short dramas and 80% regularly engaging in live streams [20] - Trust is crucial for this demographic, with concerns about safety in health products and transparency in travel pricing, which Kuaishou addresses through official certifications and user reviews [21][28] - The platform has implemented age-friendly features and safety measures to enhance user experience and retention, with over 85% of users expressing a willingness to repurchase health and travel products [22] Future Trends - The market is expected to evolve towards "comfort, ease, and satisfaction," with products transitioning from basic functionality to enhanced user experiences [24][25] - Services are expanding from single offerings to comprehensive ecosystems that address the full spectrum of daily needs, such as integrated health services and travel experiences [26] - A multi-dimensional trust system is being established to alleviate consumer concerns, ensuring a secure purchasing environment [27][28] Conclusion - The pursuit of a "comfortable" life is a genuine aspiration for the new silver-haired population, driving the transformation of the silver economy from survival to quality living [29]
2025年Q3中国移动互联网流量季度报告
艾瑞咨询· 2025-12-27 00:03
Core Insights - The report indicates a slight growth in mobile internet traffic in Q3 2025, with user behavior shifting towards low-frequency deep usage. Monthly active devices reached 1.452 billion, a 0.83% increase from Q2 2025, while daily usage frequency decreased by 2.9% to 59.8 times, and usage duration increased by 2.3% to 282.9 minutes, reflecting deeper user engagement [1][2][6]. User Changes - The proportion of unmarried users increased to 32.7%, up 1.39% year-on-year, with growth driven by the unmarried demographic in mid-to-high tier cities [2][8]. - User preferences vary significantly by age, with younger users (post-2000) favoring gaming and entertainment, while those aged 25-30 lean towards parenting and family content [2][16]. Industry Changes - The food delivery sector saw a temporary surge in traffic due to intense competition, but growth momentum has weakened post-surge, with a decline in user engagement metrics [3][61]. - The travel and transportation sector continues to grow, with a 15% year-on-year increase in usage duration, and monthly active users reaching 1.13 billion [3][65]. - Artificial intelligence applications are experiencing rapid growth, with monthly active users reaching 470 million and a year-on-year increase of 321% in user scale [3][37]. - The gaming service sector is facing overall decline, with intensified competition among existing players [4][76]. APP Changes - The top three apps with over 100 million monthly active users in September 2025 were: Railway 12306, Doubao, and Quanmin K Ge, while the top three apps with over 50 million monthly active users were: Tencent Yuanbao, Soda Music, and Zhuanzhuan [5][81][82].
2025年中国移动互联网AIGC赛道流量报告
艾瑞咨询· 2025-12-27 00:03
Core Insights - The AIGC sector in China has entered a phase of large-scale application, with a user base of 483 million and a market penetration rate exceeding 30% as of October 2025 [1][8]. User Demographics - The primary user group for AIGC applications consists of young white-collar workers under 35 years old, predominantly located in high-tier cities, characterized by strong purchasing power and a desire for social sharing [2][10][11]. Segment Analysis - **Language Models**: The Doubao APP leads in traffic within the language model segment, while Tencent Yuanbao has shown significant growth [3][13]. - **Intelligent Companion Chat**: The industry is experiencing sluggish growth, but the Xingye APP has achieved positive user growth [4][22]. - **Intelligent Tools**: This segment remains stable, with user traffic closely tied to platform devices [5][17]. - **Image Processing**: Jimeng AI holds a dominant position in the image processing sector [6][20]. Growth Rankings - As of October, Jimeng AI, Tencent Yuanbao, and Doubao are among the top apps with leading user growth rates over the past ten months [7][27]. Overall Traffic Trends - The AIGC sector's monthly independent device count increased from 318 million to 483 million from January to October 2025, with penetration rising from 22.1% to 33.2%, indicating a shift from novelty to mainstream application [8]. User Characteristics - The user base is balanced in gender, with significant representation from first-tier and new first-tier cities. Users under 35 account for nearly 50%, with white-collar workers making up 30% of the demographic [11]. Segment-Specific Traffic Insights - **Language Models**: The top language model apps, including Doubao and Tencent Yuanbao, have monthly independent device counts exceeding 50 million, while smaller apps struggle to grow [13]. - **Intelligent Tools**: The user base for intelligent tools has remained stable above 20 million, with Huawei's "Smart Search, Xiao Yi Suggestions, Smart Voice" leading the top three apps [17]. - **Image Processing**: Jimeng APP dominates the image processing sector, accounting for over 95% of the market share in terms of monthly independent device count and usage metrics [20]. - **Intelligent Companion Chat**: The segment is facing a decline in user engagement, with only Xingye APP showing positive growth amidst a general trend of user loss [22].
2025年中国NMN行业研究报告
艾瑞咨询· 2025-12-26 00:05
Core Viewpoint - NMN (β-Nicotinamide Mononucleotide) is gaining attention in the global health industry for its potential in anti-aging, DNA repair, and metabolic regulation, with significant advancements in regulatory approval and market potential expected by 2025 [1][2]. Industry Development - The NMN industry has evolved from laboratory research to commercial applications, with major markets like the US, Japan, Canada, and Australia recognizing its legal status through various regulatory pathways [1][2]. - China is currently the largest producer of NMN raw materials, with leading companies building competitive barriers through technological innovation and industry chain layout [2]. NMN Definition and Function - NMN is a direct precursor of NAD+ (Nicotinamide Adenine Dinucleotide), crucial for delaying aging and enhancing physiological functions [3][4]. - Supplementing NMN can quickly elevate NAD+ levels in the body, playing a vital role in anti-aging, cardiovascular health, and metabolic improvement [4][6]. Synthesis Pathways - NMN supplementation shows significant advantages in NAD+ synthesis pathways compared to other precursors, with no known adverse reactions and the highest conversion efficiency [6][7]. Natural Sources and Supplementation - Natural food sources of NMN are limited, making NMN supplements, which can provide up to 300 times the dietary intake, more effective for achieving beneficial doses [8]. Synthesis Technology - The NMN synthesis process has shifted from chemical methods to fully enzymatic methods, focusing on high purity, safety, and environmental sustainability [10][11]. - Leading companies are innovating in full enzymatic synthesis and patenting technologies to create competitive advantages [12]. Market Trends and Applications - NMN is primarily used in health supplements and cosmetics, with potential expansion into pet nutrition, medical health, and agricultural technology [24][28]. - The NMN market in China is expected to exceed 3 billion yuan by 2025, driven by regulatory changes and new applications [28]. Sales Channels - NMN products are mainly sold through cross-border e-commerce and private channels, with cross-border platforms accounting for 60%-70% of market share [35]. Certification and Compliance - The "blue hat" certification for health supplements in China represents the highest standard for NMN products, with strict approval processes impacting market dynamics [37]. Future Prospects - The NMN industry is poised for growth, with increasing demand driven by an aging population and younger consumers seeking anti-aging solutions [19][21]. - Technological advancements in synthesis, quality control, and delivery methods are expected to enhance market growth and product efficacy [21][22]. Challenges - The NMN industry faces challenges such as regulatory hurdles, market education, and the need for scientific validation to support claims [61][63].
2025年第51周:美妆行业周度市场观察
艾瑞咨询· 2025-12-26 00:05
Group 1: Industry Environment - The international college market has become a battleground for fashion and beauty brands, with Generation Z's annual beauty spending reaching $5 billion, and skincare usage starting as early as ages 11-13, showing a trend of gender convergence in consumption [3] - Brands are leveraging campus ambassadors, pop-up events, social media, and influencer collaborations to penetrate the college market, while health brands utilize clubs and TikTok to reach their target audience [3] - The strong purchasing power and loyalty of Generation Z make campus settings strategic for brands, necessitating innovative activities to capture attention [3] Group 2: Market Dynamics - Traditional chain pharmacies are accelerating their transformation by expanding into beauty and personal care categories to address industry challenges, with YST planning to add beauty and maternal products in 70% of its stores (nearly 8,000 locations) [5] - The beauty segment now accounts for nearly 60% of the health category in these pharmacies, as other chains like Shuyupingmin and Yifeng also enter the beauty market to cope with tightening medical insurance policies and declining foot traffic [5] - Cosmetic brands such as Winona and Kefu Mei are actively entering pharmacy channels to enhance brand value through professional credibility, although expanding OTC channels requires significant investment and faces challenges in product selection and private domain operations [5] Group 3: Major Brand Developments - Major beauty brands like L'Oréal and Estée Lauder have signed global ambassadors, enhancing their brand influence, while LVMH invests in the French niche fragrance brand BDK to support its international expansion [6] - The clean beauty sector is experiencing differentiation, with Korean brand Aromatica's stock surging while L'Oréal shuts down related brands [6] - Japanese high-end brand SUQQU is entering the Chinese market, targeting the premium segment [6] Group 4: Technological Innovations - Estée Lauder Group has launched a global innovation center for fragrance in Paris, integrating R&D and creative teams, utilizing AI to monitor trends, optimize formulas, and accelerate approval processes while respecting brand uniqueness [7] - AI assists perfumers in innovation by analyzing data and emotional preferences, with the launch of an AI fragrance consultant tool by Jo Malone in December, providing personalized fragrance recommendations [7] Group 5: Company Performance - Huaxi Biological has faced declining performance due to the diminishing market dividends of hyaluronic acid, with a 18.36% year-on-year revenue drop and a 30.29% decline in net profit for the first three quarters of 2024, resulting in a market value loss of 100 billion [8] - The company has adjusted welfare policies, reduced employee benefits, and cut staff, particularly in sales, while its skincare business has seen significant revenue declines and multiple sub-brands have been eliminated [8] - Increased competition and product homogenization in the hyaluronic acid market have pressured profits, prompting Huaxi Biological to explore new sectors like weight loss and invest in small nucleic acid drugs, although it faces fierce industry competition and consumer skepticism regarding ingredients [8] Group 6: Digital Transformation - Digitalization is increasingly important in retail for product management, marketing, and user experience, especially in a saturated market, necessitating innovative digital transformations to enhance efficiency [9] - Huamei's collaboration with Hanshu Technology has been recognized as an excellent digital innovation case, reshaping the beauty store shopping experience through a "warehouse-style display + artistic aesthetics" model [9] - The use of electronic price tags supports real-time information updates and enhances marketing conversion, demonstrating how digitalization can seamlessly integrate into brand identity and improve customer experience [9]
2025年第51周:食品饮料行业周度市场观察
艾瑞咨询· 2025-12-25 00:05
Group 1 - The beverage market is experiencing a surge in demand for turmeric drinks, particularly among young consumers, despite taste complaints and high sugar content [3] - The health and wellness trend is gaining traction among young people, with a significant increase in health-related consumption, particularly in the "healthcare and wellness" sector [4] - The approval of elderberry anthocyanins as a new food ingredient in China marks a significant opportunity in the functional food market, with a projected global market size of $960 million by 2027 [5] Group 2 - The 2025 Probiotic Industry White Paper highlights the rapid growth of the probiotic market in China, with an expected annual growth rate of 11%-12% [6] - The food and beverage sector is anticipated to gradually recover, supported by government initiatives to promote consumption and the integration of various consumption scenarios [9] - The classic beverage iced tea has seen a resurgence in popularity, with sales reaching 12.7 billion yuan, driven by nostalgia and innovative marketing strategies [10] Group 3 - The plant-based market is facing challenges, with major brands like Beyond Meat withdrawing from China due to high prices and poor taste, indicating a need for product improvement [12] - The beverage industry is entering a price war, with major brands signaling price reductions, which may impact profit margins across the supply chain [13] - The low glycemic index (GI) food market is rapidly expanding, with a projected market size of 176.2 billion yuan by 2024, driven by health trends and rising diabetes rates [14] Group 4 - Beer companies are diversifying into the beverage sector as the beer market slows, reflecting a trend of cross-industry expansion [15] - The self-service dining model is gaining popularity in the restaurant industry, with significant growth in the small hot pot segment, driven by cost-effectiveness [17] - The trend of cross-industry collaboration in the food and beverage sector is evident, with brands like Mixue Ice City testing breakfast offerings to expand consumer engagement [18] Group 5 - The beverage market is witnessing structural growth opportunities, particularly in niche segments that cater to specific consumer needs [19] - Innovative product forms and visual appeal are becoming key drivers in the beverage industry, as brands seek to differentiate themselves in a crowded market [21] - The competition among food delivery platforms is intensifying, with major players adjusting strategies to focus on operational efficiency rather than solely on price competition [22] Group 6 - New product launches in the food and beverage sector include innovative items like sugar-free Oreos and functional non-alcoholic beers, reflecting changing consumer preferences [23][24] - Companies like Kunlun Mountain Mineral Water are expanding their market presence through strategic partnerships, aiming to enhance brand visibility and market reach [25] - Jiahua Foods is facing challenges in its transition to consumer branding, with rising costs impacting profitability despite slight revenue growth [26]