Core Viewpoint - Anta Sports has announced a significant investment plan to acquire a 29.06% stake in Puma SE for €1.505 billion, making it the largest shareholder of the brand, which is a strategic move to enhance its global presence and brand portfolio [1][3]. Group 1: Investment Details - Anta will invest €1.505 billion (approximately ¥12.277 billion) to acquire 43.01 million shares of Puma SE [1][3]. - The transaction is expected to be completed by the end of 2026, pending regulatory approvals [3]. - The funding for this acquisition will come entirely from Anta's internal cash reserves, indicating a strong financial position [3]. Group 2: Strategic Importance - The acquisition is a key milestone in Anta's "single focus, multi-brand, and globalization" strategy, aimed at filling gaps in the European and American markets [3][6]. - Puma holds a strong market position in various sports categories and has established sales networks in critical markets such as Europe, Latin America, Africa, and India, which complements Anta's existing brand portfolio [3][6]. Group 3: Market Context - The timing of the acquisition coincides with Puma facing operational challenges, with a reported 10.4% decline in sales to €1.9557 billion in Q3 2025 [5]. - Despite these challenges, Anta's leadership expresses confidence in Puma's long-term value and potential, believing the current share price does not reflect its brand strength [5][6]. Group 4: Governance and Management Approach - Anta plans to appoint suitable representatives to Puma's supervisory board to maintain its brand identity and operational independence [4]. - The company emphasizes a governance model that respects Puma's existing management and operational independence, avoiding a takeover approach [4][8]. Group 5: Globalization Strategy - Anta's acquisition of Puma is part of a broader three-step globalization strategy, which includes enhancing international brand operations and expanding into global markets [7]. - The previous successful acquisitions, such as Amer Sports, have equipped Anta with the experience to manage international brands effectively [8].

【#安踏回应成彪马最大股东#：增强国际竞争力】#这些国际大牌背后都是安踏#1月27日，安踏体育公 告称，公司与彪马大股东Artémis订立购股协议，公司拟收购彪马公司（PUMA SE）29.06%股权，安踏 体育表示，透过收购具有重大战略意义的少数股权，成为彪马公司的最大股东，集团有望进一步提升其 于全球体育用品市场的地位及品牌知名度，从而增强其整体国际竞争力。纵观安踏集团近年来收购路径 发现，不少国际大牌背后都有安踏的影子，2019年，安踏就联合财团收购亚玛芬体育，该集团旗下含 Arc'teryx（始祖鸟，加拿大）、Salomon（萨洛蒙，法国）等品牌。而近年来爆火的DESCENTE（迪桑 特）、KOLON SPORT（可隆）均是通过成立合资公司，获得中国区运营权。@密度财经 转自：贝壳财经 ...

投资界消息，今日（1月27日），安踏集团宣布与Pinault家族的投资公司Groupe Artémis达成购股协议，收购全球标志性运动品牌彪马（PUMA）所属公司 PUMA SE 29.06%的股权。现金对价为15亿欧元（约120亿人民币）。 如此，缔造了2026年中国公司第一笔跨国并购案例。"收购彪马的股权成为最大股东，是安踏集团深入推进'单聚焦、多品牌、全球化'发展战略的重要里 程碑。"安踏集团董事局主席丁世忠表示，这将有助于进一步推动安踏集团的全球化进程，促进包括中国在内的全球体育产业繁荣。 过往多年里，这样的故事不断上演。从FILA、迪桑特、KOLON，到亚玛芬体育、MAIA ACTIVE、狼爪Jack Wolfskin，安踏操刀了多个漂亮的并购案例， 当中不乏起死回生的传奇色彩。这些案例意义远远不止于并购，而是中国公司如何通过战略投资重塑全球行业规则的教科书级案例。 靴子终于落地。 安踏操刀， 一笔重磅收购诞生 为什么是彪马？ 谈到此次交易的战略考量，丁世忠强调："安踏一直看重彪马这一品牌所蕴含的长期价值和潜力。好的品牌基因与价值沉淀可遇不可求，我们相信彪马过 去几个月的股价并未充分反映其品牌所蕴含 ...

PUMA经营承压，大股东寻求出售 南都湾财社记者注意到，对于此次收购，市场早有传闻。自2025年8月起，市场消息称PUMA大股东 Artémis正与安踏、李宁等中国买家接洽，探讨出售所持股份。去年11月，随着日本亚瑟士亦被传为潜 在竞购方，PUMA股价单日应声上涨超18%。 安踏全球化版图再落一子。1月26日晚间，安踏体育发布公告称，公司已与法国皮诺家族旗下投资公司 Artémis签订协议，拟以15.06亿欧元（约合122.8亿元人民币）现金，收购德国运动品牌彪马（PUMA） 29.06%的股权。若交易完成，安踏将取代Artémis，成为PUMA的单一最大股东。 对于此次交易的战略考量，安踏集团董事局主席丁世忠强调，"安踏一直看重彪马这一品牌所蕴含的长 期价值和潜力。好的品牌基因与价值沉淀可遇不可求，我们相信彪马过去几个月的股价并未充分反映其 品牌所蕴含的长期价值。我们对其现在的管理团队和战略转型有信心，未来双方建立深厚信任，在高度 共识的领域开展协作、优势互补，同时保持各自业务运营上的独立性、纪律性和战略清晰，为该品牌的 复兴之路提供有益的支持。" 拿下puma，安踏的全球化野心 根据公告，此次交易对价为每 ...

Core Viewpoint - Anta Group has successfully acquired a 29.06% stake in Puma SE for €1.5 billion (approximately 12 billion RMB), marking a significant milestone in its globalization strategy and the first cross-border acquisition by a Chinese company in 2026 [2][5]. Group 1: Strategic Considerations - Anta values Puma's long-term brand potential and believes that Puma's recent stock price does not reflect its inherent value [5]. - The acquisition will enhance Anta's existing brand matrix by complementing its offerings in various sports categories and strengthening its presence in North America and Europe [5][7]. - Puma will benefit from Anta's global market expertise, resources, and strong direct-to-consumer (DTC) capabilities [5]. Group 2: Historical Context - The history of Puma dates back to 1948 when it was founded by Rudolf Dassler, following a split from Adidas, leading to decades of competition [6]. - Puma entered the Chinese market in 1999 and has since established a strong presence, culminating in Anta's recent acquisition [7]. Group 3: Anta's Acquisition Strategy - Anta has a track record of successful acquisitions, including FILA, Amer Sports, and others, demonstrating its ability to revitalize struggling brands [9][10]. - The company has consistently focused on acquiring brands with strong value and potential for strategic transformation, often targeting those in financial distress [14][17]. - Anta's acquisition strategy emphasizes operational management and brand integration, allowing for effective brand revitalization and market positioning [15][16]. Group 4: Industry Impact - Anta's approach has set a precedent for Chinese companies in global markets, transitioning from "capital outflow" to "brand and management outflow" [7][19]. - The company's success has inspired other Chinese brands to adopt multi-brand strategies and DTC models, contributing to the overall growth of the Chinese sports goods market [17][18]. - Anta's evolution from a domestic player to a global leader illustrates the rise of Chinese commercial influence on the world stage [19].

1月27日，安踏集团宣布与Pinault家族的投资公司Groupe Artémis 达成购股协议，收购彪马（PUMA）所 属公司PUMA SE 29.06%的股权。现金对价为15亿欧元。 责任编辑：王翔 1月27日，安踏集团宣布与Pinault家族的投资公司Groupe Artémis 达成购股协议，收购彪马（PUMA）所 属公司PUMA SE 29.06%的股权。现金对价为15亿欧元。 安踏集团表示，此举是安踏集团深入推进全球化战略的重要一步，将提升其在全球体育用品市场的影响 力、知名度以及竞争力。本次交易预计有望于2026年底前完成，但仍需要得到相关监管部门批准及满足 惯例交割条件。此次股权收购资金全部来源于安踏集团的内部自有现金储备。 安踏集团表示，此举是安踏集团深入推进全球化战略的重要一步，将提升其在全球体育用品市场的影响 力、知名度以及竞争力。本次交易预计有望于2026年底前完成，但仍需要得到相关监管部门批准及满足 惯例交割条件。此次股权收购资金全部来源于安踏集团的内部自有现金储备。 安踏集团董事局主席丁世忠表示："收购彪马的股权成为最大股东，是安踏集团深入推进'单聚焦、多品 牌、全球化'发展战略的 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a potential upside of 15% to 35% from the current price [5][12]. Core Insights - The company plans to acquire a 29.06% stake in PUMA SE for €1.5 billion (approximately RMB 12.28 billion), which will make it the largest shareholder of PUMA [9]. - The company's main brand, ANTA, experienced low single-digit negative growth in Q4, which was below expectations, primarily due to market pressures and the timing of the Spring Festival [9]. - The overall revenue remains stable, with FILA showing a positive growth trend, while other brands recorded a significant growth of 45%-50% for the year [9]. - The acquisition of PUMA is expected to enhance the company's brand portfolio and international competitiveness, particularly in the European and football markets [9]. - The company forecasts net profits of RMB 132.5 billion, RMB 149.6 billion, and RMB 169.2 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 4.72, RMB 5.33, and RMB 6.02 [9][11]. Financial Summary - The company reported a net profit of RMB 7.59 billion in 2022, with projections of RMB 10.24 billion in 2023 and RMB 15.60 billion in 2024, followed by a decrease to RMB 13.25 billion in 2025 due to the absence of one-time gains from Amer Sports [11]. - The expected revenue for 2025 is RMB 79.36 billion, increasing to RMB 88.90 billion in 2026 and RMB 99.76 billion in 2027 [13]. - The company’s P/E ratio is projected to decrease from 14 times in 2025 to 11 times in 2027, indicating a potential undervaluation [11].

Flash | 26 Jan 2026 21:22:59 ET │ 11 pages Anta Sports Products (2020.HK) Our thoughts on Puma acquisition; All negatives likely priced in CITI'S TAKE This morning (Jan 27), Anta announced its acquisition of a 29% stake in Puma from the Pinault family's Artemis Holdings with a total consideration of EUR1.5bn, or EUR35/share (rep. ~0.7x 25E P/S, based on VA consensus). Post deal close, Anta will become the largest shareholder of Puma. Per mgt on the conf call, Anta has no plan of privatizing Puma at this sta ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a potential upside of 15% to 35% from the current price [5][12]. Core Insights - The company plans to acquire a 29.06% stake in PUMA SE for €1.5 billion (approximately RMB 12.28 billion), which will make it the largest shareholder of PUMA. This acquisition is expected to enhance the company's brand portfolio and international competitiveness [9]. - The company's main brand, ANTA, experienced low single-digit negative growth in Q4, which was below expectations due to market pressures and the timing of the Spring Festival. However, overall revenue remains stable, with FILA showing positive growth trends [9]. - For 2026, the company anticipates positive growth for its main brand through improvements in e-commerce planning, store optimization, and product enhancement. The outdoor brands are expected to maintain stable profitability despite a slowdown in growth rates due to base effects [9]. Financial Summary - The company forecasts net profits of RMB 132.48 billion, RMB 149.62 billion, and RMB 169.18 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of -15%, +13%, and +13% [11]. - Earnings per share (EPS) are projected to be RMB 4.72, RMB 5.33, and RMB 6.02 for the same years, with corresponding price-to-earnings (P/E) ratios of 14x, 13x, and 11x [11]. - The total revenue is expected to reach RMB 79.36 billion in 2025, RMB 88.90 billion in 2026, and RMB 99.76 billion in 2027, reflecting a steady growth trajectory [13].

新京报记者 王真真 编辑 陈莉 校对 刘军 1月27日，安踏集团与Pinault家族的投资公司Groupe Artémis 达成购股协议，收购全运动品牌彪马 （PUMA）所属公司PUMA SE 29.06%的股权。现金对价为15亿欧元，此次股权收购资金全部来源于安 踏集团的内部自有现金储备。 安踏集团透露，本次交易预计有望于2026年底前完成，但仍需要得到相关监管部门批准及满足惯例交割 条件。 安踏集团董事局主席丁世忠表示：收购彪马的股权成为最大股东，是安踏集团深入推进"单聚焦、多品 牌、全球化"发展战略的重要里程碑。 ...