行情走势图 证券分析师 房地产 2025 年 06 月 10 日 贝壳-W(2423.HK) 经纪为核根基深厚，三翼齐飞行以致远 推荐（首次） 股价：49.55 港元 主要数据 | 行业 | 房地产 | | --- | --- | | 公司网址 | inv estors.ke.com | | 大股东/持股 | Propitious Global/23.4% | | 实际控制人 | 创始人团队 | | 总股本(百万股) | 3602.16 | | 流通 A 股(百万股) | 0 | | 流通 B/H 股(百万股) | 3458.90 | | 总市值（亿港元） | 1784.87 | | 流通 A 股市值(亿元) | 0 | | 每股净资产(元) | 19.01 | | 资产负债率(%) | 47.21 | | 杨侃 | 投资咨询资格编号 | | --- | --- | | | S1060514080002 | | | BQV514 | | | YANGKAN034@pingan.com.cn | | 郑茜文 | 投资咨询资格编号 | | | S1060520090003 | | | ZHENGXIWEN239@ ...

Investment Rating - The report gives a "Buy" rating for the company, Beike-W (2423.HK), with a current stock price of HKD 49.55 [1]. Core Views - Beike is a leading integrated online and offline real estate transaction service platform, with a strong foundation in real estate brokerage and a strategic focus on three wings: home decoration, rental services, and Beihome [6][11]. - The company is expected to achieve a total transaction volume of CNY 3.3 trillion in 2024, with net revenue reaching CNY 934.6 billion, marking a historical high [6][21]. - The company emphasizes shareholder returns, with a significant cash reserve and a share buyback plan in place [28]. Summary by Sections 1. Leading Integrated Real Estate Transaction and Service Platform - Beike began operations in 2001 and has expanded its services to include second-hand and new home transactions, home decoration, and rental services [11]. - The company has established a "one body, three wings" strategy, with a projected total transaction volume of CNY 3.3 trillion in 2024 [6][11]. 2. Real Estate Brokerage: Strong Leadership and Operational Advantages - Beike holds a dominant position in the real estate brokerage industry, with a total transaction volume of CNY 3.3 trillion in 2024, significantly ahead of competitors [51]. - The company has implemented the "True Source" standard and the ACN network, enhancing service quality and operational efficiency [54]. 3. Three Wings Business: Home Decoration, Rental, and Beihome Potential - The home decoration segment is rapidly growing, with a projected transaction volume of CNY 169 billion in 2024, reflecting a CAGR of 329.7% from 2021 to 2024 [6]. - The rental business has expanded significantly, with managed properties increasing from 70,000 in 2022 to 420,000 in 2024 [6]. 4. Profit Forecast and Investment Recommendations - The report forecasts EPS of CNY 1.58, CNY 1.83, and CNY 2.11 for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 28.7, 24.8, and 21.5 [7]. - The company is expected to maintain a stable commission rate in the new home market, while the second-hand home commission rate may face pressure [6].

Core Insights - The Beijing land market successfully sold multiple plots, generating a total revenue of 130.6 billion yuan [1] - Notable transactions include the Baoshan Village plots in Haidian, which were acquired by China State Construction and Jinyu for 27.78 billion yuan and 33.64 billion yuan respectively [1] - The Xihuang Village plot in Shijingshan was acquired by China Overseas Land for a base price of 45.23 billion yuan [1] - The Beihou Village plot in Changping was jointly acquired by a consortium including Yuexiu, Beijing Urban Construction, Future Science City, and Beike's Beihome for a base price of 23.95 billion yuan [1] Transaction Details - Haidian Baoshan Village plots had floor prices of 5.51 million yuan/sqm and 5.6 million yuan/sqm [1] - The floor price for the Shijingshan Xihuang Village plot was approximately 2.75 million yuan/sqm [1] - The Changping Beihou Village plot had a floor price of about 3 million yuan/sqm [1]

Group 1: Hong Kong Stock Market Highlights - Mixue Group (02097) rose over 7%, reaching a new high, with Daiwa raising its target price to HKD 608, optimistic about same-store sales growth and store opening speed [1] - Lianlian Digital (02598) increased nearly 10% following the official enactment of the "Stablecoin Regulation" in Hong Kong [1] - Automotive stocks collectively declined, with Li Auto-W, Great Wall Motors, and GAC Group all dropping over 2%, as the Ministry of Industry and Information Technology and the China Association of Automobile Manufacturers opposed "involution-style" price wars [1] - CSPC Pharmaceutical Group (02005) fell over 7% after reporting a 36.9% year-on-year decline in revenue and a 59.5% drop in net profit attributable to shareholders for Q1, with expectations of a 45%-60% decline in profit for the first half of the year due to demand drop and intensified competition [1] - Solar energy stocks dropped across the board, with New Special Energy, Xinyi Energy, Fuyao Glass, and Xinyi Solar all declining over 4%, as the anticipated "531" rush in May did not materialize following the April rush [1] - Chinese property stocks fell collectively in early trading, with R&F Properties, Sunac China, New City Development, and Agile Group all dropping over 4%, as data showed a 10.8% year-on-year decline in sales for the top 100 real estate companies from January to May, with a 17.3% drop in May alone [1] Group 2: Other Notable Stocks - Chongqing Rural Commercial Bank (03618) rose nearly 5% after being included in the CSI 300 Index, becoming the first local financial institution from Chongqing to be included, with a 6.25% year-on-year increase in net profit attributable to shareholders for Q1 [2] - Baker Hughes (02149) increased over 8%, reaching a new high after completing a placement of 3 million new H-shares, raising approximately HKD 117 million [2] - Giant Bio (02367) fell over 4% amid ongoing controversies regarding its product components, with the company stating it received an apology from the relevant testing agency and will pursue accountability for the rumors [2] - Chip stocks declined across the board, with Hua Hong Semiconductor, Jingmen Semiconductor, SMIC, and Shanghai Fudan all dropping over 2%, influenced by fluctuating U.S. policies and a decline in the Philadelphia Semiconductor Index [2] - Beike-W (02423) dropped nearly 6% as Huaxi Securities reported a significant slowdown in second-hand housing transaction growth, with a mere 8% year-on-year increase in 15 cities for the first 29 days of May, the lowest since October of the previous year [2] Group 3: U.S. Stock Market Highlights - AstraZeneca (AZN.US) rose over 2% after its cancer drug Imfinzi received EU approval for specific muscle-invasive bladder cancer treatments [3] - Trump Media & Technology Group (DJT.US) increased over 2.4% after announcing the completion of approximately USD 2.44 billion in financing, planning to use about USD 2.32 billion for Bitcoin reserves, potentially becoming one of the largest Bitcoin holders among U.S. public companies [3] - Nvidia (NVDA.US) fell over 2.92% after the CEO announced plans to sell up to 6 million shares by the end of 2025 [3] - Palantir (PLTR.US) rose over 7.73% as reports indicated the Trump administration relies on its technology for inter-agency data sharing, with over USD 113 million in government contracts since Trump took office [3] - Costco (COST.US) increased over 3.12% after reporting Q3 earnings that exceeded expectations, with revenue of USD 63.2 billion, an 8% year-on-year increase, and EPS of USD 4.28, demonstrating its scale advantage and member loyalty [3]

Group 1 - The Chinese catering industry is at a crossroads of scale expansion and value reconstruction, with a projected revenue growth of 5.3% in 2024, reaching 5.57 trillion yuan [1] - The industry faces pressures of declining average spending and profits, alongside intensified market competition [1] - A significant trend is emerging where capable catering and tea enterprises are accelerating their overseas expansion, focusing on cultural integration, standardization, and supply chain development [1] Group 2 - The international catering service market is expected to reach $3.8 trillion by 2026, with a compound annual growth rate of 5.9% from 2022 to 2026 [2] - The share of Chinese cuisine in the international market is projected to grow to 10.8% by 2026, outpacing the overall growth of the international catering market [2] - Key motivations for Chinese brands to enter international markets include the need for market expansion, cultural promotion through cuisine, and increasing acceptance of Chinese food among local consumers [2] Group 3 - The Chinese government has issued guidelines to support the overseas expansion of Chinese cuisine, including cooperation in inspection and quarantine, and promoting Chinese chefs to work abroad [3] - Historical examples of successful overseas expansion include companies like Happy Lamb, which has established over 100 stores in more than 10 countries [3] - The current phase of globalization for Chinese catering is shifting from single-store models to systematic and scalable development [3] Group 4 - Supply chain integration is a core driver for the success of Chinese catering enterprises in international markets, with companies like Haidilao and Mixue leveraging their supply chain advantages [4] - Mixue has established a vast network of over 46,000 stores across 11 countries, supported by a standardized product system [4] - The company aims to continue expanding into new markets to build a globally influential brand [4] Group 5 - The process of "going overseas" is not without challenges, including cultural misunderstandings and regulatory hurdles that can lead to operational difficulties [5][6] - Establishing a global certification system for Chinese chefs and leveraging technology in supply chains are seen as essential for overcoming these challenges [6] - Successful overseas expansion requires careful brand development and local market adaptation, as well as digital empowerment strategies [7] Group 6 - Industry associations are increasingly focused on supporting enterprises in their overseas endeavors, addressing needs for cross-border resource integration and local operational support [8] - Several companies, including Guming and Mixue, have successfully listed on the Hong Kong Stock Exchange to secure funding for their international strategies [8] - Future plans for overseas expansion include targeting markets with significant growth potential, such as Malaysia, the Philippines, and North America [8]

——贝壳-W（2423.HK）投资价值分析报告 2025 年 5 月 26 日 公司研究 从交易走向居住 要点 贝壳是国内最大的房产交易及服务平台。贝壳前身是 2001 年成立的北京链家， 2008 年链家开始打造行业首个房源数据库"楼盘字典"，2015 年起开启全国化 并购扩张，2018 年贝壳找房平台上线，发展成为全国最大的房产交易及服务平 台。2023 年贝壳发布以房产经纪和家装、惠居、贝好家为核心的"一体三翼" 战略，致力于从传统的房产交易服务平台转型为综合性的居住服务提供商。 房屋租赁与住宅开发：租赁以"省心租"为核心，"贝好家"探索 C2M 住宅开 发新模式。"省心租"摒弃"做二房东吃差价"的以租金差为主要盈利来源的商 业模式，以"微利可持续"为战略导向，通过提升出房效率，快速去化，缩短出 房的实际周期，挣"空置期"的钱。截至 24 年末"省心租"在管房源超 43 万 套，未来有望继续扩容。"贝好家"已在西安、北京、杭州等城市落地，25 年 重点在北京、上海、广州、成都等十余个城市开展业务。 盈利预测、估值与评级：贝壳是国内最大的房产交易及服务平台，有望受益于地 产修复，其他三翼业务渐成第二曲线。 ...

Core Viewpoints - The company reported Q1 2025 earnings with revenue of 23.33 billion, a year-on-year increase of 42%, and Non-GAAP net profit of 1.39 billion, which remained stable year-on-year [1] - The company's GTV reached 843.7 billion, a 34% year-on-year increase, and revenue exceeded market expectations [1] - The decline in profit margin from existing housing business and the increase in fixed salary costs impacted overall profitability [1] Group 1: Existing Housing Performance - Existing housing GTV grew steadily by 28% year-on-year to 580.3 billion, but the overall monetization rate decreased due to a higher contribution from non-chain sources [2] - Revenue from existing housing increased by 20%, which was lower than the GTV growth rate [2] - The contribution profit margin for existing housing dropped by 6.4 percentage points year-on-year to 38% due to increased fixed salary costs and expansion efforts [2] Group 2: New Housing and Other Segments - New housing GTV grew significantly by 53% year-on-year to 232.2 billion, outperforming the market where overall sales declined by 2% [2] - The commission rate for new housing increased by 0.2 percentage points to 3.5%, indicating developers' growing reliance on the company's channels [2] - The home decoration segment showed improved profitability, while rental income surged by 94% year-on-year to 5.1 billion, with a contribution profit margin of 6.7% [2] Group 3: Profit Forecast and Investment Recommendations - The company maintains a buy rating and adjusts the target price to 56.04 HKD, reflecting its strong market position and potential for growth during the real estate recovery cycle [3] - Adjustments were made to revenue growth rates and profit margins for various business segments, with Non-GAAP EPS forecasts for 2025 and 2026 updated to 2.06 and 2.68 respectively [3] - The target price corresponds to a 25 times PE ratio based on comparable companies [3]

核心观点 ⚫ 盈利预测与投资建议 ⚫ 维持买入评级，调整目标价至 56.04 港元。贝壳作为国内房产经纪龙头，不断塑造 平台价值以强化市占优势，在地产修复周期中向上弹性较大，并且 "三翼"业务具 备发展潜力。根据 25 年一季度业绩公告，我们调整了各项业务营收增速及贡献利润 率，以及期间费用率，调整公司 25-26 年 Non-GAAP EPS 预测值为 2.06、2.68 元 （原预测为 2.06、2.44 元），并引入 27 年预测值 3.56 元。参考 25 年可比公司调 整后平均 25 倍 PE，对应目标价 56.04 港元（1 港元=0.919 人民币）。 风险提示：房地产销售不及预期。佣金率不及预期。家装、租赁业务发展不及预期。 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 77,777 | 93,457 | 110,080 | 128,165 | 146,106 | | 同比增长 (%) | 28.2% | 20.2% | 17.8% ...

25Q1 业绩略超预期，持续夯实平台规模优 势 核心观点 ⚫ 盈利预测与投资建议 | | | 夯实平台规模优势，放眼修复周期 2025-03-30 平台溢价，不惧牛熊 2025-02-23 ⚫ 维持买入评级，调整目标价至 56.04 港元。贝壳作为国内房产经纪龙头，不断塑造 平台价值以强化市占优势，在地产修复周期中向上弹性较大，并且 "三翼"业务具 备发展潜力。根据 25 年一季度业绩公告，我们调整了各项业务营收增速及贡献利润 率，以及期间费用率，调整公司 25-26 年 Non-GAAP EPS 预测值为 2.06、2.68 元 （原预测为 2.06、2.44 元），并引入 27 年预测值 3.56 元。参考 25 年可比公司调 整后平均 25 倍 PE，对应目标价 56.04 港元（1 港元=0.919 人民币）。 风险提示：房地产销售不及预期。佣金率不及预期。家装、租赁业务发展不及预期。 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 77,7 ...

Core Viewpoint - The company reported a significant increase in revenue driven by a recovery in new home transactions and the development of rental services, despite a slight decline in profitability metrics [1][2]. Group 1: Financial Performance - In Q1 2025, the company's GTV transaction volume reached 843.7 billion, a year-on-year increase of 34%, with revenue of 23.3 billion, up 42% year-on-year [1]. - Adjusted net profit for Q1 2025 was 1.39 billion, flat year-on-year, with an adjusted net profit margin of 6.0%, down 2.5 percentage points [1]. - Gross margin was 20.7%, down 4.5 percentage points year-on-year, indicating a decline in profitability levels [1]. Group 2: Business Segments - The company's existing home transaction volume was 580.3 billion in Q1 2025, up 28% year-on-year, with revenue from this segment at 6.9 billion, a 20% increase [2]. - The new home business outperformed the market, with a transaction volume of 232.2 billion, up 53% year-on-year, and revenue of 8.1 billion, a 64% increase [2]. - The rental services segment saw revenue of 5.1 billion, a remarkable 94% increase year-on-year, although it had a lower contribution margin of 6.7% [3]. Group 3: Market Position and Growth - The company expanded its store count to 57,000, a 29% increase year-on-year, and the number of agents reached 550,000, up 24% [2]. - The market share for new homes increased to 12.6%, up 4.5 percentage points year-on-year, indicating strong competitive positioning [2]. - The company is expected to maintain its growth trajectory in new business segments, with home decoration and rental services showing promising revenue growth [3].