Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][5]. Core Insights - The report highlights that the broad housing demand in China has bottomed out, but the price and volume have not entered a positive cycle as expected. The real estate industry faces challenges from weakened household balance sheets and policy constraints requiring high-quality development without overall leverage [4][5][6]. - The "Good House" policy is seen as a potential breakthrough strategy that could lead to a fivefold positive resonance in core cities, gradually achieving a recovery driven by structural improvements [4][5][6]. Summary by Sections 1. Industry Status: Challenges in Real Estate Fundamentals and Policy Constraints - Broad housing demand is estimated to have bottomed out, with total transactions stabilizing around 1.4 billion square meters [15][22]. - New home sales have decreased from 1.57 billion square meters in 2021 to an estimated 0.81 billion square meters in 2024, a cumulative decline of 48%, while second-hand home sales have increased by 64% during the same period [15][22]. - The key issue in the real estate sector is not demand but purchasing power, with a trend of consumption downgrade evident in the market [22][31]. 2. Breakthrough Strategy: "Good House" Policy Leading to Fivefold Positive Resonance - The "Good House" policy aims to create new products and markets, enhancing the price system under conditions of supply scarcity and relatively abundant demand [4][6]. - The report identifies five positive resonances: policy strength of "Good House," urban renewal, housing consumption upgrade, wealth reallocation under capital controls, and stock market strength [4][6]. - Potential benefits include expected further reductions in mortgage rates and loosening of purchase restrictions, which could drive improvements in core cities [4][6]. 3. Core Cities: Hong Kong Has Reversed, Shanghai and Other Core Cities Nearing Bottom - Hong Kong's real estate market has experienced a turnaround due to four positive factors, including talent policies and stock market gains [4][6]. - Other core cities like Shanghai, Beijing, and Shenzhen are also showing signs of improvement, with Shanghai expected to be the next city to see a bottoming out [4][6]. 4. Investment Analysis Opinion: "Good House" as a Breakthrough Strategy - The report emphasizes that the "Good House" policy could lead to a structural recovery in the real estate market, benefiting quality real estate companies positioned in core cities [4][5][6]. - Recommended companies include those with strong product capabilities and undervalued recovery potential, as well as second-hand housing intermediaries and property management firms [4][5].

Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Views - The upcoming opening of the Shenzhen Qianhai Ice and Snow World project is expected to enhance the company's performance and operational metrics [3][11]. - The company has a strong state-owned background, which provides substantial support from major shareholders, ensuring liquidity remains robust [3][11]. - The company is expected to leverage the potential market recovery to increase land acquisitions following the issuance of targeted convertible bonds [3][11]. - The company has seen a reduction in land acquisition activities recently, focusing on optimizing its land reserve structure [3][31]. Summary by Sections Project Overview - The Shenzhen Qianhai Ice and Snow World project, developed and wholly owned by the company, is set to open at the end of September, becoming the largest indoor ski resort globally with a total area of 437,000 square meters and a total construction area of 1,311,000 square meters [1][20]. - The project includes diverse facilities such as a 100,000 square meter ice and snow theme park, 100,000 square meters of commercial space, a 49,000 square meter hotel, and 300,000 square meters of sellable talent housing [1][20]. Revenue and Profit Projections - The project is expected to contribute an annual revenue of 650 million yuan and a net profit of 130 million yuan once it reaches maturity [2][25]. - The pricing strategy for the ski tickets is higher than competitors, with price differences ranging from 15% to 27% [2][24]. - The company anticipates receiving over 1.25 million visitors annually, with revenue projections based on a sensitivity analysis estimating a range of 490 million to 920 million yuan [2][26]. Land Acquisition and Reserves - The company plans to acquire land worth 9.4 billion yuan in 2024 and 3.6 billion yuan in the first half of 2025, focusing on core cities [3][31]. - The total land reserve is expected to be 16.29 million square meters by the end of 2024, with a significant portion located in the East China region [3][39]. - The issuance of targeted convertible bonds is anticipated to improve liquidity and facilitate further land acquisitions [3][31]. Financial Forecasts - The company forecasts revenues of 66.26 billion yuan, 68.44 billion yuan, and 69.96 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 255 million yuan, 497 million yuan, and 1.005 billion yuan for the same years [3][5].

Market Performance - On September 10, the real estate development sector rose by 0.44% compared to the previous trading day, with Shouke Co. leading the gains [1] - The Shanghai Composite Index closed at 3812.22, up 0.13%, while the Shenzhen Component Index closed at 12557.68, up 0.38% [1] Top Gainers in Real Estate Sector - Shouke Co. (600376) closed at 4.68, with a gain of 10.12% and a trading volume of 1.9874 million shares, amounting to a transaction value of 909 million yuan [1] - Suning Universal (000718) closed at 2.74, up 10.04%, with a trading volume of 1.5715 million shares [1] - Hezhan Energy (000809) closed at 3.64, gaining 9.97%, with a trading volume of 1.3357 million shares [1] - Wolong New Energy (600173) closed at 8.39, up 9.96%, with a trading volume of 1.4224 million shares [1] Other Notable Stocks - ST Rongkong (000668) closed at 9.77, with a gain of 5.05% [1] - ST Zhongdi (000609) closed at 4.82, up 4.56% [1] - Fuxing Co. (000926) closed at 3.32, gaining 3.75% [1] Market Capital Flow - The real estate development sector experienced a net outflow of 1.213 billion yuan from major funds, while retail investors saw a net inflow of 1.149 billion yuan [2] - Speculative funds had a net inflow of 64.198 million yuan [2]

Group 1 - The A-share market experienced a volume contraction and a collective decline in the three major indices, while the real estate sector saw a rare surge, with the CSI 800 Real Estate Index rising over 1% against the market trend [1][3] - Major real estate stocks such as Binjiang Group and New Town Holdings saw significant gains, with Binjiang Group hitting the daily limit and New Town Holdings rising over 4% [1] - The only ETF tracking the CSI 800 Real Estate Index, ETF 159707, also rose by 1.24%, marking three consecutive days of gains, with a total trading volume of 40 million yuan and a net subscription of 8.5 million units in a single day [1][3] Group 2 - The strength of the real estate sector is attributed to recent policy adjustments in first-tier cities, including a combination of measures announced by the Shenzhen Housing and Urban-Rural Development Bureau and the People's Bank of China [3] - September is typically a period of intensive policy announcements for the real estate sector, and new supportive policies are expected to accelerate, coinciding with the traditional peak sales season of "Golden September and Silver October" [3] - Analysts predict a rebound in real estate transaction volumes in the fourth quarter, supported by the recent optimization of purchase restrictions in major cities, and suggest that the current low valuations in the real estate sector present a buying opportunity [3][5] Group 3 - The CSI 800 Real Estate Index currently has a price-to-book (PB) ratio of only 0.75, indicating a significant undervaluation at the 17th percentile over the past decade, suggesting substantial room for recovery [3][5] - Leading real estate companies, particularly state-owned enterprises and high-quality firms, are expected to demonstrate resilience due to their strong land reserves in core cities, which positions them for a quicker recovery in sales and profitability [5] - The ETF 159707, which tracks the CSI 800 Real Estate Index, includes 13 top-tier real estate companies, with over 90% of its weight concentrated in the top ten holdings, highlighting its focus on leading firms in the industry [5]

Core Viewpoint - Huafa Co., Ltd. has shown a mixed performance in stock price and financial results, with a notable increase in revenue but a significant decline in net profit [2][3]. Financial Performance - As of June 30, 2025, Huafa Co., Ltd. achieved operating revenue of 38.199 billion yuan, representing a year-on-year growth of 53.76% [2]. - The net profit attributable to shareholders was 172 million yuan, which reflects a year-on-year decrease of 86.41% [2]. - Cumulative cash dividends since the A-share listing amount to 8.148 billion yuan, with 2.142 billion yuan distributed over the past three years [3]. Stock Market Activity - On September 9, 2023, Huafa's stock price increased by 2.01%, reaching 5.58 yuan per share, with a trading volume of 304 million yuan and a turnover rate of 2.01% [1]. - The stock has experienced a decline of 1.34% year-to-date, but has increased by 4.69% over the last five trading days, 15.53% over the last 20 days, and 13.65% over the last 60 days [1]. Shareholder Information - As of June 30, 2025, the number of shareholders increased to 55,600, up by 2.09% from the previous period, with an average of 49,518 circulating shares per shareholder, an increase of 4.84% [2]. - Among the top ten circulating shareholders, the Southern CSI 500 ETF holds 32.8232 million shares, an increase of 4.4712 million shares from the previous period, while the Southern CSI Real Estate ETF has newly entered the list with 28.0935 million shares [3].

Investment Rating - The investment rating for the real estate industry is "Positive" and maintained [10]. Core Insights - The policy goal of stabilizing the market has somewhat boosted market expectations, but since April, downward pressure has increased again, leading to a higher probability of policy easing in the future. The rapid decline in industry volume and price may have passed, with structural highlights in core areas and quality properties. The current stock positions are not far from last year's bottom, providing room for a rebound in overall market valuation. Focus on leading real estate companies with low inventory, good locations, and strong product capabilities, as well as leading brokerage firms, commercial real estate, and state-owned property management companies with stable cash flows [4][8]. Market Performance - The Yangtze River Real Estate Index decreased by 0.68% this week, with an excess return of +0.13% relative to the CSI 300, ranking 16th out of 32 industries. Year-to-date, the index has increased by 5.29%, with an excess return of -8.07% compared to the CSI 300, ranking 26th out of 32 [5][15]. Policy Updates - Shenzhen has further optimized housing purchase policies, adjusted policies for enterprises and institutions, and improved credit policies. Key changes include maintaining original purchase restrictions in core areas while allowing more flexibility in non-core areas. The mortgage interest rate will no longer differentiate between first and second homes [6][17]. Sales Trends - Recent data shows a marginal improvement in new and second-hand home registrations. The transaction area for new homes in 37 cities decreased by 14.9% year-on-year, while second-hand homes increased by 6.1% year-on-year. Year-to-date, new home transaction area is down by 6.2%, while second-hand homes are up by 14.4% [7][18].

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [4][6]. Core Insights - Shenzhen has followed Beijing and Shanghai in relaxing purchase restrictions, with a more significant impact expected compared to the latter cities [11]. - The overall performance of the real estate sector has lagged behind the broader market, with the Shenwan Real Estate Index down 1.5% this week, ranking 24th among 31 sectors [12]. - New home sales in 30 cities totaled 1.488 million square meters this week, reflecting a 17.9% decrease month-on-month and an 11.2% decrease year-on-year [23]. - The report emphasizes the importance of policy-driven changes in the real estate market, suggesting that the current policy environment is more robust than in previous cycles [4]. Summary by Sections Real Estate Development - Shenzhen's new policy has narrowed the scope of purchase restrictions, with only specific areas remaining under strict limits [11]. - The report anticipates that the marginal effects of Shenzhen's new policy will be more pronounced than those in Beijing and Shanghai [11]. Market Review - The Shenwan Real Estate Index has decreased by 1.5%, underperforming the CSI 300 Index by 0.67 percentage points [12]. - A total of 49 stocks in the real estate sector increased in value this week, while 62 stocks declined [12]. New Home and Second-Hand Home Transactions - New home sales in first-tier cities increased by 4.4% month-on-month, while second-tier cities saw a 23.3% decrease [23]. - Second-hand home transactions in 14 sample cities totaled 1.719 million square meters, with a year-on-year increase of 13.0% [34]. Credit Bonds - Eight credit bonds were issued by real estate companies this week, totaling 8.69 billion yuan, with a net financing amount of -1.24 billion yuan [42]. - The majority of bonds issued were rated AAA, indicating a strong credit quality among issuers [42]. Investment Recommendations - The report suggests focusing on real estate stocks due to the expected policy-driven recovery and the early-cycle nature of the real estate market [4]. - Recommended companies include major players in both A-shares and H-shares, as well as local state-owned enterprises and property management firms [4].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [2][34]. Core Views - The report suggests that the broad housing demand in China has bottomed out, but the volume and price have not yet entered a positive cycle. It anticipates that the overall real estate market will continue to stabilize, with policies aimed at stopping the decline expected to be introduced further [2][34]. - The report highlights that the real estate market in core cities is at a turning point and will lead the recovery. It emphasizes the potential of new policies to create a "new product, new pricing, and new model" development track, which will enhance the market in core cities [2][34]. Industry Data Summary New Housing Transaction Volume - In the week of August 30 to September 5, 2025, 34 key cities recorded a total new housing transaction of 220.5 million square meters, a week-on-week decrease of 3.3%. The transaction volume in first and second-tier cities decreased by 1.5%, while third and fourth-tier cities saw a decline of 25.4% [3][4]. - For September, the cumulative transaction volume in 34 cities was 154 million square meters, showing a year-on-year increase of 11.6% and a month-on-month increase of 44.1% [4][10]. Second-Hand Housing Transaction Volume - In the same week, 13 cities recorded a total second-hand housing transaction of 94.7 million square meters, a week-on-week decrease of 16%. However, the cumulative transaction for September showed a year-on-year increase of 28.3% [10][12]. Inventory and Sales - In the week of August 30 to September 5, 2025, 15 cities launched 90 million square meters of new housing, with a total transaction of 86 million square meters, resulting in a transaction-to-launch ratio of 0.96. The available residential area in these cities was 89.31 million square meters, with a month-on-month increase of 0.04% [17][19]. Policy and News Tracking - On September 5, 2025, Shenzhen announced further optimization of real estate policies, allowing residents to purchase unlimited units in specific areas, while non-residents are limited to two units. The report also notes changes in personal housing loan interest rate mechanisms and public housing fund policies [27][28]. - The report mentions that several real estate companies are actively distributing dividends and maintaining growth despite market challenges. For instance, China Jinmao announced a dividend of HKD 0.03 per share, while Huafa announced a dividend of CNY 0.02 per share [34][35]. Company Dynamics - The report tracks the performance of major real estate companies, noting that leading firms are actively engaging in share buybacks and dividend distributions. For example, China Jinmao and Huafa have announced significant dividends, while companies like Huafa and China Merchants Shekou have also engaged in share repurchase activities [34][37].

Core Viewpoint - The article emphasizes the increasing importance of community operations in the real estate sector, highlighting how companies are leveraging community engagement to enhance brand value and customer experience [3][4][27]. Group 1: Community Engagement Trends - Real estate companies are intensifying their community operations, moving beyond traditional community engagement to create commercial value through resource collaboration [3][4]. - A market survey indicates that "community service experience" has risen to 47% in the decision-making factors for homebuyers in 2024, up from 18% in 2019, reflecting a shift in value assessment from location to quality of life [4]. - Community engagement has become a standard feature for many real estate companies, evolving into a critical component of residential products [4]. Group 2: Innovative Community Activities - Companies like Greentown China are launching themed community events, such as the "Dolphin Plan," which includes a comprehensive ecosystem for youth swimming talent development [6][9]. - China Merchants Shekou initiated the "Deck Life Festival," integrating community activities across over 30 cities, emphasizing a holistic approach to community engagement [7][20]. - China Electric Power Real Estate introduced the "Little Wave Camping Season Community Carnival," focusing on sports and outdoor activities to enhance community interaction [7][12]. Group 3: Community as a Value Driver - The article discusses how community initiatives are evolving to create unique emotional value and differentiation in a highly competitive market [11][19]. - Companies like China Resources Land are innovating by integrating pet-friendly spaces within residential areas, fostering community engagement through pet-related activities [19][21]. - The article highlights the emergence of community leaders who are driving the co-creation of community experiences, moving towards a model of shared governance and collaboration [18][27]. Group 4: Commercial Value Creation - Real estate companies are exploring new commercial opportunities through community engagement, aiming for sustainable development by building trust and effective communication with residents [19][20]. - The article notes that successful community initiatives can lead to significant brand value and customer loyalty, as seen in the case of China Railway Construction's diverse community events [26][27]. - The integration of community activities with commercial partnerships is becoming a key strategy for enhancing the overall value proposition of real estate offerings [20][27].

Market Performance - On September 5, the real estate development sector rose by 0.97% compared to the previous trading day, with Shoukai Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 3812.51, up 1.24%, while the Shenzhen Component Index closed at 12590.56, up 3.89% [1] Individual Stock Performance - Shoukai Co., Ltd. (600376) closed at 3.51, with a significant increase of 10.03% and a trading volume of 4.55 million shares, amounting to a transaction value of 1.55 billion [1] - Other notable gainers included Fuxing Co., Ltd. (000926) with a 6.30% increase, and Yatong Co., Ltd. (600692) with a 5.64% increase [1] Capital Flow Analysis - The real estate development sector experienced a net outflow of 114 million from institutional investors and 133 million from speculative funds, while retail investors saw a net inflow of 247 million [2][3] - Major stocks like Huafa Co., Ltd. (600325) and Jindi Group (600383) had mixed capital flows, with institutional inflows but speculative outflows [3]