Summary of the Conference Call on the Baijiu Industry Industry Overview - The Baijiu industry is experiencing a downturn, with the overall performance in the first half of 2025 showing a slight decline in revenue and profit. The total revenue for the Baijiu sector in Q2 2025 was approximately 880 billion yuan, a year-on-year decrease of 5%, and the net profit attributable to shareholders was 312 billion yuan, down 8% [2][3]. Key Points and Arguments - **Revenue and Profit Trends**: In the first half of 2025, the Baijiu sector achieved revenue of about 2.4 trillion yuan, reflecting a minor decline of around 1%. The second quarter saw a more significant drop in revenue and profit compared to the first quarter [3][5]. - **Segment Performance**: High-end Baijiu saw a slight revenue increase of 3% in Q2 2025, while mid-range Baijiu revenue fell by 5%, and regional Baijiu experienced a substantial decline of 30%. The net profit for high-end Baijiu grew slightly by 1%, while regional Baijiu's profit dropped by 41% [4][6]. - **Market Dynamics**: The decline in Q2 was primarily due to reduced demand from institutional consumption and a lack of confidence among distributors, leading to forced inventory clearance by manufacturers. Regional brands were particularly affected due to prior inventory accumulation [6][7]. - **Brand Strategies**: Moutai is expanding its channels and introducing new product specifications while implementing price reductions to capture market share. Wuliangye and Luzhou Laojiao are focusing on maintaining channel profits and controlling inventory while introducing tactical products for lower price segments [7][8]. - **Inventory Management**: Some brands, such as Yanghe and Jinshiyuan, are actively reducing inventory to alleviate channel pressure, emphasizing channel health and stability in response to market changes [7][8]. - **State-Owned Enterprises**: State-owned enterprises face slower inventory clearance due to heavier tax burdens. Moutai continues to grow, while Wuliangye exceeded expectations, and Luzhou Laojiao strictly controlled inventory [8][9]. Additional Insights - **Stock Performance**: The Baijiu sector's stock prices fell by approximately 8-9% in the first half of 2025, underperforming the Wind All A Index by about 15 percentage points. The dynamic price-to-earnings ratio is below 20 times, nearing a ten-year low, indicating market pessimism regarding future performance [5][10]. - **Market Adjustment**: State-owned enterprises tend to experience a more gradual decline and adjustment during market changes compared to non-state-owned enterprises, which are quicker to adapt and innovate [11]. - **Current Cycle Position**: The Baijiu sector is currently at a low point in terms of stock prices, with similarities to previous downturns. The expected recovery in revenue may take several quarters, with a potential turnaround by Q2 2026 [12][13]. - **Future Expectations**: The outlook for Q3 suggests continued pressure on most Baijiu companies, but a potential recovery compared to Q2. The fundamental recovery is anticipated to become more evident starting in Q2 2026 [14]. - **Investment Recommendations**: Long-term recommendations include high-quality leading companies such as Moutai, Luzhou Laojiao, and Shanxi Fenjiu. Short-term recommendations focus on companies with marginal change potential, including Hong Kong-listed Zhenjiu, Shede Liquor, and Gujing Gongjiu [15].

Core Viewpoint - The article provides a comprehensive overview of significant fund establishment events in China, highlighting the growing trend of government and private sector collaboration in creating investment funds aimed at fostering innovation and supporting various industries, particularly in technology and healthcare sectors [5][7][9]. Government-Backed Funds - Zhejiang Province announced the establishment of three major funds totaling 300 billion RMB, focusing on technology innovation, optimization of state-owned enterprises, and supporting high-quality development of listed companies [7]. - A 100 billion RMB Guangdong Provincial Industrial Development Investment Fund was established to engage in private equity investments and asset management [8]. - The Anhui Provincial Industrial Development Investment Company was formed with a registered capital of 50 billion RMB, focusing on key technology and strategic emerging industries [11]. Market-Driven Funds - The Yibin Smart Digital Economy Development Fund was launched with a scale of 10.1 billion RMB, focusing on private equity investments in the digital economy [16]. - Fengnian Capital's high-end manufacturing fund completed its first closing at 10 billion RMB, with a target final size of 25 billion RMB, emphasizing investments in technology-driven companies [16]. - The National New Venture Fund in Hangzhou was established with a scale of 100 billion RMB, targeting hard technology startups and early-stage companies [16]. Sector-Specific Funds - A 10 million RMB dental industry fund was launched in Shunyi, focusing on dental medical devices and related technologies [9]. - The Central Plains Technology City Seed Fund was established with a scale of 2 billion RMB to support early-stage tech companies [11]. - The Hunan AIC Innovation Fund was launched with a total scale of 300 million RMB, focusing on digital economy and artificial intelligence [11]. Corporate Participation - Shentong Express announced a 300 million RMB investment in the Jicang Phase III Equity Investment Fund, focusing on logistics real estate projects [19]. - TCL is participating in the establishment of a 2 billion RMB Shenzhen Ultra HD Display Industry Fund, aimed at enhancing the display industry [18]. - Jiangsu-based companies are increasingly investing in various funds, indicating a trend of corporate involvement in venture capital [20][21].

Core Insights - The white liquor industry is facing significant challenges, with many companies reporting declining performance in their half-year reports, although leading firms are managing to maintain growth albeit at a slower pace [2][12] - The Bay Area white liquor prices continue to trend downward, with high-end products frequently being sold at discounted prices [2][12] Price Trends - In Guangzhou, over half of the sampled products saw a decline in average retail prices, including high-end brands like Feitian Moutai and the eighth generation of Wuliangye, with price drops generally under 30 yuan [3][12] - The average price of Feitian Moutai in Guangzhou is approximately 2106 yuan, down about 28 yuan from the previous period, while the eighth generation of Wuliangye averages around 921 yuan, down 23 yuan [3][12] - Online and offline price discrepancies are notable, with Feitian Moutai's lowest online price at 1889 yuan and the highest at 2299 yuan, a difference of 410 yuan [4][12] Regional Analysis - In Shenzhen, the average retail price of Feitian Moutai is about 2126.16 yuan, down 11 yuan, influenced by a low price of 1896 yuan on an online platform [5][12] - In Foshan, the average price of Feitian Moutai dropped nearly 70 yuan to 2256 yuan, with online prices as low as 1999 yuan [8][12] - East Guangdong shows a mixed price trend, with 9 out of 18 sampled products experiencing price declines, while some products like金沙摘要 saw increases [10][11][12] Industry Challenges - The overall average price of many products remains below 1000 yuan, reflecting the industry's pricing difficulties amid high inventory levels and sales pressures [12] - In the first half of the year, 20 A-share listed liquor companies reported total revenue of 2415.08 billion yuan, a slight decrease of 20.86 billion yuan year-on-year, indicating ongoing market challenges [12] - Companies are exploring transformation strategies, such as launching low-alcohol products and focusing on innovation and market expansion to adapt to changing consumer preferences [12]

Core Viewpoint - The A-share liquor sector is experiencing intensified competition and policy adjustments, leading to a decline in overall performance for the first half of the year, with 20 listed companies reporting a combined net profit drop of approximately 1% year-on-year, and many companies failing to meet their revenue growth targets for the year [1][2]. Group 1: Industry Performance - In the first half of the year, the A-share liquor sector achieved a total revenue of 241.51 billion yuan, a year-on-year decrease of about 0.86%, and a net profit of 94.56 billion yuan, down approximately 1.17%, breaking the industry's consecutive years of positive growth [2][4]. - The top six liquor companies in the A-share market reported a combined revenue of 212.96 billion yuan, a year-on-year increase of 1.2%, accounting for 88.18% of the total revenue of A-share liquor companies [4][5]. - The overall performance of the liquor sector is characterized by a significant divergence, with 13 out of 20 listed companies experiencing negative growth, representing over 65% of the sector [1][5]. Group 2: Company-Specific Performance - Among the top six liquor companies, Yanghe Co. (002304.SZ) experienced the most severe decline, with a revenue drop of approximately 35% and a net profit decrease of about 45% [5][6]. - Kweichow Moutai (600519.SH) showed the best performance among the top companies, with a revenue increase of 9.16% and a net profit increase of 9.16% [3][7]. - Companies like Jinzhongzi Liquor (600199.SH) and Jiu Gui Liquor (000799.SZ) reported net profit declines exceeding 50%, indicating a significant struggle for many second and third-tier liquor companies [1][5]. Group 3: Future Outlook - Many liquor companies are unlikely to meet their annual performance targets, as indicated by their underperformance in the first half of the year [6][8]. - The industry is expected to face a "structural repair and weak recovery" in the second half of the year, with some personalized products potentially finding opportunities, but a comprehensive V-shaped recovery is unlikely [9].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% compared to the market in the next six months [5][9]. Core Insights - The company demonstrated resilience in its performance despite revenue pressure, achieving a total revenue of 52.771 billion yuan in the first half of 2025, a year-on-year increase of 4.19%, and a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year [2][4]. - The white liquor industry is undergoing a deep adjustment, with mid-to-low priced liquor becoming the main sales driver. The company has proactively adjusted its product structure in response to market changes [3][4]. - The company’s gross margin has slightly decreased, reflecting the impact of declining net profit growth. The gross margin for the first half of 2025 was 76.83%, down 0.53 percentage points year-on-year [4][9]. Summary by Sections Financial Performance - In Q2 2025, the company reported a revenue of 15.831 billion yuan, a slight increase of 0.10% year-on-year, but a net profit decline of 8.17% year-on-year [2][4]. - The company’s cash flow from operating activities saw a significant increase of 131.88% year-on-year, attributed to improved cash collection from sales [2][4]. Product and Market Dynamics - The company’s product revenue reached 40.998 billion yuan in the first half of 2025, with a year-on-year growth of 4.57% and a sales volume increase of 12.75%, while the average price decreased by 7.25% [3][4]. - Direct sales channels outperformed distribution channels, with direct sales revenue growing by 8.60% year-on-year and a gross margin increase to 86.80% [3][4]. Profitability and Forecast - The report projects a stable recovery in demand due to favorable policy changes and seasonal consumption peaks, with the company expected to maintain its position as a leading high-end liquor brand [4][9]. - The earnings forecast for 2025-2027 has been adjusted, with expected revenues of 91.776 billion yuan in 2025, 95.291 billion yuan in 2026, and 99.699 billion yuan in 2027, reflecting growth rates of 2.92%, 3.83%, and 4.63% respectively [4][9].

证券研究报告 必选消费 25H1 白酒综述:逆势调整，报表纾压 华泰研究 2025 年 9 月 01 日│中国内地 专题研究 25H1 CS 白酒板块营收/扣非归母净利同比-1%/-1%；25Q2 营收/扣非归母 净利同比-5%/-8%，环比降速。二季度板块受"518 新政"影响，部分政商 务消费场景缺失，压制板块表现；当前基本面环比企稳，预计 8 月以来白酒 动销端表现环比降幅收窄，部分大众宴席场景修复较快，300 元以下大众价 位白酒产品有所修复；当前政商务消费仍然有所承压，预计未来随政策限制 收窄需求也将稳步恢复。中秋旺季将近，期待需求稳步修复带动行业动销改 善。当前头部酒企均以企业长期健康发展为核心，整体经营更加务实，报表 端稳步释放压力。优选高端酒贵州茅台/五粮液/泸州老窖，关注需求恢复节 奏，推荐山西汾酒/古井贡酒/今世缘等。维持板块"增持"评级。 高端酒：经营凸显稳健，经营理性务实 25H1 高端白酒营收/扣非净利同比+6%/+6%，25Q2 营收/扣非净利同比 +3%/+1%。整体业绩凸显稳健，强品牌力龙头需求坚挺，酒企主动调整发 货节奏，在行业调整期中仍实现稳健表现。具体看，贵州茅台 25Q ...

Investment Rating - The report maintains an investment rating of "Recommended" for the food and beverage industry [2][34]. Core Insights - The food and beverage sector saw a 2.13% increase last week, with notable gains in the snack (+10.20%), dairy (+2.67%), and liquor (+2.14%) sub-sectors. The report highlights that the release of performance pressures in the liquor sector and stable growth in leading companies in snacks, dairy, and condiments are key factors for the positive outlook [6][34]. - The report emphasizes the resilience of the liquor sector, particularly in the context of recent policy impacts, suggesting that valuation recovery may precede fundamental improvements. It recommends focusing on specific companies within the liquor sector that are expected to rebound [34]. - The snack sector is identified as having strong growth potential driven by new retail formats and product categories, with significant revenue increases reported by leading companies [35]. Summary by Sections Market Performance - The food and beverage index increased by 2.13%, ranking seventh among major sectors. The snack sector led with a 10.20% increase, followed by dairy and liquor [16][34]. Liquor Sector Analysis - In the first half of 2025, only a few liquor companies, including Kweichow Moutai and Wuliangye, reported positive revenue and net profit growth. The report notes that the liquor demand has been under pressure since the second quarter due to policy changes, but expectations for recovery are building [6][34]. - Recommendations include focusing on companies like Shede Liquor, Shanxi Fenjiu, and Kweichow Moutai for their potential in valuation recovery [34]. Snack Sector Analysis - The snack sector is highlighted for its growth potential, with companies like Youyou Foods and Wancheng Group reporting substantial revenue increases of 45.59% and 109.33%, respectively. The report suggests that new consumer trends favoring health and self-satisfaction will drive further growth in this sector [35][30]. Key Company Performance - Kweichow Moutai reported a stock price of 1,480.00 yuan with an expected EPS growth from 68.64 yuan in 2024 to 74.38 yuan in 2025 [36]. - Wuliangye's revenue for the first half of 2025 was 527.71 billion yuan, showing a 4.19% year-on-year increase [32]. - Hai Tian Wei Ye achieved a revenue of 152.3 billion yuan, reflecting a 7.59% increase, with a net profit growth of 13.35% [29].

Core Insights - The article emphasizes the potential for individual wine enterprises to rise above current industry challenges through self-initiated efforts and strategic innovation, suggesting that the time has come for China to produce a global wine leader [2][3]. Industry Overview - The global wine industry is characterized by significant competition and evolving market dynamics, with a focus on strategic growth paths for companies transitioning from local to global players [2][3]. - The top ten global wine companies are dominated by beer giants, with Anheuser-Busch InBev leading at $593.8 billion in revenue, followed by Heineken at $402.1 billion and Diageo at $247.4 billion [7][14]. - In contrast, the Chinese wine industry shows a strong dominance of baijiu companies, with seven out of the top ten companies being baijiu producers, highlighting a stark difference from the global trend [14][17]. Company Performance - The top Chinese wine company, Kweichow Moutai, reported revenues of $212.1 billion, making it the second-largest wine company globally by market capitalization [11][17]. - The combined revenue of the top ten Chinese wine companies is approximately $620 billion, which is about 30% of the total revenue of the top ten global wine companies [17]. - The market capitalization of Kweichow Moutai and Wuliangye significantly exceeds that of their global counterparts, indicating a higher valuation in the capital markets [17][18]. Strategic Insights - The article discusses the importance of management consulting, goal decomposition, and process management as critical components for success in the wine industry [2][18]. - The narrative of Anheuser-Busch InBev's rise illustrates the effectiveness of strategic acquisitions and operational efficiencies in building a global brand [19][27]. - Diageo's growth is attributed to a series of strategic acquisitions and a focus on high-end products, showcasing the importance of brand management and market responsiveness [39][50]. Market Trends - The article notes a lack of significant presence for wine companies in the global top rankings, suggesting challenges in scaling production and market share within the wine sector [18]. - The Chinese wine market is characterized by a lack of internationalization, with Moutai's overseas revenue accounting for only 4% of its total, indicating potential growth opportunities in global markets [14][17].

Market Overview - The market showed strong performance on September 1, with a total trading volume of 2.8 trillion yuan, and the Shanghai Composite Index rose by 0.46% [1] - The ChiNext Index increased by over 2%, and the STAR 50 Index rose by over 1%, marking a positive start for September [1] Fund Performance - The Consumption ETF (159928) experienced a slight decline of 0.23%, with a trading volume exceeding 1.1 billion yuan [1] - The fund saw a significant net subscription of 570 million units, indicating a strong demand, with a cumulative "capital absorption" of over 3.2 billion yuan in the last ten days [1] Economic Indicators - China's economic sentiment continues to expand, with the official manufacturing PMI at 49.4%, non-manufacturing PMI at 50.3%, and composite PMI at 50.5%, showing slight month-on-month increases [5] - Industries such as general equipment and aerospace are showing strong production expectations, with indices above 58% [5] Consumer Sector Insights - The consumer sector is experiencing a recovery in demand supported by liquidity, with the large consumption sector outperforming the broader market [6] - The liquor industry, particularly leading brands, has shown resilience despite market pressures, with Moutai reporting a 7% growth rate, outperforming the industry [6][7] - The China Securities White Liquor Index rose by 11.22% in August, indicating positive market feedback on liquor performance [6] Sector Differentiation - Within the consumer sector, there is a notable divergence among sub-sectors, with functional beverages and snacks showing high growth potential [7] - The dairy sector is expected to improve as raw milk prices decline, leading to a potential recovery in profitability for leading dairy companies [7] - The restaurant supply chain is stabilizing, with sectors like condiments and frozen foods beginning to recover from previous lows [7] New Consumption Trends - The consumer landscape is evolving with new demands for emotional and personalized products, particularly in categories like trendy toys and beauty products [8] - Domestic brands are leveraging innovative business models and channel efficiencies to build strong user ecosystems [8] ETF Composition - The Consumption ETF (159928) has a significant allocation to leading liquor stocks, which account for 32% of the top ten holdings, alongside major players in the agricultural and food sectors [10]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9]. Core Insights - The food and beverage industry shows resilience with a notable performance in the liquor sector, particularly for leading brands like Kweichow Moutai and Wuliangye, which are expected to achieve stable growth [6][9]. - The new consumption sector is experiencing high demand, with individual company performances expected to steadily improve, driven by strong fundamentals [7][9]. - The report highlights the ongoing recovery in the mass consumer goods sector, with a focus on companies like Ximai Food and Youyou Food, which are expected to benefit from market dynamics [9]. Industry Performance - The food and beverage sector has shown a 1-month performance of 6.6%, a 3-month performance of 0.6%, and a 12-month performance of 13.1% [3]. - The liquor industry reported sales revenue of 330.42 billion yuan for the first half of the year [20]. - The report notes a 5.3% year-on-year increase in liquor industry revenue, totaling 796.4 billion yuan for 2024 [34]. Company Feedback - Kweichow Moutai is launching a high-end product, Moutai 1935, and continues to expand its cultural experience venues [20]. - Ximai Food reported a gross margin increase of 3 percentage points to 43.5% due to product structure optimization and lower raw material costs [58]. - Shede Liquor's net profit margin improved by 5 percentage points to 8.56% in Q2 2025, reflecting effective cost control measures [61]. Key Data Trends - The liquor industry's cumulative production for 2024 was 4.145 million tons, a decrease of 7.72% year-on-year [34]. - The seasoning industry is projected to grow from 259.5 billion yuan in 2014 to 687.1 billion yuan by 2024, with a CAGR of 10.23% [36]. - The snack food market is expected to grow from 0.82 trillion yuan in 2016 to 1.2 trillion yuan in 2022, with a CAGR of 6% [52].