Group 1 - The food and beverage sector is experiencing a strong rally, with the Huabao Food and Beverage ETF (515710) seeing a price increase of 2.59% as of the latest report, following a peak increase of 3.28% during the trading session [1][7] - Major liquor stocks have surged, with notable increases including Shui Jing Fang up over 8%, Jin Hui Jiu up over 7%, and Jiu Gui Jiu up over 5%, while other prominent brands like Moutai and Luzhou Laojiao also showed significant gains [1][7] Group 2 - According to Tianfeng Securities, the liquor sector has been in a correction phase for about five years, with current valuations and institutional positions at historical lows. The market sentiment is generally pessimistic, but there is potential for stock prices to recover ahead of fundamental improvements [3][9] - The food and beverage ETF Huabao is currently at a low valuation, with a price-to-earnings ratio of 19.81, placing it in the bottom 3.33% of the last decade, indicating a favorable long-term investment opportunity [3][9] Group 3 - CITIC Securities highlights significant changes in the liquor industry since 2026, emphasizing the need for companies to enhance customer engagement and education. The focus on consumer-centric channel collaboration is expected to be a key competitive advantage in the next market cycle [4][10] - The Huabao Food and Beverage ETF allocates approximately 60% of its portfolio to leading high-end and mid-range liquor stocks, while nearly 40% is invested in leading stocks from other segments like beverages and dairy [4][10]

格隆汇2月2日｜白酒股盘初走高，其中，水井坊涨超5%，山西汾酒、贵州茅台、五粮液涨超3%，古井 贡酒、舍得酒业跟涨。消息上，酒价内参2月2日价格发布，十大单品涨跌分化整体价格升至阶段高位。 ...

Core Viewpoint - The Chinese liquor market shows a divergence in retail prices for the top ten products, with an overall upward trend in prices, reaching the highest level since January 8, 2023, at a total price of 9020 yuan for a bundled sale of these products, an increase of 9 yuan from the previous day [1]. Price Movements - Among the top ten products, seven saw price increases while three experienced declines. Notable price increases include: - Guojiao 1573, Qinghua Fen 20, and Gujing Gong 20, each rising by 10 yuan per bottle due to channel restocking and a shift in transaction focus [1]. - Wuliangye Pu 58th generation increased by 8 yuan per bottle, indicating a recovery in the price difference between wholesale and retail [1]. - Yanghe Dream Blue M6+ rose by 6 yuan per bottle, supported by regional inventory reduction [1]. - Premium Moutai increased by 2 yuan per bottle, driven by high-end gifting demand, accumulating a total increase of over 60 yuan in four consecutive days [1]. - Crystal Jian Nan Chun saw a slight increase of 1 yuan per bottle [1]. Price Declines - The products that experienced price declines include: - Xijiu Junpin, which fell by 17 yuan per bottle, reaching a 30-day low at an average price of 625 yuan [1]. - Feitian Moutai decreased by 15 yuan per bottle [1]. - Qinghua Lang dropped by 6 yuan per bottle [1]. Current Prices of Major Products - Current retail prices for notable products are as follows: - Feitian Moutai: 1715 yuan per bottle, down by 15 yuan [3]. - Premium Moutai: 2417 yuan per bottle, up by 2 yuan [3]. - Wuliangye Pu 58th generation: 801 yuan per bottle, up by 8 yuan [4]. - Qinghua Fen 20: 384 yuan per bottle, up by 10 yuan [4]. - Yanghe Dream Blue M6+: 585 yuan per bottle, up by 6 yuan [4]. - Gujing Gong 20: 520 yuan per bottle, up by 10 yuan [4]. - Xijiu Junpin: 625 yuan per bottle, down by 17 yuan [4]. - Qinghua Lang: 707 yuan per bottle, down by 6 yuan [4]. - Crystal Jian Nan Chun: 389 yuan per bottle, up by 1 yuan [4].

Investment Rating - The report rates multiple companies in the consumer staples sector as "Outperform," including Guizhou Moutai, Wuliangye, and Yili [1]. Core Insights - The consumer staples industry in January 2026 shows a recovery in basic demand while hedonic consumption remains under pressure, indicating a divergence in performance across different segments [3][29]. - Among the eight key consumer industries tracked, four are experiencing positive growth (condiments, frozen food, soft drinks, and catering), while four are facing declines (high-end and above Baijiu, mass-market Baijiu, dairy products, and beer) [29]. Summary by Segment Baijiu (High-end and Above) - In January, the revenue for high-end Baijiu reached 47 billion yuan, a year-on-year decline of 14.0%. The price pressure is significant, with expectations of over a 10% price drop throughout the year due to high inventory levels [11]. Baijiu (Mass-market and Below) - The mass-market Baijiu segment generated 22.9 billion yuan in January, down 3.0% year-on-year. Despite the decline, the segment shows resilience due to rigid demand and adaptability to consumption scenarios [13]. Beer - The beer industry reported revenues of 17 billion yuan in January, a decrease of 7.1% year-on-year. The demand was affected by adverse weather and the delayed Spring Festival, leading to a cautious inventory approach by distributors [15]. Condiments - The condiment sector achieved revenues of 46.9 billion yuan in January, reflecting a year-on-year growth of 3.5%. The recovery in the catering channel and increased demand from small and medium-sized businesses are key drivers [17]. Dairy Products - The dairy sector's revenue was 43.5 billion yuan in January, down 3.3% year-on-year. The demand remains under pressure, but a potential recovery is anticipated in the coming months due to low base effects [19]. Frozen Food - The frozen food segment saw revenues of 14.99 billion yuan in January, with a year-on-year increase of 8%. The demand is supported by pre-Spring Festival stocking and favorable weather conditions [21]. Soft Drinks - The soft drink industry generated 96.2 billion yuan in January, with a modest growth of 1.1% year-on-year. Increased promotional activities indicate heightened market competition [24]. Catering - The catering sector reported revenues of 16.2 billion yuan in January, up 2.5% year-on-year. The demand is gradually improving, particularly in small and medium-sized restaurants [26].

Group 1 - The market experienced fluctuations last week, with the China Securities Xinhua National Brand Engineering Index rising by 0.10% to 2029.77 points, while the Shanghai Composite Index fell by 0.44% and the Shenzhen Component Index dropped by 1.62% [1][2] - Key stocks such as Lanke Technology, Zhongji Xuchuang, and Luzhou Laojiao showed strong performance, with Lanke Technology leading with a 13.64% increase [2] - Since the beginning of 2026, Lanke Technology has surged by 54.37%, followed by Zhaoyi Innovation at 46.97%, indicating significant growth among certain stocks [2] Group 2 - Market performance was heavily influenced by investor sentiment, with significant volatility across different styles and sectors, particularly in defensive financial sectors [3] - The recent market fluctuations are attributed to the excessive gains in certain sectors, while fundamental and liquidity factors remain stable [3] - Looking ahead, the A-share market is expected to present mid-term investment opportunities, driven by trends in household savings and performance realization across multiple industries [3] Group 3 - Precious metals and resource sectors, which had previously seen significant gains, experienced a pullback, leading to a shift in funds towards more certain areas [4] - The logic behind the non-ferrous metals industry remains unchanged, with constrained supply and increasing demand from emerging sectors like new energy and AI expected to support price increases [4] - The Federal Reserve's monetary policy is anticipated to favor economic stimulation over inflation suppression, benefiting large commodities priced in dollars [4]

Investment Rating - The report suggests a positive investment outlook for the liquor and food sectors, particularly highlighting the potential for growth during the upcoming Spring Festival season [1][2]. Core Insights - The report emphasizes the initiation of the Spring Festival peak season for liquor sales, with leading brands like Moutai showing significant improvements in sales and pricing, indicating a recovery in market sentiment and expectations [1][2]. - In the food sector, there is an anticipated boost in demand due to pre-holiday stocking, with specific focus on snack foods and beverages as key growth areas [1][2]. Summary by Sections Liquor Sector - The report indicates that the liquor market is entering a peak season, with Moutai leading the way in sales and price recovery, driven by increased demand and channel reforms [2]. - Other notable brands such as Guizhou Moutai, Ancient Well, and Luzhou Laojiao are recommended for short-term investment due to their strong performance and market positioning [1]. Food Sector - The food sector is expected to benefit from pre-holiday stocking, with companies like Anjuke and Qiaqia Foods positioned to capitalize on the festive demand [2][4]. - Anjuke is focusing on new product launches and expanding into overseas markets, while Qiaqia Foods is set to improve profitability in 2026 due to lower raw material costs [4][3]. Growth Opportunities - The report identifies growth opportunities in the snack and beverage segments, with specific companies such as H&H International Holdings and Nongfu Spring highlighted for their potential [1][2]. - The emphasis is placed on the recovery of the restaurant and dairy sectors, with companies like Yili and Qingdao Beer expected to show positive performance [1][2].

茅台动销批价上行，零食迎接备货行情 [Table_Industry] 食品饮料 ——食品饮料行业周报 | | | 投资要点： [Table_Report] 相关报告 食品饮料《白酒筑底，政策、批价双重催化》 2026.01.30 食品饮料《食饮获配比例回落，乳品、零食板块 加配》2026.01.29 食品饮料《白酒探底，餐供积极》2026.01.25 食品饮料《茅台市场化转型，消费触底反弹可 期》2026.01.18 食品饮料《渠道变革，精酿崛起》2026.01.13 证 券 研 究 报 告 股 票 研 究 [Table_Invest] 评级： 增持 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 訾猛(分析师) | 021-38676442 | zimeng@gtht.com | S0880513120002 | | 颜慧菁(分析师) | 021-23183952 | yanhuijing@gtht.com | S0880525040022 | | 张宇轩(分析师) | 021-23154172 | zhangyuxuan ...

Investment Rating - The report assigns an "Overweight" rating to the industry [2] Core Insights - The report highlights that the liquor sector is experiencing increased sales and rising prices, with the snack and dairy segments expected to benefit from pre-Spring Festival stocking [4] - The investment strategy focuses on growth as the main line, emphasizing opportunities arising from supply and demand clearing [10] - Key recommendations include selecting stocks with price elasticity and those expected to clear inventory, as well as identifying beverage and snack companies poised for growth [10][11] Summary by Sections Investment Recommendations - The report suggests focusing on stocks with price elasticity such as Guizhou Moutai, Wuliangye, and Luzhou Laojiao, along with potential inventory clearance stocks like Yingjia Gongjiu and Shanxi Fenjiu [10] - Beverage companies benefiting from favorable travel conditions are recommended, including Dongpeng Beverage and Nongfu Spring [10] - For snacks and food raw materials, companies like Bailong Chuangyuan and Three Squirrels are highlighted [10] Liquor Sector Insights - The liquor sector is seeing a surge in sales as the Spring Festival approaches, with Moutai's price rising significantly, indicating a recovery in demand [11] - The report notes that the liquor market is currently at a cyclical bottom, with expectations for a peak in sales around February [12] - It anticipates a gradual stabilization in sales and inventory reduction in the liquor industry, with a focus on balancing volume and price [13] Consumer Goods Insights - The report predicts a peak in stocking demand for snacks and dairy products in January 2026, benefiting from a lower base compared to the previous year [14] - It notes a decrease in the allocation of food and beverage stocks in Q4 2025, with an increase in allocation for snack and dairy sectors [15] Profit Forecasts and Valuations - The report includes a detailed table of profit forecasts and valuations for key stocks, indicating expected earnings per share (EPS) and price-to-earnings (PE) ratios for various companies [17]

Group 1 - The core viewpoint of the article indicates that the retail prices of the top ten Chinese liquor products showed a mixed trend on February 1, with an overall slight increase in price, reaching the highest level in nearly 20 days [1] - The total price for a package of one bottle from each of the top ten products is 9011 yuan, which is a slight increase of 2 yuan from the previous day [1] - Among the ten products, two increased in price, seven decreased, and one remained stable, indicating a complex internal price structure [1] Group 2 - The product with the largest price increase is the premium Moutai, which rose by 34 yuan per bottle, marking the highest increase since the data collection began on November 10 [1] - The price of the flagship Moutai decreased by 25 yuan per bottle, following a significant increase of 90 yuan the previous day [1][3] - Other products that saw price declines include Wuliangye, which dropped by 57 yuan, and Xijiu Junpin, which fell by 4 yuan [1][4] Group 3 - The retail prices for specific products are as follows: - Moutai (Flying) at 1730 yuan, down 25 yuan - Premium Moutai at 2415 yuan, up 34 yuan - Wuliangye at 793 yuan, down 57 yuan - Qinghua Lang at 713 yuan, up 6 yuan - Xijiu Junpin at 642 yuan, down 4 yuan [3][4] - The data is sourced from approximately 200 collection points across major regions, including designated distributors and mainstream e-commerce platforms [4]

Core Insights - The ultimate battlefield of marketing is shifting from traditional venues to consumer mindset, with brands needing to adapt to new game rules to rewrite the competitive landscape [1][3] Group 1: Traditional Marketing Challenges - The traditional Spring Festival marketing strategy in the liquor industry is facing diminishing returns, as brands like Gujinggongjiu experience reduced brand search index despite long-term sponsorships [3][4] - The linear thinking characteristic of Newtonian thought leads to a rigid marketing approach, which struggles to adapt to the rapidly changing market dynamics during the Spring Festival [4][5] Group 2: Shift to Quantum Thinking - Quantum thinking, contrasting with Newtonian thought, emphasizes non-linear relationships and the importance of consumer engagement in marketing strategies [5][8] - The transition from a manufacturer-led approach to a consumer co-creation model is essential for liquor brands to thrive in the current market [5][14] Group 3: New Marketing Strategies - "Dimensionality reduction" in marketing is a strategic approach that encourages brands to redefine market demands and focus on consumer needs rather than historical advantages [12][13] - The concept of "one body" between sellers and consumers promotes collaborative value creation, breaking down traditional barriers in marketing [14][15] Group 4: Collaborative Ecosystem - The ultimate goal of Spring Festival marketing should be to achieve co-creation, sharing, and win-win outcomes among brands, channels, consumers, and stakeholders [16][17] - Building an open value creation ecosystem through partnerships and data sharing is crucial for maximizing overall value in the liquor industry [16][17]