Investment Rating - Investment rating: Buy (maintained) [3] Core Views - The company's Q1 revenue met expectations, while profits exceeded market expectations. The air conditioning segment is expected to show low single-digit growth year-on-year, with domestic sales slightly increasing and foreign sales significantly growing. The home appliance segment is projected to grow by approximately 15% year-on-year, with foreign sales increasing by over 30% [6][8] - The company's Q1 revenue was 24.838 billion yuan (up 5.76% year-on-year), and the net profit attributable to the parent company was 1.127 billion yuan (up 14.89% year-on-year) [8] Revenue Analysis - The company expects Q1 domestic sales to remain stable, while foreign sales are projected to grow by over 20%. The revenue growth ranking by product is expected to be home appliances > washing machines > air conditioning [8] - The air conditioning segment is expected to see a slight recovery in domestic sales, while the home appliance segment is expected to continue its double-digit growth [6][8] Profit Analysis - The gross profit margin for Q1 is expected to be 21.41% (up 0.3 percentage points year-on-year), with improvements in both domestic and foreign sales gross margins. The net profit margin for Q1 is projected to be 4.5% (up 0.4 percentage points year-on-year) [7][8] Profit Forecast - Based on the latest performance, the company adjusted its profit forecast for 2025-2027, expecting revenues of 101.916 billion yuan, 109.554 billion yuan, and 116.658 billion yuan, with year-on-year growth rates of 9.9%, 7.5%, and 6.5% respectively. The net profit attributable to the parent company is expected to be 3.892 billion yuan, 4.436 billion yuan, and 4.890 billion yuan, with year-on-year growth rates of 16.2%, 14.0%, and 10.2% respectively [9][11]

Core Viewpoint - Hisense Home Appliances reported a strong performance in Q1 2025, driven by governance dividends and product structure improvements, indicating a positive outlook for the future [1] Financial Performance - In Q1 2025, the company achieved operating revenue of 24.838 billion (up 5.76%) and a net profit attributable to shareholders of 1.127 billion (up 14.89%), with a non-recurring net profit of 1.008 billion (up 20.27%) [2] - The revenue growth was supported by a robust performance in overseas markets, despite a slight decline in domestic sales due to seasonal factors [2] Business Segments - The central air conditioning segment is expected to show slight growth, reversing previous declines, while the home appliance segment achieved double-digit growth, particularly in exports [2] - The washing machine segment is projected to see high single-digit growth domestically, with strong export performance, while the three-electric segment is expected to continue its decline [2] Profitability Improvement - The gross margin for Q1 was 21.41%, a slight decrease of 0.22 percentage points year-on-year, attributed to structural changes [3] - The sales expense ratio decreased to 9.55% (down 0.45 percentage points), benefiting from enhanced digital marketing and optimized logistics [3] - The net profit margin improved to 4.54%, an increase of 0.36 percentage points year-on-year [4] Market Outlook - The central air conditioning business is expected to stabilize and improve in 2025, aided by a shift in the real estate market towards higher quality [5] - The company is expanding its product categories and enhancing brand marketing efforts, particularly for the Hitachi brand, to capture market share [5] - Continued growth in overseas markets is anticipated, particularly in Europe, driven by improved brand value and refined operations in key regions [5] Investment Recommendations - The comprehensive product matrix and clear growth trajectories position the company favorably for valuation recovery and sustained performance growth [6] - Projected revenues for 2025-2027 are 100.1 billion, 108.2 billion, and 116.5 billion, with corresponding net profits of 3.882 billion, 4.472 billion, and 5.137 billion [6]

Group 1: Market Trends and Investment Opportunities - The report indicates a shift in foreign capital from net outflows to net inflows, with passive allocation foreign capital being the main contributor to this trend [1][2][3] - The construction industry is experiencing weak supply and demand, with a notable decline in real estate transaction volumes, particularly in new homes [2][3] - The FPSO market is expected to see a rise in both volume and price due to improved economic viability in deep-sea oil and gas development, with projected spending reaching $159.4 billion in 2025, a 28% year-on-year increase [7] Group 2: Company Performance and Financial Results - Huazhong Technology reported a total bond scale of 27.3 billion yuan and $700 million, with a focus on off-market repayment due to risk exposure [3] - The report highlights that Weilan Meishi has established a strong brand presence in the spicy snack sector, with a target price of HKD 19.96 based on a 32x PE ratio for 2025 [9] - Xinbao Co. achieved a revenue of 16.82 billion yuan in 2024, a 14.84% increase year-on-year, with a strong performance in Q1 2025 driven by export demand [10] Group 3: Sector-Specific Insights - The energy sector is witnessing increased investment demand for grid upgrades following a large-scale power outage in Spain, Portugal, and southern France, which may benefit companies like Siyi Electric and China West Electric [4] - The report notes that the steel industry is under pressure, with Baosteel's revenue declining by 6.6% in 2024, but the company is expected to benefit from supply-side optimization [22] - The report emphasizes that the semiconductor industry is facing challenges, with Zhuoshengwei's revenue dropping by 36.47% in Q1 2025, but there is potential for recovery with new product launches [20]

Investment Rating - The investment rating for Hisense Home Appliances is "Accumulate" [1] Core Views - The company achieved a revenue of 92.746 billion yuan in 2024, representing a year-on-year increase of 8.35%, and a net profit attributable to shareholders of 3.348 billion yuan, up 17.99% year-on-year [2] - The company plans to distribute a cash dividend of 12.30 yuan per 10 shares, resulting in a cash dividend rate of 50.9% [2] - In Q1 2025, the company reported a revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit of 1.127 billion yuan, up 14.89% year-on-year [2] Revenue Growth - The overall revenue growth is driven by overseas sales, with Q1 showing steady revenue growth [3] - In 2024, the revenue from HVAC products was 40.284 billion yuan, up 4.22% year-on-year, with a market share of over 20% in the domestic multi-split air conditioning market [3] - The revenue from washing and refrigeration products was 30.839 billion yuan, up 18.29% year-on-year, with significant growth in both volume and quality [3] - Domestic revenue was 47.994 billion yuan, down 2.12% year-on-year, while overseas revenue reached 35.629 billion yuan, up 27.59% year-on-year [3] Profitability Improvement - The company's gross margin for 2024 was 20.8%, a decrease of 0.4 percentage points year-on-year [5] - The net profit margin for 2024 was 5.53%, a decrease of 0.07 percentage points year-on-year, while the net profit margin for Q1 2025 was 6.58%, an increase of 0.03 percentage points year-on-year [5] Brand and Market Strategy - The company is focusing on technological innovation around the smart living strategy and has a diverse brand matrix including Hisense, Rongsheng, Kelon, Hitachi, and York [6] - The company has sponsored major international sports events, enhancing its brand influence in international markets [7] Financial Forecast - The company is expected to achieve revenues of 100.871 billion yuan, 109.440 billion yuan, and 118.123 billion yuan for 2025, 2026, and 2027 respectively [8] - The projected net profits for the same years are 3.822 billion yuan, 4.220 billion yuan, and 4.609 billion yuan respectively [8] - The earnings per share (EPS) are forecasted to be 2.76 yuan, 3.04 yuan, and 3.33 yuan for 2025, 2026, and 2027 respectively [8]

Core Viewpoint - Hisense Home Appliances reported a strong performance in Q1 2025, achieving revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit of 1.008 billion yuan, up 20.27%, demonstrating resilience amid industry slowdowns [1][3] Group 1: Financial Performance - The company achieved a revenue of 24.838 billion yuan in Q1 2025, reflecting a 5.76% year-on-year growth [1] - The net profit attributable to the parent company was 1.008 billion yuan, marking a significant increase of 20.27% compared to the previous year [1] Group 2: Business Line Growth - All business lines of Hisense Home Appliances experienced breakthrough growth, with the HVAC segment capturing over 20% market share in multi-split systems and leading the new wind category in sales [3] - The refrigerator business maintained a strong position with a second-place market share, leveraging vacuum technology and health preservation techniques, while the sterilization rate of Rongsheng refrigerators exceeded 99.9999% [3] - The washing machine segment saw a year-on-year increase of 0.7 percentage points in offline market share [3] Group 3: Strategic Developments - The automotive compressor and thermal management business achieved significant milestones, securing major contracts in the new energy vehicle HVAC sector and being recognized as a "Best Supplier Partner" by core customers [3] - Hisense is accelerating the integration of AI technology into its appliances, launching AI-driven products such as AI Air Manager, AI Laundry Manager, and AI Food Manager, enhancing user experience through advanced functionalities [3][4] Group 4: Future Outlook - The company aims to build internal momentum through digitalization and intelligence, focusing on AI technology to reconstruct the industry value chain and promote long-term stable growth [4]

证券研究报告 | 季报点评 gszqdatemark 2025 04 28 年 月 日 海信家电（000921.SZ） 收入业绩增长稳健，净利率稳步提升 事件：公司发布 2025 年一季报。2025Q1 实现营业收入 248.38 亿 元，同比增长 5.76%；实现归母净利润 11.27 亿元，同比增长 14.89%。 净利率稳步提升。毛利率：2025Q1 公司毛利率同比-0.22pct 至 21.41% 。费率端： 2025Q1 销 售 / 管 理 / 研 发 / 财 务 费 率 为 9.55%/2.39%/3.32%/0.02% ， 同 比 变 动 -0.45pct/- 0.25pct/+0.02pct/+0.33pct。财务费用变动主要系汇兑损益波动所 致。净利率：公司 2025Q1 净利率同比+0.03pct 至 6.58%。 销售商品收到的现金稳步增长。2025Q1 公司经营性现金流净额 0.65 亿元，同比-58.3%。其中销售商品收到的现金为 193.06 亿元， 同比+10.81%。 一季度空调行业产销稳步增长，出口表现优于内销。据奥维云网数 据，2025 年一季度空调生产 5597.2 万台 ...

Summary of Hisense Home Appliances Q1 2025 Earnings Call Company Overview - **Company**: Hisense Home Appliances - **Date**: Q1 2025 Earnings Call Key Points Financial Performance - Q1 2025 revenue reached 197.81 billion CNY, a year-on-year increase of 14.89% [2] - Net profit attributable to shareholders was 11.27 billion CNY, up 14.89% year-on-year [3] - Non-recurring net profit was 10.07 billion CNY, reflecting a 20% increase year-on-year [2][3] - Operating cash flow decreased year-on-year, primarily due to currency fluctuations and reduced revenue from the three-electric business [2][8] Business Segments - **Central Air Conditioning**: Overall growth with a good performance in the ToC segment; however, the construction sector saw a decline [2][9] - **Home Air Conditioning**: External sales growth exceeded 40%, with Europe accounting for over 45% of revenue [2][10] - **Washing and Refrigeration**: External sales showed double-digit growth, while internal sales remained stable [6][10] - **Three Electric Business**: Slight decline in revenue [6] Profitability and Margins - Overall gross margin slightly decreased, but external sales improved margins due to lower marketing costs [6][11] - Central air conditioning net margin exceeded 17%, benefiting from improved gross margins and optimized expense ratios [11][12] - The company aims for single-digit revenue growth while maintaining stable profit margins throughout the year [12] Market Dynamics - External sales growth is expected to continue, with a focus on emerging markets [21][22] - The company is cautious about potential slowdowns in external sales growth, particularly in mature markets [10] - The competitive landscape is intensifying, especially with price competition affecting both online and offline markets [33][34] Strategic Initiatives - The company is launching new products, such as a three-tub washing machine and a new air conditioning model, to enhance market competitiveness [15][31] - Hisense is focusing on brand differentiation, particularly with the repositioning of the Kelon brand to target younger consumers [15][17] - Efforts to penetrate emerging markets include establishing local sales networks and adapting successful domestic marketing strategies [23][26] Risks and Challenges - Currency fluctuations, particularly the yen, have impacted cash flow [8] - The company faces challenges from increased competition, particularly from brands like Xiaomi in the air conditioning sector [31][32] - The impact of high tariffs in the U.S. is minimal, as the company has diversified its production and sales across various regions [25][30] Future Outlook - The company expects gradual improvement in cash flow and performance in the second quarter [9] - Continued focus on innovation and market expansion is anticipated to drive growth in both domestic and international markets [15][21] Additional Insights - The asset-liability ratio increased to 71.23%, influenced by acquisitions and special dividends [13][14] - The company maintains a strong liquidity position, with sufficient cash equivalents to cover short-term liabilities [14] This summary encapsulates the key insights from Hisense Home Appliances' Q1 2025 earnings call, highlighting financial performance, market dynamics, strategic initiatives, and future outlook.

Investment Rating - The report maintains an "Outperform" rating for the company with a target price of RMB 36.50 for A-shares and HKD 32.50 for H-shares [1]. Core Views - The company's Q1 2025 performance met expectations, with revenue of RMB 24.838 billion, a year-on-year increase of 5.76%, and a net profit attributable to the parent company of RMB 1.127 billion, up 14.89% year-on-year [4][8]. - The report highlights the improvement in profitability driven by strict cost control and a favorable sales structure, achieving a net profit margin of 4.5% in Q1 2025, an increase of 0.36 percentage points year-on-year [7][8]. Financial Performance Summary - **Revenue and Profit Growth**: - Revenue for 2023 was RMB 85.6 billion, projected to grow to RMB 99.6 billion in 2025, reflecting a growth rate of 7.4% [3]. - Net profit attributable to the parent company was RMB 2.837 billion in 2023, expected to reach RMB 3.839 billion in 2025, with a growth rate of 14.7% [3]. - **Profitability Metrics**: - The gross margin for Q1 2025 was 21.4%, with a slight year-on-year increase of 0.3 percentage points [7]. - The report indicates a projected P/E ratio of 9.9x for 2025, suggesting a favorable valuation compared to industry peers [8]. - **Cash Flow and Dividends**: - Operating cash flow for Q1 2025 was RMB 65.08 million, a decrease of 58% year-on-year, attributed to currency fluctuations and revenue decline [7]. - The company plans to increase dividends, with projected dividends per share of RMB 1.41 in 2025, yielding a dividend rate of 5.2% [3]. Market Trends and Competitive Position - **Export Growth**: - The company experienced a strong growth in exports, with a 12.5% increase in appliance exports in Q1 2025, particularly in air conditioners and refrigerators [5]. - **Domestic Market Dynamics**: - The domestic market showed mixed results, with a slight decline in retail sales for air conditioners and refrigerators, while washing machines saw a 4.8% increase [6]. - The competitive landscape is intensifying, particularly in the online segment, with increased market share from competitors like Xiaomi [6]. - **Strategic Initiatives**: - The company is focusing on product differentiation and cost efficiency to maintain its competitive edge in a challenging market environment [6][7].

Financial Performance Summary - WuXi AppTec reported a net profit of 3.672 billion yuan for Q1 2025, a year-on-year increase of 89.06% [5] - CICC announced a net profit of 2.042 billion yuan for Q1 2025, reflecting a year-on-year growth of 64.85% [9] - Jiangxi Copper achieved a net profit of 1.952 billion yuan for Q1 2025, up 13.85% year-on-year [3] - China Petroleum & Chemical Corporation (Sinopec) reported a net profit of 13.264 billion yuan for Q1 2025, a decrease of 27.6% year-on-year [13] - Shanghai Pharmaceuticals posted a net profit of 1.333 billion yuan for Q1 2025, down 13.56% year-on-year [8] - Transsion Holdings recorded a net profit of 490 million yuan for Q1 2025, a significant decline of 69.87% year-on-year [2] - Zhejiang Energy Power reported a net profit of 1.074 billion yuan for Q1 2025, down 40.81% year-on-year [2] - Shandong Gold achieved a net profit of 1.026 billion yuan for Q1 2025, an increase of 46.62% year-on-year [14] - New Hope Liuhe reported a net profit of 1.88 billion yuan for Q1 2025, a year-on-year increase of 116.18% [16] - Yunnan Baiyao posted a net profit of 1.935 billion yuan for Q1 2025, up 13.67% year-on-year [16] - Haitai Flavor reported a net profit of 2.202 billion yuan for Q1 2025, a year-on-year increase of 14.77% [11] - China Merchants Bank reported a net profit of 2.308 billion yuan for Q1 2025, reflecting a year-on-year growth of 6.97% [8] Corporate Actions - Saitex New Materials' chairman voluntarily waived his salary, and senior management agreed to a 20% salary reduction from April to December 2025 to optimize cost structure and enhance competitiveness [4] - Foton Motor plans to invest up to 2.5 billion yuan in subscribing to new shares of BAIC Blue Valley [12] - Jinwei Co. announced that some directors and senior management plan to increase their holdings in the company with an investment between 6 million to 7.7 million yuan [7] - China Merchants Life Science intends to increase its stake in Renfu Pharmaceutical by 0.5% to 1% within six months [10]

Financial Performance - In 2024, Hisense achieved a revenue of RMB 92.746 billion, representing a year-on-year growth of 8.35%[8] - The net profit attributable to shareholders reached RMB 3.348 billion, with a growth rate of 17.99%[8] - The compound annual growth rate (CAGR) for revenue over the past decade was 16%, while the CAGR for net profit attributable to shareholders was 21%[8] - Hisense has increased its dividend payout ratio from 30% to 50% of net profit, with a 95.9% year-on-year increase in dividends per share for 2023[15] - The company has cumulatively distributed approximately 5.05 billion yuan in dividends over the past ten years[15] - The company's cash flow from operating activities decreased by 51.64% year-on-year, amounting to approximately RMB 5.13 billion[64] - The weighted average return on equity is expected to rise to 23.27%, an increase of 0.63 percentage points from the previous year[64] - Hisense's total assets at the end of 2024 are projected to be approximately RMB 69.70 billion, a 5.69% increase from the end of 2023[64] - Total operating revenue for 2024 reached RMB 92.75 billion, an increase of 8.35% compared to RMB 85.60 billion in 2023[70] - Net profit attributable to shareholders for Q1 2024 was RMB 981.25 million, while Q4 2023 saw a decline to RMB 554.89 million[66] Market Expansion and Sales Growth - Hisense's overseas revenue exceeded RMB 35.6 billion, marking a year-on-year increase of 28%[12] - The market share of Hisense refrigerators in Europe reached 10.3%, while in South Africa it surpassed 34%[12] - The high-end product series, "Brilliant Series," saw a year-on-year growth of 52%[10] - The company plans to achieve peak carbon emissions by 2026 and carbon neutrality by 2050, as stated in its 2024 carbon neutrality white paper[14] - The overall market capacity for central air conditioning is expected to decline by 12.5% in 2024, influenced by a decrease in large public construction projects[17] - The domestic air conditioning market is projected to see a retail volume decline of 1.7% and a retail value decrease of 2.1% in 2024[18] - The refrigerator market is anticipated to grow by 4.9% in retail volume and 7.6% in retail value in 2024, driven by national subsidy policies[19] - The global automotive sales are expected to reach 89 million units in 2024, with a 24.4% increase in new energy vehicle sales[22] - In 2024, the penetration rate of smart air conditioners in the offline market reached 94.3%, an increase of 4.2%, while smart refrigerators reached 57.6%, an increase of 10.5%[23] - The export volume of cold products is expected to grow by 20% year-on-year in 2024, with air conditioning exports increasing by 28% and washing machine exports by 17%[24] Product Innovation and Technology - The company launched over 400 new technological achievements in 2024, enhancing its product innovation capabilities[9] - The "AI Air Butler" service for air quality management achieved the highest sales and revenue in the industry[10] - Hisense's new air conditioning products, including the Brilliant C3 series, are expected to lead the industry in both sales volume and revenue in 2024, with the Brilliant 72C310 dominating the fresh air cabinet segment[34] - The new M3 series solution can operate in extreme temperatures ranging from -30 to 58 degrees Celsius, providing stability in complex environments[30] - The smart building business experienced a growth rate of 22.5%, reflecting the company's ability to replace manual control with intelligent algorithms[31] - The company's new wind indoor unit meets ultra-energy-saving and high static pressure fresh air demands, showcasing innovation in the heat pump fresh air business[31] - Hisense's vacuum preservation technology has led to a 1.6 percentage point increase in high-end market share for its refrigerators in 2024[40] - The AI air management system can automatically adjust temperature and air quality based on user commands and environmental conditions[49] - The AI washing and care system can respond to specific user needs, such as removing pet hair or de-wrinkling suits, with tailored washing programs[50] - The AI food management system optimizes food preservation and cooking processes, enhancing user experience with smart features[51] Corporate Governance and Management - The company has established 22 leadership principles to improve strategic execution and organizational leadership among its management team[101] - The board consists of nine members, including six executive directors and three independent non-executive directors[124] - The company has established five specialized committees: Compensation and Assessment Committee, Nomination Committee, Strategy Committee, Audit Committee, and ESG Committee, with defined work guidelines[134] - The board has adopted a diversity policy, currently including one female director, Gao Yuling, who was appointed as an executive director on January 19, 2022, and as chairperson on November 21, 2024[126] - The board held 14 meetings in 2024, with a 100% attendance rate from all directors[128] - The company has implemented a system to ensure timely disclosure of interests and potential conflicts of interest by directors[128] - The company has committed to regular reviews of its corporate governance policies and compliance with relevant laws and regulations[131] - The independent non-executive directors' terms are set to expire on June 23, 2027[132] - The company has engaged Shinewing Certified Public Accountants to conduct independent audits of its internal control and risk management systems, with audit fees of approximately RMB 2.1 million for financial reporting and RMB 900,000 for internal control[185] Sustainability and Environmental Initiatives - Hisense has initiated a digital transformation, achieving a 37.59% reduction in material numbers and a 25.8% year-on-year decrease in order fulfillment cycle[13] - The company aims for a 10% improvement in manufacturing costs per unit by 2024 and a 14.9% increase in output per hour[13] - Hisense's Qingdao factory has been recognized as a global "lighthouse factory," marking a significant achievement in green manufacturing[14] - The company has achieved a 36% improvement in energy efficiency through systematic technological innovation in home air conditioning, establishing a comprehensive ecosystem covering product development and industry standards[94] - In the refrigerator segment, the company has reached a 30% increase in overall energy efficiency, meeting European A-level standards, while achieving a 14.2% reduction in carbon footprint through the use of recycled materials[95] - Hisense is focused on building a green and low-carbon transformation, implementing carbon neutrality strategies and improving ESG risk management mechanisms[108] Risks and Challenges - The company faces risks from macroeconomic fluctuations, rising costs, exchange rate volatility, and trade protectionism that could impact its operational performance[111]