Core Insights - The core viewpoint of the article is that the Chinese liquor market, particularly for well-known baijiu brands, is showing signs of stabilization after a period of decline, with the average retail price of the top ten products remaining steady at 9,160 yuan [1][6]. Market Price Trends - The average retail price of the top ten baijiu products has stabilized, with a total price of 9,160 yuan, unchanged from the previous day, indicating a potential halt in the market's downward trend [1][6]. - Notable price movements include: - Guojiao 1573 increased by 10 yuan per bottle, leading the price rise [1][7]. - Moutai Feitian rose by 9 yuan per bottle, demonstrating resilience [1][7]. - Yanghe Dream Blue M6+ saw an increase of 8 yuan per bottle [1][7]. - In contrast, Gujing Gong 20 dropped by 12 yuan per bottle, indicating a significant adjustment [1][7]. - Moutai's boutique variant fell by 5 yuan per bottle, while Wuliangye and Xijiu both decreased by 4 yuan per bottle [1][7]. Brand Strategy and Market Positioning - The launch of the 29° Wuliangye "First Love" product, endorsed by singer G.E.M., represents a strategic move towards brand rejuvenation and targeting younger consumers [2][8]. - This product aims to cater to the "self-reward" and "quality socializing" trends among young consumers, aligning with their preferences for indulgence and stress relief [2][8].

Core Insights - The "Wine Price Reference" from Sina Finance reports that the average retail price of the top ten Chinese liquor products has stabilized, with a total price of 9160 yuan for a bundled sale, unchanged from the previous day, indicating a potential stop in the market's downward trend [1][6][7] Price Trends - The market shows significant structural differentiation among high-end liquor products, with some prices increasing while others decrease. Notable price increases include: - Guojiao 1573, up 10 yuan per bottle - Guizhou Moutai Feitian, up 9 yuan per bottle - Yanghe Dream Blue M6+, up 8 yuan per bottle - Conversely, products experiencing price declines include: - Gujing Gonggu 20, down 12 yuan per bottle - Boutique Moutai, down 5 yuan per bottle - Xijiu Junpin and Wuliangye Pu 58, both down 4 yuan per bottle - Qinghua Fen 20, down 2 yuan per bottle [1][7][8] Market Data Collection - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, major e-commerce platforms, and retail outlets. This ensures the data reflects real transaction prices over the past 24 hours, providing an objective and traceable overview of the market [1][7] Brand Strategy - The introduction of the 29° Wuliangye "First Love" product, endorsed by singer G.E.M., marks a strategic move towards brand youthfulness and lower alcohol content. This product targets younger consumers, emphasizing self-reward and quality social interactions, aligning with contemporary consumption trends focused on personal enjoyment and stress relief [2][8]

Core Insights - The Chinese liquor market shows signs of stabilization in the retail prices of the top ten products, with an overall price of 9160 yuan for a bundled sale, remaining unchanged from the previous day [1] - There is a notable structural differentiation in the market, with varying trends among core high-end liquor products [1] Price Movements - The price of Guojiao 1573 increased by 10 yuan per bottle, leading the price rise among products [1][3] - The price of Guizhou Moutai (Feitian) rose by 9 yuan per bottle, indicating strong resilience [1][3] - Yanghe Dream Blue M6+ saw an increase of 8 yuan per bottle [1][4] - Prices for Qinghua Lang and Shuijing Jian Nan Chun remained stable compared to the previous day [1] Price Declines - The price of Guqingong Gu 20 decreased by 12 yuan per bottle, showing a significant adjustment [1][4] - The price of Boutique Moutai fell by 5 yuan per bottle [1] - Xijiu Junpin and Wuliangye Pu 58th generation both saw a decline of 4 yuan per bottle [1][4] - Qinghua Fen 20 experienced a slight drop of 2 yuan per bottle [1][4] Data Collection - The data is sourced from approximately 200 collection points across major regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets [4]

从个股来看，贵州茅台收盘价达1418.22元/股，下跌0.82%；五粮液收盘价达113.27元/股，下跌1.47%； 山西汾酒收盘价达180.15元/股，下跌1.04%；泸州老窖收盘价达125.38元/股，下跌2.31%；洋河股份收 盘价达62.75元/股，下跌0.18%。 北京商报讯（记者 刘一博 冯若男）12月8日尾盘，沪指3924.08点上涨0.54%。白酒板块2226.32点收盘 下跌0.33%，其中16只白酒股下跌，泸州老窖2.31%领跌白酒股。 中信证券预测，2026年一季度或者三季度有望出现白酒板块动销、价格、预期的企稳回升，2026年二季 度有望出现上市公司报表业绩的企稳回升。目前白酒板块市盈率（TTM）约为20倍，处于中长期的底 部区间，已反映较多中长期的悲观预期。此外，2024年以来白酒头部企业股东回报稳步提升，龙头公司 分红率普遍在65%以上，不断增厚投资安全边际。 ...

白酒行业除头部五家企业外，其余企业整体表现分化较大。其中，古井贡酒获得AApi评级，舍得酒业 和水井坊获得AA-pi评级，三者ESG表现达到行业头部企业水平；酒鬼酒和顺鑫农业获得A+pi评级；今 世缘、口子窖和金徽酒获得Api评级；金种子酒和迎驾贡酒获得A-pi评级；老白干酒获得BBB+pi评级； 伊力特获得BBB-pi评级；*ST岩石获得BB+pi评级；天佑德酒获得BBpi评级；皇台酒业获得B-pi评级。 泸州老窖、贵州茅台、洋河股份三家企业环境评级均为A+pi。其中，贵州茅台在水资源管理上形成了 独特的管理模式，规范各环节用水管理制度和管理标准，完善水资源考核机制，聘请第三方机构开展水 足迹测算工作，识别出各环节高耗水的关键节点，开展水压力评估，制定针对性方案。泸州老窖在土地 资源管理方面表现突出，通过建立制度体系将原粮种植与生态保护相结合，构建示范性可持续农业模 式，并通过科学管理、优化生产、鼓励休耕，提升土壤肥力，保障农田生态稳定；山西汾酒环境得分较 其他四家企业较低，评级为BBB+pi，主要是在废气和废水绩效指标披露丰富度、环境相关管理目标设 定的精细化程度、环保投入等方面存在差距。 社会（S）维度 ...

Summary of the Baijiu Industry Conference Call Industry Overview - The Baijiu industry is transitioning from passive inventory accumulation to active destocking, with expectations for stabilization in volume and price by the first half of 2026 [2][5] - Supply-side contraction is already evident, with most companies setting conservative targets for 2025 [2][6] - The demand for Baijiu is highly correlated with the macroeconomic environment, indicating that market stabilization in 2026 will require economic support [2][6] Key Insights and Arguments - The Baijiu industry is currently in a destocking cycle, with stock prices nearing their bottom [2][5] - Historical patterns show that during destocking phases, stock prices typically remain low until a clear upward price trend is observed [3][4] - The last complete inventory cycle from 2009 to 2012 saw a significant price increase followed by a downturn due to policy restrictions on consumption, leading to a phase of passive inventory accumulation [4] - The current market conditions are reminiscent of the 2013-2014 period, where many companies failed to meet their annual targets, except for leading brands like Moutai and Shui Jing Fang [6] Supply and Demand Dynamics - From 2024 to 2025, many Baijiu companies are expected to gradually reduce supply, with a notable trend of increasing concentration among leading firms [6][7] - The industry is facing a 20% loss rate, which may expand to 30% in the coming years, indicating a challenging environment for many companies [6] - The marginal impact of alcohol bans is decreasing, suggesting that supply contraction and demand recovery could lead to stabilization in the first half of 2026 [6][7] Valuation and Market Position - The current valuation of the Baijiu industry is at a historical low, with most companies below the 25th percentile of historical valuations [8] - Fund holdings in Baijiu have reverted to levels seen before 2017, indicating a cautious market sentiment [8] - Leading companies like Moutai and Wuliangye offer strong dividend yields, providing some support for their stock prices [8] Recommendations and Investment Opportunities - The Baijiu industry maintains a recommendation rating, with a focus on companies that show strong certainty and a faster destocking cycle [9] - Recommended stocks include: - **Moutai**: Strong brand influence and competitive advantages [9] - **Shanxi Fenjiu**: Stability in pricing and a robust product matrix [9] - **Yanghe**: Potential for performance recovery and stock price elasticity due to recent adjustments [10] Conclusion - The Baijiu industry is poised for potential recovery, with a focus on leading companies that can navigate the current challenges effectively. The outlook for 2026 appears cautiously optimistic, contingent on macroeconomic conditions and internal industry dynamics.

从"脚尖"到"舌尖"，"苏式德比"再次开打——12月6日，"江苏味道"冬季美食推广季暨"我是厨神"系列活 动在泰州靖江市长江文化中心正式启动。作为本次活动白酒行业特约合作伙伴，洋河股份以美酒为媒， 深度融入江苏美食文化的展示与传播，与全省消费者共同开启一场美食文化盛宴。 伴随着开场舞《茉莉芬芳》的演绎，江苏十三城的风味故事一一呈现。启动仪式现场，"苏超"球队的队 员们化身"美食推荐官"，纷纷为家乡美食打call。江苏省作家协会副主席祁智、"苏超"爆款热梗代言人 叨叨傅也前来助阵，从"苏超"赛场的激情梗王，变身为"苏味"的探索者。 随着两辆"寻味巴士"缓缓驶出，一场串联江苏十三城的风味探索之旅拉开序幕。"寻味巴士"将从泰州出 发，一南一北，化身移动的美食地标，串联十三城的烟火脉络；同时联动各地重大赛事、餐饮促消费等 活动，征集寻味线路、体验官，探访寻味，发布环省"寻味之旅"短视频。 活动最终将汇聚十三城"厨神队"的65道精品菜肴，精选一席代表江苏千年文脉与十三城风味的"厨神·新 春团圆宴"，于2026年新年前后隆重呈现。活动期间，洋河美酒都将作为"江苏味道"不可或缺的一部 分，全程跟随"寻味巴士"，深入市井街巷 ...

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected stocks and sectors within the industry [4]. Core Insights - The white liquor sector is showing signs of recovery, with Shanxi Fenjiu focusing on national expansion, youth engagement, and internationalization strategies for 2026. The company is optimizing inventory and enhancing market capacity, which is expected to support growth [2]. - In the beverage sector, companies like Nongfu Spring are planning to strengthen their water and tea product lines while introducing new products. The beer segment is diversifying with new flavors to cater to changing consumer preferences [3]. - The report highlights the potential for growth in consumer staples, with companies like Three Squirrels expanding into a full-category strategy and Mengniu Dairy leading in deep processing innovations [7]. Summary by Sections White Liquor - Shanxi Fenjiu's 2026 marketing strategy focuses on nationalization, youth engagement, and precise consumer service. The company is targeting key markets and optimizing inventory to enhance growth potential [2]. - The white liquor industry is characterized by bottoming out in sales, clearing financial reports, and low expectations, suggesting a favorable environment for quality asset allocation [2]. Beer and Beverage - The beer sector is witnessing the launch of new products like Jin Xing Beer’s winter flavor, reflecting a shift in consumption patterns towards home and outdoor settings [3]. - Nongfu Spring's strategy for 2026 includes strengthening its core water products and expanding its tea offerings, indicating a focus on product diversification and market penetration [3]. Consumer Staples - Three Squirrels is advancing its full-category strategy with the opening of flagship stores, emphasizing community engagement and a wide range of products [7]. - Mengniu Dairy is enhancing its product line with deep processing innovations, which are expected to drive demand and improve the utilization of raw milk [7]. - The frozen food sector is recovering, with companies like Anjuke benefiting from new product launches and channel optimizations, indicating a positive market response [7].

Core Viewpoint - The white liquor market has shown a strong rebound in retail prices for the top ten products, ending a period of continuous decline, with the total price for a packaged set of these products reaching 9177 yuan, an increase of 32 yuan from the previous day, indicating a return to an upward trend in the market [1]. Price Trends - The overall market is experiencing a broad increase, with most products stabilizing and recovering in price [1]. - Yanghe Dream Blue M6+ leads the market with an increase of 11 yuan per bottle [1]. - Qinghua Lang continues its strong performance with a price increase of 10 yuan per bottle, reaching a recent high [1]. - The prices of Wuliangye Pu 58th generation and Guojiao 1573 have rebounded by 9 yuan per bottle each [1]. - Other notable price increases include Shuijing Jian Nan Chun up by 7 yuan and Qinghua Fen 20 up by 3 yuan [1]. - The only products showing a decline are Xijiu Junpin, which fell by 10 yuan per bottle, and Gujing Gong Gu 20 and Feitian Moutai, which decreased by 4 yuan per bottle [1][3][4]. Data Sources - The price data is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring an objective and traceable representation of the market [1][4].

Core Viewpoint - The Shenzhen State-Owned Enterprises Shareholder Return Index (970064) closed at 1668.3 points on December 5, with a 1.95% increase and a trading volume of 32.01 billion yuan, indicating positive market sentiment towards state-owned enterprises [1]. Group 1: Index Performance - The index saw 43 constituent stocks rise, with Electric Power Investment leading at a 6.96% increase, while 6 stocks declined, with China Merchants Shekou leading the decline at 1.91% [1]. - The top ten constituent stocks of the index include BOE Technology Group (9.31% weight, 4.26 yuan, 5.19% increase) and Huatai Securities (3.84% weight, 5.19 yuan, 1.96% increase) [1]. Group 2: Capital Flow - The net inflow of main funds into the index's constituent stocks totaled 1.242 billion yuan, while retail investors experienced a net outflow of 365 million yuan [3]. - Major stocks like BOE Technology Group had a net inflow of 901 million yuan, while other stocks like Tongling Nonferrous Metals saw a net inflow of 205 million yuan [3]. Group 3: Index Adjustments - Recent adjustments to the index included the addition of 10 new stocks and the removal of 10 stocks, reflecting changes in market dynamics [4]. - New additions include Zhongmi Holdings (total market value 7.349 billion yuan) and Gujing Gongjiu (total market value 87.906 billion yuan), while removals include Xinyu Media and Yanghe Brewery [4].