Market Overview - On October 22, the internet e-commerce sector declined by 0.87%, with 壹网壹创 leading the drop [1] - The Shanghai Composite Index closed at 3913.76, down 0.07%, while the Shenzhen Component Index closed at 12996.61, down 0.62% [1] Stock Performance - Key stocks in the internet e-commerce sector showed varied performance, with 新迅达 closing at 13.02, up 0.93%, and 壹网壹创 closing at 30.41, down 2.09% [1][2] - The trading volume and turnover for selected stocks indicate active trading, with 跨境通 recording a turnover of 235 million yuan [1] Capital Flow - The internet e-commerce sector experienced a net outflow of 174 million yuan from institutional investors, while retail investors saw a net inflow of 127 million yuan [2] - Specific stocks like 青木科技 had a net inflow of 10.23 million yuan from institutional investors, while ST通葡 saw a significant net outflow of 2.81 million yuan [3]

Core Viewpoint - The stock of Ruoyuchen has experienced a significant increase of 204.19% year-to-date, but has recently seen a decline of 8.40% over the past five trading days, indicating potential volatility in its performance [1][2]. Company Overview - Ruoyuchen Technology Co., Ltd. is based in Guangzhou, China, and was established on May 10, 2011. It was listed on September 25, 2020. The company specializes in online agency operations, channel distribution, and brand planning, with services including brand positioning, store operations, channel distribution, integrated marketing, data mining, and supply chain management [1]. - The revenue composition of Ruoyuchen is as follows: 45.75% from proprietary brands, 28.83% from agency operations, and 25.42% from brand management [1]. Financial Performance - For the first half of 2025, Ruoyuchen achieved a revenue of 1.319 billion yuan, representing a year-on-year growth of 67.55%. The net profit attributable to shareholders was 72.26 million yuan, reflecting an increase of 85.60% compared to the previous year [2]. - Since its A-share listing, Ruoyuchen has distributed a total of 245 million yuan in dividends, with 211 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Ruoyuchen increased by 83.01% to 27,200, with an average of 6,154 circulating shares per person, a decrease of 24.47% [2]. - Notable institutional shareholders include Dongfanghong Qiheng Mixed Fund, Huahuan New Consumption Mixed Fund, and others, with several new entrants among the top ten circulating shareholders [3].

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry [2]. Core Views - The cosmetics and medical beauty sector has shown stronger performance than the market, with the Shenwan Beauty Care Index declining by 2.5% from October 10 to October 17, 2025, which is better than the overall market performance [4][5]. - The Tmall Double 11 event has seen significant success for domestic brands, with brands like Maogeping experiencing high demand and sold-out products [10]. - The overall performance for Q3 2025 is expected to meet expectations, with a continued upward trend into Q4, driven by promotional events [11][12]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector outperformed the market during the specified period, with the Shenwan Cosmetics Index down by 1.1%, which is 2.3 percentage points better than the Shenwan A Index [4][5]. - Key stocks in the sector included Jiaheng Jiahua (+35.0%), Yiyi Co. (+18.6%), and Yanjing Co. (+15.6%) [6]. Market Trends - The Tmall Double 11 event on October 15 attracted over 10 million viewers, with domestic brands like Maogeping experiencing supply shortages due to high demand [10]. - The overall sales performance is expected to improve in the coming weeks, particularly with the upcoming Douyin Double 11 event [10]. Q3 Performance Outlook - The demand for cosmetics remains robust, with retail sales growth in July and August outpacing the overall market [11]. - The total retail sales of cosmetics for the first eight months of 2025 reached 291.5 billion yuan, a year-on-year increase of 3.3% [11]. - Domestic brands are leveraging online channels effectively, with Han Shu achieving over 2 billion yuan in GMV in Q3 [12]. Company Highlights - Han Shu announced a global partnership with Wang Jiaer, enhancing its international presence and brand recognition [19][22]. - The report recommends focusing on companies with strong channel and brand matrices, such as Maogeping, Shanghai Jahwa, and Up Beauty [14]. E-commerce Data - The report highlights significant growth in e-commerce sales for various brands, with Han Shu achieving a 37% increase in GMV [15]. - The overall e-commerce landscape for domestic brands is expected to continue thriving, supported by promotional events and strategic partnerships [15][18]. Market Dynamics - The report notes that the Chinese skincare market is projected to reach 271.2 billion yuan in 2024, despite a slight decline in growth [26]. - Domestic brands are increasingly capturing market share, with a notable presence in the top ten rankings [26][27]. Investment Recommendations - The report suggests investing in companies with strong growth potential and robust product pipelines, particularly in the cosmetics and medical beauty sectors [14]. - Specific recommendations include Maogeping, Up Beauty, and Shanghai Jahwa for cosmetics, and Aimeike for medical beauty [14].

Market Overview - On October 17, the internet e-commerce sector declined by 3.34%, with Qingmu Technology leading the drop [1] - The Shanghai Composite Index closed at 3839.76, down 1.95%, while the Shenzhen Component Index closed at 12688.94, down 3.04% [1] Individual Stock Performance - Qingmu Technology (301110) closed at 73.25, down 7.76% with a trading volume of 45,400 shares and a transaction value of 342 million [1] - Ruoyuchen (003010) closed at 44.49, down 7.54% with a trading volume of 185,800 shares and a transaction value of 836 million [1] - Kaichun Co. (301001) closed at 29.66, down 4.38% with a trading volume of 18,900 shares and a transaction value of 57.2 million [1] - Other notable declines include JiaoDian Technology (002315) down 4.02% and Guolian Co. (603613) down 3.43% [1] Capital Flow Analysis - The internet e-commerce sector experienced a net outflow of 123 million from main funds, while retail investors saw a net inflow of 124 million [1] - Notable capital flows include: - Xinghui Co. (300464) with a main fund net inflow of 21.66 million and a retail net outflow of 24.54 million [2] - Qingmu Technology (301110) with a main fund net outflow of 1.61 million and a retail net inflow of 12.49 million [2] - ST Tongpu (600365) with a significant main fund net outflow of 3.06 million, but a retail net inflow of 0.85 million [2]

Group 1 - The core point of the news is that Ruoyuchen's stock price has dropped by 5.17%, currently trading at 45.63 CNY per share, with a total market capitalization of 14.194 billion CNY [1] - Ruoyuchen Technology Co., Ltd. was established on May 10, 2011, and went public on September 25, 2020. The company is based in Guangzhou, China, and its main business includes online agency operations, channel distribution, and brand planning [1] - The revenue composition of Ruoyuchen's main business includes 45.75% from its own brands, 28.83% from agency operations, and 25.42% from brand management [1] Group 2 - Manulife's fund holds a significant position in Ruoyuchen, with the Manulife Preferred Enterprises Stock A fund (162208) holding 308,000 shares, accounting for 4.55% of the fund's net value, making it the second-largest holding [2] - The estimated floating loss for Manulife's fund today is approximately 766,900 CNY [2] - The Manulife Preferred Enterprises Stock A fund was established on December 1, 2006, with a current size of 410 million CNY and has achieved a year-to-date return of 26.95% [2]

Core Insights - The internet e-commerce sector experienced a significant increase of 3.44% on October 15, with Ruoyuchen leading the gains [1] - The Shanghai Composite Index closed at 3912.21, up 1.22%, while the Shenzhen Component Index closed at 13118.75, up 1.73% [1] Stock Performance - Ruoyuchen (003010) saw a closing price of 46.18, with a rise of 10.00% and a trading volume of 185,600 shares, amounting to a transaction value of 830 million [1] - Yiwang Yichuang (300792) closed at 34.42, up 7.80%, with a trading volume of 199,000 shares and a transaction value of 676 million [1] - Qingmu Technology (301110) closed at 82.89, increasing by 6.07%, with a trading volume of 52,400 shares and a transaction value of 431 million [1] - Other notable performers include Guolian Co. (603613) with a 4.86% increase and Liren Lizhuang (605136) with a 4.44% increase [1] Capital Flow - The internet e-commerce sector saw a net inflow of 101 million in main funds, while retail funds experienced a net outflow of 132.17 million [2] - Main funds showed a significant net inflow in Ruoyuchen, amounting to 75.8 million, while retail funds had a net outflow of 1.32 million [3] - Other companies like Kuaijingtong (002640) and Shitou Co. (600539) also experienced varying levels of net inflow and outflow in their respective funds [3]

Market Overview - The Shanghai Composite Index increased by 0.44% as of 10:29 AM, with a trading volume of 599.19 million shares and a transaction value of 938.95 billion yuan, representing a decrease of 24.91% compared to the previous trading day [1]. Industry Performance - The top-performing industries included: - Beauty and Personal Care: Increased by 2.03% with a transaction value of 32.92 billion yuan, up 64.11% from the previous day, led by Shanghai Jahwa with a rise of 10.00% [1]. - Building Materials: Increased by 1.52% with a transaction value of 69.93 billion yuan, down 4.57% from the previous day, led by Yaopi Glass with a rise of 9.98% [1]. - Retail: Increased by 1.50% with a transaction value of 127.32 billion yuan, up 14.76% from the previous day, led by Ruoyu Chen with a rise of 7.41% [1]. - The worst-performing industries included: - Defense and Military: Decreased by 0.74% with a transaction value of 257.37 billion yuan, down 34.83% from the previous day, led by Beifang Changlong with a drop of 10.63% [2]. - Oil and Petrochemicals: Decreased by 0.68% with a transaction value of 45.06 billion yuan, down 14.25% from the previous day, led by Yueyang Xingchang with a drop of 5.04% [2]. - Public Utilities: Decreased by 0.21% with a transaction value of 211.38 billion yuan, down 13.46% from the previous day, led by Hongtong Gas with a drop of 6.23% [2].

Investment Rating - The report gives a "Buy" rating for the cosmetics and medical beauty industry, particularly highlighting the potential of specific companies like Water Sheep Co., Ltd. [13] Core Insights - The cosmetics and medical beauty sector has underperformed the market recently, with the Shenwan Beauty Care Index rising by 1.3% from September 29 to October 10, 2025, which is lower than the overall market performance [3][4] - The upcoming Tmall Double 11 event is expected to boost sales, with domestic brands actively participating with competitive discounts [8] - Water Sheep Co., Ltd. is identified as a leading technology-driven beauty company, with stable revenue projections and improving profit margins [9][10] Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown weaker performance compared to the market, with the Shenwan Cosmetics Index increasing by 1.2%, lagging behind the Shenwan A Index by 0.4 percentage points [3][4] - The top-performing stocks in the sector include Jiaheng Home Care (+35.0%), Yiyi Co., Ltd. (+18.6%), and Yanjing Co., Ltd. (+15.6%) [5] Upcoming Events - Tmall's Double 11 sales event is set to begin on October 15, 2025, with major domestic brands like Proya and Maogeping expected to participate actively [8] Company Focus: Water Sheep Co., Ltd. - Water Sheep Co., Ltd. has a dual business model of proprietary and CP agency brands, with projected revenues stabilizing between 4 to 5 billion yuan from 2021 to 2024 [9] - The company is expected to achieve net profits of 258 million, 331 million, and 398 million yuan for the years 2025, 2026, and 2027, respectively, reflecting significant growth [10][13] Market Trends - The overall retail sales of cosmetics in August 2025 grew by 5.1%, indicating a recovery in consumer demand [17] - The domestic market is seeing a shift in market share, with local brands gaining ground against international competitors [25] E-commerce Insights - Data shows that domestic brands are performing well on platforms like Douyin and Tmall, with significant growth in GMV for brands like Proya and Maogeping [14][15] Company Developments - Proya has filed for an IPO in Hong Kong, with stable revenue growth and a strong online presence [19] - The report highlights the strategic moves of various companies, including partnerships and new product launches, to enhance their market positions [24][23]

Core Viewpoint - Ruoyuchen, known as the "first stock of e-commerce agency" in A-shares, has submitted an IPO application to the Hong Kong Stock Exchange to enhance its capital strength and international brand image amid a wave of IPOs in Hong Kong [1] Group 1: IPO Details - Ruoyuchen aims to list on the Hong Kong main board with joint sponsors including CITIC Securities International and GF Securities [1] - The company stated that the IPO is part of its overall development strategy to improve capital strength and enhance overseas financing capabilities [1] Group 2: Stock Performance - As of October 10, Ruoyuchen's stock price reached 43.4 yuan, with a total market capitalization of 13.5 billion yuan, reflecting a year-to-date increase of over 205% [3] - The founder, Wang Yu, expressed that the recent stock price surge has caused him sleepless nights [3] Group 3: Company Background - Ruoyuchen successfully went public on the Shenzhen Stock Exchange in September 2020, becoming a typical case of a light-asset, high-growth IPO [4] - The company was founded in 2011 by Wang Yu, who initially entered the e-commerce space with "Aigou.com" and later transitioned to agency operations for international brands [4] Group 4: Business Transformation - In 2021, facing a significant decline in net profit by over 67%, Ruoyuchen decided to pivot towards launching its own brands [7] - The first self-owned brand, "Zhanjia," was launched in September 2020, focusing on home cleaning products [8] Group 5: Growth of Own Brands - The self-owned brand "Zhanjia" achieved significant sales growth, with total sales reaching 500 million yuan, becoming the fastest-growing brand in the home cleaning sector [11] - By the first half of 2025, revenue from self-owned brands reached 603 million yuan, accounting for 45.75% of total revenue, surpassing agency operations for the first time [11] Group 6: Financial Performance - Ruoyuchen is the only listed e-commerce agency company in China to achieve both revenue and net profit growth [12] - The company's marketing expenses surged by 124% to 599 million yuan in the first half of 2025, representing 45.4% of total revenue [14] Group 7: Risks and Challenges - The company relies heavily on OEM for its self-owned products, which poses risks related to product quality and supply [14] - Ruoyuchen's revenue is highly dependent on its flagship brand "Zhanjia," which accounted for over 70% of self-owned brand revenue in the first half of 2025 [16]

Core Viewpoint - The stock price of Ruoyuchen (003010.SZ) has surged significantly, reaching a historical high of 47.36 CNY per share, which is 12.60 times its low of 3.76 CNY at the beginning of 2024, reflecting a cumulative increase of 245.35% as of October 9, 2025. This rise is supported by strong performance in sales and net profit growth, but it also raises concerns about the company's reliance on a few e-commerce platforms and imbalanced marketing and R&D expenditures [1][2][15]. Financial Performance - In 2024, Ruoyuchen achieved sales revenue of 1.766 billion CNY, a year-on-year increase of 29.28%. For the first half of 2025, sales revenue reached 1.319 billion CNY, marking a 67.55% year-on-year growth [1][4]. - The company has experienced a compound annual growth rate (CAGR) of 76.8% in net profit from 2022 to 2024, with a year-on-year increase of 85.60% in the first half of 2025 [1][9]. Brand Development - Ruoyuchen has transitioned from providing e-commerce services to developing its own brands, with significant contributions from its brands "Zhanjia" and "Feicui." The self-owned brand revenue has grown from 13.2% in 2022 to 45.8% in the first half of 2025 [5][6][7]. - The brand "Zhanjia" has achieved cumulative retail sales of 1.6 billion CNY from 2022 to the first half of 2025, with a remarkable year-on-year growth of 175.9% in the first half of 2025 [7][9]. Marketing and R&D Expenditure - The marketing expenditure in the first half of 2025 was over 30 times the R&D expenditure, raising concerns about the sustainability of this spending model. Marketing costs reached 5.99 billion CNY, with a significant portion directed towards online platforms like Douyin [2][11][12]. - R&D spending has remained relatively stable, but its proportion compared to marketing expenses has decreased significantly, indicating a potential risk in innovation and product development [12][13]. Shareholder Actions - The second-largest shareholder, Langzi Co., has been reducing its stake in Ruoyuchen, cashing out over 400 million CNY since the stock price increase began. This reduction in shareholding raises questions about the confidence of institutional investors in the company's future [3][18][20]. - The actual controllers of Ruoyuchen, Wang Yu and Wang Wenhui, have seen their salaries increase by over 50% in the past three years, reflecting the company's financial growth but also potentially raising concerns about executive compensation relative to company performance [16][19]. International Market Presence - As of the first half of 2025, 32.6% of Ruoyuchen's revenue came from overseas markets, indicating a growing international presence and diversification of revenue sources [10][15].