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河南新春消费市场马力十足
He Nan Ri Bao· 2026-02-23 23:24
今年春节假期长达9天,外地游客纷纷奔赴河南,领略中原大地的浓浓年味与厚重底蕴。洛阳、开封、 新乡等地景区上演"人从众"。据美团旅行数据,河南春节文旅预订增速达56%,洛阳、开封、郑州位列 河南热门旅游目的地Top3,洛邑古城、万岁山武侠城、老君山风景名胜区跻身假期客流量最高景区之 列。 文旅消费拉动餐饮、零售等商业红红火火。郑州、开封、洛阳等地知名美食门店前排着长队,灌汤包、 洛阳水席等特色美食,成为游客品味河南的重要方式。春节期间,全省重点监测的餐饮企业营业收入 4572.5万元,比上年同期增长23.4%。 大年初六早上,许昌胖东来天使城还未开始营业,门前就排起了蜿蜒的长队;在老城墙下打卡拍照、与 NPC互动集任务卡,特色商业街区紧扣"新春"主题,推出一系列年味十足、形式多样的特色活动,洛 阳、周口打造"古都新韵洛阳年马年洛阳行""寻味周口,'马'上有戏"商文旅融合消费新场景;商丘火神 台庙会、鹤壁浚县正月古庙会、南阳卧龙岗新春大庙会等吸引游客沉浸其中、流连忘返。节日期间,郑 州市19条特色商业街区日均客流量超125万人次、营业总额超7000万元,同比均增长15%以上;全省重 点监测的零售企业营业收入27. ...
【新春看市场】智能家电成新潮年货
Zhong Guo Jing Ji Wang· 2026-02-23 22:17
"以前总觉得冰箱还能用,今年父母从老家来北京过年,带来的腊肠和冻肉根本放不下,保鲜效果也跟 不上。"近日,在北京苏宁易购中塔Max店,顾客陈先生选中了一台大容量新款智能冰箱,还可以享受 门店让利和国家补贴。 "以旧换新政策带动消费向绿色化和智能化升级。"北京大学经济学院教授、国民经济研究中心主任苏剑 说。2026年消费品以旧换新调整为补贴一级能效或水效的家电产品,同时细化智能家居补贴政策,将适 老化家居产品纳入补贴范围。苏剑表示,今年春节假期时间较长,也适合家人一起挑选和体验。 苏宁易购门店管理中心负责人颜正坤表示,消费者选购产品不再满足于基础功能的简单堆叠,主打"可 感知,会思考,能互动"的AI家电成为年货消费的新潮流。例如,可识别衣物材质自动匹配模式的洗衣 机、能感知家人位置智能调风控温的空调以及自行识别障碍规划路径的扫地机器人等产品加速普及,成 为细分品类的"销量担当"。 政策红利持续释放,推动消费市场迎来"焕新"热潮。数据显示,1月份消费品以旧换新惠及1613万人 次,销售汽车、家电、数码和智能产品925.6亿元。家电以旧换新、数码和智能产品购新线下销售接近 八成,同比增长约20%。带动线下实体零售发 ...
智能家电成新潮年货
Jing Ji Ri Bao· 2026-02-23 22:12
"以旧换新政策带动消费向绿色化和智能化升级。"北京大学经济学院教授、国民经济研究中心主任苏剑 说。2026年消费品以旧换新调整为补贴一级能效或水效的家电产品,同时细化智能家居补贴政策,将适 老化家居产品纳入补贴范围。苏剑表示,今年春节假期时间较长,也适合家人一起挑选和体验。 苏宁易购门店管理中心负责人颜正坤表示,消费者选购产品不再满足于基础功能的简单堆叠,主打"可 感知,会思考,能互动"的AI家电成为年货消费的新潮流。例如,可识别衣物材质自动匹配模式的洗衣 机、能感知家人位置智能调风控温的空调以及自行识别障碍规划路径的扫地机器人等产品加速普及,成 为细分品类的"销量担当"。 政策红利持续释放,推动消费市场迎来"焕新"热潮。数据显示,1月份消费品以旧换新惠及1613万人 次,销售汽车、家电、数码和智能产品925.6亿元。家电以旧换新、数码和智能产品购新线下销售接近 八成,同比增长约20%。带动线下实体零售发展的同时,对休闲娱乐、交通出行、特色餐饮等跨场景消 费也有较强带动作用,形成以旧换新引流、多元消费增收的格局。 (文章来源:经济日报) "以前总觉得冰箱还能用,今年父母从老家来北京过年,带来的腊肠和冻肉根本放 ...
603.5亿元!春节假期上海线上线下消费增长12.8%
Xin Lang Cai Jing· 2026-02-23 14:33
Group 1 - The core viewpoint of the article highlights a significant increase in consumer spending during the Spring Festival period in Shanghai, with total consumption reaching 603.5 billion yuan, a year-on-year growth of 12.8% [1] - Offline consumption amounted to 365.5 billion yuan, reflecting a 15.4% increase year-on-year, while online consumption was 238.0 billion yuan, growing by 8.9% [1] Group 2 - The "New Year Consumption Season" activities in Shanghai featured over 300 events daily, effectively stimulating market vitality and attracting large crowds to various commercial districts [6] - The 19 major commercial districts recorded a total consumption of 47.8 billion yuan, with a year-on-year increase of 12.0% and an average daily foot traffic of 3.19 million, up by 15.8% [7] - Specific commercial areas like Nanjing East Road and Huaihai Middle Road saw sales increases of 30% and 23.7% respectively, driven by themed events and promotions [7] Group 3 - Restaurant consumption in the city increased by 15.2% year-on-year, with many merchants reporting significant growth in sales due to special meal packages and online promotions [8] - The "Old for New" program for home appliances and digital products generated sales of 2.99 billion yuan, with 815 participating companies during the same period [10] Group 4 - The total sales from tax refunds for foreign visitors exceeded 80 million yuan, marking a 150% increase year-on-year, with tourists from Hong Kong, Macau, Taiwan, and several countries leading in refund amounts [11] - Various districts distributed over 110 million yuan in consumer vouchers, resulting in a total retail and dining consumption exceeding 500 million yuan, with a redemption rate above 80% [12]
购物有国补,开票能抽奖:春节假期武汉线下消费同比增近三成
Sou Hu Cai Jing· 2026-02-23 13:02
2月22日,在武汉市洪山区的金地广场,市民彭先生在华为专卖店选购了一款智能手表。"明天是父亲的生日,这款手表可以智能监控心率、血氧、睡眠质量 等状况,给老人健康增加一道防线,我不在身边也能放心一些。"工作人员告诉他,这款手表原价2799元,叠加公司优惠和国补后,到手价1950元,彭先生 觉得这个优惠相当有获得感。"近3000元的手表现在不到2000元拿下,我们消费者实实在在得了实惠。" 极目新闻记者 潘锡珩 通讯员 赵燕 马年春节假期,武汉消费市场年味浓、人气足、活力旺,购物有国补,开票能抽奖,重点监测品类呈现多点增长、品质升级的良好态势,节日消费繁荣兴 旺。 工作人员告诉记者,春节期间,该门店手机、手表、平板电脑等电子产品的销售,同比去年均有不同程度增长。"今年春节假期更长,每天店内前来咨询、 试用和购买的消费者络绎不绝。" 2月23日临近中午,在徐东的中商世界里销品茂,餐饮楼层人气颇高。市民房女士来到4楼的楚采等店面询问,想订一个8人的包房,却被告知中午时段空房 已经全部订完。"晚餐时段还有几个包房,您要是需要的话可以提前订下来。"工作人员介绍,食客中不少都是操着外地口音的游客,专门来打卡经典湖北菜 的。 ...
星城春节消费成绩单亮眼!2月15日至23日实现销售额222.42亿元,同比增长7.76%
Chang Sha Wan Bao· 2026-02-23 12:46
Core Insights - The article highlights the vibrant consumer activity in Changsha during the extended Spring Festival holiday, with a total sales revenue of 22.242 billion yuan, marking a year-on-year increase of 7.76% [1] Group 1: Consumer Activity and Trends - The Five One Commercial District has become a primary destination for tourists, showcasing the city's charm and attracting significant foot traffic, with 4.5697 million visitors recorded from February 15 to 23, a 15% increase compared to the same period last year [5] - The peak visitor day recorded 704,300 people on the fourth day of the new year, representing a 28.23% year-on-year increase [5] - The bustling atmosphere in commercial areas is reflected in the long queues at popular restaurants, indicating strong market vitality in Changsha's dining sector [3] Group 2: Events and Activities - Various cultural and entertainment activities have been organized to enhance the festive atmosphere, including performances and immersive experiences that cater to diverse cultural needs [7] - Specific events like the "Non-Heritage Wonderful Meeting" and traditional cultural performances have attracted large crowds, with daily foot traffic exceeding 100,000 at certain venues [7] Group 3: Policy and Incentives - The "Lucky Invoice" initiative has been a significant highlight, with 227,000 invoices submitted during the holiday, leading to a 74.8% winning rate and a total of 4.2905 million yuan in red envelopes distributed [9] - The "old for new" consumption promotion has been actively supported, with 83,200 participants and 60.07 million yuan in subsidies, driving sales of 5.85 billion yuan [11] - Government initiatives, including the "Enjoy Star City" automotive promotion, have further stimulated consumer spending, with a total of over 200 million yuan in fiscal input [11]
高人预测:若不出意外,春节以后,国内或将迎来4个变化,很现实
Sou Hu Cai Jing· 2026-02-23 06:51
先说第一个,也是咱们大多数人都要面对的,找工作。 往年过完年,招聘市场上最焦虑的是谁?是那些卡在35岁边缘的中年人,还有没什么手艺、只会干体力 活的普通打工人。但今年,情况彻底调了个个儿。 1月27号,人社部开了个新闻发布会,定了个调子:2026年要搞"技能照亮前程"培训行动 。什么意思 呢?用人话讲就是,以前企业招人看你会不会"纸上谈兵",现在看你会不会"真刀真枪"。 今年春节回来,这风向可能真要转了。 1月份央媒发布的各种数据和政策,加上前几天国家统计局刚出炉的物价报告,发现如果不出意外, 2026年的春天,咱们的生活圈子要迎来四个实打实的变化。而这些变化没什么高大上的口号,全是跟咱 厨房的米面油、手里的饭碗、还有那心念念的房贷挂钩的实在事儿。 新能源设备坏了谁会修?社区里老人需要专业护理谁懂行?这些岗位现在不是挑人,而是抢人,薪资比 普通文职高出一截,但前提是你得有真本事。 更让人意外的是,以前职场里那条看不见的"35岁高压线",今年春节过后明显松动了。很多企事业单位 在招聘时,悄悄把年龄放宽到了45岁。为啥?因为年轻人口红利没了,那些有经验、坐得住冷板凳的中 年人,反而成了香饽饽 。你看,岁月这把杀猪 ...
为节日幸福感加码 多地出台一系列消费利好政策
Xin Lang Cai Jing· 2026-02-23 02:12
Group 1 - The core viewpoint of the article highlights the positive impact of various consumer-friendly policies implemented across the country, enhancing the festive experience for citizens during the Spring Festival [1] - In Sichuan, the "old for new" policy has led to significant consumer engagement, with 1.124 million applications for home appliance exchanges, generating a consumption boost of 4.344 billion yuan [3] - The demand for digital and smart products is also notable, with 1.618 million applications resulting in a consumption increase of 4.878 billion yuan, indicating a trend towards consumption upgrades and green transformation [3] Group 2 - Jiangsu province organized a special "Happy Shopping Spring Festival" event, providing consumers with substantial incentives, and highlighting the popularity of smartphones and smart gadgets among consumers [4] - The introduction of smart glasses into the national subsidy policy has attracted considerable consumer interest, showcasing the growing trend of technology integration in daily life [4][6] - In Anhui's Chuzhou, the automotive market has been revitalized through combined subsidies and streamlined processes, with expectations of generating 150 million yuan in monthly consumption from automotive purchases [8]
春节消费,“马”力十足!
"难得有这么长的假期,我们早早就做好了自驾去大同的攻略。这次我们逛了云冈石窟、华严寺,大同古城里,到处张灯结彩,非常有过年的氛围。"林女 士告诉记者。 今年春节,和林女士一样选择旅行过年的人不在少数,多地迎来旅游高峰。 湖北省文旅厅数据显示,截至2月20日,春节假期前六天,全省A级旅游景区累计接待游客1502.41万人次,同比增长12.41%。 成都市文化广电旅游局数据显示,春节前三天(2月15日至2月17日),全市累计接待外地游客296.3万人次,按可比口径增长6.5%;A级景区累计接待游 客387.8万人次,景区门票收入2313.5万元。 春节假期,文旅市场持续升温,带动旅游配套消费走高;惠民政策精准发力,"国补"落地、有奖发票试点等以"真金白银"撬动消费潜力持续释放。浓厚的 年味与强劲的消费活力相互交融,让人们在欢度佳节的同时,尽享消费便利与实惠。 文旅市场持续火热 游览云冈石窟、大同古城,排队吃网红刀削面,再买上一些醋带回家……今年春节,家住北京的林女士和家人,在山西大同旅行过年。 图片来源:美团旅行 美团旅行数据显示,截至2月22日,2月第一周以来,河南开封万岁山大宋武侠城、开封清明上河园庙会热度环 ...
中指研究院:2025年重点城市商铺租金延续下跌态势
智通财经网· 2026-02-23 00:25
智通财经APP获悉,2月23日,中指研究院发布2025中国商业地产租金指数研究报告。2025年,消费市场平稳增 长,但下半年增速放缓。消费品以旧换新政策带动家电/3C、家具等品类零售额快速增长,但餐饮消费整体增长 放缓。多数零售商业项目仍选择以价换量降空置,重点城市商铺租金跌幅扩大。2025下半年,百街商铺平均租 金为24.05元/平方米/天,环比下跌0.47%,跌幅较2025上半年扩大0.12个百分点,全年累计下跌0.81%,跌幅较 2024年累计跌幅扩大0.39个百分点。 商铺租金指数运行分析 2025年以来,提振消费各项政策落地显效,消费市场保持平稳增长。2025年,我国实现社会消费品零售总额50.1 万亿元,同比增长3.7%,增速较2024年全年加快0.2个百分点,但6月以来单月增速连续7个月下滑。消费品以旧 换新政策效果明显,2025年商品零售同比增长3.8%,增速较2024年全年加快0.6个百分点;扩大服务消费政策多 点发力,带动服务消费潜力释放,2025年服务零售额同比增长5.5%,但餐饮收入增速下滑至3.2%。多数零售商 业项目仍选择以价换量降空置,重点城市商铺租金延续2024下半年以来下跌态 ...